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Sep-2025
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Overview
Market Insights Snapshot
Flower Union has shown a notable upward trajectory in the Edible category within Colorado. Starting from outside the top 30 in June 2025, the brand managed to climb into the 26th position by July, reaching 24th in August, and further improving to 23rd by September. This consistent rise in rankings suggests a growing consumer preference and possibly effective market strategies that have enhanced their visibility and sales performance in the state. The jump from outside the top 30 to 23rd place in just four months is a testament to their potential in this category.
Despite the progress in Colorado, the absence of Flower Union from the top 30 rankings in other states indicates a more localized success story. This highlights a potential area for growth and expansion, as their performance in Colorado could serve as a model for strategies in other markets. The increase in sales from June to July, almost doubling, suggests that whatever changes were implemented during this period were effective, though the subsequent dip in September sales indicates there might be challenges in maintaining this momentum. Further analysis could explore whether these movements are due to seasonal trends, marketing efforts, or changes in consumer preferences.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Flower Union has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 36 in June 2025, Flower Union climbed to 23 by September 2025, showcasing a significant improvement in its market position. This ascent is particularly noteworthy when compared to competitors like Canyon, which remained relatively stable around the 26-29 rank range, and Binske, which saw fluctuations but maintained a higher rank, peaking at 22 in September. Meanwhile, Sinsere also improved its rank from 31 to 24, indicating a competitive push in the market. However, Spinello Cannabis Co. consistently held a strong position, remaining at rank 21 throughout the period. Flower Union's sales growth, particularly from July to August, suggests a robust demand for its products, although it still trails behind the sales figures of top competitors like Spinello Cannabis Co. This dynamic shift in rankings and sales highlights Flower Union's growing influence and potential in the Colorado edible market.
Notable Products
In September 2025, Flower Union's top-performing product was Boost - Strawberry x Cliffhanger Gummies 10-Pack (100mg) in the Edible category, maintaining its consistent rank of 1 since June with sales of 1043 units. The Boost - Blueberry Flavored Gummies 10-Pack (100mg) held the second position, showing a slight decrease in sales compared to August. Recover- Banana Hammock x Grape Gummies 10-Pack (100mg) rose to the third rank from fifth in August, indicating a positive shift in consumer preference. Boost - Cliffhanger Gummies 10-Pack (100mg) entered the rankings in September at the fourth position, showing promising sales figures. Meanwhile, Unwind - Banana Peaches x Blueberry Flavor Gummies 10-Pack (100mg) slipped slightly to fourth from its previous fifth position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
