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Apr-2025
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Overview
Market Insights Snapshot
Endgame has demonstrated a robust presence in the Concentrates category across multiple provinces. Notably, the brand has maintained a consistent top spot in both Alberta and British Columbia, where it held the number one rank from January to April 2025. This dominance in the Concentrates category suggests a strong consumer preference and brand loyalty in these regions. Meanwhile, in Ontario, Endgame has consistently held the second position, indicating a competitive but stable market presence. These rankings highlight Endgame's strategic focus and success in the Concentrates market, even as sales figures show a slight downward trend over the months.
In contrast, Endgame's performance in other categories such as Flower and Pre-Roll exhibits more variability. In Alberta, the brand's Flower category did not break into the top 30 until April, which could be a concern or an opportunity depending on future trends. Meanwhile, in Ontario, the Flower category saw a decline from 31st to 43rd position by April, suggesting potential challenges in maintaining market share. The Pre-Roll category in Ontario also faced difficulties, with Endgame dropping from 57th to 70th place, indicating a need for strategic adjustments. On a positive note, the Vapor Pens category has shown more stability, with Endgame maintaining a consistent ranking in both Alberta and Ontario, demonstrating a steady consumer base in this product line.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Endgame has maintained a consistent rank of 12th from February to April 2025, despite a slight dip from 11th in January. This stability is noteworthy given the dynamic shifts among its competitors. For instance, Kolab has shown a steady upward trajectory, climbing from 14th to 10th, which suggests a potential threat to Endgame's position if this trend continues. Meanwhile, Sticky Greens made a significant leap from outside the top 20 in January to 14th in April, indicating a rapidly growing presence in the market. Conversely, Adults Only experienced a slight decline, dropping from 10th to 11th, which might provide Endgame with an opportunity to reclaim a higher rank if it can capitalize on this shift. Despite these competitive pressures, Endgame's sales figures have remained relatively stable, suggesting a loyal customer base that could be leveraged for future growth.
Notable Products
In April 2025, the top-performing product from Endgame was the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the first position with sales reaching 9366 units. The Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) followed closely in second place, improving from its consistent third-place ranking in previous months. The Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) dropped to third place after maintaining the top position from January to March 2025. Designer Pink Shatter (1g) in the Concentrates category held steady in fourth place since its introduction in March. Notably, the Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) debuted at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
