.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Fox Tales operated as a single-category brand with Concentrates at 100.0% of sales share, while year-over-year sales declined by 67.2% and month-over-month sales rose by 161.3%. Average price fell 58.9% year-over-year to $26.29, and the brand ranked 42 in Concentrates in Massachusetts, indicating a position well below top-tier placements and a reliance on price compression alongside a category-only footprint. The pattern implies Fox Tales is trading volume recovery for price cuts within a concentrated portfolio, which compresses revenue per unit even as short-term momentum lifts monthly sell-through.
The 161.3% month-over-month surge against a 67.2% year-over-year decline, combined with a rank of 42 and a 58.9% average price drop, implies the recent rebound is driven by discount-led recapture rather than expanded category breadth or premium mix. With Concentrates at 100.0% share and the top state as Massachusetts, Fox Tales is positioned as a price-sensitive specialist: near-term share can move quickly on promotions, but the 24-month sales contraction of 87.9% and lower rank suggest limited insulation from competitive pricing cycles without diversifying beyond Concentrates or rebuilding price floors.
Competitive Landscape
Fox Tales ranks #42 in MA Concentrates in September 2026, down 24 positions year over year from #18, while improving 4 spots since June 2026 from #46; this sits far below its peak of #6 reached in November 2024 and contrasts with Good Chemistry Nurseries holding #1 with a 75.15% YoY sales increase and Crispy Commission Concentrates at #2 despite a −24.79% YoY sales decline. Against a top tier where Harbor House Collective advanced to #5 from #8 with 47.70% YoY growth and Nature's Heritage holds #3 with 24.67% YoY growth, Fox Tales’ slide from #18 to #42 alongside only a modest quarter-over-quarter recovery implies a loss of competitive velocity that will likely continue without a change in assortment or pricing strategy.
Notable Products
Northern Lights X Haze Badder (3.5g) posted the largest month-over-month move at +413%, jumping into rank 3 while Northern Lights X Haze Badder (1g) surged +258% to rank 2. Cherry Panama Badder (1g) rose +218% to rank 1, whereas Cherry Panama Badder (3.5g) advanced a modest +28% at rank 4. With all top-five positions held by Concentrates and three SKUs from just two strain families, the mix points to Fox Tales leaning into high-velocity concentrate formats where multi-size laddering amplifies trial and trading up.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
