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Aug-2025
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Overview
Market Insights Snapshot
Flipside has demonstrated a consistent performance in the Vapor Pens category across various states, with notable movements in Washington. In this state, Flipside has maintained a strong presence, ranking within the top 10 brands consistently from May through August 2025. Specifically, after a slight dip in June to the 10th position, the brand regained momentum, advancing to the 8th position by August. This upward trend is indicative of Flipside's growing appeal and solid market presence in Washington's competitive Vapor Pens sector.
While Flipside's performance in Washington is commendable, the absence of ranking data in other states suggests that the brand does not feature in the top 30 brands in those regions. This could be seen as a potential area for growth or a reflection of stronger competition in those markets. Nevertheless, Flipside's ability to climb the ranks in Washington showcases its potential for expansion and increased market share, provided it can replicate its strategies and success in other states. The brand's strategic focus and adaptability will be key to its future performance across different regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Flipside has shown a notable improvement in its ranking from May to August 2025, climbing from 9th to 8th place. This upward trend suggests a positive reception in the market, potentially driven by strategic marketing or product innovation. Despite this progress, Flipside faces stiff competition from brands like Dabstract and EZ Vape, which have maintained consistent rankings, with Dabstract even improving its sales figures over the same period. Plaid Jacket remains a strong competitor, consistently holding the 6th rank with significantly higher sales, indicating a stable market presence. Meanwhile, Snickle Fritz lags slightly behind, maintaining the 10th position. For Flipside, the challenge lies in sustaining its growth momentum and closing the sales gap with higher-ranked competitors to enhance its market position further.
Notable Products
In August 2025, Watermelon Sugar Flavored Distillate Disposable (1g) emerged as the top-performing product for Flipside, climbing from third place in July to first place with notable sales of 2062 units. Strawberry Lemon Haze Flavored Distillate Disposable (1g) slipped to second place after leading in June and July, yet maintained strong sales figures. Strawberry Lemon Haze Distillate Cartridge (1g) held steady in third place, showcasing consistent performance over the months. Watermelon Sugar Distillate Cartridge (1g) fell to fourth place from second in July, indicating a slight dip in its momentum. UW Purps Distillate Cartridge (1g) re-entered the rankings at fifth place, showing a modest sales increase since its last recorded rank in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
