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Oct-2025
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Overview
Market Insights Snapshot
Flipside's performance in the Vapor Pens category in Washington has shown remarkable consistency from July to October 2025, maintaining a steady rank at 8th position. Despite a slight decline in sales from August to October, the brand has managed to uphold its position in the top 10, indicating a strong foothold in the market. This stability suggests a loyal customer base and effective market strategies within the state. However, the slight dip in October sales could be an area of concern for the brand if it continues, as it might indicate emerging competition or shifting consumer preferences.
While Flipside's consistent ranking in Washington is commendable, the absence of rankings in other states and categories might imply areas where the brand has yet to establish a significant presence. Not being in the top 30 in other regions could be seen as a potential growth opportunity, but also highlights the competitive challenges the brand faces outside its stronghold. This uneven performance across different markets and categories suggests that Flipside may need to explore new strategies or product innovations to expand its reach and improve its market position in other states.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Flipside maintains a consistent rank of 8th place from July to October 2025, indicating stable performance amidst a dynamic market. Despite this stability, Flipside faces stiff competition from brands like Dabstract, which holds a steady 7th rank with higher sales figures, and Full Spec, which consistently ranks higher and shows a slight dip to 6th place in October. Meanwhile, Snickle Fritz demonstrates an upward trend, climbing from 11th to 9th place, potentially threatening Flipside's position. Although EZ Vape remains behind Flipside, its fluctuating sales suggest potential volatility that could impact future rankings. These insights highlight the need for Flipside to innovate and differentiate to enhance its market position and sales performance.
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Notable Products
In October 2025, the top-performing product from Flipside was the Watermelon Sugar Flavored Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank for the third consecutive month with sales of 1824 units. The Watermelon Sugar Distillate Cartridge (1g) climbed to the second position, improving from its third rank in September. The Strawberry Lemon Haze Flavored Distillate Disposable (1g) held the third spot, showing a recovery from its fourth position the previous month. Meanwhile, the Strawberry Lemon Haze Distillate Cartridge (1g) dropped to fourth place after ranking second in September. The UW Purps Distillate Cartridge (1g) debuted in the rankings in September and maintained its fifth position through October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
