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Sep-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Ontario, Glenn's has shown a consistent presence in the edibles category. Despite a slight dip in sales from June to September 2024, Glenn's maintained its ranking within the top 30 brands, fluctuating between the 19th and 21st positions. This stability in ranking suggests a loyal customer base and a strong brand presence, even amid declining sales. The brand's ability to remain in the top 20 for September indicates resilience and potential for growth, particularly if they can address the factors contributing to the sales decline. The consistent presence in the top rankings is a positive sign for the brand's market strategy in Ontario.
However, Glenn's absence from the top 30 brands in other states and categories could be seen as a missed opportunity or a strategic focus on the Ontario market. The lack of presence in other regions may suggest that Glenn's has room to expand or diversify its product offerings to capture more market share. This could be interpreted as a potential area for growth, where the brand could leverage its success in Ontario to explore new markets. The data hints at an opportunity for Glenn's to analyze market trends and consumer preferences in other regions, which could inform future expansion strategies and product development.
Competitive Landscape
In the competitive landscape of the edible category in Ontario, Glenn's has shown a relatively stable presence, maintaining a rank within the top 20 from June to September 2024. Despite a slight dip in sales from June to September, Glenn's managed to improve its rank from 21st in August to 19th in September, indicating a positive shift in market positioning. This improvement is notable given the competitive pressure from brands like San Rafael '71, which consistently improved its rank from 21st in June to 18th in September, and Olli, which maintained a strong position at 17th in September despite a significant drop in sales. Meanwhile, A-HA! experienced a dramatic fall from 15th in July to 22nd in September, potentially providing an opportunity for Glenn's to capture more market share. The competitive dynamics in Ontario's edible market suggest that Glenn's strategic adjustments in product offerings or marketing could further enhance its rank and sales performance.
Notable Products
In September 2024, Glenn's top-performing product was Cotton Candy Gummies (10mg) in the Edible category, maintaining its consistent first-place ranking despite a decrease in sales to 1789 units. Strawberry Watermelon Hash Rosin Gummies (10mg) held steady at the second position with sales figures closely trailing the leader. Notably, CBD:CBG:CBN:THC Lights Out Gummies (60mg CBN, 30mg CBD, 30mg CBG, 10mg THC) climbed to third place from fifth in the previous months, indicating a growing consumer interest and achieving 968 units sold. Orange Creamsicle Hash Rosin Chews 2-Pack (10mg) experienced a slight drop to fourth place, while Multi-Flavours Gummies 4-Pack (10mg) re-entered the top five at the fifth position. The rankings reflect a stable preference for Edible products, with subtle shifts in consumer choices for specific flavors and compositions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
