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Oct-2025
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Overview
Market Insights Snapshot
Fleur De L'ile has shown varied performance across different categories and regions, demonstrating both resilience and areas for potential growth. In the flower category within Saskatchewan, the brand did not make it into the top 30 rankings from July to October 2025, indicating a challenging competitive landscape in this segment. Despite this, the sales figures for July and August suggest a steady presence, although not enough to secure a spot in the top tier. This could point to opportunities for strategic adjustments to improve market positioning in the flower category.
In contrast, the pre-roll category in Saskatchewan paints a more dynamic picture. Fleur De L'ile fluctuated within the top 30 rankings, starting at 28th in July, improving slightly to 27th in August, but then dropping to 45th by September. This decline suggests a need for reevaluation of their strategy or product offerings to regain momentum. The absence from the October rankings further emphasizes the competitive challenges faced. Overall, while Fleur De L'ile maintains a presence in the pre-roll category, the brand's trajectory suggests room for strategic enhancements to capture a more significant market share.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Fleur De L'ile has been navigating a challenging market environment. Over the months of July to October 2025, Fleur De L'ile's rank has been consistently outside the top 20, with positions at 47 in July and 48 in August, and no rank available for September and October, indicating it was not in the top 20 during those months. This suggests a need for strategic adjustments to regain market presence. In contrast, The Original Fraser Valley Weed Co. held a strong position at rank 13 in July, showcasing a significant competitive edge. Meanwhile, RIPPED did not rank in the top 20, similar to Fleur De L'ile, but its absence from the ranking data suggests it may not be a direct threat. Fleur De L'ile's sales figures have seen a slight decline from July to August, which could be a reflection of its slipping rank, emphasizing the need for enhanced marketing strategies to boost visibility and sales performance in the competitive Saskatchewan flower market.
Notable Products
In October 2025, the top-performing product for Fleur De L'ile was the Blue Dream Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank with sales of 742 units. The Bruce Banner Pre-Roll 7-Pack (3.5g) followed closely, holding the second position, consistent with its ranking from the previous month. Gorilla Breath Pre-Roll 7-Pack (3.5g) improved its ranking, climbing to third place, despite not being ranked in September. Jack Herer Pre-Roll 7-Pack (3.5g) experienced a slight drop, moving from third to fourth place. Notably, the CBD Oil (30ml) entered the rankings for the first time in October, securing the fifth position in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
