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Nov-2025
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Overview
Market Insights Snapshot
Purefarma has demonstrated consistent performance in the Oil category within British Columbia. Over the past few months, the brand maintained a stable ranking at 7th place from August to October 2025, before improving to 6th place in November 2025. This upward movement in November indicates a positive trend and suggests that Purefarma is strengthening its position in the market. The brand's sales figures reflect a notable increase in October, followed by a slight decrease in November, which could be attributed to seasonal fluctuations or strategic adjustments in their sales approach.
In contrast, Purefarma's presence in the Vapor Pens category in British Columbia presents a different scenario. The brand did not make it into the top 30 rankings until October 2025, when it entered at 82nd place. This indicates that while Purefarma is a strong contender in the Oil category, it faces challenges in gaining a foothold in the Vapor Pens market. The absence from the top 30 in previous months suggests that there may be significant competition in this category, or that Purefarma's product offerings may not yet align with consumer preferences. This dichotomy in performance across categories highlights areas of opportunity and potential growth for Purefarma as they look to expand their market presence.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma has shown a steady performance with a slight improvement in rank from 7th in August through October 2025 to 6th in November 2025. This improvement comes amidst fluctuating sales figures, notably peaking in October. Despite this progress, Purefarma faces stiff competition from brands like MediPharm Labs and NightNight, which consistently rank higher, maintaining positions within the top 5. Frank, although experiencing a decline in rank from 4th to 7th, still poses a competitive threat due to its strong sales earlier in the period. Meanwhile, Emprise Canada presents a more variable presence, dropping out of the top 20 in October but reappearing in November. This dynamic environment suggests that while Purefarma is making headway, it must continue to innovate and adapt to maintain and improve its market position against these formidable competitors.
Notable Products
In November 2025, the top-performing product from Purefarma was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its first-place rank consistently from August through November, with sales reaching 1878 units. CBD Earth Full Spectrum Disposable (1g) in the Vapor Pens category rose to the second position from its previous third-place ranking, showing a steady increase in sales from 75 units in August to 146 in November. Meanwhile, CBD Earth Full Spectrum Cartridge (1g), also in the Vapor Pens category, dropped to third place in November, despite being second in the preceding months, with sales decreasing to 139 units. This shift indicates a growing preference for disposable vapor pens over cartridges among consumers. Overall, Purefarma's top products have demonstrated strong performance with notable shifts in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
