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Sep-2025
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Overview
Market Insights Snapshot
Garden Greens has maintained a strong position in the New Jersey market, consistently ranking first in both the Flower and Pre-Roll categories from June to September 2025. This consistent top ranking highlights the brand's dominance and popularity in the state. Despite a slight fluctuation in sales numbers over these months, their leadership position remains unchallenged, which could be indicative of a strong brand loyalty or effective market strategy. The Flower category saw sales peaking in July before a slight decline, whereas Pre-Roll sales showed a notable peak in July as well, suggesting a potential seasonal or marketing influence. The absence of Garden Greens in the top 30 across other states or provinces might be seen as a missed opportunity for expansion or a strategic choice to focus on their stronghold in New Jersey.
In terms of category performance, Garden Greens' unwavering grip on the top spot in both Flower and Pre-Roll categories in New Jersey suggests a well-balanced portfolio that caters effectively to consumer preferences in the state. The lack of presence in the top 30 rankings in other regions could imply a concentrated effort to dominate the local market before considering broader expansion. This strategy might be beneficial in maintaining a focused brand image and ensuring quality control, but it also leaves room for speculation on how they might perform if they choose to enter other markets. Observing these trends provides a glimpse into the brand's strategic priorities and potential future moves in the cannabis industry.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Garden Greens has consistently maintained its top position from June to September 2025, showcasing its dominance in the market. Despite the presence of strong competitors like Ozone and Clade9, which have held steady ranks at second and third respectively, Garden Greens has managed to outperform them in terms of sales. While Ozone has shown a slight fluctuation in sales, peaking in August before a dip in September, and Clade9 experienced a similar trend, Garden Greens has demonstrated a more stable sales trajectory, indicating a robust customer base and effective market strategies. The consistent number one rank of Garden Greens suggests a strong brand loyalty and effective product offerings that continue to appeal to consumers in this competitive market.
Notable Products
For September 2025, Rainbow Guava (3.5g) from the Flower category emerged as the top-performing product for Garden Greens, climbing from its previous fourth-place ranking in July to first place, with sales reaching 6,647 units. The 24K Pre-Roll 5-Pack (2.5g) secured the second position, reflecting a strong debut in the rankings. Rainbow Guava Pre-Roll 2-Pack (1g) followed closely in third place, showcasing its popularity in the Pre-Roll category. The 24K Pre-Roll 2-Pack (1g) maintained a steady presence, debuting at fourth place. Ice Wookie Pre-Roll 2-Pack (1g), which once led in June, experienced a drop to fifth place, indicating a shift in consumer preferences within the Pre-Roll segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
