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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Freshly Baked has shown a consistent presence in the Edible category, maintaining a rank within the top 30 brands. Starting the year at rank 27, they experienced a slight improvement in March, climbing to rank 25 before settling back to rank 26 in April. This fluctuation suggests a stable yet competitive position in the market. The sales figures reflect this movement, with a notable peak in March, indicating a possibly successful promotional effort or seasonal demand. However, the brand's absence from the top 30 in other states might suggest areas for potential growth or increased competition in those regions.
Conversely, Freshly Baked's performance in the Vapor Pens category in Massachusetts tells a more dynamic story. Starting at rank 19 in January and quickly climbing to rank 11 in February, the brand maintained a strong presence with ranks 12 and 13 in March and April, respectively. This upward trend in early 2025 highlights a strong consumer preference or effective marketing strategies in this category. The significant sales increase from January to February underscores this positive trajectory, suggesting that Freshly Baked might be capitalizing on a growing market demand for vapor pens. The absence of their ranking in other states for this category could either indicate a strategic focus on Massachusetts or potential challenges in penetrating other markets.
Competitive Landscape
In the Massachusetts Vapor Pens category, Freshly Baked has demonstrated a notable upward trajectory in its market position from January to April 2025. Starting at rank 19 in January, Freshly Baked climbed to rank 11 in February, before settling at ranks 12 and 13 in March and April, respectively. This improvement in rank is indicative of a strong sales performance, with a significant increase in sales from January to March, followed by a slight dip in April. In comparison, Strane, which started at rank 8 in January, experienced a decline, moving to rank 11 by April, reflecting a downward trend in sales. Meanwhile, Good Chemistry Nurseries and Good News showed fluctuations in their rankings, with Good Chemistry Nurseries maintaining a relatively stable position around rank 14-15, and Good News improving from rank 17 in February to 14 in April. PAX remained consistently ahead of Freshly Baked, improving from rank 13 to 12 by April. These dynamics suggest that while Freshly Baked is gaining traction, it faces stiff competition from established brands like PAX and Strane, which have historically maintained higher sales volumes. Freshly Baked's ability to continue its upward momentum will depend on its capacity to sustain sales growth amidst this competitive landscape.
Notable Products
In April 2025, Ghost Train Haze Distillate Cartridge (1g) maintained its position as the top-performing product for Freshly Baked, with impressive sales reaching 2666 units. Sour Diesel Distillate Cartridge (1g) emerged as a strong contender, securing the second rank despite having no previous ranking data. Grand Daddy Purple Distillate Cartridge (1g) consistently held the third position across all months, showing stable performance. Blue Dream Distillate Cartridge (1g) dropped to fourth place from its previous second position in March, indicating a slight decline in sales. Galactic Gas Distillate Cartridge (1g) rounded out the top five, falling from fourth to fifth place, suggesting a downward trend in its sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
