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Apr-2025
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Overview
Market Insights Snapshot
Berkshire Roots has shown a notable performance in the Massachusetts market, particularly in the Flower category. Over a span of four months, they improved their ranking from 89th in January 2025 to a commendable 47th by April 2025. This upward trajectory is mirrored by a significant increase in sales, with April 2025 figures reaching $246,810, a substantial leap from the $81,115 recorded in January. However, in the Vapor Pens category, Berkshire Roots did not make it to the top 30 rankings in Massachusetts until April, where they debuted at 82nd place. This indicates a potential area for growth and suggests that while their Flower products are gaining traction, their Vapor Pens might need strategic focus to improve market presence.
In New York, Berkshire Roots has maintained a consistent presence in the Vapor Pens category, steadily climbing from 89th position in January to 76th by April 2025. This gradual improvement suggests a strengthening foothold in the New York market, albeit at a slower pace compared to their Flower product performance in Massachusetts. The sales figures in New York have also shown a modest increase, indicating a positive reception of their Vapor Pens. The absence of Berkshire Roots in the top 30 for other categories in both states highlights areas where the brand is either not competing or not yet recognized, suggesting opportunities for expansion and increased market penetration.
Competitive Landscape
In the competitive Massachusetts flower market, Berkshire Roots has demonstrated notable fluctuations in its rank over the first four months of 2025. Starting from a position outside the top 20 in January, Berkshire Roots made a significant leap to 66th place in February, although it briefly fell back to 83rd in March before surging to 47th in April. This upward trend in April is particularly significant as it coincides with a substantial increase in sales, suggesting a positive reception to their product offerings or marketing strategies. In contrast, competitors like Cookies and Harbor House Collective have experienced more stable but less dynamic movements, with Cookies consistently ranking outside the top 40 and Harbor House Collective maintaining a position around the 50s. Meanwhile, Khalifa Kush has shown steady performance, hovering around the mid-40s in rank, and Bountiful Farms has maintained a strong presence, although it dropped to 45th in April. These insights suggest that while Berkshire Roots is gaining momentum, it faces stiff competition from established brands, necessitating strategic efforts to maintain and improve its market position.
Notable Products
In April 2025, Berkshire Roots saw Basics - Mandarin Cookies (3.5g) reclaim the top spot in the Flower category, rising from fourth position in March with an impressive sales figure of 2073. Orange Chameleon (3.5g) maintained its strong performance, securing the second rank, consistent with its position in March. Signature - Granddaddy Purple (3.5g) made a notable debut in the rankings, securing third place with significant sales. Meanwhile, OGKB 2.0 BX Pre-Roll (0.75g) entered the top five for the first time, achieving fourth place. The Orange Chameleon Pre-Roll (1g) experienced a drop, moving from second place in February to fifth in April, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
