Market Insights Snapshot
Sanctuary Medicinals has shown varied performance across different categories in Massachusetts. In the Capsules category, the brand has consistently ranked within the top 6, showing stability over the months. However, in the Concentrates category, there has been significant improvement, moving from a rank of 52 in September to 31 in November, indicating a positive trend. On the other hand, the Edible category saw a decline with the brand falling from 55th place in September to 74th in November. This suggests a need for improvement in this category.
In the Flower category, Sanctuary Medicinals has shown some volatility. The brand jumped from a rank of 66 in September to 32 in October, but then fell back to 48 in November. Despite the fluctuation in ranking, the sales trend seems to be quite robust. The Topical category has seen consistent performance, with the brand maintaining a ranking within the top 16 over the months. However, it's worth noting that Sanctuary Medicinals did not make it to the top 20 in any category for the month where the ranking number is missing, which could be a potential area of focus for the brand.
In the Massachusetts flower market, Sanctuary Medicinals has experienced some fluctuation in their ranking over the recent months. In August 2023, they held the 38th position, which dropped to 66th in September, then rose sharply to 32nd in October, and finally settled at 48th in November. This instability indicates a volatile market presence when compared to competitors like Cresco Labs, Kynd Cannabis Company, Fernway, and The Botanist. Notably, Sanctuary Medicinals outperformed Fernway in terms of rank for most of the period, but was consistently outranked by The Botanist. Despite the rank fluctuations, Sanctuary Medicinals demonstrated a significant sales recovery in October, suggesting a potential for growth and competitiveness in the market.
In November 2023, Sanctuary Medicinals' top-performing product was Lemon Meringue (3.5g) from the Flower category, maintaining its top position from August to November. The second highest-selling product was London Mints 11 (3.5g), also from the Flower category, with a notable sales figure of 827 units. Following closely in third place was Purple Eclipse (3.5g), another Flower category product. The fourth and fifth positions were held by Zmints 11 Pre-Roll (0.5g) from the Pre-Roll category and Zmints 11 (3.5g) from the Flower category, respectively. It's interesting to note that Lemon Meringue (3.5g) saw a slight decrease in sales from October to November, despite retaining its top rank.