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Apr-2025
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Overview
Market Insights Snapshot
Garden Greens has demonstrated a consistent performance in the New Jersey market, particularly in the Flower category, where it has maintained a steady rank of 2nd place from January to April 2025. However, despite this stable ranking, there has been a noticeable decline in sales figures over the months, with a peak in February and a subsequent drop by April. This indicates that while Garden Greens retains its position, it faces challenges in sustaining sales growth in this category. The brand's ability to hold onto its rank despite fluctuating sales could suggest strong brand loyalty or limited competition within the top ranks of the Flower category in New Jersey.
In contrast, the performance of Garden Greens in the Pre-Roll category in New Jersey has been more dynamic. The brand has shown a significant upward trajectory, climbing from 4th place in January to securing the top spot by March and maintaining it through April. This rise in ranking is coupled with a strong increase in sales, suggesting successful strategies in product marketing or consumer preference shifts towards their offerings in this category. The absence of Garden Greens from the top 30 in other states or provinces implies either a focused market strategy in New Jersey or potential opportunities for expansion or improvement in other regions.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Garden Greens consistently maintained its position as the second-ranked brand from January to April 2025. Despite its stable rank, Garden Greens experienced a notable decline in sales over this period, with a downward trend from January's peak. In contrast, Ozone, the leading brand, not only held the top rank but also saw a significant increase in sales, particularly in March. Meanwhile, Rythm maintained a steady third position with a gradual increase in sales, indicating a stable market presence. Crops, although fluctuating in rank, showed resilience by climbing back to fourth place in April. These dynamics suggest that while Garden Greens holds a strong position, its declining sales amidst competitors' growth could signal a need for strategic adjustments to sustain its market share.
Notable Products
In April 2025, Triple OG (3.5g) emerged as the top-performing product for Garden Greens, climbing from its previous fourth-place ranking in March to first place, with sales reaching 5,237 units. Blueberry Cruffin Pre-Roll 2-Pack (1g) secured the second position, marking its debut in the rankings with notable sales figures. Heir Heads (3.5g) followed closely in third place, also appearing in the rankings for the first time. Z Pie (3.5g), which had been ranked fourth since March, maintained its position in April. Willy Kush Pre-Roll 2-Pack (1g) entered the rankings in fifth place, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
