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Jun-2024
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Overview
Market Insights Snapshot
Cosmos has shown varied performance across different product categories and states. In Colorado, the brand has experienced significant fluctuations in the Flower category, dropping from 5th place in March 2024 to 88th place by June 2024. This steep decline might indicate challenges in maintaining market share or increased competition. However, Cosmos has maintained a strong and consistent presence in the Pre-Roll category, holding steady within the top 6 rankings throughout the observed months. This consistency suggests a strong consumer preference for their Pre-Roll products in Colorado.
In Washington, Cosmos has had a relatively stable performance in the Concentrates category, hovering around the 50th rank over the four-month period. While not breaking into the top 30, this steadiness indicates a loyal customer base but also highlights room for growth. The Vapor Pens category in Colorado tells a different story, with rankings fluctuating between 60 and 74, suggesting variability in consumer demand or possible supply chain issues. Overall, Cosmos's performance across categories and states reveals strengths in specific niches, like Pre-Rolls in Colorado, while also highlighting areas that may need strategic adjustments to improve market presence.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Cosmos has shown consistent performance with a steady rank of 6th place from March to May 2024, before improving to 5th place in June 2024. This stability is noteworthy, especially when compared to competitors like Stratos, which fluctuated between 8th and 9th place before climbing to 6th in June, and Dutch Botanicals, which saw a significant drop from 4th to 9th place in May before recovering to 7th in June. Another key competitor, Seed & Strain Cannabis Co., demonstrated a notable upward trend, moving from 11th in March to 4th in June. Despite these shifts, Cosmos maintained a strong position, indicating robust brand loyalty and effective market strategies. However, Cali-Blaze consistently outperformed Cosmos, holding the 2nd rank until June when it dropped to 3rd. These dynamics suggest that while Cosmos is performing well, there is still competitive pressure from both established and emerging brands, highlighting the need for continuous innovation and marketing efforts to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Cosmos was Jupiter Joint - Calypso Colada Infused Pre-Roll (1g), which secured the number one rank with sales of 2367 units. Following closely, Jupiter Joint - Stargate Smoothie Infused Pre-Roll (1g) took the second spot. Jupiter Joints - Venus Envy Infused Pre-Roll (1g), which was ranked first in May 2024, dropped to the third position. Jupiter Joint - Milky Way Mango Infused Pre-Roll (1g) maintained a consistent performance, ranking fourth in both May and June 2024. Lastly, Jupiter Joint - Supernova Strawberry Infused Pre-Roll (1g) entered the rankings at fifth place in June 2024.
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