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Dec-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Berkshire Roots has shown varied performance across different product categories over the last few months of 2025. In the Flower category, the brand has seen a downward trend in its ranking, moving from 60th position in September to 71st by December. This decline is accompanied by a decrease in sales, suggesting potential challenges in maintaining market share. Conversely, the Vapor Pens category presents a more dynamic picture; despite starting at 56th in September and dropping to 74th in October, Berkshire Roots managed to climb back to 60th by December. This recovery indicates a potential strategic adjustment or market response that merits further exploration.
Interestingly, the Concentrates category shows that Berkshire Roots was not ranked in the top 30 in any of the months from September to December, highlighting a significant area for potential growth or reevaluation. Similarly, in the Edible category, the absence of rankings suggests that Berkshire Roots did not make it to the top 30, which could be seen as a missed opportunity in the burgeoning edibles market. These insights underline the importance of strategic positioning and product differentiation in maintaining competitiveness in the Massachusetts cannabis market. As these trends develop, it will be crucial for Berkshire Roots to address these gaps to enhance their market presence across all categories.
Competitive Landscape
In the Massachusetts flower category, Berkshire Roots has experienced some fluctuations in its ranking over the last few months of 2025, which could impact its competitive positioning and sales trajectory. Starting in September, Berkshire Roots was ranked 60th, and although it improved slightly to 58th in October, it fell to 67th in November and 71st in December. This downward trend contrasts with competitors like Cloud Cover (C3), which saw a significant jump from 70th in October to 53rd in November, indicating a potential shift in consumer preference. Meanwhile, Cookies maintained a relatively stable position, although it did drop from 54th in October to 67th in December, aligning with a decrease in sales. Bountiful Farms also saw some volatility, moving from 58th in September to 73rd in October, then climbing back to 64th in November. These shifts suggest a competitive market where consumer loyalty can be volatile, and brands like Berkshire Roots may need to strategize to regain and maintain higher rankings to boost sales.
Notable Products
In December 2025, Berkshire Roots' top-performing product was the Orange Chemeleon Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with sales reaching 1304 units. The Orange Chameleon (3.5g) in the Flower category, previously holding the top spot from September to November, fell to second place with sales of 1093 units. The Essentials - Tangie EHO Cartridge (1g) made its debut in the rankings at third place, indicating a strong performance in the Vapor Pens category with 970 units sold. OGKB 2.0 BX (3.5g) maintained a consistent presence, ranking fourth with a slight sales decrease from the previous month. Strawberry Lemonade (28g) entered the rankings for the first time in December, securing fifth place with notable sales of 822 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
