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Dec-2025
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Overview
Market Insights Snapshot
Pioneer Valley has experienced noticeable shifts in its category rankings within the Massachusetts cannabis market. In the Pre-Roll category, the brand's ranking fell from 15th in September 2025 to 21st by December 2025. This decline in rank is mirrored by a decrease in sales, with December sales figures showing a drop from September's numbers. The brand's position in the top 30 indicates a continued presence in the market, but the downward trend suggests increasing competition or changing consumer preferences in this category.
In the Vapor Pens category, Pioneer Valley also saw a decline in its rankings, moving from 19th in September to 22nd by December 2025. Despite this drop, the sales figures for this category showed a slight recovery in December compared to November, indicating a potential stabilization or strategic response to market conditions. Notably, maintaining a position within the top 30 across both categories in Massachusetts reflects the brand's resilience, even as it faces challenges in maintaining its earlier standings.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Pioneer Valley has experienced a notable decline in rank from September to December 2025, moving from 15th to 21st position. This downward trend in ranking correlates with a decrease in sales, which fell from September's peak. In contrast, Farmer's Cut demonstrated a significant rise in rank, jumping from 25th to 12th in October and November before settling at 20th in December, indicating a strong sales performance during this period. Meanwhile, Good Chemistry Nurseries maintained a relatively stable position, only slightly fluctuating around the 19th rank, with a notable sales increase in December. Root & Bloom and Headliners remained outside the top 20, with Root & Bloom showing a promising upward trend by December. These dynamics suggest that Pioneer Valley faces increasing competition, particularly from Farmer's Cut, which may be capturing market share and impacting Pioneer Valley's sales and market position.
Notable Products
In December 2025, Pioneer Valley's top-performing product was Firecrackers - Grapeness Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from previous months with a notable sales figure of 5062 units. The Firecrackers - Peach Rings Infused Pre-Roll (1g) made a significant leap to second place, up from fifth in November, demonstrating a strong recovery with sales of 2408 units. Meanwhile, the Firecracker - Raspberry Skywalker OG Terp Oil Infused Pre-Roll (1g) held steady at third place, showing consistent performance. Firecrackers - Mango Super Silver Haze Terps oil Infused Pre-Roll (1g) remained in fourth place, while M80 - Mango Super Silver Haze kief Infused Pre-Roll (1g) dropped to fifth from its consistent second-place position in previous months. This shift in rankings highlights the dynamic changes in consumer preferences within the Pre-Roll category for Pioneer Valley.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
