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Dec-2025
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Overview
Market Insights Snapshot
FRESHY's performance in the Vapor Pens category has shown interesting fluctuations across the last few months in Oregon. Starting from a strong position in September 2025 with a rank of 3rd, the brand experienced a slight decline to 5th place in both October and November, before climbing back to 4th in December. This movement suggests a resilience in the market despite facing competitive pressures. The sales figures reflect a dip in October and November, but a notable rebound in December, indicating a successful strategy to regain momentum as the year closed.
Notably, FRESHY did not appear in the top 30 brands in other categories or states during these months, which could be a strategic focus or a potential area for growth. The absence from the top rankings in additional markets could be interpreted as a gap or an opportunity for expansion. Given the competitive nature of the cannabis market, maintaining a high rank in a single category within a specific state like Oregon is a commendable achievement, but diversifying their footprint could enhance their market presence further. The data suggests that while FRESHY is performing well in its niche, there is room to explore and capture additional market segments.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, FRESHY has experienced notable fluctuations in its ranking over recent months, which could impact its market positioning and sales trajectory. Starting in September 2025, FRESHY held a strong position at rank 3 but saw a decline to rank 5 in October and November, before slightly recovering to rank 4 in December. This shift in rankings suggests a competitive pressure, particularly from brands like Mule Extracts, which briefly surpassed FRESHY in October. Despite these changes, FRESHY's sales demonstrated resilience with an upward trend in December, indicating a potential recovery or strategic adjustment. Meanwhile, Entourage Cannabis / CBDiscovery maintained a dominant position, although its slight drop from rank 1 to 2 in December highlights a potential opening for competitors. Additionally, Hellavated consistently outperformed FRESHY, holding steady at rank 3 in the latter months, which underscores the need for FRESHY to innovate or enhance its market strategies to regain a top-tier position.
Notable Products
In December 2025, the top-performing product from FRESHY was the Shirley Temple Live Resin Cartridge in the Vapor Pens category, securing the first rank with sales of 3185 units. The Strainz -Banana Candy Live Resin Melted Diamonds Cartridge maintained a strong presence, holding the second position, consistent with its October ranking and showing a notable increase in sales from November to December. The Maui Wowie x Fruit Punch Flavored Live Resin Cartridge climbed to the third rank, marking a significant improvement from its absence in the November rankings. Plum Perfection Live Resin Cartridge experienced a slight drop, moving to fourth place from its previous second position in November. Lastly, the Apples n Bananas Bliss Live Resin Cartridge rounded out the top five, dropping from its third-place standing in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
