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Aug-2024
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Overview
Market Insights Snapshot
Good Taste has demonstrated varied performance across different states and categories. In Missouri, the brand's presence in the Edible category has seen some fluctuations. Starting at rank 21 in May 2024, Good Taste experienced a slight drop to 22 in June, followed by a further decline to 25 in July. However, the brand managed to climb back to rank 22 by August. This movement indicates a potential recovery after a mid-year slump, but it also highlights the competitive nature of the Edible category in Missouri. The brand's initial positioning within the top 30 is a positive sign, though maintaining or improving this rank will be crucial for future success.
The sales figures for Good Taste in Missouri reflect the ranking trends, showing a significant drop from $235,657 in May to $124,346 in July, before a slight uptick to $134,001 in August. This decline and subsequent stabilization suggest that while the brand faced challenges during the summer months, it has managed to regain some ground. The performance in other states and categories would provide a more comprehensive view of Good Taste's market presence and potential areas for growth, but it is clear that Missouri's Edible market remains a critical area for the brand to focus on.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Good Taste has experienced notable fluctuations in its rank and sales over the past few months. From May to August 2024, Good Taste's rank shifted from 21st to 22nd, then dropped to 25th before slightly recovering to 22nd. This volatility is indicative of a challenging market environment. In comparison, Zen Cannabis started strong at 10th place in May but saw a significant decline, falling out of the top 20 by August. Meanwhile, goodnight maintained a consistent 21st rank throughout the same period, suggesting a stable market presence. Vivid (MO) showed a positive trend, moving from 24th to 20th place, indicating growing consumer preference. Lastly, High Five improved its position from 30th to 25th, demonstrating a gradual but steady rise. These dynamics highlight the competitive pressures Good Taste faces, emphasizing the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2024, the top-performing product from Good Taste was Sativa Clementine Gummies 10-Pack (100mg), maintaining its first-place ranking from the previous months with sales of 1881 units. Blue Razzberry Gummies 10-Pack (100mg) held the second position, showing a notable increase in sales compared to July. Indica Strawberry Gummies 10-Pack (100mg) climbed to third place, demonstrating a consistent performance improvement since May. Fruitfetti Crispies 10-Pack (100mg) dropped to fourth place, despite a steady sales figure. The CBD/THC 1:1 Watermelon Gummies 10-Pack (100mg CBD, 100mg THC) entered the rankings in July and secured fifth place in August, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
