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Nov-2025
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Overview
Market Insights Snapshot
Fleur De L'ile has shown varied performance across different categories and regions. In the Saskatchewan market, their presence in the Flower category was not strong enough to secure a top 30 position from September to November 2025, indicating a potential area for growth or increased competition. Conversely, their performance in the Pre-Roll category showed a notable decline from a rank of 27 in August to 45 in September, before dropping out of the top 30 entirely in the subsequent months. This drop might suggest challenges in maintaining market share or shifts in consumer preferences within the region.
Despite the challenges in some categories, Fleur De L'ile's initial Pre-Roll sales in August in Saskatchewan were relatively strong, with sales figures indicating a solid demand. However, the subsequent drop in rankings and sales volume in September suggests that they may need to reassess their strategies to regain momentum. The absence of rankings in October and November further emphasizes the need for potential strategic adjustments to re-enter the competitive landscape. This dynamic performance across categories and months highlights both the opportunities and challenges Fleur De L'ile faces in maintaining its market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Fleur De L'ile faces significant challenges in terms of market positioning and sales performance. As of August 2025, Fleur De L'ile was ranked 49th, indicating a struggle to break into the top 20 brands in this category. This is in stark contrast to competitors like Endgame and The Original Fraser Valley Weed Co., which have secured positions within the top 20 as of November 2025, with ranks of 18th and 16th respectively. The sales figures reflect this disparity, as Fleur De L'ile's sales were significantly lower compared to these competitors. The absence of Fleur De L'ile from the top rankings in subsequent months underscores the need for strategic initiatives to enhance brand visibility and market share in Saskatchewan's Flower category.
Notable Products
In November 2025, Fleur De L'ile's top-performing product was Blue Dream Pre-Roll 7-Pack (3.5g), which maintained its number one ranking from the previous two months, despite a decrease in sales to 185 units. The Mix & Twist Pre-Roll 20-Pack (10g) emerged as a strong contender, securing the second spot with significant sales, marking its first appearance in the rankings. Alaskan Ice Pre-Roll 7-Pack (3.5g) climbed to third place, showing a notable improvement from its fifth-place ranking in September. Eight Ball Pre-Roll 7-Pack (3.5g) entered the list at position three, indicating a new entry with promising sales. Jack Herer Pre-Roll 7-Pack (3.5g) consistently held the fourth rank for two consecutive months, reflecting stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
