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Market Insights Snapshot
In June 2026, FRESHY’s category mix tilted even further toward Vapor Pens at 99.63% share, with Vapor Pens up 81.51% year over year and 7.60% month over month, while Concentrates held 0.37% share with 24.92% YoY growth and a 646.86% MoM spike from a very small base. Average price declined 5.48% YoY to $15.80 across the mix, aligning with the 81.20% brand-level YoY growth and indicating volume-led expansion rather than price-driven gains. FRESHY ranked 2 in Vapor Pens in Oregon, and that rank position alongside a 99.63% mix concentration implies the brand is consolidating around a single category where it is already near the top.
The 7.60% MoM lift in Vapor Pens alongside a 646.86% MoM jump in Concentrates suggests the brand is testing adjacency while keeping risk limited to 0.37% share, and the 81.51% YoY rise in Vapor Pens with a 24.92% YoY gain in Concentrates points to a core-plus strategy where the core does the scaling. With a 2 rank in Oregon Vapor Pens and a 5.48% YoY price decline, FRESHY’s positioning relies on maintaining volume advantage at mid-teens price points while using small, volatile moves in Concentrates to probe incrementality; the pattern implies future share defense will come from sustaining Vapor Pen velocity while selectively expanding Concentrates only where MoM surges convert into durable share.
Competitive Landscape
FRESHY sits at rank #2 in OR Vapor Pens in June 2026 after climbing three spots from #5 year over year, and it also improved one position from #3 in March 2026 while matching its peak rank of #2 in June 2026; in contrast, Buddies moved from #2 to #1 year over year with a 16.9% sales lift, while Entourage Cannabis / CBDiscovery slid from #1 to #3 alongside a 38.9% sales decline. Further pressure comes from Oregrown, which jumped from #11 to #5 year over year with a 57.4% sales increase, whereas Hellavated edged from #3 to #4 with a 1.2% sales gain, indicating that FRESHY’s ascent to #2 is occurring amid both a weakening former leader and a rapidly advancing challenger, implying that holding or advancing from #2 will depend on defending against Oregrown’s upward momentum while narrowing the gap to Buddies.
Notable Products
Tiger's Blood Live Resin Cartridge (1g) posts the steepest movement in June 2026 with a -12.8% month-over-month drop while sitting at rank 5, as Boysenberry Jam Live Resin Cartridge (1g) also slips -9.9% at rank 6, indicating pressure on mid-table Vapor Pens even as the category remains concentrated. Watermelon Splash Flavored Live Resin Disposable (1g) holds rank 1 with $68,997 and, alongside Shirley Temple Live Resin Cartridge (1g) at rank 2, anchors a lineup where eight of the top ten are Vapor Pens SKU variants, suggesting consumer preference is clustering around a narrow format range. The mix implies FRESHY is leaning into flavor-forward Live Resin in Vapor Pens, with momentum hinging on keeping top-ranked SKUs fresh while rotating underperforming mid-tier cartridges to prevent further share erosion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
