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Aug-2025
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Overview
Market Insights Snapshot
Fox Tales has shown notable performance in the Concentrates category within the state of Massachusetts. The brand experienced a positive movement from May to June 2025, climbing from the 25th to the 18th position. This improvement is significant, considering that being in the top 20 indicates a strong presence in a competitive market. However, the brand's ranking slightly fluctuated in the following months, settling at 19th place by August. Despite this minor dip, the overall trend suggests a stable and solid performance in Massachusetts, with sales maintaining a consistent level above $50,000 from June onwards.
While Fox Tales has secured a foothold in Massachusetts, the absence of rankings in other states or categories indicates areas for potential growth or challenges in gaining traction outside of this market. Not being in the top 30 in other regions or categories could be seen as a gap, which might suggest either a strategic focus on Massachusetts or difficulties in expanding their market presence. The data highlights the importance of understanding regional dynamics and consumer preferences, which can significantly impact a brand's market position and growth potential. For those interested in the broader implications of these trends, further exploration into Fox Tales' strategies and market conditions in other states might be warranted.
Competitive Landscape
In the Massachusetts concentrates market, Fox Tales has experienced fluctuating rankings over the summer months of 2025, indicating a dynamic competitive landscape. Starting in May at rank 25, Fox Tales improved to rank 18 in June, before slightly declining to ranks 20 and 19 in July and August, respectively. This movement suggests a competitive struggle, particularly against brands like Volcanna, which maintained a consistent presence within the top 20, and Dabl, which made a significant leap from rank 28 in June to 14 in July. Notably, Remedi showed a remarkable recovery from being outside the top 20 in June to nearly matching Fox Tales' rank by August. Despite these challenges, Fox Tales' sales remained robust, with a peak in June, although it faced a slight decline in the subsequent months, indicating the need for strategic adjustments to maintain and improve its market position amidst fierce competition.
Notable Products
In August 2025, the top-performing product from Fox Tales was Zombie Sugar (3.5g) in the Concentrates category, which climbed to the first position with sales reaching 213 units. Fluffhead Cured Sugar (1g) maintained a strong presence, moving from first place in July to second place in August. Fluffhead Sugar (1g) ranked third, showing a consistent performance despite fluctuating ranks in previous months. Forbidden Spice Cured Wax (3.5g) experienced a decline, dropping from second place in July to fourth in August. Notably, Grape Juice Live Wax (0.5g) held steady in fourth place for two consecutive months, indicating stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
