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Sep-2025
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Overview
Market Insights Snapshot
Fleur De L'ile has shown varied performance across different product categories and regions, indicating both strengths and areas for improvement. In the Flower category within Saskatchewan, the brand has not managed to break into the top 30 rankings from June to September 2025, suggesting a competitive market where Fleur De L'ile is struggling to gain a significant foothold. Despite this, the sales figures have remained relatively stable, with a slight increase from June to July. This stability in sales might indicate a loyal customer base or consistent demand, even though the brand has not achieved a top ranking.
Conversely, in the Pre-Roll category, Fleur De L'ile has experienced a noticeable decline in its ranking within Saskatchewan. Starting at 16th place in June, the brand slipped to 42nd by September 2025. This downward trend is accompanied by a significant drop in sales, particularly from July to September, which could be indicative of increased competition or shifts in consumer preferences. The fact that the brand was unable to maintain its position within the top 30 by September suggests that there may be underlying issues in product appeal or market strategy that need addressing.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Fleur De L'ile has experienced notable fluctuations in its market position over the summer of 2025. Starting strong in June with a rank of 16, Fleur De L'ile saw a decline to 25th place in July and August, before dropping further to 42nd in September. This downward trend in rank is mirrored by a significant decrease in sales, from a high in June to less than half by September. In contrast, Red Barn experienced a more stable trajectory, maintaining a presence within the top 40 throughout the same period, despite a dip in July. Meanwhile, JC Green Cannabis Company and Virtue Cannabis have shown resilience, with JC Green improving its rank from 39 to 34 by September, and Virtue Cannabis maintaining a relatively steady position, albeit outside the top 20. These dynamics suggest that while Fleur De L'ile started the summer with strong sales, competitive pressures and possible market shifts have impacted its standing, highlighting the need for strategic adjustments to regain its earlier momentum.
Notable Products
In September 2025, Fleur De L'ile's top-performing product was the Blue Dream Pre-Roll 7-Pack (3.5g), climbing back to the number one position after slipping to second in August. It achieved sales of 1726 units, marking a significant recovery from the previous month's dip. Bruce Banner Pre-Roll 7-Pack (3.5g) dropped to second place, despite having held the top spot in August. Jack Herer Pre-Roll 7-Pack (3.5g) maintained its consistent third-place ranking across the months. The French Twist Pre-Roll 12-Pack (6g) re-entered the rankings at fourth place, showing a resurgence after not being ranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
