Market Insights Snapshot
Endgame has shown a consistent performance in the Concentrates category across several states. In Alberta, the brand has maintained its top rank from July to October 2023, though sales have seen a slight dip in August and September. The same dominance is observed in British Columbia with steady sales. However, in Ontario, Endgame ranks second, but shows a promising upward trend in sales. The brand's performance in Saskatchewan is a bit fluctuating, with ranks ranging from 22 to 38 and relatively low sales.
In the Vapor Pens category, Endgame's performance varies across states. In Alberta, the brand has improved its rank from 9th to 8th between July and October 2023, with sales showing a consistent upward trend. In British Columbia, Endgame's ranking improved significantly from 11th to 5th in September, but dropped to 8th in October. Ontario shows a positive trend with the brand improving its rank from 6th to 4th and an increase in sales. In Saskatchewan, the brand made it to the top 20 only in October, securing the 10th position. Interestingly, Endgame's presence in the Pre-Roll and Flower categories is limited to Alberta and Ontario, with ranks not in the top 20 in some months, indicating room for improvement.
In the Vapor Pens category for Ontario, the cannabis brand Endgame has shown a notable upward trend in its ranking from July to October 2023, moving from 6th to 4th place. This indicates a positive growth trajectory in terms of market position, outperforming some of its key competitors. For instance, Good Supply maintained a steady rank but dropped to 5th place in October, while Tribal remained at a constant 6th rank. Interestingly, Back 40 Cannabis held a steady 3rd place, and General Admission slipped from 1st to 2nd place. Although Endgame's sales have not surpassed these competitors, the upward trend in ranking suggests a growing market presence and potential for increased sales in the future.
In October 2023, the top-performing product from Endgame was the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, which has consistently held the top rank for several months. Following closely, the Sunset Sherb X Acai Berry Gelato Distillate Disposable (1g), also in the Vapor Pens category, improved its ranking from third in September to second in October. The Tiger Cake x KK Mints Shatter (1g) from the Concentrates category held the third rank, dropping one spot from its September rank. The Banana OG x Kush Mints Distillate Cartridge (1g) in the Vapor Pens category, which was fourth, had previously held the second rank in both July and August. Lastly, the Jack Herer x White Rhino Shatter (1g) in the Concentrates category entered the top five in October, having been unranked in the previous months. Notably, the Mimosa x Blood Orange Distillate Cartridge (1g) had the highest sales figure for October, at 29,025 units.