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Aug-2025
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Overview
Market Insights Snapshot
Fleur De L'ile's performance in the Ontario market has seen fluctuating results, particularly in the Pre-Roll category. In May 2025, the brand did not make it into the top 30 rankings, indicating a potential area for growth or a need to reassess their strategy in this category. Despite this, the sales figures for May reached a notable amount of 124,668, highlighting a strong market presence despite the lack of top-tier ranking. This suggests that while they may not be leading in rankings, there is still a significant consumer base purchasing their products.
In Saskatchewan, Fleur De L'ile has demonstrated consistent performance within the Flower and Pre-Roll categories. The Flower category saw rankings hover in the mid-40s throughout the summer months, indicating a stable position but with room for improvement to break into the top 30. Meanwhile, their Pre-Roll products experienced a more dynamic shift, moving from a rank of 13 in May to 24 by August. This decline in ranking could point to increased competition or shifts in consumer preferences within the market. Despite these changes, the brand maintained a steady sales trajectory, suggesting resilience in their market strategy.
Competitive Landscape
In the competitive landscape of pre-rolls in Saskatchewan, Fleur De L'ile has experienced notable fluctuations in its market position from May to August 2025. Starting at a strong 13th rank in May, Fleur De L'ile saw a decline to 25th in July before slightly recovering to 24th in August. This downward trend in rank coincides with a decrease in sales from June to August, suggesting a potential challenge in maintaining consumer interest or facing increased competition. Notably, OHJA emerged as a significant competitor, climbing from 19th in May to 14th in June, and maintaining a relatively stable position thereafter, with sales peaking in June. Similarly, RIPPED showed resilience, bouncing back to 23rd in August after a dip in June, indicating a competitive edge that Fleur De L'ile might need to address. The dynamics in this category highlight the importance of strategic marketing and product differentiation for Fleur De L'ile to regain and sustain its market share in Saskatchewan's pre-roll segment.
Notable Products
In August 2025, Bruce Banner Pre-Roll 7-Pack (3.5g) emerged as the top-performing product for Fleur De L'ile, ascending from its consistent second-place ranking in previous months to first place with sales of 1908 units. Blue Dream Pre-Roll 7-Pack (3.5g), which held the top spot from May through July, dropped to second place. Jack Herer Pre-Roll 7-Pack (3.5g) maintained its third-place position from July, indicating stable performance. Gorilla Breath Pre-Roll 7-Pack (3.5g) improved its rank from fifth in July to fourth in August. Notably, The French Milled (7g) entered the rankings in August, securing the fifth position, marking its debut in the top sales list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
