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Dec-2024
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Overview
Market Insights Snapshot
Glenn's has shown consistent performance in the Edible category within Ontario. Over the last few months, the brand has maintained a steady climb in its rankings, moving from 19th position in September and October to 17th by November and December. This upward trend is indicative of growing consumer preference and possibly effective marketing strategies or product enhancements. The increase in sales from October to December reflects a significant boost in demand, which is an encouraging sign for the brand's market presence in this province. It's worth noting that Glenn's has managed to stay within the top 20 brands, which is a testament to its competitive edge in the Edible category.
While Glenn's performance in Ontario is notable, it is also important to consider its absence in the top 30 rankings in other states and categories. This could suggest a need for strategic expansion or a reevaluation of market strategies outside of Ontario. The lack of presence in other regions might be seen as a missed opportunity, especially if the brand aims to establish a broader footprint. Without detailed insights into their performance across other states, it's challenging to fully assess their overall market strategy, but the data from Ontario provides a positive outlook and a potential model for growth in other regions.
Competitive Landscape
In the Ontario edibles market, Glenn's has shown a notable upward trajectory in rankings from September to December 2024, moving from 19th to 17th place. This improvement is significant as it positions Glenn's ahead of Lord Jones, which consistently ranked 20th, and closely behind San Rafael '71, which saw a slight dip to 19th in December. Despite being outpaced by Aurora Drift and Olli, which maintained higher ranks, Glenn's sales growth trajectory is promising, with a noticeable increase in December, suggesting a strengthening market presence. This trend indicates a positive consumer response and potential for further rank advancement if the momentum continues.
Notable Products
In December 2024, Glenn's top-performing product was the Strawberry Watermelon Hash Rosin Gummies (10mg), which climbed to the number one rank with a notable sales figure of 4333 units. The Cotton Candy Gummies (10mg), previously holding the top spot from September to November, moved to the second position. The Orange Creamsicle Hash Rosin Chews 2-Pack (10mg) maintained a steady third rank throughout the months. A new entrant, the Tropical Smoothie Gummy (10mg), debuted at the fourth position in December. The Hybrid Full Spectrum Kief Gummies 2-Pack (10mg) saw a slight dip in its ranking from fourth in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
