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Nov-2025
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Overview
Market Insights Snapshot
Garden Greens has demonstrated remarkable consistency in the New Jersey market, maintaining the top position across both the Flower and Pre-Roll categories from August to November 2025. This stronghold in New Jersey is noteworthy, particularly in the Flower category, where they have successfully retained the number one spot despite a downward trend in monthly sales figures. The Pre-Roll category also shows resilience, with Garden Greens consistently ranking first, although sales dipped slightly in November. This indicates a potential saturation point or seasonal variation, but the brand's ability to hold the top rank suggests a strong customer loyalty or brand preference in the state.
While Garden Greens' dominance in New Jersey is clear, the absence of rankings in other states or provinces highlights a potential area for growth or a strategic focus on the New Jersey market. Not appearing in the top 30 brands in other states and categories could be seen as a limitation in their market reach or a deliberate business strategy to concentrate resources and marketing efforts in a single market. This focus might allow them to maximize their impact and build a robust brand presence in New Jersey before expanding further. Such a strategy can be beneficial, but it also poses risks if market conditions change unfavorably in their primary state.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Garden Greens has maintained a stronghold as the top-ranked brand from August to November 2025. Despite a consistent number one rank, Garden Greens has experienced a downward trend in sales over these months, which could indicate a potential challenge in sustaining its market dominance. Meanwhile, Clade9 has shown resilience, holding steady at the third position before briefly dropping to fourth in October, only to rebound to second place by November. This upward movement in rank for Clade9, coupled with a sales increase from October to November, suggests growing consumer interest. Another notable competitor, Find., has made significant strides, jumping from the 16th position in September to 5th in October and further climbing to 3rd in November. This rapid ascent in rank, alongside a substantial increase in sales, highlights a dynamic shift in consumer preferences that could pressure Garden Greens to innovate or adjust strategies to maintain its lead.
Notable Products
In November 2025, Dante's Inferno Pre-Roll 5-Pack (2.5g) emerged as the top-performing product for Garden Greens, securing the number one rank with sales figures reaching 3351 units. Following closely, Paloma Spritz Pre-Roll 5-Pack (2.5g) and Chimera Pre-Roll 5-Pack (2.5g) occupied the second and third positions, respectively. Paloma Spritz (3.5g) ranked fourth, while Headshot Pre-Roll 2-Pack (1g) completed the top five. Compared to previous months, all these products made their debut in the rankings, indicating a significant shift in consumer preferences. The dominance of pre-roll products in the top ranks highlights a growing trend in customer demand for ready-to-use cannabis options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
