Dec-2024
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Overview
Market Insights Snapshot
Crispy Commission Concentrates has maintained a strong presence in the Massachusetts concentrates market, consistently holding the number two rank from September through December 2024. This stability indicates a robust market position and consumer loyalty within the concentrates category, despite a noticeable dip in sales in December. In contrast, their performance in other categories such as flower and pre-rolls has not been as strong, with rankings not making it into the top 30 for the latter months of 2024. This suggests a potential area for growth or a strategic pivot to focus on their strengths in concentrates.
In the vapor pens category, Crispy Commission Concentrates showed an interesting upward trend in Massachusetts, improving their rank from 91 in November to 66 by December 2024. This improvement, coupled with a significant increase in sales, indicates a positive reception of their vapor pen products, potentially signaling a successful strategy in this segment. However, the absence of rankings in certain months for categories like flower and pre-rolls highlights a gap in their market penetration, suggesting that while they have a strong foothold in concentrates and are gaining in vapor pens, there is room to expand their presence across other product categories.
Competitive Landscape
In the Massachusetts concentrates market, Crispy Commission Concentrates consistently held the second rank from September to December 2024, indicating a stable position in the competitive landscape. Despite maintaining its rank, Crispy Commission Concentrates experienced a notable decline in sales from October to December, contrasting with the upward trend seen by the top-ranked Good Chemistry Nurseries, which saw a consistent increase in sales during the same period. This suggests that while Crispy Commission Concentrates has a strong brand presence, it may need to address factors affecting its sales performance to close the gap with Good Chemistry Nurseries. Meanwhile, Nature's Heritage and Cultivators Classic maintained their respective third and fourth ranks, with Nature's Heritage showing a stable sales trajectory, which could pose a potential threat if Crispy Commission Concentrates' sales continue to decline.
Notable Products
In December 2024, Velvet Pineapples Cured Sugar (1g) emerged as the top-performing product for Crispy Commission Concentrates, securing the number one rank with notable sales of 1158 units. Tropicanna Banana (3.5g) followed closely in second place, maintaining a consistent presence in the top rankings, having been first in September and second in October. Wedding Boof Cured Sauce (1g) and Lemon OG Haze Sugar (3.5g) were new entrants in the top five, ranking third and fourth, respectively. Lemonhead Delight Infused Pre-Roll 2-Pack (1g) dropped to fifth place after previously holding the top spot in October. These shifts indicate a strong performance for concentrates, with a notable decline in pre-roll sales for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.