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Dec-2025
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Overview
Market Insights Snapshot
Flipside has shown a consistent performance in the Vapor Pens category across Washington over the last few months of 2025. The brand maintained a steady position, ranking 8th in October, November, and December, after a slight drop from 7th place in September. This stability suggests a consistent consumer base and effective market strategies in the state. Despite a decrease in sales from September to November, there was a slight rebound in December, indicating a potential recovery or strategic adjustment that could be worth exploring further.
Notably, Flipside's absence from the top 30 brands in other states or provinces in the Vapor Pens category could be seen as a missed opportunity or a strategic focus on Washington. This limitation in geographical reach might hint at either a deliberate choice to concentrate resources in a single market or a challenge in scaling their operations beyond this region. Understanding the underlying reasons for this geographical concentration could provide insights into Flipside's market approach and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Flipside experienced a slight decline in its market position from September to December 2025. Initially ranked 7th in September, Flipside dropped to 8th place by October and maintained this position through December. This shift in rank is notable as it coincides with a decrease in sales, contrasting with competitors like Dabstract, which consistently held the 7th position and saw a steady increase in sales over the same period. Meanwhile, Plaid Jacket maintained its 6th rank with robust sales figures, indicating a stable consumer preference. The consistent 10th place ranking of EZ Vape and 9th place for Snickle Fritz suggest that while Flipside's sales were higher than these brands, the competitive pressure from brands like Dabstract and Plaid Jacket may have contributed to its rank decline. Understanding these dynamics can provide valuable insights for Flipside to strategize its market positioning and sales tactics.
Notable Products
In December 2025, the top-performing product from Flipside was the Watermelon Sugar Flavored Distillate Disposable (1g) in the Vapor Pens category, reclaiming its position as the top-ranked product with sales of 2031 units. This product had consistently high rankings, maintaining the first position in both September and October before briefly dropping to second place in November. Following closely, the Strawberry Lemon Haze Flavored Distillate Disposable (1g) secured the second rank, showing a slight dip from its first-place achievement in November. The Strawberry Lemon Haze Distillate Cartridge (1g) improved its standing to third place, reflecting a steady increase in sales. Meanwhile, the Watermelon Sugar Distillate Cartridge (1g) experienced a slight drop to fourth place, despite a notable sales figure increase compared to November.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
