Berkshire Roots

Data Snapshot: Apr 04, 2024
Berkshire Roots Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

32

Product Count

SKUs

Berkshire Roots

Overview

Berkshire Roots is an award-winning cannabis dispensary renowned for its high-elevation, top-tier flower available statewide in Massachusetts. Positioned as a locally-owned cultivator with strict quality control and craftsmanship, the brand not only offers a diversified product line under its own name, but also forges partnerships with international brands like Cookies. Berkshire Roots curates its cannabis to cater to various lifestyles and ensures consistent quality for a superior cannabis experience across all its product types.
Markets

Berkshire Roots Locations

Product Trends

Berkshire Roots Categories

Berkshire Roots Sales

Market Insights Snapshot

Berkshire Roots Historical Sales by Category

In Massachusetts, Berkshire Roots has shown a varied performance across multiple cannabis product categories, indicating a diverse but fluctuating presence in the market. Notably, the brand's performance in the Topical category has been relatively stable and impressive, maintaining a position within the top 15 from December 2023 to March 2024. This consistency suggests a strong foothold in the Topicals market, despite a slight downward trend. Conversely, the brand's presence in categories such as Concentrates, Edibles, and Vapor Pens has seen significant fluctuations. For instance, in the Edibles category, Berkshire Roots experienced a remarkable jump from rank 76 in December 2023 to rank 47 in January 2024, followed by a dip and a recovery, showcasing potential volatility and resilience in consumer demand. However, the brand's rankings in the Flower and Pre-Roll categories have trended downwards, moving out of the top 50 by March 2024, which could indicate areas for improvement or shifts in consumer preferences.

Expanding its reach beyond Massachusetts, Berkshire Roots has also ventured into the New York market, specifically within the Vapor Pens category. Here, the brand's performance tells a story of gradual decline, starting at rank 41 in December 2023 and slipping to rank 64 by March 2024. This downward trajectory in a competitive market like New York could signal challenges in brand penetration or consumer retention. Despite this, the brand's ability to maintain a presence in the top 64 amidst the vast and growing competition is noteworthy. Comparatively, the brand's performance in Massachusetts, particularly in stable categories like Topicals, might offer insights into strategies that could be adapted to bolster its standing in New York. The contrasting market dynamics between these states highlight the importance of tailored strategies to navigate the complex cannabis landscape effectively.

Mar-2024 Rank
Concentrates
Edible
Flower
Pre-Roll
Topical
Vapor Pens
63
47
70
90
15
52
64
Berkshire Roots

Competitive Landscape

In the competitive landscape of the flower category within the Massachusetts market, Berkshire Roots has experienced fluctuations in its ranking over the recent months, indicating a challenging environment. From December 2023 to March 2024, Berkshire Roots saw a decline from rank 53 to 70, amidst varying sales figures. Competitors such as Green Meadows have shown a more stable performance, improving their rank from 46 to 65, and maintaining higher sales figures in comparison. Similarly, Southie Adams has demonstrated resilience by improving its rank to 67 in March 2024, surpassing Berkshire Roots despite starting from a lower rank. On the other hand, Fernway and Valorem have also faced their own challenges but remained competitive, with Fernway closely trailing Berkshire Roots in March 2024. This dynamic ranking shift underscores the highly competitive nature of the Massachusetts flower market, where brands constantly vie for consumer attention, impacting Berkshire Roots' position and sales trajectory.

Berkshire Roots market ranking for MA Flower

Berkshire Roots

Notable Products

In Mar-2024, Berkshire Roots saw Orange Chameleon (3.5g) from the Flower category as its top-selling product, with sales peaking at 1456 units. Following closely, D Sailor (3.5g), another Flower category product, secured the second rank with notable sales, showing a significant introduction in the rankings from Feb-2024. The third position was taken by Hybrid Blue Raspberry Full Spectrum Chews 20-Pack (100mg) from the Edible category, marking its debut in the top rankings for the month. Berries & Cream Full Spectrum Chews 20-Pack (100mg), also an Edible, dropped from its previous third rank to fourth, illustrating a slight shift in consumer preferences within the edibles category. Lastly, GZ12 FS Full Spectrum BHO Disposable (0.3g) from the Vapor Pens category entered the rankings at fifth place, highlighting a diversification in the top-selling product categories for Berkshire Roots.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Orange Chameleon (3.5g)
Flower
3
1
4
1
D Sailor (3.5g)
Flower
>5
>5
3
2
Hybrid Blue Raspberry Full Spectrum Chews 20-Pack (100mg)
Edible
>5
>5
>5
3
Berries & Cream Full Spectrum Chews 20-Pack (100mg)
Edible
>5
3
>5
4
GZ12 FS Full Spectrum BHO Disposable (0.3g)
Vapor Pens
>5
>5
>5
5
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