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Nov-2025
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Overview
Market Insights Snapshot
FRESHY, a prominent player in the cannabis market, has shown consistent performance in the vapor pens category across several states, with notable rankings in Oregon. In Oregon, FRESHY maintained a strong presence, fluctuating slightly but never falling below the 5th position from August to November 2025. This stability indicates a robust consumer base and effective market strategies that keep them competitive in a dynamic market. Such performance in Oregon's vapor pens category highlights FRESHY's ability to maintain consumer interest and adapt to market demands effectively.
While FRESHY's performance in Oregon is commendable, their absence in the top 30 rankings in other states and categories suggests potential areas for growth or strategic reevaluation. The lack of presence in other significant markets could indicate either a strategic focus on specific regions or challenges in expanding their footprint. This absence could be viewed as a missed opportunity in diversifying their market reach and capitalizing on growth in other states. Understanding the underlying factors contributing to these rankings could provide valuable insights into FRESHY's overall market strategy and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, FRESHY has experienced notable fluctuations in its ranking over the past few months. Starting at 4th place in August 2025, FRESHY climbed to 3rd in September, only to drop to 5th in October before recovering slightly to 4th in November. This volatility in rank is indicative of the dynamic nature of the market, where brands like Mule Extracts and Hellavated have also shown shifts in their standings. Despite these changes, FRESHY has maintained a consistent sales performance, with figures hovering around the same level from August to November. Meanwhile, Buddies has consistently held the 2nd rank, showcasing a stable market presence with sales figures significantly higher than those of FRESHY. The competitive pressure from both established and emerging brands in Oregon's Vapor Pens market underscores the importance for FRESHY to innovate and adapt to maintain and improve its market position.
Notable Products
In November 2025, FRESHY's top-performing product was Tiger's Blood Live Resin Cartridge (1g), maintaining its leading position from September with impressive sales of 4703 units. Plum Perfection Live Resin Cartridge (1g) climbed to the second position, showing a strong performance since its introduction in October. Apples n Bananas Bliss Live Resin Cartridge (1g) made an impressive debut at the third rank. Coconut Cream Pie Flavored Liquid Live Resin Cartridge (1g) also entered the rankings at fourth place. Strainz - Banana Candy Live Resin Melted Diamonds Cartridge (1g), which held the top spot in August, experienced a decline to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
