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Jul-2025
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Overview
Market Insights Snapshot
FRESHY has demonstrated a notable upward trajectory in the Vapor Pens category within Oregon. Starting in April 2025, FRESHY was ranked 6th, but by July, they had ascended to 3rd place. This consistent rise over the months is indicative of a growing consumer preference and possibly effective brand strategies in the state. The sales figures reflect this positive trend, with a significant increase from April to July, culminating in over $1.29 million in sales by the end of the period. This upward movement in Oregon suggests that FRESHY is solidifying its market presence in the Vapor Pens category.
While FRESHY's performance in Oregon's Vapor Pens category is impressive, it is also important to note that there are no available rankings for FRESHY in other states or categories during this period, indicating that they did not make it into the top 30. This absence could suggest either a strategic focus on the Oregon market or potential challenges in expanding their reach across other states and categories. The lack of presence in additional markets might present an opportunity for growth if FRESHY can leverage its success in Oregon to build a broader geographical footprint.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, FRESHY has demonstrated a notable upward trajectory in its market positioning. Over the span from April to July 2025, FRESHY improved its rank from 6th to 3rd, indicating a significant competitive edge and increased consumer preference. This upward movement is particularly impressive given the consistent dominance of Entourage Cannabis / CBDiscovery and Buddies, which have maintained their 1st and 2nd positions respectively throughout the same period. FRESHY's rise in rank is accompanied by a substantial increase in sales, especially in July, where it surpassed Mule Extracts and Hellavated, both of which experienced fluctuations in their rankings. This trend suggests that FRESHY is effectively capturing market share and could potentially challenge the leading brands if the momentum continues.
Notable Products
In July 2025, the top-performing product for FRESHY was Tiger's Blood Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 3945 units. Banana Candy Flavored Live Resin Cartridge (1g) climbed to the second position from fifth place in May, indicating a significant rise in popularity. Blueberry Burst Live Resin Cartridge (1g) maintained a consistent presence, securing the third spot, while Blue Dream Live Resin Cartridge (1g) ranked fourth, dropping from its previous third position in May. Mango Strawberry Smoothie Flavored Live Resin Cartridge (1g) slipped from its top position in June to fifth place in July, showing a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
