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Jun-2024
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Overview
Market Insights Snapshot
Fleur De L'ile has demonstrated varied performance across different categories and states over the past few months. In Ontario, the brand's pre-rolls saw some fluctuations, with rankings moving from 38th in March 2024 to 40th in June 2024. Despite not making it into the top 30, the brand's sales in this category showed a positive trend, peaking at $362,509 in May before slightly decreasing to $341,266 in June. This indicates a competitive market where Fleur De L'ile is gradually gaining traction but still faces significant challenges to break into the top-tier rankings.
In Saskatchewan, Fleur De L'ile's performance varied significantly across different product categories. The brand's flower category did not make it into the top 30 rankings, dropping to 59th place in May before slightly improving to 52nd in June. Conversely, the oil category performed well, maintaining a consistent top 10 position, ranking 7th in March and June, with a brief rise to 5th in April. The pre-roll category also showed stability, staying within the top 30 throughout the period. These mixed results highlight the brand's strong presence in certain segments while indicating areas needing improvement.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll cannabis market, Fleur De L'ile has experienced notable fluctuations in its rank over the past few months. Despite a dip to the 41st position in April 2024, Fleur De L'ile rebounded to 36th in May, only to slightly decline again to 40th in June. This volatility contrasts with the more stable performance of competitors like Sheeesh!, which consistently maintained a higher rank, peaking at 34th in May before dropping to 39th in June. Meanwhile, Canaca and BLKMKT have shown a general downward trend, with Canaca not even making the top 20 in any of the months analyzed. Shatterizer has been climbing steadily, reaching 41st in June. These dynamics suggest that while Fleur De L'ile is facing stiff competition, particularly from Sheeesh!, it also has opportunities to capitalize on the declining performance of other brands like Canaca and BLKMKT to improve its market position.
Notable Products
In June 2024, Blue Dream Pre-Roll 7-Pack (3.5g) maintained its top spot as the best-selling product for Fleur De L'ile, with sales reaching 7641 units. Jack Herer Pre-Roll 7-Pack (3.5g) climbed to the second position, showing consistent performance over the past months. The French Twist Pre-Roll 12-Pack (6g) dropped to third place, despite strong sales in previous months. Bruce Banner Pre-Roll 7-Pack (3.5g) held steady at fourth place, while Mix & Twist Pre-Roll 3-Pack (1.5g) debuted at fifth place. Notably, the rankings of these products have shown minor fluctuations, indicating a stable market preference for these top pre-roll products.
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