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Aug-2024
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Overview
Market Insights Snapshot
Freshly Baked has shown a varied performance across different product categories in Massachusetts. In the Edible category, the brand was ranked 28th in May 2024 but dropped out of the top 30 in subsequent months, indicating a decline in market presence. This could be a sign of increasing competition or shifting consumer preferences in the Edible sector. However, in the Vapor Pens category, Freshly Baked has demonstrated consistent strength, maintaining a ranking within the top 21 brands, and even improving to 20th place by August 2024. This upward movement is supported by a positive trend in sales, which increased from $372,924 in May to $432,267 in August.
In the Pre-Roll category, Freshly Baked's performance has been less stable. After ranking 98th in May 2024, the brand was not in the top 30 for June and July, but managed to re-enter in August at 94th place. This fluctuation suggests that while there may be some brand recognition, Freshly Baked is facing significant competition in the Pre-Roll market. The absence from the top 30 for two consecutive months is a concerning indicator and highlights the need for strategic adjustments. Overall, Freshly Baked's performance in Massachusetts shows a mix of promising growth areas and potential challenges that need to be addressed.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Freshly Baked has shown a notable performance, maintaining a relatively stable rank over the summer of 2024. Despite fluctuations, Freshly Baked's rank improved from 21st in May to 19th in June, before slightly dropping back to 21st in July and then climbing to 20th in August. This stability is significant when compared to competitors like Rythm, which saw a consistent decline from 11th to 18th place over the same period, and PAX, which fell from 14th to 22nd. Meanwhile, Glorious Cannabis Co. demonstrated a strong upward trend, moving from 27th to 21st, and Sparq Cannabis Company maintained a steady presence around the 18th to 20th positions. Freshly Baked's sales growth, particularly the jump to $432,267 in August, indicates a positive trajectory in consumer preference and market presence, suggesting that while some competitors are struggling or experiencing volatility, Freshly Baked is gaining traction and could potentially climb higher in the rankings if this trend continues.
Notable Products
In August 2024, the top-performing product from Freshly Baked was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, achieving the first rank with sales of $1563. The Acapulco Gold Distillate Disposable (1g), also in the Vapor Pens category, secured the second position, climbing up from its fifth rank in July 2024. Northern Lights Distillate Cartridge (1g), another Vapor Pen, held the third rank, a slight drop from its top position in July. The Grand Daddy Purple Distillate Cartridge (1g) debuted at the fourth rank in August. The Blueberry Lemonade Gummies 20-Pack (100mg) in the Edible category maintained a steady presence, ranking fifth, showing a slight improvement from its fourth rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
