Freshly Baked

Data Snapshot: Jun 11, 2024
Freshly Baked Cannabis Brand Logo
$500K+

May-2024

Sales

Strong Growth

Trend

6-Month

40

Product Count

SKUs

Freshly Baked

Overview

Founded in 2018, Massachusetts-based Freshly Baked Company is a distinguished cannabis manufacturer and delivery provider that stands out for its commitment to social equity, veteran ownership, and minority-based business practices. Pioneered by disabled veterans, Philip Smith and Jenny Roseman, this brand places a strong emphasis on wellness and fitness services, offering quality cannabis products, including the popular pre-rolls and THC-infused gummies. In addition, Freshly Baked's notable collaborations extend to Montel Williams' cannabis brand 'Inspire', further showcasing its impact and reach in the cannabis community.
Markets

Freshly Baked Locations

Product Trends

Freshly Baked Categories

Freshly Baked Sales

Market Insights Snapshot

Freshly Baked Historical Sales by Category

Freshly Baked has shown notable performance across various product categories in Massachusetts. In the Edible category, the brand has seen a steady presence, ranking 30th in February 2024 and improving to 22nd in both March and April, before slightly dropping to 23rd in May. This consistent ranking within the top 30 indicates a stable consumer demand for their edible products. On the other hand, Freshly Baked's performance in the Vapor Pens category has fluctuated, with a high rank of 20th in February, dropping to 30th in April, and then recovering to 21st in May. This variability suggests a competitive market where Freshly Baked is still managing to maintain a significant presence.

In contrast, Freshly Baked's performance in the Pre-Roll and Topical categories in Massachusetts has been less consistent. The brand did not rank in the top 30 for Pre-Rolls in February and March but entered the rankings at 98th in April, improving to 87th in May. This upward trend may indicate growing consumer interest or improved distribution strategies. However, in the Topical category, Freshly Baked ranked 8th in February but did not appear in the top 30 in subsequent months, suggesting a decline in market share or potential supply issues. This mixed performance highlights the challenges and opportunities Freshly Baked faces in different segments of the cannabis market.

May-2024 Rank
Edible
Pre-Roll
Topical
Vapor Pens
23
87
21
Freshly Baked

Competitive Landscape

In the Massachusetts Vapor Pens category, Freshly Baked experienced notable fluctuations in its ranking and sales from February to May 2024. Freshly Baked started at rank 20 in February, dropped to 21 in March, fell significantly to 30 in April, but rebounded to 21 in May. This volatility indicates a competitive market landscape. For instance, Papa's Herb consistently performed well, maintaining a top 20 position throughout the period, peaking at rank 13 in March. Similarly, Galactic (fka Galactic Meds) showed resilience, staying within the top 22, while MKX Oil Company and Pioneer Valley also demonstrated competitive stability. These competitors' relatively higher and more stable rankings suggest that Freshly Baked faces strong competition, which could impact its market share and necessitate strategic adjustments to regain and maintain a higher rank.

Freshly Baked market ranking for MA Vapor Pens

Freshly Baked

Notable Products

In May-2024, the top-performing product for Freshly Baked was Blueberry Lemonade Gummies 20-Pack (100mg) from the Edible category, which ranked first with sales of 1527 units. Following closely was Strawberry Lemonade Gummies 20-Pack (100mg), also from the Edible category, which ranked second, though its sales dropped to 1211 units from the previous month. Blue Dream Distillate Cartridge (1g) in the Vapor Pens category secured the third spot, showing a decrease from its top position in February and March. Acapulco Gold Distillate Disposable (1g), another Vapor Pens product, made its debut in the rankings at fourth place. Northern Lights Distillate Cartridge (1g) maintained a consistent fifth place from April to May, despite fluctuating sales figures in earlier months.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Blueberry Lemonade Gummies 20-Pack (100mg)
Edible
>5
>5
2
1
Strawberry Lemonade Gummies 20-Pack (100mg)
Edible
>5
2
1
2
Blue Dream Distillate Cartridge (1g)
Vapor Pens
1
1
>5
3
Acapulco Gold Distillate Disposable (1g)
Vapor Pens
>5
>5
>5
4
Northern Lights Distillate Cartridge (1g)
Vapor Pens
5
3
5
5
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