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Jul-2025
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Overview
Market Insights Snapshot
Flipside has shown a consistent presence in the Vapor Pens category within the state of Washington. Over the months from April to July 2025, Flipside maintained a steady ranking, hovering around the 10th and 11th positions. This stability indicates a solid foothold in the market, with a slight dip in June followed by a recovery in July. The brand's ability to maintain its ranking within the top 15 suggests a loyal customer base and effective market strategies. Despite the fluctuations in sales, Flipside's performance in Washington's Vapor Pens category reflects resilience and adaptability in a competitive landscape.
However, the data reveals that Flipside did not make it into the top 30 brands in any other categories or states during the same period. This absence could be a point of concern or an opportunity for growth, depending on the company's strategic goals. The lack of presence in other markets might suggest a concentrated focus on Vapor Pens in Washington, which could be either a strategic decision or a limitation in market expansion. Understanding the reasons behind this singular focus could be crucial for stakeholders looking to assess Flipside's overall market strategy and potential for growth in other regions or categories.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Flipside has demonstrated a consistent performance, maintaining its position within the top 11 brands from April to July 2025. Despite facing strong competition from brands like EZ Vape, which consistently ranks higher, Flipside has shown resilience by reclaiming its 10th position in July after a slight dip in June. Notably, Fire Bros. has been steadily climbing the ranks, moving from 16th in April to 12th by July, indicating a potential threat to Flipside's position if this trend continues. Meanwhile, Snickle Fritz and Ooowee have maintained stable rankings, suggesting a competitive but steady market environment. Flipside's sales figures have shown a positive trajectory, particularly with a notable increase in July, which could be leveraged to strengthen its market position against these competitors.
Notable Products
In July 2025, the top-performing product for Flipside was the Strawberry Lemon Haze Flavored Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from June with sales of 2036 units. Following closely, the Watermelon Sugar Flavored Distillate Disposable (1g) held the second position, consistent with its ranking from the previous month. The Watermelon Sugar Distillate Cartridge (1g) remained steady in third place, mirroring its performance from June. The Strawberry Lemon Haze Distillate Cartridge (1g) continued its streak in fourth place, showing consistent placement over the past months. Notably, the Rocket Popz Flavored Distillate Disposable (1g) debuted in the rankings in June at fifth and maintained this position in July, indicating a positive reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
