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Oct-2025
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Overview
Market Insights Snapshot
Garden Greens has shown consistent dominance in the New Jersey market, particularly in the Flower and Pre-Roll categories. For four consecutive months, the brand has maintained its position as the top-ranked entity in both categories. However, a closer look at the sales figures reveals a downward trend in Flower sales, decreasing from over $4.3 million in July 2025 to approximately $3.3 million by October 2025. Despite this decline in sales volume, Garden Greens' ability to retain the top spot indicates a strong brand presence and customer loyalty in the state.
In contrast, the Pre-Roll category for Garden Greens in New Jersey presents a different narrative. While the brand also holds the number one rank here, the sales figures show a more fluctuating pattern, with a dip in August 2025 but a recovery by October 2025. This resilience in the Pre-Roll category suggests a potential strategic focus on maintaining market leadership despite variable sales performance. Notably, Garden Greens does not appear in the top 30 rankings for other states or categories, which could be seen as a limitation or an area for potential growth beyond the New Jersey market.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Garden Greens has consistently maintained its top position from July to October 2025, despite a noticeable decline in sales over these months. This trend suggests that while Garden Greens remains the leader, its market share is potentially vulnerable to competitors. Both Ozone and Clade9 have held steady at the second and third ranks, respectively, throughout the same period. Ozone's sales figures, although slightly declining, are significantly higher than Clade9's, indicating a strong competitive presence. The consistent ranking of these competitors highlights a stable competitive environment, but Garden Greens' declining sales trajectory could be a signal for potential shifts in consumer preferences or market dynamics. This analysis underscores the importance for Garden Greens to innovate and strategize effectively to maintain its leading position amidst these competitive pressures.
Notable Products
In October 2025, the top-performing product for Garden Greens was the Lemon Cherry Gelato Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, securing the number one rank with sales of 4353 units. Following closely was the Super Lemon Haze Pre-Roll 2-Pack (1g), which held the second position. Ice Wookie Pre-Roll 2-Pack (1g) dropped from its previous top rank in July to third place. Super Lemon Haze (3.5g) in the Flower category ranked fourth, showing a slight decline from its third position in August. Lastly, Double Deja Vu (3.5g) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
