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Jan-2026
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Overview
Market Insights Snapshot
Endgame's performance in the concentrates category has shown remarkable consistency in Alberta and Ontario, maintaining steady ranks of 3rd place over recent months. In British Columbia, they have dominated the concentrates category, holding the top position since November 2025. However, in Saskatchewan, Endgame's presence in concentrates slipped out of the top ranks by January 2026, a notable drop from their previous 1st and 2nd positions. These movements suggest a strong foothold in certain markets, while others show potential areas for improvement.
In the vapor pens category, Endgame's performance has been more variable. In Alberta, they have struggled to maintain a solid position, fluctuating between 11th and 17th place. Meanwhile, in British Columbia, they entered the top 30 only in November 2025, reaching 12th place, but then slipped to 18th by January 2026. In Saskatchewan, however, Endgame showed improvement, moving from 18th to 8th place before settling at 10th. These shifts highlight the competitive nature of the vapor pens market and Endgame's varying success across different regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Endgame has shown a consistent presence, maintaining a rank within the top 15 brands from October 2025 to January 2026. Notably, Endgame improved its rank from 15th in October 2025 to 12th in both November and December 2025, before slightly dropping to 13th in January 2026. This performance indicates a stable market position, with sales peaking in December 2025. In comparison, Jonny Chronic and Fuego Cannabis (Canada) also showed fluctuations, with Fuego Cannabis (Canada) experiencing a notable jump in rank from 19th in October 2025 to 14th in December 2025, before settling at 15th in January 2026. Meanwhile, Jays (Canada) consistently outperformed Endgame, maintaining a rank within the top 11, highlighting a competitive edge in sales volume. Wild West demonstrated a significant improvement, rising from 17th in October 2025 to 11th in December 2025, before slightly dropping to 12th in January 2026, indicating a competitive threat to Endgame's market share. These dynamics suggest that while Endgame holds a strong position, it faces stiff competition from brands like Jays (Canada) and Wild West, which are showing upward trends in both rank and sales.
Notable Products
In January 2026, Mimosa x Blood Orange Distillate Cartridge (1g) maintained its position as the top-performing product for Endgame, leading the Vapor Pens category with a sales figure of 10,165 units. Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) continued to secure the second spot in the same category, showing consistent performance across the months. Face Lock Shatter (1g) rose to the third position in the Concentrates category, improving from fifth place in December 2025. Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) re-entered the rankings at fourth place in January 2026 after being unranked in December. Designer Pink Shatter (1g) maintained its fifth position in the Concentrates category, despite a slight decrease in sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
