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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Sanctuary Medicinals is stocked at 94 licensed dispensaries across Massachusetts and Florida, 92 of them in Massachusetts, with the deepest coverage in Fall River, Chicopee, Boston, Easthampton, and Haverhill. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Sanctuary Medicinals concentrated 84.13% of sales in Flower with a 79.16% year-over-year gain but a 28.70% month-over-month decline, while Vapor Pens held 6.13% share with 18.08% YoY growth and 8.55% MoM growth. Pre-Roll accounted for 4.37% share with 23.60% YoY growth but a 53.36% MoM drop, and Concentrates slid to 2.09% share with a 57.42% YoY contraction and a 30.00% MoM decline. Edible, at 1.41% share, expanded 89.42% YoY and 11.99% MoM, and Topical at 1.87% share grew 2.14% YoY but fell 28.55% MoM; overall brand sales rose 57.45% YoY alongside a 44.24% YoY increase in average price to $32.91. The pattern suggests over-reliance on Flower in Massachusetts despite July’s pullback, while lighter but faster-growing formats like Edible and Vapor Pens are staging incremental diversification.
The mix shift implies Sanctuary Medicinals is anchoring price-led value in Flower while nurturing entry points in Edible and Vapor Pens, with July’s 28.70% MoM Flower decline and 53.36% MoM Pre-Roll dip shifting share toward categories that posted 11.99% and 8.55% MoM gains. With Concentrates down 57.42% YoY and 30.00% MoM and Topical down 28.55% MoM, the brand is effectively signaling a two-tier focus: maintain Flower scale while reallocating attention to higher-velocity non-inhalables and devices, a positioning that could improve resilience if the July 2026 rank of 32 in Flower tightens category headroom.
Competitive Landscape
Sanctuary Medicinals sits at rank #32 in Massachusetts Flower for July 2026, improving 18 spots from #50 year over year, yet down 4 positions from April 2026’s #28; the historical context matters because the brand peaked at #18 in October 2025 before sliding back to the low 30s. Meanwhile, Farmer's Cut climbed from #4 to #1 and expanded sales by 56.7%, and Root & Bloom advanced from #10 to #5 with 118.9% YoY growth, indicating leaders widened separation as Sanctuary Medicinals recovered rank versus last year but ceded momentum versus spring. The pattern implies Sanctuary Medicinals is stabilizing above last year’s floor but needs sustained share capture to reverse the post–October 2025 comedown and reenter the top 20.
Notable Products
Dulce de Papaya (7g) posted the steepest movement in July 2026 with a -6.5% month-over-month decline while holding rank 3, implying price or pack-size pressure even as it remains a top seller. Bananaconda 4 (3.5g) led at rank 1 with no reported MoM figure and Alien Rock Sour (3.5g) followed at rank 2, and together with Dulce de Papaya (7g) they anchor a Flower-heavy lineup where eight of the top ten SKUs are Flower, concentrating demand in traditional formats. Zoap (28g) tied for rank 7 with $39,891 in sales, contrasting its lower rank with outsized volume and signaling that bulk Flower is pulling basket share despite mixed performance at the 7g tier. The pattern implies Sanctuary Medicinals is leaning into Flower-led velocity with an emphasis on larger pack sizes, suggesting portfolio priorities skew toward volume capture over premium-price rotation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
