FRESHY

In Oregon, the cannabis brand FRESHY has shown a notable performance across different categories, with a particularly strong presence in the Vapor Pens category. The brand's ranking in Vapor Pens has seen a consistent improvement over the first four months of 2024, moving from 14th in January to 8th in April. This upward trajectory is backed by a significant increase in sales, starting from 366,739 in January and reaching 714,486 by April, indicating a robust growth in consumer preference and market share within this category. Conversely, FRESHY's performance in the Concentrates category tells a different story. Although there is a slight improvement in rankings from 71st in January to 63rd in April, the brand was not within the top 30 for any of the months, suggesting a need for strategic adjustments to enhance its market position in this segment.

While FRESHY's journey in the Concentrates category in Oregon reflects a struggle to capture a leading position, its success in the Vapor Pens segment is noteworthy. The consistent climb in rankings, coupled with a substantial increase in sales, highlights FRESHY's ability to resonate with consumers in this category. This performance disparity between categories suggests that FRESHY's strengths lie in its Vapor Pens offerings, possibly due to product quality, marketing strategies, or consumer preferences in Oregon. However, the absence from the top 30 in the Concentrates category across all observed months signals a significant opportunity for growth and improvement. For stakeholders and interested parties, focusing on the strategies that have propelled FRESHY's Vapor Pens success while identifying and addressing the challenges in the Concentrates market could be key to achieving a more uniform brand performance across categories.