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Jun-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Purefarma’s mix in June 2026 concentrated in Oil at 57.54% share and Vapor Pens at 42.46% share, with Oil down 51.98% year over year and 25.59% month over month while Vapor Pens rose 100.40% year over year and 90.64% month over month; the net brand sales decline of 29.09% year over year alongside a 2.61% average price increase indicates a demand shift rather than pure price compression. With Oil average price at $29.17 versus Vapor Pens at $27.08 and overall rank at 9th in Oil in British Columbia, the rapid Vapor Pens expansion against a contracting Oil base implies the portfolio is rotating toward higher-velocity form factors even as the legacy category softens.
The swing from a majority Oil mix toward a near split—with Vapor Pens advancing 90.64% month over month and Oil retreating 25.59% month over month—suggests Purefarma is migrating demand to a format with faster trial and repeat, which can support share defense if the Oil rank at 9th tightens or slips. Given a 100.40% year-over-year increase in Vapor Pens alongside a 51.98% decline in Oil, and a 2.61% lift in average price, the positioning signal is a pivot toward accessible price points and broader basket roles in Vapor Pens while Oil remains the credibility anchor; this combination implies near-term volume growth will depend on sustaining Vapor Pens penetration while managing the margin mix from a higher-priced but shrinking Oil base.
Competitive Landscape
Purefarma sits at rank #9 in BC Oil in June 2026, down 1 position year over year from #8 and 2 spots below its March 2026 position of #7; relative to its peak of #6 in November 2025, the brand is 3 ranks lower, while category leaders shifted unevenly as NightNight climbed from #6 to #3 and Redecan fell from #3 to #5. Competitive pressure is bifurcated as Glacial Gold held #1 year over year with a -11.9% sales change and Pura Vida held #2 with a -6.4% sales change, while Purefarma’s two-rank slide since November 2025 and one-rank drop year over year imply share is migrating toward faster movers in mid-tier slots rather than top-end incumbents.
Notable Products
CBD Earth Full Spectrum Cartridge (1g) posted the sharpest move in June 2026 with a 90.6% month-over-month surge to rank 2, while CBD Hemplixir 30 Oil (30ml) fell 33.3% yet held rank 1. Two of the top three SKUs are Oils, concentrating share in a single category despite Vapor Pens gaining rank momentum. This mix implies Purefarma is pivoting toward inhalable growth while relying on an Oil flagship that is declining, signaling a near-term rebalancing of emphasis toward higher-velocity formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
