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Aug-2024
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Overview
Market Insights Snapshot
Cosmos has shown a strong performance in the Pre-Roll category in Colorado. The brand maintained a consistent presence in the top 10, peaking at the 5th position in both June and August 2024. This indicates a stable and robust demand for their Pre-Roll products. However, their performance in the Vapor Pens category in Colorado has been less impressive, with rankings fluctuating between the 65th and 86th positions, highlighting potential challenges in this segment. Despite this, the brand did see a modest uptick in sales from July to August, suggesting some recovery or market adaptation.
In Washington, Cosmos experienced a downward trend in the Concentrates category, with their ranking slipping from 57th in May to 88th in August 2024. This decline could be indicative of increased competition or shifting consumer preferences within the state. The drop in sales over these months further underscores the brand's struggle to maintain its market position in Washington. Overall, while Cosmos has shown strength in certain categories and markets, there are clear areas where the brand needs to strategize for improvement.
Competitive Landscape
In the competitive landscape of Colorado's Pre-Roll category, Cosmos has shown a consistent performance, maintaining a rank between 5th and 7th place from May to August 2024. This stability is noteworthy given the fluctuations observed among its competitors. For instance, Stratos has seen a significant rise from 8th to 3rd place, indicating a strong upward trend in sales. Meanwhile, LoCol Love (TWG Limited) experienced a volatile ranking, dropping from 4th to 14th before recovering to 7th place. TFC (The Flower Collective LTD) also showed improvement, moving from 12th to 6th place. Despite these shifts, Cosmos has managed to maintain its position, suggesting a loyal customer base and effective marketing strategies. However, it faces stiff competition from Cali-Blaze, which, although experiencing a decline, still holds a strong presence, moving from 1st to 4th place. These dynamics highlight the competitive nature of the market and the need for Cosmos to continually innovate to maintain and improve its standing.
Notable Products
In August 2024, the top-performing product for Cosmos was Jupiter Joints - Lunar Lemonade Infused Pre-Roll (1g), which secured the first rank with notable sales of $3467. The second position was held by Jupiter Joint - Hyperspace Honeydew Infused Pre-Roll (1g), maintaining its rank from July. Jupiter Joint - Milky Way Mango Infused Pre-Roll (1g) climbed to third place from being unranked in July. Meanwhile, Jupiter Joint - Calypso Colada Infused Pre-Roll (1g) dropped to fourth place from third in the previous month. Lastly, Jupiter Joint - Stargate Smoothie Infused Pre-Roll (1g) remained consistent at fifth place, showing stability in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
