Fox Tales

Data Snapshot: Apr 04, 2024
Fox Tales Cannabis Brand Logo
$100K+

Mar-2024

Sales

Growth

Trend

6-Month

37

Product Count

SKUs

Fox Tales

Overview

Fox Tales, a subsidiary of Pioneer Valley Cannabis, offers small-batch, hand-selected craft cannabis concentrates, including variations like wax, shatter, crumble, and diamonds. The brand features unique strains like Exotic Headband, a sophisticated blend of OG Kush and Sour Diesel, characterized by smooth, creamy flavor punctuated by notes of lemons and diesel. Despite its allure, Fox Tales remains transparent about the limited availability of information on the potential side effects associated with their products.
Markets

Fox Tales Locations

Product Trends

Fox Tales Categories

Fox Tales Sales

Market Insights Snapshot

Fox Tales Historical Sales by Category

In Massachusetts, the cannabis brand Fox Tales has shown a varied performance across different categories, with notable movements in its rankings. In the Concentrates category, Fox Tales experienced a fluctuation in rankings over the past four months, starting at 10th in December 2023, dropping to 23rd by February 2024, and then making a significant recovery to 12th in March 2024. This recovery in March suggests a rebound in popularity or strategic adjustments that positively impacted its market position. However, the decline from December to February indicates challenges that the brand faced in maintaining its top 10 position. The sales figures, starting at $109,380 in December and dipping to $40,989 in February before rising again in March, mirror this volatility in rankings, highlighting the brand's roller-coaster performance in the Concentrates category.

On the other hand, Fox Tales' journey in the Vapor Pens category within the same state tells a story of consistent improvement despite starting from a much lower base. Initially not ranked within the top 30 in December 2023, the brand made significant strides by February and March 2024, maintaining a 50th position in both months. This trajectory demonstrates a positive trend, with sales increasing from $17,176 in December to $52,382 by March, indicating growing consumer interest and market penetration in this category. The initial absence in the top 30 rankings could be seen as a setback, but the subsequent improvement to consistently hold a spot in the rankings showcases the brand's ability to adapt and grow in a competitive market. Fox Tales' performance in the Vapor Pens category, although starting from a lower point, reflects a promising upward momentum that could hint at future successes if the trend continues.

Mar-2024 Rank
Concentrates
Vapor Pens
12
50
Fox Tales

Competitive Landscape

In the competitive landscape of the concentrates category in Massachusetts, Fox Tales has experienced notable fluctuations in its market position over the recent months. Initially ranked 10th in December 2023, it saw a significant drop to 18th in January 2024 and was not in the top 20 in February, indicating a challenging period. However, by March 2024, Fox Tales made a remarkable recovery, climbing back to the 12th position. This rollercoaster in rankings is mirrored in its sales performance, with a sharp decline from December to February, followed by a substantial recovery in March. Competing brands such as Cresco Labs, which consistently improved from 17th to 10th place, and Cloud Cover (C3), maintaining a strong presence in the top 11, highlight the competitive dynamics Fox Tales is up against. Meanwhile, Rythm and Superflux have shown some volatility in their rankings but remained significant players. Fox Tales' ability to rebound in March suggests resilience and potential strategic adjustments that could influence its future market position and sales trajectory in the competitive Massachusetts concentrates market.

Fox Tales market ranking for MA Concentrates

Fox Tales

Notable Products

In March 2024, Fox Tales saw "Magic Melons Live Badder (1g)" leading the sales charts in the Concentrates category, securing the top position with 956 units sold. Following closely, "Death Star Cured Resin Cartridge (0.5g)" from the Vapor Pens category ranked second, showing a slight decrease from its top position in February to 642 units sold in March. The third spot was taken by "Tokyo Snow Live Badder (1g)", another Concentrates product, establishing its presence in the top rankings for the first time. "Elmar Cured Resin Cartridge (0.5g)" dropped from the leading position in January to fourth in March, indicating a significant shift in consumer preferences within the Vapor Pens category. Lastly, "Zombie Virus Live Badder (1g)" entered the top five, highlighting the growing popularity of the Concentrates category among Fox Tales products.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Magic Melons Live Badder (1g)
Concentrates
>5
>5
>5
1
Death Star Cured Resin Cartridge (0.5g)
Vapor Pens
>5
>5
1
2
Tokyo Snow Live Badder (1g)
Concentrates
>5
>5
>5
3
Elmar Cured Resin Cartridge (0.5g)
Vapor Pens
>5
1
2
4
Zombie Virus Live Badder (1g)
Concentrates
>5
>5
>5
5
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