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Dec-2024
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Overview
Market Insights Snapshot
Sanctuary Medicinals has shown a varied performance across different categories in Massachusetts, with notable trends in the concentrates and flower sectors. In the concentrates category, the brand has made a significant climb, improving its rank from outside the top 30 in September 2024 to 38th place by December 2024. This upward movement suggests a growing acceptance and popularity of their concentrates in the Massachusetts market. However, the flower category tells a different story, where Sanctuary Medicinals has struggled to break into the top 30, with ranks fluctuating between 70th and 95th over the same period. This indicates potential challenges in competing with other brands in the flower category.
While Sanctuary Medicinals has not consistently ranked in the top tiers, their sales figures in the concentrates category have shown resilience, with a notable increase from October to December 2024. This suggests that while they may not always be a top-ranked brand, there is a loyal customer base contributing to their sales growth in this category. Conversely, the flower category's performance highlights some hurdles, as the brand has not managed to secure a position within the top 30, indicating potential areas for improvement. The fluctuating rankings and sales numbers provide insights into the competitive landscape of Massachusetts, where Sanctuary Medicinals is navigating both opportunities and challenges.
Competitive Landscape
In the competitive Massachusetts flower market, Sanctuary Medicinals has experienced notable fluctuations in its ranking and sales over the last few months. Starting in September 2024, Sanctuary Medicinals held the 70th rank, but by November, it had dropped to 95th before recovering slightly to 80th in December. This decline in rank coincided with a significant drop in sales from October to November, although there was a modest recovery in December. In comparison, Berkshire Roots consistently ranked lower than Sanctuary Medicinals, not appearing in the top 20 until November and December, indicating a more stable but lower market presence. Meanwhile, The Heirloom Collective experienced a sharp decline from 58th in October to 100th in December, suggesting a more volatile performance. Bailey's Buds showed a more stable trajectory, maintaining a closer rank to Sanctuary Medicinals, while Lazy River Products demonstrated a slight improvement in rank from November to December. These dynamics suggest that while Sanctuary Medicinals faces challenges in maintaining its rank and sales, its competitors are also experiencing fluctuations, indicating a highly competitive and volatile market landscape.
Notable Products
In December 2024, Sanctuary Medicinals' top-performing product was Garlic Breath (3.5g) in the Flower category, achieving the highest sales rank. Notably, Black Truffle Pre-Roll 2-Pack (1g) climbed to the second position with a sales figure of $396. Puro Loco Pre-Roll 2-Pack (1g) secured the third spot, showing strong performance in the Pre-Roll category. Black Maple (3.5g), which previously held the top rank in September, dropped to fourth place in December. Cinnamon Sour Pre-Roll 2-Pack (1g) rounded out the top five, marking its first appearance in the rankings for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
