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Jul-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Berkshire Roots is stocked at 69 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Northampton, Taunton, Brockton, and Fairhaven. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Berkshire Roots concentrated 73.38% of sales in Flower with year-over-year growth of 15.52% but a month-over-month dip of 1.40%, while Pre-Roll rose to 14.11% share with 42.85% YoY growth and a 4.63% MoM gain; this tilt contrasts with Vapor Pens at 10.73% share posting a 46.13% YoY decline and flat 0.01% MoM change. Edible slid to 1.04% share with a 46.06% YoY drop and a 30.97% MoM contraction, and Concentrates compressed further to 0.74% share with a 71.60% YoY decline and a 76.86% MoM fall; with Flower ranked 47 in Massachusetts, the mix implies reliance on a high-share core while peripheral categories retrench. The pattern indicates Berkshire Roots is using Flower and a growing Pre-Roll base to offset sharp declines in Vapor Pens, Edible, and Concentrates, signaling a portfolio that is consolidating around inhalables where price and velocity can carry volume.
The shift toward Flower and Pre-Roll, alongside a 29.92% increase in average price and only 1.43% brand-level YoY sales growth, suggests the brand is trading up on unit economics while ceding breadth in Vapor Pens and Concentrates; maintaining a 73.38% Flower share with a 1.40% MoM dip points to price-led value capture rather than footprint expansion. With July 2026 Pre-Roll gaining 4.63% MoM against flat 0.01% MoM in Vapor Pens, the brand is leaning into lower-price, higher-frequency formats to stabilize volume, which, combined with a 47 rank in Massachusetts Flower and a 353.85% two-year sales expansion, implies a need to translate historical growth into rank improvement by reallocating attention from shrinking categories toward the two inhalable pillars.
Competitive Landscape
Berkshire Roots sits at rank #47 in July 2026, up 1 position YoY from #48, after rising 8 spots from #55 in April 2026 and peaking at #44 in May 2026, indicating short-term momentum but limited stickiness. Meanwhile, Farmer's Cut climbed from #4 to #1 with a 56.7% YoY sales gain, and Root & Bloom advanced from #10 to #5 alongside a 118.9% YoY increase, outpacing Berkshire Roots’ modest rank lift and widening the competitive gap at the top. The pattern implies Berkshire Roots’ incremental rank improvement is insufficient against faster-moving leaders, so without sustained month-over-month rank gains beyond May 2026’s #44 peak, the brand risks settling into the mid-tier.
Notable Products
Congolese Kush Pre-Roll (1g) posted the standout move with a +129.8% month-over-month surge to rank 5, while Orange Chemeleon Pre-Roll (1g) gained +80.4% to take rank 1, indicating a pivot toward Pre-Rolls at the top of the leaderboard. In contrast, Ice Cream Kush (3.5g) fell -54.9% to rank 6 and Runtz (3.5g) declined -14.8% to rank 10, but Flower still occupies six of the top ten positions, suggesting breadth despite volatility. D Sailor (3.5g) advanced +25.3% to rank 3 even as OGKB 2.0 BX (3.5g) slid -49.3% to rank 7, pointing to mixed traction within the Flower lineup. The pattern implies Berkshire Roots is concentrating momentum in a few winning strains while letting Pre-Rolls carry near-term share expansion, with Flower serving as a diversified base rather than the primary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
