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Oct-2025
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Overview
Market Insights Snapshot
FRESHY has shown a consistent performance in the Vapor Pens category in Oregon, maintaining a strong presence in the top ranks. From July to September 2025, FRESHY held steady at the third position, indicating a robust demand and solidifying its reputation among consumers. However, in October, there was a slight dip to the fourth position, which could suggest increased competition or a shift in consumer preferences. Despite this minor drop in ranking, FRESHY's sales figures have shown a positive trend, with a noticeable increase from approximately $1.2 million in July to over $1.3 million by October, demonstrating a resilient growth trajectory in the Oregon market.
The absence of FRESHY from the top 30 in other states and categories suggests that the brand's influence may be regionally concentrated or that it faces stiff competition in other markets. This lack of presence outside Oregon could be seen as a potential area for growth or a challenge to expand its market share. Understanding the dynamics and consumer behavior in these untapped regions could offer valuable insights for strategic expansion. Meanwhile, FRESHY's consistent performance in Oregon's Vapor Pens category highlights its strength and consumer loyalty in this particular segment, providing a solid foundation for potential future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, FRESHY has experienced a slight shift in its market position from July to October 2025. Initially holding a steady third place, FRESHY was overtaken by Mule Extracts in October, which climbed from fourth to third place. Despite this change in rank, FRESHY's sales have shown a consistent upward trend, indicating strong brand performance and customer loyalty. Meanwhile, Buddies maintained its dominant second position throughout the period, while NW Kind and Hellavated remained stable in their respective ranks. This competitive dynamic suggests that while FRESHY faces stiff competition, particularly from Mule Extracts, its sales growth trajectory remains positive, highlighting the brand's resilience and potential for reclaiming its previous rank.
Notable Products
In October 2025, the top-performing product for FRESHY was Plum Perfection Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with notable sales of 3353 units. Following closely was Strainz -Banana Candy Live Resin Melted Diamonds Cartridge (1g), which maintained a strong presence by ranking second, showing a slight improvement from the fourth position in September. Watermelon Splash Flavored Live Resin Cartridge (1g) continued its consistent performance, securing the third spot, slightly dropping from its second-place ranking in the previous month. Boysenberry Jam Live Resin Disposable (1g) entered the top ranks at fourth position, while Tiger's Blood Live Resin Cartridge (1g) saw a decline from first in July and September to fourth in October. Overall, October's rankings highlight a dynamic shift in consumer preferences within the Vapor Pens category for FRESHY.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
