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Dec-2025
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Overview
Market Insights Snapshot
Fleur De L'ile has shown a fluctuating performance in the Pre-Roll category within Saskatchewan. Notably, the brand did not appear in the top 30 rankings for September and November of 2025, indicating a potential struggle in maintaining a consistent presence in this competitive market. However, a significant improvement was observed in December 2025, where Fleur De L'ile climbed to the 40th position. This rebound suggests a positive momentum which could indicate successful strategic adjustments or a seasonal uptick in demand for their products. The brand's sales figures also reflect this trend, with a noticeable increase from September to December, highlighting a potential recovery or growth phase.
Despite the challenges in securing a steady top 30 ranking, the brand's ability to re-enter the rankings in December is noteworthy. This could imply that Fleur De L'ile is possibly leveraging unique product offerings or marketing strategies to regain traction in the Saskatchewan market. The absence from the top 30 in October and November presents both a challenge and an opportunity for the brand to analyze market dynamics and consumer preferences more closely. It's essential for Fleur De L'ile to maintain this upward trajectory and capitalize on the insights gained during this period to enhance their competitive edge in future months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Fleur De L'ile has experienced fluctuations in its market position over the last few months. Notably, Fleur De L'ile was ranked 45th in September 2025 and re-emerged in December 2025 at 40th, indicating a positive shift in rank. This improvement comes amidst strong competition from brands like Dom Jackson, which saw a notable rise from 61st in September to 34th in December, and Virtue Cannabis, which maintained a competitive edge with a rank of 36th in December. Despite the absence of Fleur De L'ile in the top 20 for October and November, the brand's resurgence in December suggests a potential recovery in sales momentum. Meanwhile, Solei and Phyto Extractions also present significant competition, with Solei re-entering the top 50 in December and Phyto Extractions making a strong appearance at 41st. These dynamics highlight the competitive pressures Fleur De L'ile faces, underscoring the importance of strategic positioning and market adaptation to sustain and enhance its market presence.
Notable Products
In December 2025, Fleur De L'ile's top-performing product was the Mix & Twist Pre-Roll 20-Pack (10g), which ascended to the first rank from its previous second position in November. Following closely, the Blue Dream Pre-Roll 7-Pack (3.5g) slipped to second place, having maintained the top spot from September through November, with sales figures of 154 units. The Indica The Twisted Pre-Roll 12-Pack (6g) improved its ranking to third place, up from fifth in November. CBD Oil (30ml) entered the rankings in December, securing the fourth position, indicating a growing interest in oil products. Finally, The French Twist Pre-Roll 12-Pack (6g) reappeared in the rankings at fifth place, suggesting a resurgence in popularity for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
