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Dec-2025
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Overview
Market Insights Snapshot
Garden Greens has demonstrated a strong presence in the New Jersey market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand maintained the top rank from September through November 2025, before experiencing a slight decline to fourth place in December. This shift could indicate increased competition or a seasonal variation in consumer preferences. Despite this ranking change, Garden Greens' consistent top performance earlier in the year highlights its strong market position. In the Pre-Roll category, Garden Greens sustained its number one ranking throughout the last four months of 2025, showcasing its dominance and possibly indicating a loyal customer base in this segment.
While Garden Greens has maintained a robust performance in New Jersey, it is noteworthy that the brand did not appear in the top 30 for any other state or province during this period. This absence in other markets could be seen as a missed opportunity for expansion or a strategic focus on strengthening their local presence. The brand's total sales in the Flower category showed a downward trend, decreasing from over $3.7 million in September to approximately $2.5 million by December. Such a decline might prompt further analysis into external factors affecting sales or internal adjustments needed to regain momentum. Overall, Garden Greens' performance in New Jersey remains commendable, particularly in the Pre-Roll category, where they have successfully retained consumer interest and loyalty.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Garden Greens has experienced notable fluctuations in its market position over the last few months of 2025. Initially holding the top rank from September to November, Garden Greens saw a decline to fourth place by December. This shift is significant given the consistent performance of competitors like Ozone, which maintained a strong presence, reclaiming the second spot in December after a brief dip in November. Meanwhile, Clade9 showed consistent improvement, securing the third position in December. The decline in Garden Greens' rank corresponds with a downward trend in sales, contrasting with the upward trajectory of Clade9 and the recovery of Simply Herb, which jumped from 11th to 6th place in December. These dynamics suggest a competitive pressure on Garden Greens, highlighting the need for strategic adjustments to regain its leading position in the New Jersey flower market.
Notable Products
In December 2025, Rainbow Guava Pre-Roll 2-Pack (1g) emerged as the top-performing product for Garden Greens, climbing to the first rank with sales of 3733 units. Paloma Spritz Pre-Roll 5-Pack (2.5g) maintained its second position from November, showing consistent demand with 3635 units sold. Dante's Inferno Pre-Roll 2-Pack (1g) improved its ranking from fourth to third, indicating a rise in popularity. Conversely, Dante's Inferno Pre-Roll 5-Pack (2.5g) slipped from first to fourth place. The 24K Pre-Roll 5-Pack (2.5g) dropped from its previous top ranks in September to fifth place in December, showing a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
