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Jul-2025
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Overview
Market Insights Snapshot
In the Ontario market, Glenn's has shown a noticeable decline in the Edible category rankings over the months from April to July 2025. Starting at the 16th position in April, the brand dropped to 18th by July. This downward trend is mirrored in their sales figures, which have steadily decreased from $79,968 in April to $57,033 in July. The consistent decline in both rankings and sales suggests challenges in maintaining market share within the competitive Edible category. This could be indicative of increased competition or changing consumer preferences in the region.
Interestingly, Glenn's absence from the top 30 rankings in any other state or category during these months highlights a potential area for growth or concern, depending on their strategic objectives. The lack of presence in other categories or states suggests that their current focus might be heavily concentrated in the Ontario Edible market. This singular focus could be a double-edged sword, as it allows for specialization but also makes them vulnerable to shifts in that particular market. Exploring diversification or expansion into other regions could be beneficial for Glenn's as they navigate these market dynamics.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Glenn's has experienced a notable shift in its ranking and sales trajectory from April to July 2025. Initially positioned at 16th place in April, Glenn's saw a gradual decline to 18th by July. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, San Rafael '71 has shown a positive trajectory, improving its rank from 18th to 16th and experiencing a steady increase in sales, which could indicate a growing consumer preference or successful marketing strategies. Meanwhile, Aurora Drift fluctuated slightly but maintained a relatively stable position, suggesting resilience amidst the competition. The data suggests that Glenn's may need to reassess its market strategies to regain its competitive edge and address the factors contributing to its declining performance in the Ontario edible market.
Notable Products
In July 2025, the top-performing product from Glenn's was Cotton Candy Gummies (10mg), which maintained its leading position from June with sales of 3554 units. Orange Creamsicle Hash Rosin Chews 2-Pack (10mg) ranked second, dropping from the top spot it held in April and June. Tropical Smoothie Gummy (10mg) consistently held the third position for the past two months. New to the rankings, Multi-Flavours Gummies 4-Pack (10mg) debuted at fourth place in July. Notably, Strawberry Watermelon Hash Rosin Gummies (10mg) slipped to fifth place, continuing its decline from a third-place finish in May and April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
