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Market Insights Snapshot
In May 2026, FRESHY concentrated 99.93% of sales in Vapor Pens, with the category up 78.53% year over year and 23.70% month over month, while the minor Concentrates line fell 76.96% YoY and 26.40% MoM to a 0.07% share. Brand-wide sales rose 77.64% YoY alongside a 3.10% YoY decline in average price, indicating volume-led gains; within Vapor Pens, average price held near $15.70 as share consolidated. With Vapor Pens ranked 2 in Oregon and the mix tilting further to that category, the pattern implies deliberate specialization that trades a modest price contraction for higher unit throughput and rank stability.
The shift toward a single-category footprint implies FRESHY is prioritizing depth over breadth: the 23.70% MoM expansion in Vapor Pens alongside a 26.40% MoM pullback in Concentrates tightens focus where rank 2 positioning is already established, while a 3.10% YoY average price dip supports share capture against premium drift. With 99.93% of sales concentrated in Vapor Pens and overall sales up 77.64% YoY, the configuration implies a scale-through-volume posture that can defend the rank 2 slot in Oregon while culling underperforming niches.
Competitive Landscape
FRESHY sits at rank #2 in OR Vapor Pens in May 2026, improving 5 positions year over year from #7 and gaining 1 spot since February 2026 from #3, while peaking at #2 in May 2026 with no higher historical rank. In contrast, Buddies holds #1 after rising from #2 year over year with a 17.2% sales increase, whereas Entourage Cannabis / CBDiscovery slipped to #3 from #1 with a 27.8% sales decline, indicating that FRESHY’s ascent is occurring amid a reshuffling at the top. The pattern implies FRESHY has transitioned from a second-tier position to a sustained top-two contender, with the #2 peak and upward rank momentum signaling readiness to contest #1 if current trajectories persist.
Notable Products
Watermelon Splash Flavored Live Resin Cartridge (1g) posted the standout move in May 2026 with a +56.8% month-over-month surge and climbed to rank 2, while Tiger's Blood Live Resin Cartridge (1g) advanced to rank 3 on an +18.1% lift. Melon Breeze Live Resin Cartridge (1g) held rank 1 despite no reported month-over-month figure, and Blueberry Burst Live Resin Cartridge (1g) added +10.8% at rank 10. With all top-10 SKUs in Vapor Pens and four flavored cartridges occupying ranks 1–5, the mix tilts toward flavor-forward carts as the volume engine, implying FRESHY is consolidating share around sweet-fruit profiles rather than dispersing across form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
