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Jun-2024
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Overview
Market Insights Snapshot
Rosin Heads has shown a consistent performance in the Edible category in Ontario. For the months of March through June 2024, the brand maintained a steady ranking around the 14th position, only dropping slightly to 15th in June. This minor dip could be indicative of increased competition or a seasonal fluctuation in consumer preferences. Despite this slight decline, the brand's sales figures remained relatively stable, with a peak in May at $174,821. This consistency in ranking suggests that Rosin Heads has a solid customer base in Ontario, even if it faces challenges in climbing higher in the rankings.
While Rosin Heads maintains a presence in Ontario's Edible category, it's worth noting that the brand did not appear in the top 30 for other states or categories during this period. This absence could be seen as a significant area for improvement, as expanding their reach and visibility in other markets might provide growth opportunities. The consistent performance in Ontario could serve as a strong foundation for Rosin Heads to build upon as they strategize for broader market penetration. Understanding these dynamics is crucial for stakeholders looking to capitalize on the brand's strengths and address its weaknesses.
Competitive Landscape
In the Ontario edible cannabis market, Rosin Heads has experienced a slight decline in rank from March to June 2024, moving from 14th to 15th place. This shift is notable when compared to competitors such as 1964 Supply Co, which has maintained a steady 16th place rank, and Vortex Cannabis Inc., which has shown significant improvement, climbing from 21st to 14th place over the same period. Additionally, A-HA! has remained relatively stable, fluctuating between 15th and 17th place, while Fly North has seen some variability but remains a strong competitor, ranking between 11th and 13th place. These competitive dynamics suggest that while Rosin Heads has maintained a consistent presence, it faces increasing pressure from rapidly advancing brands like Vortex Cannabis Inc., which could impact its future sales and market position.
Notable Products
In June 2024, the top-performing product from Rosin Heads was Hash Rosin Drops Mints 50-Pack (250mg), maintaining its first-place rank for the fourth consecutive month with sales of $3688. Hash Rosin Drops Mint 20-Pack (100mg) held steady in second place, showing a slight increase in sales compared to May 2024. Hash Rosin Wafer Stix Milk Chocolate (10mg) remained in third place, although its sales figures saw a slight decline. The Peanut Butter Cup Hash Rosin Caramel Milk Chocolate (10mg) continued its fourth-place streak but experienced a noticeable drop in sales. A newcomer, Raspberry Hash Rosin Peanut Butter Cup Chocolate (10mg), maintained its fifth-place rank from May 2024, despite a decrease in sales.
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