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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fleur De L'ile concentrated 90.51% of August 2026 sales in Pre-Roll with Oil at 9.49%, a sharper skew than typical mixed portfolios, while Pre-Roll swung +208.30% month over month against a -96.62% year-over-year decline, and Oil moved +125.73% month over month against a -64.41% year-over-year decline. With brand-level sales down -96.71% year over year and average price down -15.24%, the outsized MoM rebounds in both Pre-Roll and Oil suggest short-cycle restocking or promotional lift rather than durable recovery, implying the category mix is functioning as a volatility concentrator rather than a diversification hedge.
The Pre-Roll weight at 90.51% alongside a +208.30% MoM surge versus a -96.62% YoY drop indicates positioning that relies on episodic demand spikes, while Oil’s 9.49% share with +125.73% MoM versus -64.41% YoY points to secondary role elasticity rather than a stabilizing base. Given the 24-month sales change of -99.22% and an August 2026 average price near $19.01, the brand’s current stance is price-sensitive and promo-responsive, implying that future share stability will depend on reducing exposure to Pre-Roll swing risk and building a steadier Oil or adjacent format contribution.
Competitive Landscape
Fleur De L'ile sits at rank #104 in SK Pre-Roll for August 2026, sliding 75 positions from #29 year over year and dropping 41 spots from #63 over the last three months, despite a prior peak at #14 in May 2025; meanwhile, Back Forty / Back 40 Cannabis moved up 1 place from #2 to #1 with 172.09% YoY sales growth, and Spinach fell 4 positions from #1 to #5 with a -21.37% YoY sales change, indicating that Fleur De L'ile’s downward rank trajectory is driven by both intensified top-tier gains and its own relative contraction, implying further share erosion if the current slope persists.
Notable Products
CBD Oil (30ml) posted the largest movement in August 2026 with a +125.8% month-over-month surge and climbed to rank 2, indicating an acceleration in wellness-oriented demand even as the Pre-Roll leader held steady. Sativa Twist Pre-Roll 7-Pack (3.5g) occupied rank 1 with no reported month-over-month change, and with two of the top three SKUs in the Pre-Roll family, the assortment is concentrated in inhalables while Oil gains momentum. The concentration in Pre-Rolls alongside a triple-digit lift in Oil implies Fleur De L'ile is balancing a dominant inhalable base with a fast-scaling wellness line, positioning mix to diversify beyond combustibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
