.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Purefarma's performance across various states and categories has shown significant variability in recent months. In Alberta, the brand has struggled to maintain a top position in the Vapor Pens category, consistently ranking outside the top 30 from March to June 2024. This indicates a declining trend, as evidenced by the drop in sales from $29,911 in March to $21,424 in May. Conversely, in British Columbia, Purefarma has demonstrated strong and consistent performance in the Oil category. The brand improved its ranking from 9th in March to 7th in June, with sales steadily increasing from $27,882 to $52,640 over the same period, highlighting a positive trend in this market.
In Ontario, Purefarma's presence in the Vapor Pens category has been minimal, with rankings consistently outside the top 30, although sales have shown a slight increase from $18,227 in March to $22,094 in May. This suggests that while the brand is not a major player in this category, there is some potential for growth. In Saskatchewan, Purefarma has seen a mixed performance in the Oil category. The brand was ranked 9th in March, dropped out of the top 30 in April and May, but reappeared in June at the 10th position. This fluctuation indicates a volatile market presence, but the increase in sales from $10,172 in March to $13,678 in June suggests some resilience and potential for recovery.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma has shown a steady improvement in rank and sales over the past few months. Purefarma moved from 9th place in March 2024 to 7th place by June 2024, indicating a positive trend in market positioning. This upward movement is significant when compared to competitors like NightNight, which maintained a consistent 6th place, and LoFi Cannabis, which held a steady 5th place throughout the same period. Notably, Frank experienced a slight decline, dropping from 7th to 8th place, which may have contributed to Purefarma's rise. Meanwhile, DayDay remained stable at 9th place. Purefarma's consistent sales growth, from $27,882 in March to $52,640 in June, underscores its strengthening market presence and suggests a promising trajectory in the competitive oil category in British Columbia.
Notable Products
In June 2024, Purefarma's top-performing product is CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its rank from the previous month with impressive sales of 2153 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category holds the second position, although its sales have significantly dropped to 671 units from 1499 units in May. The CBD Earth Full Spectrum Disposable (1g), also in Vapor Pens, consistently ranks third across the months. The Hemplixir 100 CBD Oil (30ml) in the Oil category retains the fourth spot as it did in May. Notably, the CBD:THC 15:15 Balance Oil (30ml) has not appeared in the top ranks since April.
Top Selling Cannabis Brands
