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Oct-2025
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Overview
Market Insights Snapshot
Endgame has shown a varied performance across different categories and regions. In Alberta, the brand has maintained a strong foothold in the Concentrates category, securing the top rank in July and August before slightly dropping to second place in September and October. This indicates a consistent demand for their products, despite a small dip in sales. Conversely, their presence in the Pre-Roll category in Alberta is minimal, as they did not make it into the top 30 in recent months, which suggests a potential area for growth. In the Vapor Pens category, Endgame has shown resilience by maintaining its position within the top 12, despite some fluctuations in sales figures.
In British Columbia, Endgame has experienced a notable shift in its rankings. While they started as the top brand in Concentrates, they slipped to the second position by October. The Vapor Pens category reveals a more dramatic decline, moving from ninth place in July to falling out of the top 20 by October. This downward trend in British Columbia could be indicative of increased competition or changing consumer preferences. Meanwhile, in Ontario, Endgame has maintained a steady third place in Concentrates, showing stability in this category. However, their performance in Flower and Pre-Roll categories has not been strong enough to place them in the top 30 recently, suggesting room for improvement. Interestingly, in Saskatchewan, Endgame made a notable entry into the Flower category in October, securing the 18th position, hinting at a potential new market opportunity.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame has shown resilience amidst fluctuating ranks, particularly in the months leading to October 2025. Despite not being in the top 10, Endgame improved its position from 14th in August and September to 12th in October, indicating a positive trend in consumer preference. This upward movement is noteworthy as it contrasts with the declining ranks of competitors such as Weed Me and Kolab, which both experienced a drop in sales and rank over the same period. Meanwhile, Purple Hills and LITTI have shown more stability, but their sales figures remain lower than those of Endgame. This suggests that while Endgame is not yet a top contender, its strategic positioning and growth trajectory could potentially disrupt the current market dynamics in Ontario's vapor pen category.
Notable Products
In October 2025, the top-performing product from Endgame was the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position with sales of 9,740 units. The Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) climbed to second place, showing a notable improvement from its fifth position in September. The Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) held steady in third place, despite a decrease in sales figures. The Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) dropped to fourth place from second in the previous month. Astro Pink THCA Isolate (1g) entered the rankings at fifth place, marking its first appearance since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
