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Sep-2025
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Overview
Market Insights Snapshot
Flipside has shown a consistent upward trend in the Vapor Pens category within Washington. Starting from a rank of 10 in June 2025, Flipside improved its position to 8 by August, maintaining this rank into September. This steady climb in rankings indicates a strengthening presence in the market, with sales peaking in August before a slight dip in September. The brand's ability to hold its position in the top 10 suggests a competitive edge in Washington's dynamic cannabis market. However, the absence of Flipside in the top 30 in other states or categories reveals potential areas for growth and expansion.
The consistent performance in Washington contrasts with the lack of visibility in other states, where Flipside does not appear in the top 30 rankings. This disparity highlights both a challenge and an opportunity for the brand to expand its reach and diversify its market presence. The focus on Vapor Pens in Washington has yielded positive results, but expanding into other categories or states could provide additional revenue streams and market stability. This strategic shift could potentially replicate the success seen in Washington across a broader geographic area, enhancing Flipside's overall market footprint.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Flipside has shown a promising upward trend in rankings over the past few months. Starting from the 10th position in June 2025, Flipside climbed to the 8th spot by August and maintained this rank through September. This improvement is indicative of a positive reception in the market, potentially driven by strategic marketing or product innovation. In contrast, EZ Vape experienced a decline, dropping from 7th to 10th place, which could suggest a shift in consumer preferences or competitive pressures. Meanwhile, Plaid Jacket consistently held the 6th position, maintaining a stable lead over Flipside. Dabstract also showed stability at the 7th rank, slightly ahead of Flipside. This dynamic indicates that while Flipside is gaining ground, it faces stiff competition from established brands, necessitating continued strategic efforts to further enhance its market position.
Notable Products
In September 2025, the top-performing product from Flipside was the Watermelon Sugar Flavored Distillate Disposable (1g) in the Vapor Pens category, maintaining its position as the number one product, with sales reaching 1770 units. The Strawberry Lemon Haze Distillate Cartridge (1g) climbed to the second spot, showing a slight decrease in sales compared to August. Watermelon Sugar Distillate Cartridge (1g) took the third position, experiencing a drop in both ranking and sales from the previous month. The Strawberry Lemon Haze Flavored Distillate Disposable (1g) fell to fourth place, marking a notable shift from its consistent top rankings in prior months. UW Purps Distillate Cartridge (1g) remained steady at the fifth position, despite a decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
