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Mar-2025
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Overview
Market Insights Snapshot
Endgame has demonstrated a strong presence in the Concentrates category across multiple Canadian provinces, maintaining the top position in both Alberta and British Columbia consistently from December 2024 through March 2025. In Ontario, Endgame holds a solid second-place rank in the same category, showing stability despite a decrease in sales from December to February, followed by a slight recovery in March. The Vapor Pens category also sees Endgame holding strong positions, particularly in Alberta where it ranks between 11th and 13th, indicating a consistent demand. However, in British Columbia, the brand's rank slipped from 10th to 14th, suggesting increased competition or shifting consumer preferences.
On the other hand, Endgame's performance in the Flower and Pre-Roll categories has been less consistent. In Alberta, the brand's Flower category ranking dropped from 40th to 49th by March 2025, and a similar trend is observed in Ontario, where the rank fell from 28th to 34th over the same period. This downward trend could indicate a need for strategic adjustments to regain market share. The Pre-Roll category also presents challenges, with Endgame not ranking in the top 30 in Ontario for most months, peaking at 50th in February before dropping again. Such data points highlight areas where Endgame could focus efforts to enhance its competitive stance and market penetration in the coming months.
Competitive Landscape
In the Ontario vapor pens category, Endgame has experienced a slight decline in its competitive standing, moving from 10th place in December 2024 to 12th place by March 2025. This shift is notable as it reflects a competitive landscape where brands like Adults Only and Kolab have maintained or improved their rankings, with Adults Only consistently holding the 10th position and Kolab stabilizing at 11th place. Despite Endgame's drop in rank, its sales figures indicate a recovery in March 2025, suggesting potential for a rebound. Meanwhile, Platinum Vape has shown a remarkable rise, jumping from 28th to 14th place, which could pose a future threat to Endgame if this upward trend continues. This competitive analysis highlights the dynamic nature of the market and underscores the importance of strategic positioning for Endgame to regain its standing.
Notable Products
In March 2025, Endgame's top-performing product was the Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently since December 2024 with sales of 9,591 units. The Mimosa x Blood Orange Distillate Cartridge (1g) also held its position in second place across all months, showcasing strong sales performance. The Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) remained steady in third place since January 2025, indicating a stable demand. Notably, Designer Pink Shatter (1g) entered the rankings in March 2025, debuting at fourth place among concentrates. Astro Pink THCA Isolate (1g) saw a slight decline, moving from fourth to fifth place since February 2025, suggesting a shift in consumer preference within the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
