.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the dynamic cannabis market of Massachusetts, Berkshire Roots has shown varying performance across different product categories. The brand has made notable progress in the Concentrates category, climbing from the 61st position in July 2025 to the 46th position by September 2025, although it did not secure a spot in the top 30 by October. This upward trend, paired with increasing sales figures, highlights a positive trajectory in consumer demand for their concentrates. In contrast, their performance in the Flower category has seen some fluctuations, with rankings moving from 46th in July to 56th by October, indicating a potential area for strategic improvement. Meanwhile, in the Vapor Pens category, Berkshire Roots experienced a decline in ranking, dropping to the 70th position in October, which suggests competitive pressure or shifting consumer preferences in this segment.
In New York, Berkshire Roots' presence is more nascent, with a ranking of 87 in the Vapor Pens category as of July 2025. The absence of subsequent rankings in the following months suggests that the brand has not yet broken into the top 30, indicating either a highly competitive market or a need for increased market penetration and consumer engagement. The data implies that while Berkshire Roots has established a foothold in Massachusetts, its expansion into New York presents both challenges and opportunities for growth, especially in leveraging their successful strategies from Massachusetts to enhance their market presence in neighboring states.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots has experienced notable fluctuations in its competitive positioning from July to October 2025. Initially ranked 46th in July, Berkshire Roots saw a decline to 59th in August, before slightly improving to 58th in September and 56th in October. This indicates a struggle to maintain a stable rank amidst a competitive market. In contrast, Cookies consistently outperformed Berkshire Roots, maintaining a rank around the low 50s, while Khalifa Kush showed a similar pattern but with a slight dip in sales. Standard Farms demonstrated a more volatile trajectory, dropping from 33rd in July to 62nd in September, but rebounding to 53rd in October, suggesting potential opportunities for Berkshire Roots to capitalize on market shifts. Meanwhile, Four20 showed a remarkable recovery from 79th in August to 54th in September, highlighting the dynamic nature of the market. These insights suggest that while Berkshire Roots faces strong competition, there are opportunities for strategic adjustments to regain and improve its market position.
Notable Products
In October 2025, Berkshire Roots' top-performing product was Orange Chameleon (3.5g) in the Flower category, maintaining its consistent first-place ranking since July with sales of $1,942. Signature - Granddaddy Purple (3.5g) also held its second-place position in the Flower category, showing steady performance throughout the months. D Sailor (3.5g) secured the third spot, improving from fourth place in August and maintaining its ranking from September. Ice Cream Kush (3.5g) made its debut in October, capturing the fourth position in the Flower category. Lastly, Spunzleberry Sugar Distillate Cartridge (1g) entered the rankings in fifth place within the Vapor Pens category, showing strong initial sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
