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Jul-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, Purefarma has maintained a consistent presence in the Oil category, securing the 7th position from April through July 2025. Despite fluctuations in monthly sales figures, with a noticeable dip in May, the brand has managed to hold its ground in this competitive category. This consistency suggests a strong brand loyalty or effective distribution strategy, which is crucial in maintaining market position. However, in the Vapor Pens category, Purefarma did not make it into the top 30 rankings for June and July, which could indicate a challenge in either product reception or market penetration in this segment.
The absence of Purefarma from the top 30 in the Vapor Pens category for the latter months could be a point of concern, especially considering their previous rankings in April and May. This decline might suggest a need for strategic adjustments to regain traction in the market. On the other hand, their stable performance in the Oil category, despite the competitive landscape, highlights an area of strength for Purefarma. This duality in performance across categories presents an interesting dynamic and suggests potential areas for growth and improvement. Further insights into the reasons behind these trends could provide valuable guidance for strategic planning in the coming months.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, Purefarma has maintained a consistent rank of 7th place from April to July 2025. This stability in ranking suggests a steady presence in the market, although it faces stiff competition from brands like NightNight and Frank, which have fluctuated between the 5th and 6th positions during the same period. Notably, Frank has shown a strong performance with sales consistently higher than Purefarma, indicating a robust consumer preference. Meanwhile, LoFi Cannabis and DayDay have trailed behind Purefarma, with ranks mostly at 8th and 9th, respectively. Despite a dip in sales in May and July, Purefarma's ability to maintain its rank suggests a loyal customer base, though the brand may need to strategize to increase its sales and climb higher in the rankings.
Notable Products
In July 2025, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its first-place rank consistently since April 2025, with sales reaching 1393 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category also held a steady second-place rank throughout the months, despite a slight increase in sales to 328 units in July. Notably, the CBD Earth Full Spectrum Disposable (1g) showed an upward trend in sales, although it remained in third place since May. This product managed to increase its sales significantly from 19 units in May to 75 units in July. Overall, Purefarma's top products have shown stability in their rankings with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
