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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Punch Extracts / Punch Edibles shifted its category mix in May 2026 as Concentrates fell to 42.33% share with a year-over-year decline of 29.92% and a month-over-month drop of 11.50%, while Vapor Pens rose to 32.46% share with a modest 0.92% YoY dip but a 9.41% MoM increase. Edible expanded to 16.12% share on 16.49% YoY and 12.57% MoM growth, and Pre-Roll reached 9.10% share with 38.18% YoY and 5.26% MoM growth; the brand’s average price slipped 1.24% YoY as overall brand sales declined 11.97% YoY. With Concentrates still the largest slice but contracting sharply, the pattern implies near-term volume is being sustained by mix shift into Vapor Pens and Edible, reducing dependence on a weakening core.
In California Concentrates, a rank of 4 alongside a 29.92% YoY contraction and 11.50% MoM decline suggests Punch Extracts / Punch Edibles is holding a high placement while ceding momentum, whereas Edible’s 16.49% YoY growth and Vapor Pens’ 9.41% MoM increase indicate categories where rank stability or gains are more achievable. The combination of a 25.36% 24‑month sales contraction and a 1.24% YoY price decrease points to a strategy where maintaining rank in Concentrates is necessary but incremental share gains are more plausibly captured in Vapor Pens and Edible, implying positioning should pivot toward faster-growing segments while preserving visibility in the core.
Competitive Landscape
Punch Extracts / Punch Edibles sits at rank #4 in CA Concentrates for May 2026, down 1 position year over year from #3, and flat versus February 2026 at #4, while the brand’s prior peak was #2 in April 2025. In the same period, Raw Garden held #1 with a +11.3% year-over-year sales change, and STIIIZY stayed at #2 with a -23.8% year-over-year decline, indicating that the gap above Punch Extracts / Punch Edibles is shaped as much by competitor volatility as by its own positioning. Meanwhile, 710 Labs moved up from #4 to #3 on a -1.8% year-over-year sales change, and CannaBiotix (CBX) remained at #5 with +8.2% year-over-year growth, implying that Punch Extracts / Punch Edibles’ drift from #3 to #4 is more about being edged by a stable-to-rising neighbor than broad market erosion, and the trajectory suggests a near-term need to recapture share from the #3 spot rather than chase the category leader.
Notable Products
Mimosa Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -18.8% month-over-month decline and slid to rank 10, while The Z Distillate Cartridge (1g) also contracted -7.8% at rank 9. In contrast, Blue Z Distillate Cartridge (1g) rose +34.3% to rank 1 and Northern Lights Distillate Cartridge (1g) gained +8.7% at rank 7, indicating momentum consolidation at the top of the Vapor Pens lineup. With six of the top ten coming from Vapor Pens and only one edible, Strawberry Cheesecake White Chocolate Cream Bar 10-Pack (100mg), cracking rank 2, the mix suggests a tilt toward inhalable SKUs for velocity even as a single confection anchors premium basket value around $25k. The pattern implies Punch Extracts / Punch Edibles is concentrating assortment and promo energy on a few high-velocity pens while letting underperforming flavors rotate out, using a flagship edible as a margin ballast.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
