.svg){kind=small}
Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Fleur De L'ile concentrated 93.54% of sales in Pre-Roll, while Oil accounted for 6.46%, with Pre-Roll down 94.26% year over year and 33.78% month over month, and Oil down 53.78% year over year and 51.57% month over month. Average price rose 98.74% year over year to $45.30, with Pre-Roll priced at $48.19 and Oil at $24.26, indicating mix-driven price exposure as volume contracted. With brand-wide sales down 94.54% year over year and 98.23% over 24 months, the pattern implies over-reliance on a shrinking Pre-Roll base that amplified decline as both YoY and MoM rates deteriorated across the portfolio.
The shift toward a 93.54% Pre-Roll mix alongside a 6.46% Oil share, combined with a 98.74% average price increase and a 33.78% MoM drop in Pre-Roll versus a 51.57% MoM drop in Oil, implies price-led positioning with insufficient diversification to buffer category volatility. In Saskatchewan Pre-Roll, an unranked status paired with a 94.26% YoY decline suggests diminished shelf presence that likely weakens discovery for Oil, so the mix skews further to the legacy Pre-Roll line even as it contracts.
Competitive Landscape
Fleur De L'ile sits at rank #72 in SK Pre-Roll in June 2026, down 52 places year over year from #20, and off 14 positions since March 2026 when it was #58; against its historical peak of #14 in May 2025, the brand is 58 ranks lower now. In the same period, Back Forty / Back 40 Cannabis held #1 while growing sales 134.2% year over year, and Doobie Snacks climbed from #9 to #3 with 282.0% sales growth, indicating competitors are converting velocity into higher placement as Fleur De L'ile gives up share. The pattern implies Fleur De L'ile’s rank trajectory is signaling sustained loss of discoverability and shelf pull, requiring a reset toward the assortment and price tiers where gains were captured in 2025.
Notable Products
CBD Oil (30ml) posted the steepest decline in June 2026 at -51.6% MoM while holding rank 2, contrasting with Mix & Twist Pre-Roll 20-Pack (10g) at rank 1 with a -33.8% MoM slide and an estimated $8.4k in sales. Two of the top two SKUs sit in Pre-Roll and Oil, but Pre-Roll dominates the broader lineup with at least four SKUs in the top ten family, indicating category concentration even as the flagship lost rank momentum. The pattern implies Fleur De L'ile is leaning into Pre-Rolls for scale while Oil volatility and double-digit MoM declines signal a need to rebalance mix toward steadier, higher-retention formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
