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Apr-2025
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Overview
Market Insights Snapshot
FRESHY has shown a consistent performance in the Vapor Pens category within Oregon. Over the first four months of 2025, the brand maintained a steady presence in the top ten, fluctuating slightly between the 6th and 7th positions. Notably, in April, FRESHY climbed back to the 6th position, matching its rank from January, and demonstrating resilience in a competitive market. This movement is corroborated by a significant increase in sales from March to April, indicating a positive reception of their products or effective marketing strategies during that period.
Despite the strong performance in Oregon, FRESHY's absence from the top 30 rankings in other states and categories suggests potential areas for growth and expansion. The lack of presence outside Oregon could be viewed as a gap in their market reach, or it may highlight a strategic focus on strengthening their position within a specific region before expanding. Understanding the dynamics of these markets and the competitive landscape could provide insights into FRESHY's future strategies and potential opportunities for broadening their market presence.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, FRESHY has shown resilience and a slight upward trend in its rankings from January to April 2025. Initially ranked 6th in January, FRESHY experienced a dip to 7th place in February and March, before climbing back to 6th in April. This fluctuation indicates a competitive tussle with brands like Hellavated, which saw a similar rank trajectory but ended April just below FRESHY. Meanwhile, NW Kind and White Label Extracts (OR) consistently maintained higher ranks, suggesting a stronger hold in the market. Despite these challenges, FRESHY's sales figures reveal a positive trend, with a significant increase in April, closing the gap with some higher-ranked competitors. This indicates that while FRESHY faces stiff competition, its strategic efforts to boost sales are beginning to pay off, potentially paving the way for further rank improvements in the future.
Notable Products
In April 2025, the top-performing product for FRESHY was the Mango Tango Flavored Live Resin Cartridge (1g) from the Vapor Pens category, which climbed to the number one rank with sales of 2934 units. The Maui Wowie x Fruit Punch Flavored Live Resin Cartridge (1g) secured the second position, improving from fourth place in March with sales reaching 2928 units. Blueberry Burst Live Resin Cartridge (1g) moved up to third place, showing a notable increase from its absence in March, while Mango Strawberry Smoothie Flavored Live Resin Cartridge (1g) held steady at fourth place. Tiger's Blood Live Resin Cartridge (1g) experienced a drop to fifth place, despite being the top product in January. This month marked a significant reshuffling in rankings, highlighting the dynamic nature of consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
