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Mar-2026
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Overview
Market Insights Snapshot
Endgame has shown varying performance across different Canadian provinces and product categories. In Alberta, the brand has maintained a steady third position in the Concentrates category over the past few months, despite a gradual decline in sales figures. This consistency in ranking suggests a strong foothold in this market. However, in the Vapor Pens category within the same province, Endgame's position has slipped from 17th to 21st, indicating a potential challenge in maintaining consumer interest or competition pressure. Meanwhile, in British Columbia, Endgame has dominated the Concentrates market, consistently holding the top spot, while their performance in Vapor Pens has fluctuated, dipping to 29th in February before slightly recovering to 25th in March.
In Ontario, Endgame has experienced a minor improvement in the Concentrates category, moving from fourth to third place in February before returning to fourth in March. This suggests a competitive edge but also highlights the volatility in this market. The Vapor Pens category in Ontario has seen Endgame maintain a stable position around the 12th and 13th ranks, reflecting a consistent consumer base. In Saskatchewan, the brand's presence in the Concentrates and Pre-Roll categories is noteworthy, though it hasn't maintained a top 30 rank after December, which could be a point of concern. The Vapor Pens category in Saskatchewan shows a downward trend, with Endgame dropping from 8th to 16th over the months, indicating a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame has maintained a relatively stable position, ranking 13th in December 2025, January 2026, and March 2026, with a slight improvement to 12th in February 2026. This consistency highlights Endgame's resilience amidst fluctuating market dynamics. Notably, Jonny Chronic has shown a positive trajectory, climbing from 15th to 11th over the same period, potentially indicating a growing consumer preference. Meanwhile, Versus experienced a slight dip in March 2026, moving from 10th to 12th, which could suggest a temporary challenge in maintaining its earlier momentum. DEBUNK saw a significant drop from 8th in January to 15th in February and March, reflecting a potential volatility in its sales strategy or market reception. Interestingly, Standard Issue made a remarkable leap from being unranked in December to 14th in March, suggesting a successful market entry or campaign. These shifts in rankings and the dynamic nature of competitors' performance underscore the importance for Endgame to continuously innovate and adapt its strategies to maintain and potentially improve its market position.
Notable Products
In March 2026, the top-performing product for Endgame was Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from December 2025. Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) also retained its second position in the same category, although its sales decreased to 5747 units. Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) improved to the third position after not being ranked in February 2026, indicating a resurgence in popularity. Designer Pink Shatter (1g) in the Concentrates category experienced a slight drop to fourth place from its previous third place in February 2026. Face Lock Shatter (1g) made a steady appearance in the rankings, securing the fifth position for March 2026 after climbing from an unranked position in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
