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Aug-2024
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Overview
Market Insights Snapshot
Pioneer Valley has shown notable performance in the Pre-Roll category in Massachusetts. Over the past four months, the brand has climbed from a ranking of 15th in May 2024 to 13th in August 2024. This upward movement is indicative of increasing consumer preference and strong market presence within this category. Their sales figures have consistently risen, culminating in a substantial increase from $353,281 in May to $510,471 in August. This trend suggests that Pioneer Valley is effectively capturing market share and resonating well with consumers in the Pre-Roll segment.
Conversely, Pioneer Valley's performance in the Vapor Pens category in Massachusetts has been less consistent. While they maintained a steady rank around the 22nd position from May to July 2024, their ranking fell to 26th in August 2024. This drop is accompanied by a decrease in sales from $327,201 in July to $252,893 in August. The decline in both ranking and sales indicates potential challenges in this category, possibly due to increased competition or shifting consumer preferences. The brand's absence from the top 30 in other states and categories could be a point of concern, suggesting areas where Pioneer Valley might need to strategize for better market penetration.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Pioneer Valley has shown notable fluctuations in rank and sales over the past few months. Starting at rank 15 in May 2024, Pioneer Valley experienced a dip to rank 19 in June, but rebounded to rank 13 by August, indicating a positive trend in market performance. This upward trajectory is underscored by a significant increase in sales, from $353,281 in May to $510,471 in August. In comparison, Smyth Cannabis Co. has maintained a relatively stable position, fluctuating between ranks 13 and 15, with sales peaking at $476,358 in July before a slight decline. Meanwhile, Green Gold Group saw a more consistent performance, ranking between 13 and 17, but with less dramatic sales growth compared to Pioneer Valley. Notably, Bailey's Buds and Springtime have shown strong upward trends, with Bailey's Buds climbing to rank 11 and Springtime reaching rank 12 by August, both with substantial sales increases. This competitive analysis highlights Pioneer Valley's resilience and potential for continued growth amidst a dynamic market.
Notable Products
In August 2024, the top-performing product from Pioneer Valley was the M80 Tropical Trainwreck Infused Pre-Roll (1g), which saw sales of 5333 units. This product climbed from the 4th position in May to the top spot in August. The M80 Mango Super Silver Haze Infused Pre-Roll (1g) held the second position, having previously been the top product in July. The Guava OG M-80 Infused Pre-Roll (1g) ranked third, maintaining a consistent presence in the top three. The M80 Raspberry Skywalker OG Infused Pre-Roll (1g) retained its fourth position, while the M80 Grapeness Infused Pre-Roll (1g) remained steady in fifth place across all four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
