Sanctuary Medicinals

Data Snapshot: May 14, 2025
Sanctuary Medicinals Cannabis Brand Logo
$100K+

Apr-2025

Sales

Growth

Trend

6-Month

90

Product Count

SKUs

Sanctuary Medicinals

Overview

Sanctuary Medicinals is a robust multi-state cannabis brand, widely recognized for providing premium cannabis products to meet both medical and recreational needs. The brand, noted for its vertical integration across Massachusetts, New Hampshire, and Florida, not only takes on extensive in-house cultivation and distribution efforts, but also collaborates with acclaimed brands, such as Puffco. Sanctuary's ethos revolves around effectively aiding community wellness, insisting on high-quality offerings, and fostering longstanding relationships within the communities it serves.
Markets

Sanctuary Medicinals Locations

Product Trends

Sanctuary Medicinals Categories

Sanctuary Medicinals Sales

Market Insights Snapshot

Sanctuary Medicinals Historical Sales by Category

Sanctuary Medicinals has shown varied performance across different product categories within Massachusetts. In the Concentrates category, the brand did not make it into the top 30 rankings in the first four months of 2025, indicating a potential area for growth or strategic reevaluation. Meanwhile, in the Flower category, there was a noticeable fluctuation in rankings, starting at 43rd in January, climbing to 35th in February, but then dropping to 54th by April. This suggests some volatility in their Flower category performance, despite a peak in sales during February. Such movements may reflect changing consumer preferences or competitive pressures within the market.

In the Vapor Pens category, Sanctuary Medicinals did not rank in January, but they entered the rankings at 81st in February, improving to 70th in March before falling to 93rd by April. This indicates a brief period of positive momentum that was not sustained, as evidenced by the decline in their rank by April. The lack of a consistent presence in the top 30 across these categories suggests that while there are opportunities for growth, there are also challenges that Sanctuary Medicinals needs to address to strengthen their market position in Massachusetts. Understanding the factors driving these movements could be crucial for the brand's strategic planning.

Apr-2025 Rank
Concentrates
Flower
Vapor Pens
54
93
Sanctuary Medicinals

Competitive Landscape

In the Massachusetts flower category, Sanctuary Medicinals experienced notable fluctuations in its competitive positioning from January to April 2025. Initially ranked 43rd in January, Sanctuary Medicinals improved to 35th in February, indicating a positive momentum. However, by April, the brand's rank fell to 54th, suggesting a challenging competitive landscape. During this period, Cookies maintained a relatively stable presence, with ranks fluctuating between 41st and 59th, while Harbor House Collective showed an upward trend, peaking at 40th in March. Interestingly, Mini Budz saw a dramatic rise to 37th in March, only to drop to 58th by April. The entry of Later Days in April, debuting at 60th, further intensified the competition. These dynamics highlight the volatility in the Massachusetts flower market, emphasizing the need for Sanctuary Medicinals to innovate and adapt to maintain and improve its market position.

Sanctuary Medicinals market ranking for MA Flower

Sanctuary Medicinals

Notable Products

In April 2025, Sanctuary Medicinals' top-performing product was 54 Coffinz (3.5g) in the Flower category, securing the first rank with sales of 965 units. Butterscotch Monsoon (3.5g) followed closely in second place, showing a strong presence in the market. Oishii (3.5g) maintained its position in the top three, ranking third, although its sales decreased compared to previous months. Garlic Breath (3.5g), which held the top rank in February and March, fell to fourth place in April. Unicorn Meat (1g) made its debut in the rankings, capturing the fifth spot in April.

Product Rank
Category
Jan-2025
Feb-2025
Mar-2025
Apr-2025
54 Coffinz (3.5g)
Flower
>5
>5
>5
1
Butterscotch Monsoon (3.5g)
Flower
>5
>5
>5
2
Oishii (3.5g)
Flower
3
>5
2
3
Garlic Breath (3.5g)
Flower
4
1
1
4
Unicorn Meat (1g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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