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Jul-2026
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Market Insights Snapshot
In July 2026, Forte Farms operated entirely in Concentrates with a 100.0% category share, posting a month-over-month change of 13.0% alongside a year-over-year decline of 8.0%. The brand’s average price fell 14.6% year over year while the Concentrates rank in Oregon sat at position 41, indicating price compression outpacing volume gains. With category sales concentrated in a single lane and the month-over-month lift not offsetting the year-over-year drop, the pattern implies reliance on short-cycle demand within Concentrates rather than diversified, steady growth across categories.
The shift—100.0% of sales in Concentrates with rank 41 in Oregon and a 14.6% price decrease—positions Forte Farms as a value-leaning player competing on price rather than breadth, even as month-over-month sales rose 13.0%. Because overall brand sales fell 8.0% year over year while prices contracted faster than sales, the mix suggests margin pressure and a need to differentiate within Concentrates to climb from rank 41, implying that future resilience depends on either premiumization at targeted price points or selective re-entry into adjacent categories to reduce single-category exposure.
Competitive Landscape
Forte Farms sits at rank #41 in OR Concentrates in July 2026, improving 2 positions from #43 year over year, while holding flat versus April 2026 at #41; the brand remains well below its peak of #24 from October 2024, indicating a 17-rank slide from that high. In the same period, Oregrown moved up from #3 to #2 as its sales grew 105.1% year over year, and Buddies climbed from #9 to #4 alongside a 45.5% sales increase, outpacing Forte Farms’ rank momentum; the gap to leaders is underscored by Altered Alchemy holding #1 year over year with 19.5% growth. The pattern suggests Forte Farms’ modest rank uptick is stabilization rather than a recovery path, and without multi-rank quarterly gains it risks further share dilution against faster-rising peers.
Notable Products
Banana Bottom Jeans Live Rosin (2g) delivered the standout move in July 2026 with a 215.9% MoM surge to rank 3, while 8-Bit Applez Cured Hash (2g) fell 29.0% to rank 2. Crazy Grandma Cured Hash (2g) rose 42.9% to hold rank 1, and Noize Complaint Live Rosin (2g) climbed 65.0% at rank 5. With all top-10 SKUs concentrated in Concentrates and two Live Rosin items posting 36.9%+ and 65.0% gains alongside a 29.0% decline in a Cured Hash peer, the mix points to a pivot toward higher-velocity Live Rosin formats and away from weaker Cured Hash lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
