.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Berkshire Roots has demonstrated varying performance across different product categories and states. In Massachusetts, the brand has shown a notable upward trajectory in the Flower category, improving its rank from 62 in April 2025 to 45 by July 2025. This positive movement suggests a strengthening position in the market, supported by a substantial increase in sales. Conversely, in the Concentrates and Edible categories, Berkshire Roots did not break into the top 30 rankings, which might indicate areas of potential growth or challenges that the brand is facing in these segments.
In New York, Berkshire Roots' performance in the Vapor Pens category reflects a steady presence, albeit outside the top 30 brands. The brand's ranking fluctuated slightly, maintaining a position in the 80s and 90s, which suggests a consistent but modest market share. The sales trend in New York shows a gradual increase, which could signal a growing acceptance or recognition of the brand in this competitive market. However, the absence of top 30 rankings in other categories points to a more focused or limited product offering in the state, which could either be a strategic decision or an area for potential expansion.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Berkshire Roots has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 62 in April 2025, Berkshire Roots climbed to 45 by July 2025, indicating a significant improvement in its market position. This positive trend is particularly impressive when compared to competitors like Cookies, which maintained a relatively stable ranking around the mid-40s, and Old Pal, which experienced more volatility, dropping to 57 in June before recovering to 42 in July. Meanwhile, Khalifa Kush and Grassroots also saw fluctuations, with Grassroots experiencing a sharp decline from 22 in June to 44 in July. Despite these shifts, Berkshire Roots' consistent sales growth, particularly the leap in June, suggests a strengthening brand presence and increasing consumer preference, positioning it as a formidable competitor in the Massachusetts flower market.
Notable Products
In July 2025, Berkshire Roots' top-performing product was Orange Chameleon (3.5g) in the Flower category, maintaining its number one rank from June with sales of 3037 units. The Signature - Granddaddy Purple (3.5g) also held steady in second place, showing consistent performance across the past months. Orange Chemeleon Pre-Roll (1g) rose to third place from its consistent fourth-place ranking in previous months, reflecting a notable increase in demand. The Dessert Lime Live Resin Cartridge (0.5g) entered the rankings at fourth place, marking a significant debut in the Vapor Pens category. D Sailor Pre-Roll (1g) secured the fifth position, indicating a strong entry into the top five for the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
