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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, Mr. Moxey's has demonstrated a notable performance across various states, with a particular focus on the Edible category. In Colorado, the brand has shown a consistent upward trend in rankings from December 2023 to March 2024, moving from 15th to 13th place. This improvement is mirrored in their sales figures, which saw a significant increase from February to March 2024. Similarly, in Oregon, Mr. Moxey's climbed the ranks from 14th to 11th place over the same period, with a notable jump in sales in February, suggesting a growing consumer preference for their edibles. However, it's crucial to note that while these upward trends are promising, the brand did not break into the top 10 in these states, indicating room for growth and increased market penetration.
Conversely, in Massachusetts and Washington, Mr. Moxey's experienced fluctuations in their rankings but remained within the top 20 and top 15 brands, respectively. In Massachusetts, the brand's ranking dipped in February 2024 to 22nd but recovered to 19th by March, suggesting a potential volatility in consumer demand or competitive dynamics. Washington saw a more stable performance, with the brand maintaining its position around the 11th to 12th rank, alongside achieving the highest sales figure among the states mentioned in March 2024. This indicates a strong foothold in the Washington market, although the slight fluctuation in rankings points to a fiercely competitive landscape. The absence from the top 10 in all states highlights a significant opportunity for Mr. Moxey's to leverage its strengths and increase market share.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Mr. Moxey's has shown a consistent performance amidst its competitors, maintaining its position in the middle of the pack from December 2023 through March 2024. Notably, Mr. Moxey's ranked 12th in December 2023, improved to 11th in January 2024, slipped back to 12th in February, and held steady in March. This fluctuation in rank is indicative of a fiercely competitive market, where brands such as Honu, consistently ranking higher, and Verdelux, which maintained a steady 11th place from December 2023 to March 2024, show significant sales volume and rank stability. Conversely, brands like The 4.20Bar and Marmas, oscillating around Mr. Moxey's in the rankings, highlight the dynamic shifts within this category. The sales trends and rankings suggest that while Mr. Moxey's is holding its ground, there is a clear opportunity for growth and improvement to rise above the competition in this bustling Washington market.
Notable Products
In Mar-2024, Mr. Moxey's top-performing product was Energizing Peppermint Mints 20-Pack (100mg) in the Edible category, maintaining its number one rank since Dec-2023 with sales reaching 6514 units. Following closely, the CBD/THC 1:1 Balance Peppermint Mints 20-Pack (100mg CBD, 100mg THC) secured the second position, consistently holding its rank with a notable increase in sales from the previous month. The third spot was claimed by CBD/THC 25:1 Zen Peppermint Mint 20-Pack (500mg CBD, 20mg THC), which saw a rank improvement from fourth to third place, indicating a recovery in its popularity. CBC/THC 1:1 Energize Peppermint Mints 20-Pack (100mg CBC, 100mg THC) also showed a positive trend by moving up to the fourth position from previously lower ranks. Notably, the newcomer Relax Cinnamon Mints 20-Pack (100mg) made an impressive entrance directly into the fifth rank, showcasing the brand's expanding appeal in the Edible category.
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