Market Insights Snapshot
In the Vapor Pens category, Purefarma's performance varies across the provinces. In Alberta, the brand's rank fluctuated slightly over the months, peaking at 46 in September 2023 before dropping back to 51 in October. Although the brand did not make it to the top 20, the sales figures showed a progressive increase from July to September, indicating a growing customer base. On the other hand, in British Columbia, the brand's rank remained relatively stable, hovering around the mid-40s, but saw a significant drop in sales in October. Meanwhile, in Ontario, the brand only made it to the top 100 in September and October, suggesting a slower market penetration.
When it comes to the Oil category, Purefarma has shown some impressive results. The brand consistently ranked within the top 10 in British Columbia, although it slipped slightly to the 10th position in October 2023. Sales remained relatively stable, despite a slight dip in October. In Ontario, the brand's ranking hovered around the mid-30s, with sales figures reflecting a similar trend. However, in Saskatchewan, Purefarma performed exceptionally well, maintaining a position within the top 10 over the four months. Sales peaked in August and September, before experiencing a slight decline in October.
In the British Columbia oil category, Purefarma has seen a slight decline in its rank from July to October 2023, moving from 7th to 10th place. This drop in rank is mirrored by a decrease in sales over the same period. Among its competitors, Mood Ring has shown a consistent improvement in rank and a significant increase in sales, surpassing Purefarma in October. Floresense and DayDay have maintained relatively stable ranks, with DayDay experiencing a slight drop in sales. Frank, however, has managed to maintain a higher rank than Purefarma throughout the period and has seen an increase in sales. These trends indicate a challenging competitive landscape for Purefarma in the British Columbia oil market.
In October 2023, Purefarma's top-selling product was the CBD Earth Full Spectrum Cartridge (1g) from the Vapor Pens category, maintaining its number one spot from September with sales of 1880 units. Following closely was the CBD Hemplixir 30 Oil (30ml) from the Oil category, which slipped to second place from its previous first-place position, selling 1681 units. The third best-selling product was the CBD Earth Full Spectrum Disposable (1g), also from the Vapor Pens category, which held its rank from the previous month. The CBD:THC 15:15 Balance Oil (30ml) and Hemplixir 100 CBD Oil (30ml), both from the Oil category, ranked fourth and fifth respectively. This analysis indicates a strong performance from the Vapor Pens category and a slight drop in the Oil category's top products compared to previous months.