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May-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Freshly Baked’s May 2026 category mix is concentrated in Vapor Pens at 83.24% share, up 28.44% year over year and 1.16% month over month, while the brand’s average price fell 7.94% YoY to $25.51, indicating volume-led gains. Edible holds 10.88% share with a 25.90% MoM jump but an 11.13% YoY decline, and Pre-Roll sits at 5.75% share with a 54.01% YoY rise and 6.80% MoM growth; Topical is 0.14% share with a 65.79% YoY drop and 24.39% MoM decline. The mix skews toward higher-penetration inhalables, and with Vapor Pens ranked 10th in Massachusetts the pattern implies a scale-first strategy anchored in Vapor Pens, supplemented by opportunistic expansion in Pre-Roll while deemphasizing Topical.
The combination of an 83.24% Vapor Pens share and a 7.94% YoY price decrease alongside 28.44% YoY growth in that category suggests deliberate price elasticity capture to defend rank 10 in Massachusetts while expanding basket reach. The 25.90% MoM surge in Edible against an 11.13% YoY decline, paired with a 54.01% YoY lift in Pre-Roll and only 6.80% MoM growth, implies near-term promotional trials in Edible and steadier, compounding penetration in Pre-Roll; together these shifts indicate Freshly Baked is using price and form-factor diversification to smooth volatility in its core Vapor Pens exposure and to create optionality for mix-driven margin recovery as Edible stabilizes and Pre-Roll scales.
Competitive Landscape
Freshly Baked is ranked #10 in Massachusetts Vapor Pens in May 2026, improving 3 positions year over year from #13 while slipping 1 spot from February 2026’s peak at #9, indicating a narrow band of movement within the top 10. Against this backdrop, Fernway held #1 both year over year and in May 2026 while growing sales 49.7%, and Dime Industries surged from #15 to #5 with 157.9% YoY sales growth, outpacing Freshly Baked’s rank momentum and compressing room to climb. With a three-month rank of #9 versus a current #10 and competitors like Rove edging up from #5 YoY to #4 currently (+1 rank) alongside 6.5% YoY sales growth while Select holds #2 despite a 3.0% YoY decline, the pattern implies Freshly Baked’s incremental rank gains are being bracketed by faster risers and sticky incumbents, signaling that without a share-accretive move the brand risks oscillating between #9 and #10 rather than breaking into the top 8.
Notable Products
Galactic Gas Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -18.4% MoM drop while sitting at rank 6, signaling demand erosion even as nearby SKUs held ground; in contrast, Ghost Train Haze Distillate Cartridge (1g) rose 41.0% MoM to rank 1, indicating trading up within the same format. With Vapor Pens occupying eight of the top ten ranks and Jack Herer Distillate Cartridge (1g) essentially flat at -1.0% MoM in rank 2, the category concentration points to format-driven choices rather than flavor-specific loyalty. This mix implies Freshly Baked is consolidating around core Vapor Pens while pruning underperforming variants, with upside concentrated in a few lead SKUs rather than broad-based growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
