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Mar-2024
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Overview
Market Insights Snapshot
In the dynamic cannabis market, Endgame has shown remarkable performance across various categories and states, with notable achievements and areas for improvement. In Alberta, Endgame's dominance in the Concentrates category is unwavering, maintaining the top position from December 2023 to March 2024, despite a slight fluctuation in sales figures. The brand's presence in the Vapor Pens category is equally impressive, securing a consistent rank within the top 10 over the same period, peaking in March 2024 with significant sales growth. However, the Flower and Pre-Roll categories tell a different story; while there's a remarkable improvement in the Flower category's ranking, moving from 75th in December 2023 to 38th in March 2024, the Pre-Roll category only made its entry in March 2024 at 86th, indicating a potential area for growth and expansion.
Looking beyond Alberta, Endgame's performance in Ontario and British Columbia showcases the brand's broader appeal and market strategy adaptation. In Ontario, the brand secured strong positions in the Concentrates and Vapor Pens categories, consistently ranking in the top 6 from December 2023 to March 2024. Although the Flower and Pre-Roll categories in Ontario show lower rankings, the upward trend in the Flower category from 83rd to 48th position indicates growing consumer interest. British Columbia's market also highlights Endgame's success, maintaining the top spot in Concentrates and improving its standing in the Vapor Pens category. However, the brand's absence in some categories and months, such as in Saskatchewan's Concentrates category post-December 2023, suggests strategic adjustments could further enhance Endgame's market footprint across categories and provinces.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Ontario, Endgame has maintained a consistent position, ranking 5th from December 2023 through March 2024. Despite its steady rank, Endgame faces stiff competition from brands like XPLOR, which not only ranked higher in the same period but also saw a significant increase in sales, moving from 4th to 5th rank but with a notable rise in sales by March 2024. Similarly, Tribal has shown remarkable performance, improving its rank from 6th to 4th by March 2024, with a substantial increase in sales, indicating a strong upward trend. On the other hand, Good Supply and Fuego Cannabis (Canada) have shown fluctuations in their rankings and sales, but both remain notable competitors within the top 10. Endgame's consistent rank amidst these dynamics suggests a stable demand for its products, yet the brand must innovate and adapt to maintain and improve its market position against these rising competitors.
Notable Products
In March 2024, Endgame's top-performing product was the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with sales reaching 28,112 units. Following closely was the Sunset Sherb X Acai Berry Gelato Distillate Disposable (1g), which climbed back to second place from its previous third position in February. The Hard Hitters- Platinum Punch Liquid Diamond Cartridge (1g) also showed notable performance by securing the third rank, after being second in February. The Banana OG x Kush Mints Distillate Cartridge (1g) made a re-entry into the rankings at fourth place, indicating a resurgence in its popularity. Lastly, the Blueberry Octane Liquid Diamond Cartridge (1g) held steady at fifth place, showing consistent demand among Endgame's offerings.
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