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Apr-2025
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Overview
Market Insights Snapshot
Fleur De L'ile's performance in the Ontario market for the Pre-Roll category has shown some fluctuations over the first four months of 2025. Starting the year at a rank of 66, the brand experienced a slight drop to 69 in February but managed to climb back to 67 in March. However, by April, its rank fell to 75, indicating a downward trend in its competitive position. Despite these shifts, the sales figures reveal a notable peak in March, suggesting a temporary boost in consumer demand that was not sustained in the following month. This volatility in ranking suggests that while Fleur De L'ile has a presence in the Ontario market, maintaining a stable position among the top brands remains a challenge.
In Saskatchewan, Fleur De L'ile's performance in the Flower category did not make it into the top 30 rankings for March and April, indicating a potential decline or increased competition in this segment. However, in the Pre-Roll category, the brand showed a strong upward trajectory, moving from a rank of 29 in January to 21 by March, before dropping to 38 in April. This suggests that while Fleur De L'ile was gaining traction in the Pre-Roll market, a significant drop in April could point to either a shift in consumer preferences or increased competition. The substantial rise in Pre-Roll sales in March, followed by a decrease in April, mirrors this ranking trend, highlighting the brand's fluctuating market dynamics in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fleur De L'ile has experienced notable fluctuations in its rank over the first quarter of 2025. While it started strong in January with a rank of 66, it saw a decline to 75 by April. Despite this drop, Fleur De L'ile maintained a higher sales volume compared to competitors like Broken Coast and Dom Jackson, which consistently ranked lower throughout the period. Meanwhile, 7 Acres and Wagners showed improvement in their rankings, with Wagners notably surpassing Fleur De L'ile by April. This shift in rankings suggests a dynamic market where sales performance does not always align with rank, indicating potential areas for strategic adjustments by Fleur De L'ile to reclaim its competitive edge.
Notable Products
In April 2025, Blue Dream Pre-Roll 7-Pack (3.5g) maintained its position as the top-selling product for Fleur De L'ile, despite a decrease in sales to 1709 units. Bruce Banner Pre-Roll 7-Pack (3.5g) consistently held the second position across the months, showing strong performance with 1452 units sold in April. Jack Herer Pre-Roll 7-Pack (3.5g) improved its rank from fourth to third, indicating a positive trend with increased sales. The French Twist Pre-Roll 12-Pack (6g) dropped to fourth place, while the newly introduced Indica The Twisted Pre-Roll 12-Pack (6g) debuted in fifth place. This data highlights a stable top three with some shifts in lesser-ranked products, emphasizing the competitive dynamics within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
