Market Insights Snapshot
In the Oregon market, FRESHY has seen some interesting movements in their category rankings. In the Concentrates category, the brand did not make it to the top 20 in July and September 2023, indicating a potential area for improvement. However, in the months where they did rank, they held steady in the 90s, suggesting a consistent performance within the top 100 brands in this category. On the other side, their Vapor Pens category showed a promising upward trend. Starting from a ranking of 25 in July, they managed to climb up to 16 by October, reflecting an increase in their market position.
Furthermore, the sales data for FRESHY's Vapor Pens in Oregon shows a consistent upward trend from July to October 2023. This positive trend in sales not only supports the brand's improved ranking in the Vapor Pens category but also hints at a growing customer preference for FRESHY's Vapor Pens. However, the brand's performance in the Concentrates category is not as clear due to the missing ranking data for two months. While it's evident that there's room for growth in this category, the steady sales figures in the available months suggest that the brand maintains a stable customer base in this segment.
In the Vapor Pens category within Oregon, FRESHY has shown a steady improvement in its rank, moving from 25th in July 2023 to 16th in October 2023. This upward trajectory indicates a positive growth trend for the brand. In comparison, PRUF Cultivar / PRŪF Cultivar entered the top 20 in August 2023, but its rank has been slipping since then. Higher Cultures, consistently in the top 20, has also seen a slight decrease in rank over the same period. Piff Stixs has maintained a relatively stable position in the middle of the top 20. Lastly, Boujee Blendz made a significant leap into the top 20 in September 2023, but its rank dropped slightly in October. These shifts in ranking among FRESHY's competitors indicate a dynamic and competitive market in the Vapor Pens category in Oregon.
In October 2023, the top-performing product from FRESHY was the Raspberry Lemonade Flavored Live Resin Cartridge (1g) from the Vapor Pens category, with sales peaking at 1893 units. Following closely in second place was the Blueberry Burst Live Resin Blend Cartridge (1g), also from the Vapor Pens category, with 1370 units sold. The third spot was taken by the Orange Dreamsicle Flavored Live Resin Cartridge (1g) with 1098 sales. Interestingly, the Shirley Temple Live Resin Cartridge (1g) dropped to the fourth position in October after holding the top spot in September. The Pineapple Blast Flavored Live Resin Cartridge (1g) made its debut in the top five, securing the fifth position.