Market Insights Snapshot
In the edible category, the performance of Mr. Moxey's brand has shown varied results across different states. In Colorado, the brand has seen a fluctuation in its rank, moving from 16th place in August 2023 to 12th place in September, then down to 17th in October, and back up slightly to 15th in November. This suggests a competitive market with the brand struggling to maintain a consistent position. On the other hand, in Oregon, Mr. Moxey's has held a steady 12th place ranking over the same period, indicating a more stable presence in this market.
Meanwhile, in Massachusetts, the brand's ranking slipped from 15th in August to 18th in November, pointing towards a possible decline in market share. This trend is also mirrored in Washington, where the brand's ranking steadily declined from 9th in August to 13th in November. However, despite the drop in rankings, it's worth noting that Mr. Moxey's was consistently within the top 20 brands in these states, demonstrating its ongoing relevance in the edibles category. The brand's performance trends and rankings provide valuable insights into the competitive landscape of the cannabis edibles market across these states.
In the edible category of the Washington cannabis market, Mr. Moxey's has seen a slight drop in rank from 9th in August 2023 to 13th in November 2023, indicating a potential decrease in market share. Notable competitors include Verdelux, which has maintained a fairly stable rank around 11th to 13th, and Marmas, which has also shown consistency, hovering around the 11th to 12th rank. Mari's has remained steady in the mid-ranks, while Good Tide has shown a significant jump, moving from outside the top 20 in September 2023 to 15th in November 2023. This competitive landscape suggests that while Mr. Moxey's has seen a slight decline, there are competitors showing both stability and significant growth in the same period.
In November 2023, the top-performing product from Mr. Moxey's was the Energizing Peppermint Mints 20-Pack (100mg) in the Edible category, maintaining its position from the previous three months. The second highest selling product was the CBD/THC 1:1 Balance Peppermint Mints 20-Pack (100mg CBD, 100mg THC), also in the Edible category. Notably, the CBD/THC/CBN 2:1:1 Dream Lavender Mints 20-Pack (100mg CBD, 50mg THC, 50mg CBN) climbed a rank to third place, outselling the CBD/THC 25:1 Zen Peppermint Mint 20-Pack (500mg CBD, 20mg THC) that dropped to fourth place. The Relax Cinnamon Mints 20-Pack (100mg) consistently held the fifth position. The Energizing Peppermint Mints 20-Pack (100mg) had the highest sales, reaching 6388 units sold in November.