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Sep-2025
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Overview
Market Insights Snapshot
Berkshire Roots has shown a notable performance in the Massachusetts cannabis market across various product categories. In the Concentrates category, the brand has consistently improved its ranking from 57th in July 2025 to 42nd by September 2025, indicating a positive trend in consumer interest and sales, which grew substantially from July to September. However, in the Edible category, Berkshire Roots was not ranked in July and August, only reappearing in September at 64th. This fluctuation highlights potential challenges in maintaining consistent consumer engagement or supply issues. Their Flower category performance saw a decline from 46th in June to 56th by September, despite being a significant sales contributor, suggesting increased competition or shifting consumer preferences.
In New York, Berkshire Roots has had a presence in the Vapor Pens category, although it did not manage to break into the top 30 brands. The brand was ranked 91st in June and improved to 84th in July, but it did not maintain a ranking in the subsequent months. This could indicate either a strategic withdrawal from the market or an inability to compete effectively against other brands. The absence of a ranking in later months may be concerning if the brand aims to establish a strong foothold in New York. This inconsistency across states and categories suggests that while Berkshire Roots is making strides in certain areas, there are significant opportunities for growth and stabilization in others.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots has experienced a notable decline in its competitive positioning from June to September 2025, with its rank dropping from 46th to 56th. This decline is mirrored by a consistent decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, Khalifa Kush has shown a relatively stable performance, maintaining a rank in the low 50s, while Bountiful Farms experienced a significant drop in rank from 36th to 61st, which could indicate a more volatile market environment. Meanwhile, Legends improved its position, climbing from 75th to 55th, potentially capturing some of the market share lost by Berkshire Roots. These shifts highlight the competitive pressures Berkshire Roots faces, emphasizing the need for strategic adjustments to regain its footing in the Massachusetts flower market.
Notable Products
In September 2025, the top-performing product for Berkshire Roots was Orange Chameleon (3.5g) in the Flower category, maintaining its number one rank consistently since June despite a decline in sales to 1423 units. Basics - Mandarin Cookies (3.5g) rose to the second spot in the Flower category, showing a resurgence with 1230 units sold, up from its previous absence in the rankings. D Sailor (3.5g), also in the Flower category, climbed to third place, indicating a notable increase in popularity with 1124 units sold. The Granddaddy Purple Distillate Cartridge (0.5g) made its debut in the rankings at fourth place in the Vapor Pens category, highlighting its growing consumer demand. Meanwhile, Orange Chemeleon Pre-Roll (1g) dropped to fifth place in the Pre-Roll category, reflecting a decrease in sales to 913 units from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
