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Nov-2025
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Overview
Market Insights Snapshot
Endgame has shown varied performance across different states and provinces, with notable achievements in the Concentrates category. In Alberta, Endgame maintained a strong presence, consistently ranking second in Concentrates from September to November 2025, despite a slight decline in sales. Meanwhile, in British Columbia, Endgame demonstrated resilience by reclaiming the top spot in the same category in November after a brief dip to second place in October. The brand's performance in Ontario remains steady, holding onto the third position in Concentrates throughout the observed months. However, in Saskatchewan, Endgame's dominance in Concentrates is clear, consistently ranking first, albeit with a missing data point in September.
In the Vapor Pens category, Endgame's performance has been more volatile. In Alberta, the brand experienced a drop from 10th to 15th place by November, indicating potential challenges in this segment. Conversely, in Ontario, Endgame showed positive momentum, climbing from 14th to 11th place from August to November. Meanwhile, in British Columbia, the brand's ranking fluctuated significantly, peaking at 17th in November after a low of 29th in October. It's worth noting that in Saskatchewan, Endgame did not make it into the top 30 for Vapor Pens in recent months, suggesting room for improvement in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame has shown a promising upward trajectory in recent months. From August to November 2025, Endgame improved its rank from 14th to 11th, indicating a positive reception and growing consumer preference. This improvement is particularly notable when compared to Weed Me, which maintained a steady rank around 9th and 10th but experienced a decline in sales over the same period. Meanwhile, Jonny Chronic and Jays (Canada) also demonstrated upward momentum, with Jonny Chronic climbing from 20th to 13th and Jays (Canada) from 19th to 10th. Despite these competitors' gains, Endgame's consistent sales growth and rank improvement suggest a robust market presence and potential for further advancement in the Ontario vapor pen category.
Notable Products
In November 2025, Mimosa x Blood Orange Distillate Cartridge (1g) maintained its top position among Endgame's offerings, leading the sales with 9,945 units sold. Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) climbed to the second rank, showing a slight decline in sales from October, yet outperforming its previous rankings. Astro Pink THCA Isolate (1g) made a significant leap to the third position, despite a decrease in sales figures from the prior month. Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) held steady at the fourth rank, while Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) dropped to fifth, marking a downward trend since August. This month highlighted a competitive shift in the Vapor Pens category, with notable changes in product rankings and sales dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
