Market Insights Snapshot
In Ontario, Glenn's performance in the Edibles category has seen a steady improvement. For the period between July and October 2023, the brand moved up from a ranking of 27th to 20th. This positive trajectory, despite being outside the top 20 in July and August, indicates that Glenn's is gaining a stronger foothold in this market. It's worth noting that their sales also saw a consistent increase during this period, with a peak in September.
On the other hand, Glenn's performance in the Edibles category within the Saskatchewan market shows a different story. The brand was not among the top 20 in July and August, which suggests a weaker presence in this market during these months. However, there was a noticeable improvement in September and October, with Glenn's moving up to the 25th rank. Despite this positive movement, the sales figures for these two months show a decline, indicating a potential area of concern for the brand.
In the Ontario edible cannabis market, Glenn's has been steadily improving its rank, moving from 27th in July 2023 to 20th by October 2023, indicating a positive trend in its market position. This progress is noteworthy when compared to competitors such as Ace Valley and Aurora Drift, which have seen a decline in their ranks during the same period. Indiva also experienced a drop in rank, but still maintains a higher position than Glenn's. However, Vacay presents a unique case, as it improved its rank from 22nd to 18th, similar to Glenn's upward trajectory. Despite the lack of raw sales numbers, the upward trend in Glenn's rank suggests a potential increase in sales and market share, positioning it favorably against its competitors in the Ontario edible cannabis market.
In October 2023, Glenn's top-selling product was the 'Orange Creamsicle Hash Rosin Chews 2-Pack (10mg)', with sales reaching 1216 units. This product maintained a strong performance, ranking first in August and second in September. The 'Multipack Rosin Ice Cream Soft Chews 4-Pack (10mg)' climbed to the second spot in October from third in September, indicating a growing customer preference. The 'Cotton Candy Gummies (10mg)' consistently held the third or fourth spot over the past four months. However, the 'Strawberry Watermelon Hash Rosin Gummies (10mg)', despite being the top seller in July and September, dropped to the fourth position in October.