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Aug-2025
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Overview
Market Insights Snapshot
Flower Union has demonstrated notable progress in the Edible category within the state of Colorado. Over the summer months of 2025, Flower Union has shown an upward trajectory, moving from a rank outside the top 30 in May and June to the 26th position in July and further improving to 24th by August. This positive trend indicates a growing consumer interest and possibly effective market strategies that have started to resonate with the audience in Colorado. The brand's sales figures support this upward movement, with a significant increase from June to August, suggesting a successful product reception or expansion in retail presence.
While Flower Union's recent performance in Colorado is promising, it is important to note that the brand was not ranked in the top 30 for the Edible category in the earlier months of May and June. This initial absence from the top rankings indicates that the brand had a slower start or faced stiff competition in the market. However, the subsequent rise in rankings and sales suggests that Flower Union may have implemented effective strategies to capture market share or introduced new products that appealed to consumers. Observing how Flower Union continues to capitalize on this momentum in the coming months will be crucial for understanding its long-term positioning in the Colorado market.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Flower Union has shown a notable upward trajectory in recent months. Starting from a rank of 36 in May 2025, Flower Union has climbed to the 24th position by August 2025, indicating a significant improvement in market presence and consumer preference. This rise in rank is complemented by a consistent increase in sales, suggesting effective marketing strategies and product appeal. In contrast, Love's Oven has not been in the top 20, although it has improved from 34th to 25th place, while Billo has maintained a steady position at 22nd since July, showcasing stable performance. Meanwhile, Sinsere has gradually improved its rank from 33rd to 27th, and Zoobies has seen fluctuations, currently holding the 23rd spot. Flower Union's rise in rank and sales highlights its growing competitive edge in the Colorado edible market, positioning it as a brand to watch in the coming months.
Notable Products
In August 2025, the top-performing product from Flower Union was Boost - Strawberry x Cliffhanger Gummies 10-Pack (100mg), maintaining its number one rank from the previous two months, with a notable sales figure of 1355 units. Following closely, Boost - Blueberry Flavored Gummies 10-Pack (100mg) retained its second-place position from July, demonstrating consistent popularity. Balance Cream Smoothie Gummies 10-Pack (100mg) held the third rank for two consecutive months, indicating steady demand. Boost - Cream Smoothie x Cliffhanger Gummies 10-Pack (100mg) dropped to fourth place from its previous third-place ranking in July. Banana Peaches x Blueberry Flavor Gummies 10-Pack (100mg) re-entered the rankings at fifth place, showing a resurgence in sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
