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Market Insights Snapshot
In July 2026, Flavors Cannabis Co. derived 98.69% share from Flower and 1.31% from Pre-Roll, with Flower rising 2.29% month over month while Pre-Roll fell 28.67% month over month. The average price across the portfolio was $44.43, with Flower averaging $46.71 and Pre-Roll at $9.53, and Flower held rank 26 in Arizona Flower. The pattern implies the brand is consolidating around mid-priced Flower where month-over-month momentum is present, while deprioritizing Pre-Roll given shrinking share and a sharp monthly decline.
With 98.69% category concentration in Flower and a 2.29% month-over-month gain alongside a 28.67% month-over-month contraction in Pre-Roll, the current mix concentrates risk but also simplifies positioning toward a single-category value proposition. Holding rank 26 in Arizona Flower while maintaining a $46.71 Flower price versus a $9.53 Pre-Roll price suggests the brand is competing on mid-tier Flower depth rather than breadth, implying future share stability depends more on sustaining Flower velocity than on diversifying into Pre-Roll.
Competitive Landscape
Flavors Cannabis Co. sits at rank 26 in AZ Flower for July 2026, down 1 position from rank 25 in April 2026, while its peak of rank 22 in January 2026 places the current standing 4 spots below that high; by contrast, Just Flower holds rank 1 with a 21.8% year-over-year sales increase and Fenix is rank 5 with a −6.9% year-over-year sales change, indicating leaders are consolidating at the top as mid-pack brands give ground. With Brown Bag advancing to rank 4 alongside a 79.0% year-over-year lift while Flavors Cannabis Co. slipped 1 rank over three months and remains 4 ranks off its January 2026 peak, the trajectory implies share is drifting toward faster-growing incumbents unless Flavors Cannabis Co. reclaims momentum through mix or distribution changes.
Notable Products
Super Boof Popcorn (14g) posted the steepest decline in July 2026 at -12.9% and slipped to rank 3, while White Cherry Gelato Popcorn (14g) surged +44.1% yet remained at rank 2, signaling a rotation rather than a full leadership change. Lemon Cherry RTZ Popcorn (14g) grew +15.4% and held rank 1, and Blue NDZ Popcorn (14g) advanced +41.7% into rank 5, pointing to momentum concentrated in value-oriented 14g formats. With eight of the top ten SKUs in Flower Popcorn or Shake and only one raw dollar outlier near $52,869, the assortment is consolidating around mid-priced bulk flower where gains over +40% are offsetting a double-digit loser, implying Flavors Cannabis Co. is leaning into high-volume Popcorn and Shake packs to drive share while tolerating volatility in individual strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
