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Jul-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, Gas has shown a consistent performance in Alberta, maintaining its rank at 21 from May through July 2025. This stability suggests a solid foothold in the market, with a steady increase in sales from April to July, culminating in a notable $247,214 in July. Meanwhile, in Ontario, Gas displayed a positive upward trend, breaking into the top 30 by July 2025. This movement from a rank of 36 in April to 30 in July indicates a growing acceptance and demand for Gas's products in the Ontario market, reflecting a strategic push or enhanced consumer engagement in the region.
Despite not being in the top 30 brands in Ontario initially, Gas's persistence paid off with a gradual climb in rankings, highlighting its potential for growth in competitive markets. The consistent rank in Alberta suggests a loyal customer base or effective market strategies that could be leveraged in other regions. However, the absence of Gas in the top 30 rankings in the initial months for Ontario's Vapor Pens category initially indicates challenges in market penetration or competition from established brands. Observing these movements provides valuable insights into Gas's market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Gas has shown a promising upward trajectory in its rankings from April to July 2025. Starting at rank 36 in April, Gas improved its position to rank 30 by July, indicating a consistent climb in the competitive market. This improvement is noteworthy when compared to Papa's Herb, which also saw an upward trend but remained slightly behind Gas, moving from rank 40 in April to 32 in July. Meanwhile, Carmel, despite starting at a higher rank of 22 in April, experienced a decline to rank 28 by July, suggesting a potential opportunity for Gas to capture more market share. Vortex Cannabis Inc. maintained a relatively stable position, ending at rank 31 in July, just behind Gas. The sales growth for Gas, which increased steadily over the months, highlights its strengthening market presence and potential to surpass competitors in the near future.
Notable Products
In July 2025, Golden Guava Live Resin & Liquid Diamond Disposable (1g) maintained its position as the top-selling product for Gas, consistently ranking first since April 2025, though its sales decreased to 4407 units. Peach Boba Live Resin & Liquid Diamond Disposable (1g) also retained its second-place ranking, with sales increasing to 4177 units. Strawberry Boba Live Action Disposable (1g) continued its strong performance, holding the third rank for four consecutive months. Blue Dream Live Resin Disposable (1g) rose from fifth to fourth place, showing a positive trend in its sales figures. Super Sour Orange Live Resin Disposable (1g) remained stable at the fourth position, indicating steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
