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Jun-2024
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Overview
Market Insights Snapshot
Berkshire Roots has shown varying performance across different product categories in Massachusetts. In the Concentrates category, the brand did not make it into the top 30 rankings from March to June 2024, which indicates a potential area for improvement. On the other hand, the Edible category also saw Berkshire Roots missing from the top 30 rankings, suggesting a similar trend. The Flower category tells a more dynamic story; while the brand started at rank 78 in March, it experienced a dip to rank 96 in both April and May, before recovering slightly to rank 81 in June. This movement indicates some volatility but also hints at potential resilience in their Flower offerings.
In the Vapor Pens category, Berkshire Roots demonstrated relatively stable performance, albeit outside the top 30. Starting at rank 61 in March and moving to rank 69 in April, the brand saw a slight decline to rank 74 in May, before improving to rank 67 in June. This trend suggests that while Berkshire Roots is not a top contender in this category, it is maintaining a consistent presence. The brand's overall sales figures, such as the $127,311 in Flower sales in March, provide a glimpse into its market impact, but further detailed analysis would be required to fully understand its performance dynamics.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots has experienced significant fluctuations in its ranking over recent months, impacting its sales performance. Notably, Berkshire Roots saw a sharp decline from 78th in March 2024 to 96th in April and May 2024, before rebounding to 81st in June 2024. This volatility contrasts with competitors like Binske, which maintained a more stable position, ranking 90th in May and improving slightly to 86th in June. Similarly, Curaleaf showed resilience, recovering from 89th in April to 77th in June. Meanwhile, The Heirloom Collective experienced a decline from 67th in March to 95th in May, before improving to 85th in June. At Ease also demonstrated a positive trend, moving from 84th in March to 79th in June. These shifts highlight the competitive nature of the market and suggest that Berkshire Roots needs to strategize effectively to stabilize and improve its ranking and sales performance.
Notable Products
In June 2024, the top-performing product for Berkshire Roots was Orange Chameleon 3.5g in the Flower category, maintaining its first-place rank with a significant sales figure of $2,262. GZ12 FS Full Spectrum BHO Disposable 0.3g in the Vapor Pens category rose to second place, showing a notable increase from its fourth-place rank in April 2024. Nova Cheese Full Spectrum BHO Disposable 0.3g secured the third position, consistent with its rank from May 2024. Runtz 3.5g entered the rankings in June 2024, achieving fourth place. Critical Mass Full Spectrum BHO Disposable 0.3g moved up to fifth place, improving from its fourth-place rank in May 2024.
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