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Aug-2024
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Overview
Market Insights Snapshot
Sanctuary Medicinals has shown varied performance across different cannabis categories in Massachusetts. In the concentrates category, the brand did not make it into the top 30 rankings from May to August 2024, indicating a weaker presence in this segment. However, in the flower category, Sanctuary Medicinals ranked 67th in May, dropped slightly to 69th in June, and further declined to 91st in July, before falling out of the top 30 in August. This downward trend suggests potential challenges in maintaining market share in the highly competitive flower category. In the vapor pens category, the brand ranked 92nd in May and improved slightly to 89th in June, but did not make it into the top 30 in subsequent months.
Despite the challenges in certain categories, Sanctuary Medicinals has shown resilience in other areas. For instance, the flower category saw a significant drop in sales from $179,899 in May to $76,698 in July, highlighting a potential area of concern. Conversely, the vapor pens category showed a slight improvement in rankings, moving from 92nd to 89th between May and June, although the brand couldn't sustain this momentum into the following months. Overall, while Sanctuary Medicinals faces hurdles in certain categories and states, its performance in others indicates areas of opportunity for growth and improvement.
Competitive Landscape
In the Massachusetts concentrates market, Sanctuary Medicinals has experienced notable fluctuations in its competitive standing. As of May 2024, Sanctuary Medicinals ranked 49th but did not appear in the top 20 for subsequent months, indicating a potential decline in market presence. Comparatively, MPX - Melting Point Extracts and INSA also faced declines, with MPX dropping from 35th to 46th and INSA from 39th to 56th over the same period. Meanwhile, Root & Bloom showed significant volatility, ranking 14th in May, dropping to 38th in June, and then climbing to 27th in July before disappearing from the top 20 in August. These shifts suggest a highly competitive and dynamic market where Sanctuary Medicinals must strategize to regain and sustain its market share.
Notable Products
In August 2024, the top-performing product for Sanctuary Medicinals was Purple Eclipse Pre-Roll (0.5g), which ranked first with sales of 344 units. Don Mega (3.5g) followed closely in second place, showing a decline from its first-place rank in June 2024. Unicorn Meat (3.5g) secured the third position, improving from its fifth-place rank in June 2024. Lemon Meringue (3.5g) dropped to fourth place from its top position in May 2024. Black Maple (3.5g) rounded out the top five, having consistently ranked in the top five over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
