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Jul-2025
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Overview
Market Insights Snapshot
Garden Greens has demonstrated a strong performance in the New Jersey market, consistently maintaining the number one rank in both the Flower and Pre-Roll categories from April to July 2025. Notably, their Flower sales have shown a robust upward trend, culminating in a significant increase by July. This steady leadership position in two major categories highlights Garden Greens' dominance and consumer preference within the state. However, the absence of Garden Greens in the top 30 for the Vapor Pens category during the same period suggests a potential area for growth or a strategic decision to focus resources elsewhere.
While Garden Greens has clearly established itself as a leading brand in New Jersey, their presence in other states or provinces is not reflected in the top rankings, indicating a concentrated market strategy or limited geographic expansion. The lack of data for other regions might imply an opportunity for future growth or a deliberate focus on strengthening their position in a single market. The brand's ability to maintain top ranks in competitive categories like Flower and Pre-Roll could be leveraged as a model for potential expansion strategies in other states, should they choose to diversify their market presence.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Garden Greens has consistently maintained its top position from April to July 2025, showcasing its dominance in the market. Despite fluctuations in sales, with a notable increase from approximately 3.6 million in June to over 4.1 million in July, Garden Greens remains unchallenged at rank 1. Meanwhile, Ozone holds a steady second place, with sales figures that are consistently lower than Garden Greens, indicating a significant gap between the two brands. Clade9 has shown an upward trend, moving from fifth to third place from April to July, with sales nearing those of Ozone by July. This competitive dynamic highlights Garden Greens' robust market presence, while also signaling potential challenges from rising competitors like Clade9 in the future.
Notable Products
In July 2025, the top-performing product for Garden Greens was the Ice Wookie Pre-Roll 2-Pack in the Pre-Roll category, maintaining its position as the number one product with sales reaching 8164 units. The Triple OG Diamond Infused Pre-Roll emerged as a strong contender, ranking second in its debut month with notable sales. The Rainbow Guava from the Flower category improved its position from fourth in June to third in July, showing a significant increase in popularity. Conversely, Ice Wookie from the Flower category dropped from third to fourth place. Super Lemon Haze, also in the Flower category, experienced a decline, slipping from first place in June to fifth in July, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
