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Jun-2024
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Overview
Market Insights Snapshot
Flipside has demonstrated a consistent performance in the Vapor Pens category within Washington. Over the past four months, the brand has maintained a steady ranking, fluctuating between 15th and 17th place. Notably, Flipside achieved a stable 15th rank in both March and June, indicating a potential rebound after a slight dip in April. This consistent presence in the top 20 suggests a solid market position in Washington's competitive Vapor Pens category.
Despite the consistency in rankings, Flipside's sales figures reveal a noteworthy upward trend, especially between May and June. The brand saw an increase in sales from $402,564 in May to $445,420 in June, reflecting a growing consumer preference or successful marketing strategies. However, the absence of rankings in other states or categories highlights a potential area for growth and expansion. This information could be crucial for stakeholders looking to understand Flipside's market dynamics and potential opportunities for diversification.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Flipside has shown a consistent performance with a rank of 15 in March, May, and June 2024, though it dipped to 17 in April. This stability is notable when compared to competitors like Fire Bros., which experienced more significant fluctuations, dropping from 11 in March to 16 in June. Similarly, AiroPro maintained a steady rank of 13 and 14, indicating a stable but slightly lower performance than Flipside. Meanwhile, Buddies and Snickle Fritz have shown more volatility, with Snickle Fritz notably improving from 17 in March to 13 in June. These trends suggest that while Flipside's sales have been stable, there is room for growth, particularly when considering the upward trajectory of Snickle Fritz and the fluctuating performance of other competitors.
Notable Products
In June 2024, the top-performing product for Flipside was Strawberry Lemon Haze Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking and achieving a notable sales figure of 2333 units. Pineapple Express Distillate Disposable (1g) rose to second place, showing a significant improvement from its third-place ranking in the previous two months. UW Purps Distillate Disposable (1g) dropped to third place, despite being second in April and May. A new entrant, Pineapple Express Distillate Cartridge (1g), debuted strongly in fourth place. Cherry Gelato Distillate Disposable (1g) remained steady in fifth place across the months from March to June.
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