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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Garden Greens concentrated 65.03% of May 2026 sales in Flower and 34.91% in Pre-Roll, while Vapor Pens fell to 0.05% share; the category tilt is paired with a brand-level year-over-year decline of 44.42% and a 24‑month decline of 26.20%. Within the mix, Flower dropped 44.95% year over year but rose 11.79% month over month, and Pre-Roll declined 41.24% year over year but increased 17.44% month over month; meanwhile, Vapor Pens contracted 97.84% year over year and 89.49% month over month. Average price fell 6.57% year over year to $33.58, while the top state was New Jersey and the leading category was Flower, where the brand held rank 5; the pattern implies Garden Greens is retrenching into inhalables with short-term momentum concentrated in Pre-Roll and Flower while exiting Vapor Pens.
The simultaneous month-over-month gains of 11.79% in Flower and 17.44% in Pre-Roll, alongside a 6.57% average price decrease, indicate that Garden Greens is leaning into price-accessible inhalables to stabilize volume despite a 44.42% year-over-year sales contraction. Holding rank 5 in Flower in New Jersey while Vapor Pens slide 97.84% year over year and 89.49% month over month suggests a deliberate focus on categories where the brand retains distribution and search share; the implication is a positioning strategy that prioritizes Flower-led visibility and Pre-Roll velocity over breadth, trading category diversity for depth where rank is defendable.
Competitive Landscape
Garden Greens sits at rank #5 in NJ Flower in May 2026, improving 2 positions year over year while rising 1 spot versus three months ago, and its prior peak at #1 in October 2025 frames the current gap; meanwhile, Find. climbed from #16 to #1 with 189.3% YoY sales growth as Ozone slipped from #1 to #2 alongside a 25.9% YoY sales decline, and Grassroots advanced from #11 to #3 while Simply Herb moved from #18 to #4 with 66.3% YoY growth; this pattern implies Garden Greens’ modest rank uptick amid aggressive upward moves from newer leaders points to share defense rather than regain of the October 2025 peak without a step-change in velocity.
Notable Products
Rainbow Guava (3.5g) posted the standout move with a 78.5% month-over-month jump to $119,198 and held the number 1 rank, while A5 Pre-Roll 2-Pack (1g) slipped 9.4% at rank 6, indicating momentum is consolidating in a single flagship SKU rather than across the lineup. Super Lemon Haze (3.5g) in fourth grew 6.6% MoM, and four of the top ten are Pre-Roll SKUs including ranks 2, 3, 5, and 6, which suggests mix skew is tilting toward ready-to-smoke formats even as Flower anchors the peak share. Taken together, the surge in Rainbow Guava alongside modest Flower gains and a dense Pre-Roll bench implies Garden Greens is leaning into a barbell of premium Flower leadership with breadth in Pre-Rolls to capture convenience-driven demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
