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Aug-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Glenn's has shown a consistent presence in the Edible category, although their ranking has experienced a gradual decline from 16th in May 2025 to 20th by August 2025. This downward trend in rankings is mirrored by a decrease in sales over the same period, with a notable dip from May to July. Despite this, the brand managed to stabilize somewhat in August, indicating potential adjustments or strategic changes that may have been implemented to address the declining trajectory. This reflects a need for Glenn's to potentially reassess their market strategies in Ontario to regain momentum in the competitive Edible market.
It's important to note that while Glenn's has maintained a top 30 position in the Edible category within Ontario, their absence from the top 30 in other categories or states suggests a more focused or niche market approach. This could be seen as an opportunity for expansion or a limitation depending on the brand's strategic goals. The consistency of their presence in the Ontario market, despite the drop in rank, highlights a level of brand recognition and loyalty that could be leveraged for future growth. However, without a presence in other categories or states, Glenn's might face challenges in scaling their operations beyond their current market stronghold.
Competitive Landscape
In the Ontario edible cannabis market, Glenn's has experienced a notable shift in its competitive standing from May to August 2025. Initially ranked 16th in May, Glenn's saw a decline in rank over the subsequent months, dropping to 20th by August. This downward trend in ranking coincides with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, HighXotic consistently held the 17th position throughout the same period, with sales figures showing a steady increase, indicating strong consumer preference and brand loyalty. Meanwhile, Aurora Drift improved its rank from 19th to 18th, with a significant uptick in sales, potentially capturing some of the market share lost by Glenn's. Brands like Lord Jones and Kinloch Wellness remained outside the top 20, indicating less competitive pressure from these brands. The data suggests that Glenn's may need to reassess its strategies to regain its competitive edge in the Ontario edible market.
Notable Products
In August 2025, Glenn's top-performing product was Cotton Candy Gummies (10mg) in the Edible category, maintaining its leading position from July with sales of 3738 units. The Orange Creamsicle Hash Rosin Chews 2-Pack (10mg) followed closely, consistently ranking second for the month. Tropical Smoothie Gummy (10mg) held steady in third place, showing remarkable stability in its ranking since June. Multi-Flavours Gummies 4-Pack (10mg) debuted in July and retained its fourth position through August. Strawberry Watermelon Hash Rosin Gummies (10mg) experienced a slight decline, dropping from third in May to fifth in August, reflecting a notable shift in consumer preference within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
