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Aug-2025
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Overview
Market Insights Snapshot
Berkshire Roots has shown varied performance across different categories and states, with notable movements in the Massachusetts market. In the Flower category, the brand experienced a fluctuating ranking, peaking at 45th place in June 2025 before dropping to 55th by August. This indicates a competitive landscape, but the brand's ability to remain within the top 60 suggests a consistent presence. In the Vapor Pens category, Berkshire Roots demonstrated an upward trend, climbing from 88th in May to 54th by August, reflecting a strong increase in consumer interest and sales momentum. However, the brand's performance in the Concentrates category has room for improvement, as they were not in the top 30 for any of the months, despite a positive sales trajectory from June to August.
In New York, Berkshire Roots has a presence in the Vapor Pens category, although its performance has been less consistent compared to Massachusetts. The brand maintained a stable position at 90th in May and June 2025, before improving to 80th in July. However, they were not ranked in the top 30 in August, indicating challenges in sustaining growth in this market. This could be attributed to increased competition or shifting consumer preferences. Despite these challenges, the brand's sales figures in New York suggest potential for growth if strategic adjustments are made to bolster their market position.
Competitive Landscape
In the competitive Massachusetts flower market, Berkshire Roots has demonstrated notable resilience and growth amidst fluctuating ranks and sales figures. From May to August 2025, Berkshire Roots improved its rank from 62nd to 55th, showing a positive trend despite the competitive landscape. This improvement is significant when compared to brands like Cloud Cover (C3), which saw a decline from 32nd to 66th, and Cookies, which remained relatively stable but outside the top 50. Meanwhile, Legends experienced a notable rise from 66th to 54th, indicating a competitive push in the same period. Although Berkshire Roots' sales peaked in June, they experienced a slight decline by August, yet their overall upward rank trajectory suggests effective market strategies that could be further bolstered by deeper insights into competitor movements and consumer preferences.
Notable Products
In August 2025, Orange Chameleon (3.5g) maintained its top position among Berkshire Roots products, continuing its streak as the number one ranked product since June, despite a decrease in sales to 1619 units. Signature - Granddaddy Purple (3.5g) remained steady at the second rank, sustaining its position since June with sales figures showing a slight decrease to 1536 units. Orange Chemeleon Pre-Roll (1g) held its third-place ranking, consistent since July, with sales of 1136 units. The new entrant, D Sailor (3.5g), debuted in August at the fourth position, indicating strong initial demand. Lemon Headie Distillate Cartridge (1g) re-entered the rankings at fifth place, matching its May position with sales of 737 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
