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Jun-2024
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Overview
Market Insights Snapshot
Mr. Moxey's has shown varied performance across different states and categories in recent months. In Colorado, the brand has seen a notable improvement in its ranking within the Edible category, moving from 16th place in May 2024 to 12th in June 2024. This positive trajectory is supported by a significant increase in sales, with June 2024 sales reaching $177,155, a substantial rise from the previous months. In contrast, Massachusetts presents a more modest improvement, where Mr. Moxey's ranking fluctuated around the mid-20s, maintaining a consistent presence but not breaking into the top 20.
Conversely, in Oregon, Mr. Moxey's has maintained a steady position, consistently ranking 11th in the Edible category from March to June 2024. This stability indicates a solid foothold in the market, albeit without significant upward movement. Meanwhile, in Washington, Mr. Moxey's has also shown a strong and stable performance, holding the 11th position in June 2024, up from 12th in previous months. This consistency is accompanied by robust sales figures, highlighting Washington as a key market for the brand.
Competitive Landscape
In the Washington edibles market, Mr. Moxey's has shown a steady performance, maintaining its rank around the 11th and 12th positions from March to June 2024. Notably, Mr. Moxey's has seen a gradual increase in sales, peaking at 260,396 units in June 2024. However, it faces stiff competition from brands like Cormorant, which consistently ranks higher and has shown a significant upward sales trend, reaching 311,494 units in June 2024. Another strong competitor is Swifts, which has maintained a solid 9th position throughout the same period, with sales consistently higher than Mr. Moxey's, peaking at 390,700 units in June 2024. Meanwhile, Honu and Verdelux have shown more fluctuating ranks but still pose competitive threats with their respective sales trends. These insights suggest that while Mr. Moxey's is holding its ground, there is a need for strategic initiatives to climb the ranks and boost sales further in this competitive landscape.
Notable Products
In June 2024, the top-performing product for Mr. Moxey's was Energizing Peppermint Mints 20-Pack (100mg) with sales reaching 8,099 units, maintaining its first-place ranking for four consecutive months. The CBD/THC 1:1 Balance Peppermint Mints 20-Pack (100mg CBD, 100mg THC) remained steady in the second position. The CBC/THC 1:1 Energize Peppermint Mints 20-Pack (100mg CBC, 100mg THC) held the third spot, consistent with its ranking in May. The CBG/CBD/THC 1:1:1 Relief Lemon Ginger Mints 20-Pack (100mg CBG, 100mg CBD, 100mg THC) improved to fourth place from fifth in May. Lastly, the CBD/THC 25:1 Zen Peppermint Mint 20-Pack (500mg CBD, 20mg THC) climbed to fifth place after dropping to fourth in May.
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