.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Endgame has shown a strong performance in the Concentrates category, maintaining the top position in both Alberta and British Columbia across several months. Despite a slight decline in sales in Alberta from April to July 2025, their number one rank suggests a strong market presence. In Ontario, Endgame has consistently ranked within the top three, indicating a robust position in the Concentrates market there as well. However, their performance in the Flower category in both Alberta and Ontario has been less impressive, with rankings not even making it into the top 30 in recent months, which could be a point of concern for the brand.
In the Vapor Pens category, Endgame has shown promising upward trends, especially in British Columbia, where they have moved from 15th to 8th place from April to July 2025. This is supported by a steady increase in sales over the same period. In Ontario, they have maintained a stable ranking at 11th place, with sales showing a slight increase. The Pre-Roll category presents a different story, as Endgame's ranking has been declining in both Alberta and Ontario, with their position falling outside the top 30 by July 2025. This downward trend in Pre-Rolls might be an area for Endgame to investigate further to improve their standing in this segment.
Competitive Landscape
In the Ontario Vapor Pens category, Endgame has shown a steady performance, maintaining its rank at 12th place in April and May 2025, and slightly improving to 11th place in June and July 2025. This consistent ranking indicates a stable market presence, although it remains behind competitors such as DEBUNK, which fluctuated between 7th and 9th place, and Adults Only, which improved from 11th to 9th place before settling at 10th in July. Notably, LITTI experienced a decline, dropping from 9th to 12th place by July, suggesting potential opportunities for Endgame to capture market share. Meanwhile, Happy & Stoned showed significant improvement, moving from 25th to 13th place, indicating a rising competitor that Endgame should monitor closely. Overall, Endgame's stable sales figures, with a peak in June, suggest a resilient position amidst fluctuating competition, but strategic efforts may be needed to climb higher in the rankings.
Notable Products
In July 2025, the top-performing product for Endgame was the Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from June with notable sales of 14,902 units. Close on its heels, the Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) climbed to the second spot from third place, demonstrating a significant increase in demand. The Mimosa x Blood Orange Distillate Cartridge (1g) experienced a slight dip, moving to third place after previously holding the top rank in April and May. Meanwhile, the Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) remained stable at fourth place, showing a consistent performance over the months. Designer Pink Shatter (1g) in the Concentrates category held steady at fifth place, indicating a loyal consumer base despite fluctuations in other product rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
