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Sep-2025
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Overview
Market Insights Snapshot
Purefarma has maintained a consistent performance in the Oil category in British Columbia, holding steady at the 7th rank from June through September 2025. This stability in ranking suggests a solid foothold in the market, even though the monthly sales figures show a gradual decline from June's $44,524 to September's $31,391. The consistent ranking, despite the drop in sales, indicates that other brands in the category may also be experiencing similar trends, or that Purefarma's brand loyalty is keeping it competitive amidst market fluctuations.
While Purefarma's presence in the Oil category in British Columbia remains strong, it is noteworthy that the brand does not appear in the top 30 rankings in any other state or province for the same category during this period. This absence could be seen as a missed opportunity for expansion or a strategic focus on their current market. The brand's consistent rank in British Columbia suggests a potential for growth if they can replicate their success in other regions. Understanding the factors behind their stable performance in British Columbia could provide insights for expansion strategies in other markets.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma consistently maintained its position at rank 7 from June to September 2025. Despite stable rankings, Purefarma faced challenges in sales performance, with a noticeable decline from June to September. In contrast, MediPharm Labs held a strong position at rank 4 for three months before dropping to rank 6 in September, although it consistently outperformed Purefarma in sales. Meanwhile, NightNight fluctuated slightly but maintained a higher rank than Purefarma, indicating stronger market traction. On the other hand, LoFi Cannabis and DayDay trailed behind Purefarma in sales, despite occasional improvements in rankings. This competitive scenario suggests that while Purefarma has a stable market presence, there is room for growth in sales to better compete with higher-ranking brands.
Notable Products
In September 2025, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its number one rank since June 2025, with a notable sales figure of 1179 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category also held steady at the second position throughout the same period. Similarly, the CBD Earth Full Spectrum Disposable (1g) continued its consistent performance, securing the third rank from June to September 2025. There were no changes in the rankings of these top three products over the months, indicating a stable preference among consumers. This consistency suggests that Purefarma's product lineup is well-received and maintains customer loyalty over time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
