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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian market, Gas has shown varying performance across the provinces of Alberta and Ontario in the Vapor Pens category. In Alberta, Gas experienced a positive trend, climbing from the 23rd position in August 2025 to 19th in September 2025, suggesting a strengthening presence in this competitive category. This upward movement is indicative of strategic adjustments or increased consumer interest, as evidenced by a notable increase in sales from August to September. In contrast, Ontario presents a different narrative, where Gas consistently hovered around the 30th position from June to September 2025, never breaking into the top 30 rankings. This stagnation highlights potential challenges in market penetration or consumer preference within this province.
While the Vapor Pens category in Alberta shows promise with a recovery in September, the situation in Ontario points to a need for strategic reassessment. The consistent ranking just outside the top 30 in Ontario suggests that Gas might face stiff competition or a lack of differentiation in this market. Despite these challenges, the steady sales figures in Ontario from June to August, followed by a slight dip in September, indicate a stable consumer base that could be leveraged with the right marketing or product innovation strategies. The contrasting performances in these provinces underscore the importance of tailored approaches to different markets to optimize brand performance across regions.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Gas has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in June 2025, Gas was ranked 20th, but it slipped out of the top 20 in July and August, before rebounding to 19th place in September. This indicates a volatile position in the market, possibly due to competitive pressures. Notably, Good Buds showed a significant improvement, climbing from outside the top 20 in June to 20th place by August and maintaining that position in September, suggesting a growing consumer preference. Meanwhile, Bold consistently held a strong position, ranking 18th from August to September, and Coterie demonstrated a robust performance, maintaining a 17th place ranking from July through September. These competitors' stable or improving positions highlight the challenges Gas faces in maintaining its market share, as both Coterie and Bold have consistently outperformed Gas in terms of sales, indicating a need for strategic adjustments to enhance Gas's competitive edge in the Alberta vapor pen market.
Notable Products
In September 2025, Golden Guava Live Resin & Liquid Diamond Disposable maintained its top position in the Vapor Pens category for Gas, despite a decrease in sales to 2861 units. Strawberry Boba Live Resin & Liquid Diamonds Disposable emerged as a strong contender, securing the second rank with notable sales of 2740 units. Peach Boba Live Resin & Liquid Diamond Disposable, previously holding the second position, slipped to third, marking a consistent decline over the past months. Zktlz Pure Live Resin Disposable debuted at fourth place, indicating its growing popularity. Meanwhile, Strawberry Boba Live Action Disposable, consistent in its ranking from June to August, dropped to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
