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Aug-2025
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Overview
Market Insights Snapshot
FRESHY has shown a strong performance in the Vapor Pens category in Oregon. Over the summer months, the brand maintained a stable position, ranking 5th in both May and June before climbing to 3rd place in July and August. This upward movement indicates a positive reception and growing popularity among consumers in Oregon. The sales figures support this trend, with a noticeable increase from June to August, suggesting that FRESHY's products are resonating well with the market and potentially capturing more market share during this period.
However, it's worth noting that FRESHY's presence in other states or categories was not highlighted, indicating that the brand may not have achieved a top 30 ranking elsewhere. This absence can be interpreted in two ways: either the brand is focusing its efforts and resources on dominating the Oregon Vapor Pens market, or it is facing challenges in expanding its footprint beyond this specific category and region. Such insights could be crucial for stakeholders looking to understand the brand's strategic positioning and growth trajectory within the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, FRESHY has demonstrated a notable upward trajectory in both rank and sales over the summer months of 2025. Initially ranked 5th in May, FRESHY climbed to 3rd place by July and maintained this position through August. This ascent is particularly impressive given the consistent dominance of Entourage Cannabis / CBDiscovery and Buddies, which have held the 1st and 2nd ranks respectively throughout the period. FRESHY's rise coincides with a significant increase in sales, surpassing competitors like Hellavated and Mule Extracts, who experienced fluctuations in their rankings. This trend suggests a growing consumer preference for FRESHY's products, positioning them as a formidable player in the Oregon vapor pen market.
Notable Products
In August 2025, FRESHY's top-performing product was the Banana Candy Flavored Live Resin Cartridge (1g) in the Vapor Pens category, which secured the number one rank, maintaining its strong position from second place in July. The Watermelon Splash Flavored Live Resin Cartridge (1g) rose to the second position, demonstrating a significant comeback from its absence in July. Tiger's Blood Live Resin Cartridge (1g) dropped to third place from its previous top position in July, yet it still showcased robust sales. The Blue Dream Live Resin Cartridge (1g) maintained its fourth position consistently from July to August. Notably, the Blueberry Burst Live Resin Cartridge (1g) rounded out the top five, showing a slight decline from third place in July, with the Banana Candy variant achieving a remarkable sales figure of 3060 units in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
