Purefarma

Data Snapshot: Apr 04, 2024
Purefarma Cannabis Brand Logo
$50K+

Mar-2024

Sales

Decline

Trend

6-Month

9

Product Count

SKUs

Purefarma

Overview

Purefarma, a division of Heritage Cannabis, is renowned for its unique approach to cannabis extraction, specializing in developing medicinal-grade cannabis formulations. The brand prides itself on being a close-knit family, driven by a deep connection with the entire cannabis cultivation and manufacturing process. Purefarma's extensive portfolio includes multiple high-quality cannabis products, with offerings under multiple sub-brands such as Pura Vida, RAD, and Premium 5.
Product Trends

Purefarma Categories

Purefarma Sales

Market Insights Snapshot

Purefarma Historical Sales by Category

In the competitive landscape of cannabis brands, Purefarma's performance across various categories and provinces shows a mixed bag of results. In British Columbia, the brand has maintained a strong presence in the Oil category, consistently ranking within the top 10 from December 2023 to March 2024, showcasing a stable demand for their products in this category. However, their Vapor Pens category in the same province tells a different story, with rankings slipping from the 50th position in December 2023 to 57th by March 2024, indicating a potential area for concern or improvement. This contrast highlights the brand's strength in one category while underscoring challenges in another within the same market.

Looking at other provinces, Purefarma's performance in Ontario and Saskatchewan further illustrates the brand's varied success. In Ontario, the brand's Vapor Pens category experienced a slight downward trend, barely staying within the top 90 from December 2023 to March 2024. This could indicate a struggle to capture a significant market share or compete effectively against other brands in the province. Conversely, in Saskatchewan, Purefarma's Oil category showed remarkable resilience, managing to climb back to its initial 9th position in March 2024 after a dip in February, suggesting a strong recovery and possibly a loyal customer base in this category. However, it's worth noting the significant drop in sales in February 2024 for the same category, pointing to potential volatility in market demand or operational challenges.

Mar-2024 Rank
Vapor Pens
Oil
63
57
9
90
73
9
Purefarma

Competitive Landscape

In the competitive landscape of the cannabis oil category in British Columbia, Purefarma has shown a notable performance amidst its rivals. Starting at the 10th position in December 2023, Purefarma experienced a fluctuating trajectory, peaking at 8th in February 2024 before slightly dropping to 9th in March 2024. This movement indicates a dynamic competitive environment, where Purefarma managed to outperform DayDay in February but was later surpassed by Pure Sunfarms and Frank, the latter maintaining a stronger position throughout the period. Notably, Mood Ring, despite its higher rank in the earlier months, saw a decline, ending below Purefarma in March 2024. This competitive analysis highlights the volatile nature of the market rankings and sales, with Purefarma demonstrating resilience and the potential for growth amidst shifting consumer preferences and competitive pressures.

Purefarma market ranking for BC Oil

Purefarma

Notable Products

In March 2024, Purefarma's top-selling product was CBD Earth Full Spectrum Cartridge (1g) from the Vapor Pens category, maintaining its number one rank with sales of 1469 units. Following closely, CBD Hemplixir 30 Oil (30ml) in the Oil category secured the second position, consistently holding onto its rank from previous months. The third spot was claimed by CBD Earth Full Spectrum Disposable (1g), also in the Vapor Pens category, showing a steady performance without any rank changes. Notably, CBD:THC 2:1 Earth Oil Cartridge (0.5g) made a significant leap to the fourth rank in March, up from the fifth position, indicating a growing consumer interest in products with a balanced CBD to THC ratio. These rankings demonstrate Purefarma's strong market presence in both the Vapor Pens and Oil categories, with consistent consumer preferences over the recent months.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBD Earth Full Spectrum Cartridge (1g)
Vapor Pens
1
1
1
1
CBD Hemplixir 30 Oil (30ml)
Oil
2
2
2
2
CBD Earth Full Spectrum Disposable (1g)
Vapor Pens
3
3
3
3
CBD:THC 2:1 Earth Oil Cartridge (0.5g)
Vapor Pens
>5
5
5
4
CBD:THC 15:15 Balance Oil (30ml)
Oil
5
4
4
>5
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