Market Insights Snapshot
In the Massachusetts market, Berkshire Roots showed a significant performance in the Concentrates category, rising from rank 35 in July 2023 to 17 in August 2023. Despite a slight dip to 23 in September, the brand managed to maintain a rank within the top 25 by October. This upward trend was mirrored in sales, with a noteworthy increase from July to August. However, in the Vapor Pens category, the brand experienced a downward shift, falling from rank 39 in July to 63 in October. This decline was reflected in the sales numbers, indicating a possible need for strategic adjustments in this category.
Berkshire Roots demonstrated a mixed performance in other categories. The brand maintained a fairly consistent ranking in the Topical category from August to October, while their rank in the Edibles category gradually decreased over the same period. Interestingly, in the Flower category, the brand's ranking dropped from 43 in July to 61 in October, yet sales peaked in August. In the Pre-Roll category, the brand's ranking and sales both experienced a significant drop by October. Lastly, in the Tincture & Sublingual category, Berkshire Roots held a stable rank in July and August, but no ranking data is available for the following months, suggesting that they were not among the top 20 brands in this category during that period.
In the Massachusetts flower market, Berkshire Roots has seen a steady decline in rank from July to October 2023, indicating a drop in sales relative to other brands. Notably, Garcia Hand Picked showed a significant increase in rank and sales from September to October, surpassing Berkshire Roots. Meanwhile, Grassroots maintained a consistent rank, suggesting stable sales, while Nimbus Vapor Co. and Simpler Daze saw an improvement in rank, hinting at increased sales. This competitive landscape suggests that Berkshire Roots may need to revamp its strategies to regain its position in the Massachusetts flower market.
In October 2023, Berkshire Roots' top-performing product was 'Tropicana Banana (3.5g)' from the Flower category, with sales of 1031 units. This product maintained its strong performance, climbing from second place in September to first in October. The second highest selling product was 'Basics - Mandarin Cookies (3.5g)', also from the Flower category. 'Orange Chameleon (3.5g)' slipped from first place in July to third place in October, showing a significant decrease in sales. The fourth and fifth places were occupied by 'Essentials - Platinum Garlic (3.5g)' and 'Basics - Mandarin Cookies Pre-Roll (1g)', respectively.