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Sep-2024
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Overview
Market Insights Snapshot
FloraVega / Welleaf has demonstrated a consistent presence in the Nevada market, particularly within the Flower category. Throughout the summer months of 2024, the brand maintained a steady rank of 9th place from June to August. However, a notable shift occurred in September when the brand dropped to 12th place. This movement indicates a potential change in consumer preferences or increased competition within the Nevada Flower market. Despite the drop in ranking, the brand experienced a significant peak in sales during August, suggesting that it may have captured consumer interest effectively during that period before facing challenges in September.
Interestingly, the absence of FloraVega / Welleaf from the top 30 rankings in other states or categories suggests that their market influence is currently concentrated in Nevada's Flower sector. This focused presence could be a strategic choice, allowing them to capitalize on a specific market niche. However, the lack of representation in other categories or states could also imply missed opportunities for broader market penetration. As the brand navigates these dynamics, it will be crucial to monitor whether they can regain their top 10 status in Nevada and explore potential expansion into new markets or product categories.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, FloraVega / Welleaf has maintained a relatively stable position, ranking 9th from June to August 2024, before slipping to 12th in September. This decline in rank coincides with a notable drop in sales from August to September, suggesting potential market challenges or increased competition. Meanwhile, CAMP (NV) has shown resilience, ranking consistently within the top 10, and even improving its position from 12th in August to 10th in September, with a corresponding increase in sales. Superior (NV) has made significant strides, climbing from 43rd in July to 13th in September, indicating a strong upward trend in both rank and sales. Similarly, High Heads surged from 24th in August to 11th in September, reflecting a positive trajectory. These shifts highlight a dynamic market environment where FloraVega / Welleaf faces increasing competition, necessitating strategic adjustments to regain its footing and capitalize on growth opportunities.
Notable Products
In September 2024, the top-performing product from FloraVega / Welleaf was RS-37 (3.5g) in the Flower category, which ascended to the number one rank with notable sales of 2079 units. Rick James (3.5g) also performed well, securing the second position. Typhoon #8 (3.5g) improved its standing from fifth in August to third in September. Chernobyl (14g) made its debut in the rankings at fourth place, while Primus (3.5g) dropped from its peak position in July to fifth in September. This month saw RS-37 (3.5g) making a significant leap from fourth place in August to the top spot, indicating a strong upward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
