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Nov-2025
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Overview
Market Insights Snapshot
Berkshire Roots has shown varied performance across different product categories in Massachusetts. In the concentrates category, the brand experienced a slight fluctuation, starting at 51st place in August 2025, improving to 46th in September, but then dropping out of the top 30 in October before recovering to 49th in November. This inconsistency indicates a competitive landscape where Berkshire Roots is striving to maintain a foothold. The flower category also saw some movement, with the brand maintaining a steady 59th rank in August and September, climbing to 56th in October, but then slipping to 64th in November. This suggests that while there is interest in their flower products, maintaining or growing market share remains a challenge.
In the edible category, Berkshire Roots did not make it into the top 30 ranks for August, and while they appeared at 68th in September, they were not ranked again in October or November. This absence from the top 30 could indicate a need for strategic adjustments in this segment. The vapor pens category presented a similar pattern of volatility, with rankings moving from 57th in August to 56th in September, then dropping significantly to 73rd in October, and rising again to 65th in November. The sales figures reflect these fluctuations, with noticeable declines and recoveries, pointing to the dynamic nature of consumer preferences and the competitive environment in the vapor pens category. Overall, Berkshire Roots' performance across these categories underscores the importance of strategic positioning and adaptability in the Massachusetts market.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots experienced fluctuations in its competitive positioning from August to November 2025. While Berkshire Roots maintained a consistent rank of 59 in August and September, it improved slightly to 56 in October before dropping to 64 in November. This indicates a volatile market presence, possibly affected by stronger performances from competitors like Standard Farms, which also saw rank fluctuations but managed to maintain a higher sales volume than Berkshire Roots during this period. Notably, Bountiful Farms started strong in August but experienced a decline in rank and sales, which may have provided a temporary opportunity for Berkshire Roots to improve its standing in October. Meanwhile, Anthologie showed consistent performance, maintaining a rank close to Berkshire Roots but with slightly lower sales figures. The competitive landscape suggests that while Berkshire Roots has the potential to climb the ranks, it faces significant challenges from both established and emerging brands in the Massachusetts flower market.
Notable Products
In November 2025, Berkshire Roots' top-performing product was Orange Chameleon (3.5g) in the Flower category, maintaining its number one rank for four consecutive months with sales reaching 2090 units. The Spunzleberry Sugar Distillate Cartridge (1g) from the Vapor Pens category saw a significant rise, moving from fifth to second place, showcasing a strong performance with an impressive sales figure of 1630 units. OGKB 2.0 BX (3.5g) entered the rankings for the first time, securing the third position, indicating a positive reception in the Flower category. Signature - Granddaddy Purple (3.5g) experienced a decline from second place in October to fourth place in November, with a notable decrease in sales. Basics - Mandarin Cookies (3.5g) also saw a drop, slipping from second to fifth place, reflecting a decrease in consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
