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Apr-2025
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Overview
Market Insights Snapshot
In British Columbia, Rosin Heads has experienced a challenging period in the Concentrates category. The brand was ranked 34th in January 2025 and slipped to 38th in February, with no rankings in March or April, indicating it fell out of the top 30 brands. This decline suggests increasing competition or a shift in consumer preferences away from Rosin Heads' offerings in this category. The sales figures reflect this downward trend, dropping significantly from January to February, which could be a cause for concern for stakeholders looking at the brand's performance in this region.
In contrast, Rosin Heads has maintained a stable presence in the Edible category in Ontario. The brand consistently held the 14th position from January through April 2025, demonstrating a steady demand for their products. Despite a gradual decline in sales from January to April, the brand's ability to maintain its rank suggests a loyal customer base or effective marketing strategies that keep it competitive. This stability in ranking, despite the sales dip, could indicate potential for future growth if the brand can address the factors contributing to the sales decrease.
Competitive Landscape
In the competitive landscape of the edible category in Ontario, Rosin Heads has consistently maintained its position at rank 14 from January to April 2025. However, the brand faces stiff competition from Olli, which has shown a positive trajectory, improving its rank from 13 in January to 11 by April, indicating a potential threat to Rosin Heads' market share. Meanwhile, 1964 Supply Co has experienced a gradual decline in rank from 10 to 13, which could present an opportunity for Rosin Heads to capitalize on any market shifts. Despite these challenges, Rosin Heads' sales figures have shown a steady decline, which suggests the need for strategic adjustments to maintain its competitive edge. Other competitors like Fly North and Glenn's have remained stable at lower ranks, posing less immediate threat but still contributing to the competitive pressure in the market.
Notable Products
In April 2025, the top-performing product for Rosin Heads was Hash Rosin Drops Mints 50-Pack (250mg) in the Edible category, maintaining its number one rank consistently since January 2025, with sales of $3,602. Hash Rosin Wafer Stix Milk Chocolate (10mg) held steady at the second position across the months, showing a slight increase in sales compared to March. Peanut Butter Cup Hash Rosin Caramel Milk Chocolate (10mg) retained its third rank from March, following a steady performance. Hash Rosin Caramel Stix Milk Chocolate (10mg) moved up to fourth place, improving its ranking from the fifth position it held in February and March. Notably, Ambr x Glenn's - Hawaiian Slap Gummies 4-Pack (10mg) entered the top five for the first time in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
