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Aug-2024
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Overview
Market Insights Snapshot
Endgame has demonstrated a strong performance in the Concentrates category across multiple provinces, maintaining a consistent top rank. In Alberta, Endgame has held the number one position in Concentrates for four consecutive months, showcasing a stable market presence. Similarly, in British Columbia, the brand has also maintained the top rank in Concentrates, indicating a solid foothold in this category. However, the brand's performance in other categories like Flower and Vapor Pens presents a mixed picture. For instance, in Alberta, Endgame's ranking in the Flower category has fluctuated, dropping out of the top 30 in June before slightly recovering in subsequent months. This inconsistency suggests potential areas for improvement or increased competition in the Flower segment.
In Ontario, Endgame's performance in the Vapor Pens category is noteworthy, consistently securing the seventh rank over the past four months. This steady ranking indicates a robust presence in the Vapor Pens market. On the other hand, the brand's performance in the Pre-Roll category has been less impressive, with rankings consistently outside the top 30, peaking at 51 in May and declining to 59 by August. Despite these challenges, Endgame's overall sales in Vapor Pens have shown a positive trend, with a noticeable increase in August. This highlights the brand's potential to capitalize on its strengths in certain categories while identifying opportunities for growth in others.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Endgame has maintained a consistent rank at 7th place from May to August 2024. This stability is notable given the fluctuating positions of other brands. For instance, XPLOR has consistently held the 5th position, indicating a strong foothold in the market with steadily increasing sales. Meanwhile, Tribal has also shown consistency at 6th place, but with a significant upward trend in sales, potentially posing a future threat to Endgame's rank. On the other hand, Fuego Cannabis (Canada) has made a notable leap from 11th to 8th place, suggesting a rising competitor that could challenge Endgame's position if the trend continues. Conversely, DEBUNK has experienced more volatility, dropping from 8th to 11th place in July before recovering to 9th in August, indicating potential instability. These dynamics suggest that while Endgame's current rank is secure, the brand must stay vigilant and possibly innovate to maintain or improve its market position amidst these shifting trends.
Notable Products
In August 2024, the top-performing product for Endgame was the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from May through August with a notable sales figure of 21092. The second spot was occupied by the Hard Hitters- Blueberry Octane Liquid Diamond Cartridge (1g), which held steady at rank 2 since June. The Hard Hitters- Platinum Punch Liquid Diamond Cartridge (1g) remained in the third position over the same period. Sunset Sherb X Acai Berry Gelato Distillate Disposable (1g) consistently ranked fourth from May to August, showing a significant increase in sales in August. Finally, the Astro Pink Kush Diamonds THCA Isolate (1g) in the Concentrates category maintained its fifth rank since June, with a gradual sales increase each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
