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Jul-2025
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Overview
Market Insights Snapshot
Fox Tales has shown notable performance in the Concentrates category within Massachusetts. From April to July 2025, the brand has consistently climbed the ranks, starting at 26th place in April and reaching 18th place by June before slightly dropping to 20th in July. This upward trend, peaking in June, suggests a growing popularity and market presence in the state. Notably, the brand achieved its highest sales in June, indicating a successful strategy or product launch during that period. However, the slight dip in July's ranking might suggest increased competition or a need for strategic adjustments to maintain momentum.
Despite the fluctuations in rankings, Fox Tales' performance in Massachusetts highlights its potential for growth within the Concentrates category. The absence of rankings in other states or provinces might indicate that the brand has yet to establish a significant presence outside Massachusetts or that it is focusing its efforts in this particular market. The data suggests that while Fox Tales is making strides in Massachusetts, expanding its footprint into other states could be beneficial for long-term growth and brand recognition. Monitoring the brand's future movements and potential entry into other markets will be crucial for understanding its overall strategy and success in the cannabis industry.
Competitive Landscape
In the Massachusetts concentrates market, Fox Tales has shown a notable upward trajectory in recent months, climbing from a rank of 26 in April 2025 to a peak of 18 in June 2025, before settling at 20 in July 2025. This improvement in rank is indicative of a positive trend in sales, with Fox Tales seeing a significant increase from April to June. However, competition remains fierce, with brands like Sweetgrass Botanicals and Volcanna consistently performing well, maintaining ranks within the top 20 throughout this period. Notably, Sweetgrass Botanicals experienced a surge in sales, surpassing Fox Tales in June 2025, which highlights the competitive pressure Fox Tales faces. Meanwhile, INSA and Glazed have shown fluctuations in rank, with INSA dropping out of the top 20 in June and July, which could present an opportunity for Fox Tales to capture more market share if it continues its upward momentum.
Notable Products
In July 2025, Fluffhead Cured Sugar (1g) emerged as the top-performing product for Fox Tales, achieving the number one rank with a notable sales figure of 297 units. Forbidden Spice Cured Wax (3.5g) maintained its strong performance, retaining the second position from the previous month. Creeping Death Diamonds (1g), which had been leading in earlier months, dropped to third place in July. Coughy Cake Sugar Wax (3.5g) entered the rankings in July, securing the third spot, while Grape Juice Live Wax (0.5g) was ranked fourth. The shifts in rankings highlight the dynamic nature of consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
