Jun-2024
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Overview
Market Insights Snapshot
Endgame has shown remarkable consistency in the Concentrates category across multiple provinces. In Alberta, the brand has maintained the top spot for four consecutive months, demonstrating strong consumer loyalty and market dominance. Similarly, in British Columbia, Endgame has also held the number one rank in Concentrates for the same period. However, in Ontario, while the brand remains a strong contender, it has consistently held the second position. This suggests a competitive landscape in Ontario, possibly indicating room for growth or strategic adjustments.
In the Vapor Pens category, Endgame's performance is notable in both Alberta and Ontario, where it has consistently ranked sixth over the past four months. This stability indicates a solid market presence, though there may be opportunities to climb higher. In British Columbia, the brand has shown upward movement, improving from fifth to third place before settling back to fourth. This fluctuation suggests a dynamic market where consumer preferences may be shifting. Interestingly, Endgame's performance in the Flower category has been less consistent, with rankings fluctuating significantly in Alberta and Ontario, highlighting potential areas for improvement or increased competition in these segments.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Endgame has maintained a consistent rank of 6th place from March to June 2024. This stability is notable, especially when compared to brands like Good Supply, which fluctuated between 7th and 10th place, and Spinach, which saw a rise from 11th to 8th place. Despite the steady rank, Endgame's sales figures show a positive trend, peaking in May 2024. However, it still trails behind top competitors like Tribal and XPLOR, which consistently hold the 5th and 4th ranks, respectively, with higher sales volumes. This indicates that while Endgame has a solid market position, there is room for growth in sales to challenge the leading brands more effectively.
Notable Products
In June 2024, the top-performing product for Endgame was Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with sales of $21,742. The Hard Hitters- Blueberry Octane Liquid Diamond Cartridge (1g), also in the Vapor Pens category, climbed to second place from third in May. Hard Hitters- Platinum Punch Liquid Diamond Cartridge (1g) dropped to third place from its consistent second-place ranking in the preceding months. The Sunset Sherb X Acai Berry Gelato Distillate Disposable (1g) held steady at fourth place. Astro Pink Kush Diamonds THCA Isolate (1g) made its debut in the rankings at fifth place in the Concentrates category.