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Jun-2024
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Overview
Market Insights Snapshot
Gibby's Garden has experienced varied performance across different states and categories. In Massachusetts, the brand has shown a significant dip in the Flower category, falling out of the top 30 rankings from March to June 2024. This decline suggests a potential challenge in maintaining market presence or increasing competition within the state. The absence from the top 30 rankings could be a concerning indicator for stakeholders and might necessitate strategic adjustments to regain market share.
Despite the challenges in Massachusetts, Gibby's Garden's overall sales trajectory in the Flower category indicates a need for close monitoring. The brand recorded sales of $63,284 in March 2024, but subsequent months' sales data is unavailable, making it difficult to gauge the full impact of their ranking drop. This lack of visibility into recent sales figures further emphasizes the importance of understanding market dynamics and consumer preferences. Evaluating these trends can provide insights into potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Gibby's Garden has experienced notable fluctuations in its market rank, peaking at 93rd place in May 2024 before dropping out of the top 20 in subsequent months. This indicates a struggle to maintain a consistent presence among top competitors. In contrast, Savvy has shown a downward trend but remains a strong competitor, ranking 38th in March 2024 and falling to 58th by May 2024. Meanwhile, Fernway and Miss Grass have also dropped out of the top 20, with Fernway peaking at 82nd in March 2024 and Miss Grass at 87th in May 2024. White Label has similarly struggled, peaking at 99th in May 2024. These trends suggest that while Gibby's Garden faces stiff competition, there is significant volatility in the rankings, providing opportunities for strategic improvements to regain and sustain a higher market position.
Notable Products
In June 2024, the top-performing product from Gibby's Garden was the Sugar Bomb Punch Pre-Roll (1g), which saw a significant rise to the number one spot with sales of $452. Neville's Haze (3.5g) followed closely in second place, marking its first appearance in the rankings. Moby Grape Pre-Roll (1g) dropped to third position after previously holding the top spot in April 2024. Blue Dream (3.5g) secured the fourth rank, while Blueberry Pre-Roll (1g) rounded out the top five, maintaining its presence from the previous month. Notably, the Sugar Bomb Punch Pre-Roll (1g) showed an impressive recovery from its lower ranks in March and April.
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