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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Freshly Baked concentrated 84.73% of June 2026 sales in Vapor Pens with year-over-year growth of 53.88% and month-over-month growth of 1.52%, while Edible held 11.24% share with 19.57% YoY and 3.51% MoM, and Pre-Roll contracted to 4.03% share with -19.15% YoY and -26.56% MoM. The brand’s average price fell 9.79% YoY to $25.71 even as brand sales rose 42.34% YoY, and within Vapor Pens the average price sat at $29.63 versus Edible at $12.54, indicating mix and price effects working in opposite directions. With Vapor Pens ranked 9th in Massachusetts, the combination of a heavier Vapor Pens mix and declining prices implies share gains are volume-led rather than price-led, concentrating growth risk in one category and one state ranking position.
The shift toward Vapor Pens (+53.88% YoY, +1.52% MoM) alongside a Pre-Roll pullback (-19.15% YoY, -26.56% MoM) indicates Freshly Baked is trading consumers into higher-priced inhalables while exiting lower-performing combustion formats, and Edible’s 3.51% MoM lift suggests a secondary growth lane that is less price-sensitive. Given a 9th-place rank in Massachusetts Vapor Pens and a 9.79% YoY price decline at the brand level, the pattern implies competitive positioning anchored in accessible price points to drive unit velocity, with resilience contingent on sustaining Vapor Pen velocity and selectively nurturing Edible as a hedge against category concentration.
Competitive Landscape
Freshly Baked sits at rank #9 in MA Vapor Pens in June 2026, improving 5 positions from #14 year over year, and edging up 1 spot from #10 in March 2026; this matches a new peak rank of #9 in June 2026 while still trailing the top tier. Competitively, Fernway held at #1 year over year with sales up 56.4%, and Dime Industries moved from #9 to #5 alongside an 82.0% sales increase, whereas Select remained at #2 but posted a 10.3% sales decline; these shifts indicate that Freshly Baked’s 5-rank YoY climb positions it among movers but not yet among the fastest risers. The pattern implies a controlled upward trajectory—gaining rank without outsized volatility—suggesting that sustaining incremental share gains against leaders gaining momentum will be necessary to convert the #9 peak into a top-5 push.
Notable Products
Jack Herer Distillate Cartridge (1g) posted the steepest decline in June 2026 at -12.45% while sliding to rank 4, whereas Ghost Train Haze Distillate Cartridge (1g) in rank 1 inched up just 2.27%, signaling a reshuffle within the vapor lineup rather than a broad surge. Acapulco Gold Distillate Disposable (1g) jumped 22.43% to rank 6, yet Pineapple Express Distillate Disposable (1g) fell 3.14% at rank 7, and four of the top ten are Vapor Pens SKUs concentrated across ranks 1–2 and 6–10, indicating momentum migrating from cartridges toward select disposables. With Edibles mixed—Blueberry Lemonade Gummies 20-Pack (100mg) up 5.93% at rank 5 while Strawberry Lemonade Gummies 20-Pack (100mg) slipped 3.22% at rank 3 and gummy dollars centered around $22,514—Freshly Baked’s product mix implies a pivot toward convenience-led formats where disposables can capture share even as core cartridges churn at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
