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Aug-2024
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Overview
Market Insights Snapshot
Gibby's Garden has shown notable performance in the Massachusetts market, particularly in the Flower category. While the brand was not ranked within the top 30 in May and June of 2024, it made a significant leap to rank 77th in August 2024. This upward movement is indicative of a positive trend in consumer demand and market penetration for their Flower products. The sales figures for August 2024, which reached $83,531, further underscore this growth, suggesting that Gibby's Garden is gaining traction in this competitive category.
In the Pre-Roll category, Gibby's Garden's presence in Massachusetts has been less consistent. The brand did not appear in the top 30 rankings for May, June, or July of 2024, but it managed to secure the 87th position in August 2024. This ranking, while not within the top tier, still reflects a re-entry into the market that could be promising if the trend continues. The sales data for June 2024, when the brand was not ranked, still shows a noteworthy figure of $32,735, indicating that there is a solid base of consumer interest that could be built upon in the coming months.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Gibby's Garden has experienced notable fluctuations in its ranking and sales over the past few months. In May 2024, Gibby's Garden was ranked 100th, but it did not appear in the top 20 for June and July, indicating a drop in its market presence during those months. However, by August 2024, Gibby's Garden rebounded to the 77th position, showcasing a significant recovery. This fluctuation contrasts with competitors such as Miss Grass, which did not rank in the top 20 for the entire period, and INSA, which showed a more consistent presence, albeit with a dip to 94th in July before recovering to 72nd in August. The Heirloom Collective also showed a similar pattern to Gibby's Garden, missing the top 20 in May and July but appearing in June and August. Meanwhile, Sparq Cannabis Company maintained a relatively higher and more stable ranking, though it did experience a drop from 56th in May to 80th in August. These dynamics suggest that while Gibby's Garden has faced challenges, it has the potential to regain and even improve its market position with strategic adjustments.
Notable Products
In August 2024, Blue Dream (3.5g) emerged as the top-performing product for Gibby's Garden, achieving the number one rank with sales of 1182 units. Neville's Haze (3.5g) followed closely in second place, showing a consistent rise from third place in June and July to second in August. Blue Dream Pre-Roll (1g) dropped to third place, despite previously holding the top spot in July. Sugar Bomb Punch (3.5g) secured the fourth position, making a notable entry as it was unranked in previous months. Blueberry (3.5g) rounded out the top five, though it experienced a decline from its earlier fourth place in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
