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Sep-2024
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Overview
Market Insights Snapshot
Flipside has shown a promising upward trajectory in the Vapor Pens category within the state of Washington. Over the four-month period from June to September 2024, Flipside improved its ranking consistently, moving from 15th position in June to 12th by September. This upward movement suggests a strengthening presence in the competitive Vapor Pens market. The brand's sales figures also reflect this positive trend, with a notable increase from June to September, indicating growing consumer interest and possibly effective market strategies.
However, Flipside's performance outside of Washington remains a mystery, as they did not appear in the top 30 brands in other states or categories during the same period. This absence could be interpreted in two ways: either the brand is focusing its efforts primarily on Washington, or it may be facing challenges in gaining similar traction in other markets. The lack of presence in the top rankings outside Washington highlights an area for potential growth and expansion, should the brand decide to diversify its market focus.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Flipside has shown a promising upward trajectory in rank from June to September 2024, moving from 15th to 12th place. This improvement in rank is indicative of its growing market presence, as it outperformed brands like Snickle Fritz, which remained steady at 14th place after a brief climb. Flipside's sales growth is notable, especially when compared to competitors such as Fire Bros., which experienced a decline in rank from 11th to 13th, reflecting a decrease in market share. Meanwhile, Forbidden Farms maintained a consistent 11th place, suggesting a stable performance but not enough to outpace Flipside's momentum. The brand Regulator held its 10th position throughout, indicating a strong foothold but with sales figures only marginally higher than Flipside's, highlighting Flipside's potential to challenge higher-tier competitors in the near future.
Notable Products
In September 2024, the top-performing product from Flipside was the Strawberry Lemon Haze Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one position consistently since June with sales of 2397 units. The Tangie Banana Live Resin BHO Disposable (1g) climbed to the second spot, improving from fourth place in August. UW Purps Distillate Cartridge (1g) made a notable entry at third place, showing strong sales momentum. Cherry Gelato Distillate Disposable (1g) dropped slightly to fourth place from its second position in July, yet it showed an increase in sales figures. Cereal Milk Live Resin Disposable (1g) entered the rankings for the first time, securing the fifth position with robust sales numbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
