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Jun-2024
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Overview
Market Insights Snapshot
FRESHY has shown a notable performance in the Oregon market, particularly in the Vapor Pens category. Over the months from March to June 2024, FRESHY's ranking in Vapor Pens improved from 9th place to an impressive 4th place. This upward movement indicates a strong market presence and growing consumer preference for their vapor pen products. In contrast, their performance in the Concentrates category has been less consistent. After not being in the top 30 brands in March and April, FRESHY re-entered the rankings in June at 55th place, which is a positive sign of recovery in this category.
While FRESHY's sales in the Vapor Pens category in Oregon have shown a steady increase, the Concentrates category tells a different story. The absence of a ranking in March and April suggests challenges in maintaining a competitive edge in this segment. However, the re-entry into the rankings in June could indicate strategic adjustments or product improvements that are beginning to pay off. This mixed performance across categories highlights the brand's stronghold in vapor pens while also pointing to potential areas for growth and improvement in concentrates.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, FRESHY has shown significant upward momentum over the past few months, climbing from a rank of 9 in March 2024 to an impressive 4 by June 2024. This rise in rank is indicative of a strong increase in market presence and consumer preference. Notably, FRESHY's sales have also seen a substantial boost, culminating in June 2024 with sales figures surpassing $1 million. In contrast, NW Kind experienced a slight decline, dropping from rank 5 in March to rank 6 in June, which could suggest a shift in consumer loyalty towards FRESHY. Meanwhile, Entourage Cannabis / CBDiscovery maintained a strong lead, consistently holding the top ranks, although their sales showed a downward trend in June. Hellavated also saw an improvement, moving from rank 7 in March to rank 5 in June, but their sales figures were still lower compared to FRESHY's. White Label Extracts remained steady at rank 3, indicating a stable market position. These dynamics suggest that FRESHY's strategic initiatives are paying off, positioning it as a formidable competitor in the Oregon Vapor Pens market.
Notable Products
In June 2024, FRESHY's top-performing product was the Raspberry Lemonade Flavored Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its lead from April and reclaiming the top spot from May with notable sales of 3827 units. The Tiger's Blood Live Resin Cartridge (1g) debuted strongly in the second position. Mango Strawberry Smoothie Flavored Live Resin Cartridge (1g) ranked third, improving from its previous absence in May. Maui Wowie Fruit Punch Flavored Live Resin Cartridge (1g) held steady in fourth place, showing consistent performance. Lastly, Banana Candy Flavored Live Resin Cartridge (1g) remained in fifth place, demonstrating stable sales figures over the past months.
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