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Jul-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Freshly Baked has shown varied performance across different product categories. In the Edibles category, the brand experienced a slight decline in its rankings, starting at 27th place in April 2025 and dropping to 34th by July 2025. This movement out of the top 30 by July indicates a potential challenge in maintaining market presence against competitors. Despite this, the Vapor Pens category tells a different story, with Freshly Baked consistently holding the 12th position from April to July 2025. This stability in the Vapor Pens category suggests a strong foothold and possibly a loyal customer base that keeps the brand competitive.
Sales trends for Freshly Baked in Massachusetts reveal interesting dynamics. The Edibles category saw a peak in sales in May 2025, reaching $114,213, before declining in the subsequent months. This drop in sales could be a factor contributing to their fall in rankings. On the other hand, the Vapor Pens category, while also experiencing a decrease in sales from April to July, maintained its ranking, indicating that the brand's position in this category is less sensitive to sales fluctuations. These insights suggest that while Freshly Baked faces challenges in the Edibles segment, its performance in Vapor Pens remains robust and could be a focal point for future growth strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Freshly Baked consistently held the 12th rank from April to July 2025, indicating a stable position but also highlighting a challenge in breaking into the top 10. Competitors like Crystal Clear and Strane maintained higher ranks, with Crystal Clear experiencing a slight decline from 7th to 11th, while Strane remained steady around the 9th and 10th positions. Despite Freshly Baked's stable rank, its sales showed a downward trend, contrasting with the upward sales trajectory of brands like Pioneer Valley, which improved its rank from 16th to 13th. This suggests that while Freshly Baked maintains a consistent market presence, it faces pressure from competitors who are either improving their sales or rank, potentially impacting Freshly Baked's market share and necessitating strategic adjustments to enhance competitiveness.
Notable Products
In July 2025, the top-performing product for Freshly Baked was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from May 2025 with sales of 1504 units. The Acapulco Gold Distillate Disposable (1g), also in the Vapor Pens category, rose to the second position with notable sales, despite not being ranked in June 2025. The Grand Daddy Purple Distillate Cartridge (1g) secured the third spot, showing a slight drop from its second-place rank in June 2025. Strawberry Lemonade Gummies 20-Pack (100mg) in the Edible category held steady, improving to the fourth position from fifth in the previous two months. The Ghost Train Haze Distillate Cartridge (1g) experienced a decline, dropping to fifth place after leading in April and holding strong in the top two in May and June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
