Market Insights Snapshot
In the Colorado market, Cosmos has shown consistent performance in the Flower and Pre-Roll categories, maintaining their position within the top 20 brands. In the Flower category, Cosmos has remained in the top 5 spots, shifting between 3rd and 5th place from July to October 2023. While the sales have seen a slight dip in September, the brand has managed to recover in October. The Pre-Roll category also paints a similar picture with the brand consistently ranking in the mid-teens, indicating steady demand for their products in this category.
However, when we look at the Vapor Pens category in Colorado and the Concentrates category in Washington, the brand seems to be struggling to maintain a top-ranking position. In Colorado, the brand's ranking in the Vapor Pens category has seen a significant drop from 55th place in August to 88th in October, indicating a decrease in popularity for their products in this category. Similarly, in Washington, Cosmos has slipped from 36th place in August to a staggering 86th in October in the Concentrates category. These movements suggest that the brand may need to revisit their strategies in these categories and markets.
In the Colorado flower market, Cosmos has seen some fluctuations in its rank over the months of July to October 2023. It started off strong in July, securing the third position, but slipped to fourth in August and fifth in September, before climbing back to fourth in October. This indicates a slight decrease in sales, especially when compared to its competitors. Maggie's Farm, for instance, has consistently outperformed Cosmos, climbing from the fourth position in July to first in August, and maintaining a strong presence in the top three in the following months. Similarly, Green Label Cannabis has also consistently ranked higher than Cosmos, securing the second position in July, third in August and September, and second again in October. On the other hand, Good Chemistry Nurseries and Onyx Label have generally ranked lower than Cosmos, although Onyx Label did see a significant jump in rank from eighth in September to sixth in October.
In October 2023, the top-performing product from Cosmos was 'Egyptian Lotus (28g)', a flower product, which rose from the third position in September to the top spot. The 'Chemodo Dragon (28g)' also from the flower category, made an impressive entry to the second position. 'Blueberry Headband (28g)', also a flower product, dropped from the first position, which it held for the previous three months, to the third spot in October. 'Guptilla (28g)', another flower product, entered the list at the fourth position. 'Fairy Godmother (28g)', also in the flower category, slipped from second place in September to fifth in October. Notably, 'Egyptian Lotus (28g)' sold 4484 units in October, showcasing its popularity among Cosmos customers.