Market Insights Snapshot
In the Massachusetts market, Gibby's Garden has demonstrated varied performance across different categories. Their Concentrates category showed a fluctuating ranking, starting at 58 in July 2023, slightly dropping to 57 in August, then significantly falling to 70 in September, and recovering to 64 in October. The sales data reflects this trend, with a notable drop in September. Meanwhile, in the Flower category, the brand was not in the top 20 in September 2023, indicating a potential area for improvement. Despite this, the brand managed to maintain a steady presence in the top 100.
On a brighter note, Gibby's Garden performed exceptionally well in the Tincture & Sublingual category, consistently ranking within the top 20 from July to October 2023. This suggests a strong market presence and consumer preference in this category. However, the Pre-Roll category presented a challenge for the brand, with rankings hovering in the high 70s to 90s during the same period. While sales showed a slight increase in August, they subsequently declined in September and October. These movements provide interesting insights into the brand's performance and potential growth areas.
In the Massachusetts Flower category, Gibby's Garden has experienced a fluctuating performance over the past few months. In July 2023, it ranked 78th, slipping to 86th in August 2023, and then slightly improving to 85th in October 2023. It's important to note that there's no data for September, indicating that Gibby's Garden was not among the top 20 brands that month. When compared to competitors like FloraCal Farms, which has seen a consistent decline in rank, and Fernway, which has maintained a relatively stable rank, Gibby's Garden's performance can be seen as moderately volatile. Interestingly, Savvy showed a significant improvement in rank in September, but then fell back in October. Seed & Strain Cannabis Co. only appeared in the top ranks in October, suggesting a recent surge in popularity or a successful marketing campaign. Overall, while Gibby's Garden's performance has been inconsistent, it has maintained a position within the top 100 brands, indicating a solid presence in the market.
In October 2023, the top-performing product from Gibby's Garden was 'Blueberry (3.5g)', which led the sales with 412 units sold. Following closely in second place was 'Blue Dream Pre-Roll (1g)', a consistent performer that moved from the top spot in July to the second spot in August and maintained the same position in October with sales of 374 units. 'Blue Dream (3.5g)' secured the third spot, showing a steady improvement from its fourth-place rank in July. The fourth and fifth spots were taken by 'Sour Tree Pre-Roll (1g)' and 'Sugar Bomb Punch Pre-Roll (1g)', respectively, both making their first appearance in the top five in October. This shows a shift in consumer preference towards pre-rolled products in this month.