.svg){kind=small}
Mar-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Berkshire Roots has demonstrated notable shifts in its market performance across different product categories in Massachusetts. In the Flower category, the brand has shown a positive trend, improving its rank from 80th in December 2025 to 69th by March 2026. This upward movement is accompanied by an increase in sales, indicating a strengthening presence in this competitive sector. Conversely, in the Concentrates category, Berkshire Roots did not make it into the top 30 brands, which might suggest a need for strategic adjustments to enhance their positioning in this segment.
In the Vapor Pens category in Massachusetts, Berkshire Roots experienced some fluctuations in their rankings, moving from 68th in December 2025 to 59th in March 2026, despite a dip in January 2026. This indicates a potential recovery or adaptation to market demands, as evidenced by a notable increase in sales from January to March. However, the brand's absence from the top 30 in the Concentrates category could be seen as an area for potential growth or reevaluation of their market strategy. Overall, while there are positive signs in certain categories, Berkshire Roots may benefit from addressing performance gaps in others to ensure balanced growth across all segments.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots has shown a notable improvement in rank, moving from 80th in December 2025 to 69th by March 2026. This positive trend is indicative of a strategic push in sales and marketing efforts, as evidenced by the increase in sales from $133,577 in December 2025 to $154,801 in March 2026. In comparison, Cloud Cover (C3) and Cali-Blaze have also seen fluctuations in their rankings, with Cali-Blaze notably improving from 78th to 66th, while Cloud Cover (C3) was absent from the top 20 in February 2026. Meanwhile, Local Roots experienced a decline, dropping from 39th in December 2025 to 76th in March 2026, which could indicate a shift in consumer preferences or competitive pressures. Additionally, The Heirloom Collective has shown a mixed performance, ending March 2026 at 63rd, a slight improvement from February. These dynamics highlight the competitive landscape in Massachusetts, where Berkshire Roots is gaining ground amidst fluctuating performances by its competitors.
Notable Products
In March 2026, the top-performing product from Berkshire Roots was the Orange Chemeleon Pre-Roll (1g), maintaining its leading position from February with sales reaching 1712 units. Following closely was the Orange Chameleon (3.5g) in the Flower category, consistently holding the second spot since December 2025. New to the rankings, Gorilla Noir (3.5g) emerged as the third top product, indicating a strong market entry. Essentials - Snowdog (3.5g) and London Jelly Pre-Roll (1g) rounded out the top five, both making their debut in the rankings this month. The stability of Orange Chemeleon Pre-Roll and Orange Chameleon highlights their continued consumer preference across months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
