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May-2024
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Overview
Market Insights Snapshot
In analyzing TICAL's performance across various categories and states, notable trends emerge. In Colorado, TICAL's Flower category saw a decline in rank from February to May 2024, dropping from 46th to 52nd place. This downward trend indicates a potential issue in market penetration or competition. Conversely, their Pre-Roll category in Colorado showed a positive trajectory, climbing from 41st in February to 27th in May. This suggests a growing consumer preference for TICAL's Pre-Roll products in the state, which could be a strategic area for further investment and focus.
In New York, TICAL's Flower category experienced significant improvement, moving from 71st place in February to 39th place by May. This upward movement highlights an increasing acceptance and demand for TICAL's Flower products in the New York market. However, the Pre-Roll category in New York did not fare as well, fluctuating and ultimately landing at 51st place in May after dropping out of the top 30 in April. In Missouri, TICAL's Pre-Roll category showed stability, maintaining a rank in the mid-30s throughout the months. This consistency might indicate a steady consumer base, but there is room for growth to break into higher rankings.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, TICAL has experienced notable fluctuations in its ranking and sales over the past few months. TICAL's rank dropped from 46th in February 2024 to 59th in March 2024, and further to 60th in April 2024, before slightly recovering to 52nd in May 2024. This downward trend in rank is mirrored by a decline in sales, from $168,892 in February to $96,519 in May. In comparison, Seed and Smith (LBW Consulting) showed a more stable performance, ranking 47th in February and improving to 45th by May, with sales peaking at $203,948 in March. Similarly, Rare Dankness maintained a higher rank than TICAL, although it also experienced a drop from 37th in March to 55th in May. Boulder Built started strong at 20th in February but fell to 51st by May, while Summit (Canada) remained relatively consistent, ranking between 63rd and 74th over the same period. These insights suggest that while TICAL faces stiff competition, particularly from brands like Seed and Smith (LBW Consulting) and Rare Dankness, there is potential for recovery and growth with strategic marketing and product positioning.
Notable Products
In May 2024, the top-performing product for TICAL was Sherbet Cake Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales figure of $2127. Baby Jokerz Pre-Roll (1g) ranked second, showing a significant improvement from its previous rank in March. Love Jones Pre-Roll (1g) climbed to third place, continuing its upward trend from April. Headbanger Boogie Pre-Roll (1g) dropped to fourth place after leading in April. Limoncello Pre-Roll (1g) secured the fifth position, marking its return to the top five since February.
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