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May-2024
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Overview
Market Insights Snapshot
Forte Farms has demonstrated notable performance fluctuations within the Concentrates category across various states. In Oregon, the brand has experienced a positive trend, moving from a rank of 29th in April 2024 to 22nd by May 2024. This upward movement is significant, especially considering that the brand was consistently ranked at 29th in both March and April. The sales figures also reflect this improvement, with a marked increase from $58,323 in April to $73,377 in May, indicating a strong recovery and growing consumer preference for their products in Oregon's competitive market.
However, the performance of Forte Farms in other states and categories remains less clear, as they were not ranked within the top 30 brands for the months under review. This absence from the top rankings could be seen as a challenge for the brand, suggesting areas where market penetration and brand visibility might need enhancement. The mixed results across different markets underscore the need for strategic adjustments and targeted marketing efforts to boost their standings and sales in regions where they currently lack a strong presence.
Competitive Landscape
In the Oregon concentrates market, Forte Farms has shown notable fluctuations in its ranking and sales over the past few months. While Forte Farms was outside the top 20 in February, March, and April, it made a significant leap to rank 22 in May 2024. This upward movement is indicative of a positive trend, especially when compared to competitors like Concrete Jungle, which saw a decline from 13th in February to 24th in May, and Higher Cultures, which also dropped from 19th to 23rd in the same period. Additionally, Eugreen Farms and Focus North experienced fluctuating ranks but remained within the top 20, with Eugreen Farms ranking 21st in May. Forte Farms' sales saw a resurgence in May, reaching $73,377, which is comparable to the sales of Concrete Jungle and Higher Cultures in the same month. This suggests that Forte Farms is gaining traction and could continue to improve its market position if the current trend persists.
Notable Products
In May 2024, Creme Cake Live Rosin Budder (1g) emerged as the top-performing product for Forte Farms, achieving the highest sales figure of 466 units. Fruity Yipes Live Rosin (1g) followed in second place with significant growth, moving up from the third position in April to the second position in May with 355 units sold. Apple Slapz #3 90μ Live Rosin (1g) secured the third spot, while Jackpot Full Spectrum Cured Hash (2g) and Kosmo Knots Full Spectrum Live Rosin (1g) ranked fourth and fifth, respectively. Notably, Fruity Yipes Live Rosin showed a consistent upward trend from February to May. Creme Cake Live Rosin Budder and Apple Slapz #3 90μ Live Rosin made their debut in the rankings, immediately securing top positions.
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