Market Insights Snapshot
In the Nevada market, FloraVega / Welleaf has been demonstrating a noteworthy performance, particularly in the Flower category. The brand managed to climb from the 30th position in August 2023 to a significantly higher 14th position by September 2023. This upward trajectory indicates a strong positive trend, reflecting a potential growth in the brand's popularity and consumer preference. However, it's worth noting that the brand wasn't consistently in the top 20 brands in the previous months, which suggests a fluctuating market position and the need for consistent efforts to maintain the recent upswing.
On the other hand, in the Pre-Roll category, FloraVega / Welleaf's ranking has been somewhat inconsistent. The brand was not able to secure a position in the top 20 brands in Nevada during the period from June to September 2023. Despite the relatively lower ranking, the brand did see a slight improvement moving from 65th place in July to 60th in September. While this does indicate some progress, it also highlights the brand's need for strategic improvements in this category to boost its market standing.
In the competitive landscape of the Flower category in Nevada, FloraVega / Welleaf has shown a considerable improvement in rank from July to September 2023, climbing from 25th to 14th place. This upward trend indicates a positive shift in market position, potentially driven by increased sales. However, FloraVega / Welleaf still faces stiff competition from brands like Kynd Cannabis Company, which consistently ranks within the top 20, and High Heads, which made a significant leap from 52nd to 13th place in the same period. Other notable competitors include Bohemian Bros and Fleur, both maintaining their positions within the top 20. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In September 2023, the top-performing product from FloraVega / Welleaf was 'Cringer's Cookies (3.5g)', with sales reaching a significant 2544 units. This product moved up from its third position in the previous two months. 'Pineapple Express (3.5g)' took the second spot in September, improving its rank from fourth in July and June. 'Desert Snow (3.5g)' and 'Grape 98 (3.5g)' ranked third and fourth respectively, with 'Desert Snow (3.5g)' making a notable jump from its previous fourth position in August. Finally, 'Mai Tai (3.5g)' entered the rankings in fifth place.