Market Insights Snapshot
In the Tincture & Sublingual category, Freshdayly has shown a strong performance in both Alberta and Ontario. In Alberta, the brand has consistently maintained a position in the top 5, albeit with missing rankings for June and August 2023 which suggests they may not have been in the top 20 brands for those months. The same trend is observed in Ontario, where Freshdayly has improved its rank from 5th in June to 3rd in September. This upward movement indicates a positive growth trajectory for the brand in this category.
For the Topical category, Freshdayly's performance has been a bit more varied. In Alberta, they have seen a slight drop in ranking from 19th in July to 24th in September. However, it's worth noting that their sales in July were significantly higher compared to other months. In Ontario, Freshdayly has managed to improve its rank from 27th in June to 23rd in September. While these rankings are outside the top 20, the brand is showing a steady upward trend that could potentially lead to a higher ranking in the future.
In the Tincture & Sublingual category in Ontario, Freshdayly has seen some fluctuation in its ranking over the past few months. In June 2023, it was ranked 5th, but it was not in the top 20 brands in July 2023. However, it bounced back in August 2023 to the 4th position and further improved to the 3rd position in September 2023. This indicates a positive trend for Freshdayly, despite the temporary setback in July. In terms of sales, Freshdayly has been consistently lower than its competitors Kin Slips, Being, and Synr.g. However, it's worth noting that Freshdayly's sales increased significantly from August to September 2023, suggesting a potential for growth and increased market share in the future.
In September 2023, the top-performing product from Freshdayly was the CBD:THC EaseWhite Toothpaste, which moved up from third place in August. Notably, it achieved a remarkable sales figure of 50 units. The CBD:THC Fresh Face Wash maintained a strong performance, securing the second spot, despite slipping from first place in the previous two months. The CBD:THC Extra Ease Soap Bar ranked third, experiencing a slight drop from its leading position in August. Interestingly, the CBD:THC Fresh Body Wash made its first appearance in the rankings, coming in fourth.