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Dec-2024
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Overview
Market Insights Snapshot
Fleur De L'ile's performance in the Ontario pre-roll category has seen a steady decline over the last few months of 2024. The brand failed to break into the top 30 rankings, with its position slipping from 53rd in September to 60th by December. This downward trend is mirrored in the sales figures, which show a consistent decrease each month. This suggests that the brand may be losing ground to competitors in the Ontario market, which could be a point of concern for stakeholders looking to maintain or grow market share.
In contrast, Fleur De L'ile has shown promising growth in the Saskatchewan market, particularly in the flower category, where it climbed from 47th to 33rd place by December. This upward trajectory indicates a strengthening presence in Saskatchewan's flower segment. Additionally, the brand maintained a strong position in the oil category, consistently ranking within the top 5 throughout the period, suggesting a solid foothold in this segment. The pre-roll category in Saskatchewan also saw improvement, with a notable rise from 31st in October to 24th by December, highlighting a positive momentum that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fleur De L'ile has experienced a notable shift in its market position from September to December 2024. Starting at a rank of 53 in September, Fleur De L'ile saw a gradual decline, ending at rank 60 by December. This downward trend in rank coincides with a consistent decrease in sales over the same period. In contrast, Weed Me maintained a relatively stable rank, fluctuating between 52 and 57, while 3Saints showed a positive trajectory, improving from rank 77 to 61. Meanwhile, Adults Only had a more volatile ranking pattern, yet ended December with a rank close to Fleur De L'ile at 63. Notably, Vox re-entered the top 20 in December at rank 59, indicating a significant sales boost. These dynamics suggest that while Fleur De L'ile faces challenges in maintaining its market position, competitors like 3Saints and Vox are gaining traction, potentially impacting Fleur De L'ile's future sales and rank stability.
Notable Products
In December 2024, Blue Dream Pre-Roll 7-Pack (3.5g) continued to dominate as the top-performing product for Fleur De L'ile, maintaining its number one rank since September, despite a slight decrease in sales to 3381 units. The French Twist Pre-Roll 12-Pack (6g) held steady at the second position, though its sales dropped significantly compared to previous months. Bruce Banner Pre-Roll 7-Pack (3.5g) and Jack Herer Pre-Roll 7-Pack (3.5g) also retained their third and fourth ranks, respectively, with consistent sales figures. THC Oil (30ml) reappeared in December rankings at the fifth position, mirroring its October rank but with reduced sales. Overall, the product rankings for December remained unchanged from previous months, indicating a stable preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
