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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Freshly Baked is stocked at 52 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Brookline, Fall River, Fitchburg, and Franklin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Freshly Baked concentrated 84.02% of July 2026 sales in Vapor Pens with year-over-year growth of 69.10% but a month-over-month dip of 0.44%, while Edible held 8.86% share with 25.74% YoY growth and a sharp 24.98% MoM decline; Pre-Roll expanded to 7.13% share on 73.45% YoY growth and a 79.22% MoM surge. Despite overall brand sales rising 63.25% YoY and the average price falling 12.99% YoY to $25.72, category concentration and price compression point to a volume-led mix where Vapor Pens anchor scale and Pre-Roll becomes the incremental growth engine; in Massachusetts Vapor Pens, the brand sits at rank 12, implying headroom to trade share without overreliance on discounting.
The pivot is toward a two-pole portfolio: Vapor Pens for base velocity and Pre-Roll for share capture, evidenced by Vapor Pens’ 84.02% share and steady MoM at -0.44% versus Pre-Roll’s 79.22% MoM spike and 7.13% share; Edible’s 24.98% MoM contraction and 8.86% share indicate deprioritization or elastic demand under the 12.99% YoY price decline. This mix implies Freshly Baked can climb from rank 12 in Massachusetts Vapor Pens by shifting promotional intensity toward Pre-Roll while maintaining Vapor Pen price architecture, because the 73.45% YoY growth in Pre-Roll against a 69.10% YoY rise in Vapor Pens suggests faster incremental ROI at current price points.
Competitive Landscape
Freshly Baked is ranked #12 in MA Vapor Pens in July 2026, improving 2 positions from #14 year over year, but slipping 2 spots from #10 three months ago and down from its peak at #9 in June 2026; meanwhile, Fernway held #1 both year over year and in July 2026, and Dime Industries advanced from #6 year over year to #4 in July 2026, indicating that Freshly Baked’s modest YoY climb alongside a recent quarter-over-quarter fade points to a middle-tier position being pressured by faster-rising leaders.
Notable Products
Grand Daddy Purple Distillate Cartridge (1g) fell 20.6% month over month to rank 3 while OG Kush Distillate Disposable (1g) dropped 31.1% at rank 10, indicating demand is shifting within Vapor Pens rather than collapsing across the board. In contrast, Jack Herer Distillate Cartridge (1g) surged 33.4% to rank 2 and Galactic Gas Distillate Cartridge (1g) rose 37.4% to rank 4, and with eight of the top ten in Vapor Pens, the category concentration suggests consumers are rotating toward specific strains and formats that refresh the lineup. Blueberry Lemonade Gummies 20-Pack (100mg) in Edible grew 5.8% at rank 5 while Strawberry Lemonade Gummies 20-Pack (100mg) declined 24.5% at rank 6, implying flavor-driven bifurcation rather than category momentum, with only one non-Vapor Pens item breaking into the top five. The mix points to Freshly Baked leaning into high-velocity pen SKUs and pruning underperforming strains as the path to sustained share gains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
