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Dec-2025
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Overview
Market Insights Snapshot
Purefarma has demonstrated a stable presence in the oil category within British Columbia. Over the last four months of 2025, the brand maintained a consistent ranking, fluctuating slightly between the 6th and 7th positions. This consistency suggests a strong foothold in the market, although the brand did not break into the top 5 during this period. Notably, in November, Purefarma climbed to the 6th position, which coincided with a significant increase in sales, indicating a successful month in terms of revenue generation.
Despite the fluctuations in sales figures, Purefarma's ability to remain within the top 10 highlights its resilience and consumer preference in the oil category in British Columbia. The brand's absence from the top 30 in any other states or provinces suggests a concentrated market presence, which could be a strategic focus on strengthening its position locally before expanding further. This localized success could potentially serve as a foundation for future market penetration in other regions, should Purefarma decide to broaden its geographical reach.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, Purefarma has shown resilience despite fluctuating sales figures. Over the last quarter of 2025, Purefarma maintained a steady rank, starting and ending at 7th place, with a brief rise to 6th in November. This stability is noteworthy given the dynamic shifts among its competitors. For instance, MediPharm Labs consistently ranked higher, moving from 6th to 5th place by December, indicating a stronger market presence. Meanwhile, NightNight maintained a consistent 5th place rank but saw a notable sales increase in December, potentially posing a future threat to Purefarma's position. On the other hand, Emprise Canada experienced a rank drop in October, not appearing in the top 20, but rebounded to 9th by December, suggesting volatility that could impact Purefarma's competitive strategy. Overall, Purefarma's ability to hold its rank amidst these shifts underscores its stable yet competitive stance in the market.
Notable Products
In December 2025, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml), maintaining its consistent rank as the leading product since September, with sales reaching 1343 units. CBD Earth Full Spectrum Cartridge (1g) secured the second position, showing a slight increase from November's third place with 264 units sold. CBD Earth Full Spectrum Disposable (1g) remained stable in third place, although it swapped rankings with the Cartridge in November. Notably, Hemplixir 100 CBD Oil (30ml) entered the rankings this month at fourth place, indicating a new entry into the top products. The stability in rankings for the top three products suggests a strong and consistent preference among consumers for Purefarma's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
