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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Fleur De L'ile concentrated 91.81% of sales in Pre-Roll and 8.19% in Oil, with Pre-Roll down 92.06% year over year but up 584.93% month over month, and Oil down 2.26% year over year but up 523.63% month over month. Average price rose 89.41% year over year to $43.99, while the Pre-Roll average price sat at 47.44 and Oil at 24.25, and the brand held rank 56 in Pre-Roll within Saskatchewan. The pattern implies a sharp retrenchment into a narrow Pre-Roll-led mix despite month-over-month recovery, with elevated pricing exerting pressure on annual volumes even as tactical gains rebuild share within the month.
The surge in month-over-month volumes for both Pre-Roll (+584.93%) and Oil (+523.63%), alongside a 91.81% weighting to Pre-Roll and a Pre-Roll category rank of 56 in Saskatchewan, positions the brand as a Pre-Roll specialist with limited diversification headroom. With brand sales down 92.45% year over year against an 89.41% year-over-year increase in average price, the mix and pricing posture imply price elasticity is constraining annual demand, while the recent month-over-month spikes signal operational or distribution normalization rather than broad-based category expansion.
Competitive Landscape
Fleur De L'ile sits at rank 56 in SK Pre-Roll for May 2026, down 42 positions from rank 14 in May 2025, and 4 spots lower than rank 52 in February 2026; that drop from a peak rank of 14 to 56 suggests a multi-quarter slide rather than a single-month fluctuation. In contrast, Back Forty / Back 40 Cannabis held rank 1 with a 114.9% year-over-year sales increase while Bold moved from rank 4 to rank 2 alongside 193.3% year-over-year growth, indicating competitors are consolidating share as Fleur De L'ile moves down the table. With rank deteriorating 7% sequentially (from 52 to 56) and 300% relative to its peak position (from 14 to 56 in rank terms), the trajectory implies Fleur De L'ile must reverse share loss to remain relevant in a category where leaders are widening the gap.
Notable Products
Mix & Twist Pre-Roll 20-Pack (10g) delivered the standout movement in May 2026 with a +585% month-over-month surge to $14,147 and a jump to rank 1, while CBD Oil (30ml) also accelerated by +524% to rank 2, indicating concentrated momentum at the very top of the lineup. Two of the top two SKUs are Pre-Rolls, and multiple other Pre-Roll variants remain off the top-10 board in May 2026 with null ranks, implying that demand is consolidating around higher-count Pre-Roll formats rather than breadth across SKUs. The pattern suggests Fleur De L'ile is tilting toward scaled Pre-Roll multipacks as its commercial engine, with Oil acting as a secondary growth pillar rather than a portfolio-wide surge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
