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Oct-2025
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Overview
Market Insights Snapshot
Purefarma has shown a consistent performance in the Oil category within British Columbia, maintaining a steady rank of 7th place from July to October 2025. This consistent ranking indicates a stable demand and solid market presence in the region. Notably, there was a significant increase in sales from September to October, suggesting a potential seasonal boost or successful marketing strategies during this period. In contrast, the Vapor Pens category did not see Purefarma breaking into the top 30 rankings, highlighting either a lack of market penetration or competitive challenges in this segment.
The absence of Purefarma in the top 30 for Vapor Pens in British Columbia could point to an area of opportunity or concern, as it suggests that the brand has yet to establish a foothold in this category. This contrasts with their stable performance in Oils, indicating a possible need for strategic adjustments or product development to capture market share in Vapor Pens. The data suggests a focused strength in the Oil category, but also highlights the potential for growth and expansion into other categories where the brand is not currently competitive. Understanding the factors behind these rankings could provide valuable insights for future strategies.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, Purefarma has maintained a consistent rank of 7th from July to October 2025. This stability in ranking highlights a steady performance amidst a dynamic market. Notably, NightNight has consistently outperformed Purefarma, holding the 6th position in July and August and climbing to 5th in September and October, indicating a stronger upward sales trajectory. Meanwhile, Frank, initially ranked 5th in July, experienced a decline to 6th in October, suggesting potential vulnerabilities that Purefarma could capitalize on. LoFi Cannabis and DayDay have remained lower in the rankings, with LoFi Cannabis consistently at 9th and DayDay fluctuating between 8th and 10th, indicating less competitive pressure from these brands. Purefarma's stable ranking amidst these shifts suggests a solid market position, but the brand may need to strategize to close the gap with higher-ranked competitors like NightNight and Frank to enhance its market share.
Notable Products
In October 2025, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its number one ranking for four consecutive months with impressive sales reaching 2,490 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category held the second spot consistently, with sales figures increasing to 532 units. Similarly, the CBD Earth Full Spectrum Disposable (1g) also remained steady in third place, with sales rising to 127 units. These rankings have shown stability over the past months, indicating a strong and consistent demand for these products. The sales growth for these top products suggests a well-established consumer preference and market presence for Purefarma.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
