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Dec-2024
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Overview
Market Insights Snapshot
Purefarma has shown a consistent performance in the Oil category within British Columbia, maintaining a solid position among the top 10 brands. Notably, Purefarma improved its rank from 8th in September 2024 to 7th in October and December 2024, demonstrating a positive trend in this category. This upward movement is supported by a noticeable increase in sales from September to October, although there was a slight dip in November. In contrast, Purefarma's presence in the Vapor Pens category in British Columbia is less prominent, as the brand did not rank within the top 30 for most of the months, only appearing at 58th in November. This indicates a potential area for growth or a need for strategic adjustments in this category.
In Saskatchewan, Purefarma has also made significant strides in the Oil category. The brand advanced from the 8th rank in September 2024 to 6th in October, suggesting a strengthening position in this market. Although data for November and December is not available, the upward trajectory in the earlier months underscores a promising performance. The absence of rankings in other categories for Saskatchewan might suggest a focused strategy on Oil products or a lack of competitive presence in other segments. This focused approach seems to be paying off in terms of ranking improvements and sales growth during the months where data is available.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma has shown a consistent performance, maintaining its rank between 7th and 8th place from September to December 2024. Despite facing strong competition, Purefarma's sales have demonstrated resilience, with a notable increase in October 2024. Competitors such as NightNight and LoFi Cannabis have consistently ranked higher, with NightNight holding a steady position in the top 5, reflecting significantly higher sales figures. Meanwhile, Frank and DayDay have shown fluctuating ranks, with Frank experiencing a notable drop in October before recovering in December. Purefarma's ability to maintain its rank amidst these shifts indicates a stable market presence, although there is room for growth to close the gap with higher-ranking competitors.
Notable Products
In December 2024, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its first-place rank since September, with sales reaching 2034 units. CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category consistently held the second position, despite a decrease in sales to 446 units. CBD Earth Full Spectrum Disposable (1g), also in Vapor Pens, remained third, showing stable performance compared to previous months. Hemplixir 100 CBD Oil (30ml) retained its fourth-place position, with no change in sales figures from November. The rankings for these products have shown remarkable stability, indicating strong consumer preference for these top-tier offerings from Purefarma.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
