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Nov-2025
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Overview
Market Insights Snapshot
Sanctuary Medicinals has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand managed to break into the top 30 in September 2025, ranking 30th, but slipped out of the top 30 in October before slightly improving to 38th in November. This fluctuation indicates a competitive market where maintaining a steady position is challenging. On a positive note, the Flower category has been a standout performer for Sanctuary Medicinals, with a notable climb from 29th in August to 18th in October, before settling at 25th in November. This upward trend suggests strong consumer demand and effective market strategies in this category.
However, the Vapor Pens category presents a different story, as Sanctuary Medicinals struggled to maintain a top 30 position. The brand was ranked 85th in September, and notably, it fell out of the top 30 entirely in October, only to return to 85th in November. This indicates a need for strategic adjustments to capture a more significant market share in this category. Overall, while Sanctuary Medicinals has demonstrated potential in the Flower category, the variability in Concentrates and Vapor Pens highlights areas for improvement and adaptation to market dynamics.
Competitive Landscape
In the Massachusetts flower category, Sanctuary Medicinals experienced notable fluctuations in its competitive positioning from August to November 2025. Initially ranked 29th in August, Sanctuary Medicinals climbed to 18th in October, showcasing a significant improvement in rank, likely driven by a surge in sales during that period. However, by November, it slipped to 25th, indicating increased competition and potential market challenges. Competitors like Grassroots and Commcan consistently hovered around the mid-20s, with Grassroots achieving a peak rank of 23rd in November, suggesting a competitive edge in sales during that month. Meanwhile, Resinate and Shaka Cannabis Company showed more volatility, with Shaka Cannabis Company making a notable leap from 44th in October to 27th in November. These dynamics highlight the competitive pressures Sanctuary Medicinals faces in maintaining and improving its market position within the Massachusetts flower sector.
Notable Products
In November 2025, the top-performing product for Sanctuary Medicinals was 54 Coffinz (3.5g), which rose to the first rank with sales reaching 1492 units. Burnt Orange (3.5g) maintained a strong position, holding steady at the second rank with a slight increase in sales to 1440 units. Ztan Lee (3.5g) made an impressive debut, entering the rankings at third place with sales of 864 units. Puro Loco (3.5g) experienced a drop, moving from third to fourth rank, while Margot (3.5g) entered the rankings at fifth place. This month showed a dynamic shift in product performance, with 54 Coffinz (3.5g) notably outperforming its previous ranking of third in August 2025.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
