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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Fleur De L'ile concentrated 86.62% of sales in Pre-Roll while Oil accounted for 13.38%, a mix that tightened as Pre-Roll declined faster month over month at -84.86% versus Oil at -67.93% and fell further year over year at -99.08% versus Oil at -83.20%. The brand’s overall sales dropped -99.06% year over year alongside a 93.97% jump in average price, while Pre-Roll pricing averaged $50.02 versus Oil at $23.40, indicating the heavier-weighted category is both shrinking faster and priced higher; combined with no listed rank in Pre-Roll for Saskatchewan, the pattern implies share is concentrating in a premium-priced but rapidly contracting lane that is not translating into rank presence.
The mix shift—Pre-Roll holding 86.62% share despite steeper declines than Oil (-84.86% MoM and -99.08% YoY versus Oil at -67.93% MoM and -83.20% YoY)—suggests the brand is overexposed to a high-ticket Pre-Roll portfolio while underweight in a comparatively less-eroding Oil segment. With average prices up 93.97% year over year and Pre-Roll priced at $50.02 against Oil at $23.40, the positioning skews toward premium Pre-Roll where volume elasticity is biting harder, implying headroom to re-balance toward Oil or recalibrate Pre-Roll pack architecture to convert price into rank traction rather than volume loss.
Competitive Landscape
Fleur De L'ile sits at rank #122 in SK Pre-Roll for July 2026, down 92 positions year over year from #30, and 15 places softer versus April 2026 when it was #107; the brand is also far removed from its peak at #14 in May 2025, marking a 108-rank decline from that high. In contrast, Back Forty / Back 40 Cannabis held #1 year over year and remains #1, while BOLD inched up from #3 to #2 and Doobie Snacks advanced from #8 to #3; even Spinach slipped from #2 to #5 yet still outpaces Fleur De L'ile by 117 ranks. The directional gap—with competitors gaining or consolidating top-5 positions as Fleur De L'ile moves from #30 to #122—implies the brand has ceded share in core shelves, and the trajectory points to a need for assortment or pricing resets to re-enter the top-50 consideration set.
Notable Products
Mix & Twist Pre-Roll 20-Pack (10g) posted the steepest decline at -84.9% MoM while still holding rank 1, a combination that signals sharp volume contraction at the very top and a fragile lead converted more by category softness than competitive pressure. CBD Oil (30ml) dropped -67.9% MoM at rank 2, widening the performance gap between the first and second positions despite both falling, and two of the top three SKUs are Pre-Roll products, concentrating risk in a format that is retrenching rather than expanding. The null entry for Jack Herer Pre-Roll 7-Pack (3.5g) alongside rank 1 losing -84.9% suggests the Pre-Roll family is thinning out at the edges while the flagship absorbs disproportionate volatility, implying Fleur De L'ile is over-exposed to a contracting Pre-Roll mix and should rebalance toward steadier formats beyond August 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
