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Dec-2025
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Overview
Market Insights Snapshot
In the Missouri market, Good Taste has maintained a strong presence in the Edible category, consistently ranking within the top six brands over the last four months of 2025. Specifically, Good Taste was ranked fifth in both September and November, while it slightly dipped to sixth place in October and December. Despite these minor fluctuations in ranking, the brand demonstrated a positive sales trajectory, with a notable increase from $810,625 in September to $978,275 by December. This upward sales trend suggests a growing consumer preference or successful marketing strategies within the state, even as the brand navigates competitive pressures that affect its ranking stability.
However, it's important to note that Good Taste's performance outside of Missouri in the Edible category remains unclear, as there is no available data indicating their presence in the top 30 brands in other states or provinces. This absence may imply a need for strategic expansion or stronger market penetration efforts in regions where the brand has yet to establish significant traction. The lack of rankings in other markets could be seen as a potential area for growth, but it also highlights the challenges and competitive landscape that Good Taste faces outside its stronghold in Missouri.
Competitive Landscape
In the Missouri edible market, Good Taste has experienced fluctuating rankings from September to December 2025, moving between the 5th and 6th positions. Despite these rank changes, Good Taste's sales have shown a positive trend, culminating in a notable increase in December. This growth is particularly significant when compared to competitors like Wana, which maintained a stable rank but with less dynamic sales growth, and Illicit / Illicit Gardens, which saw a rank improvement in December. Meanwhile, Smokiez Edibles consistently held the 4th rank, showcasing robust sales figures that outpaced Good Taste, indicating a strong market presence. The consistent ranking of Panda (MO) at 8th suggests less competitive pressure from lower-ranked brands. Overall, Good Taste's sales trajectory is promising, but the brand faces stiff competition from higher-ranked brands with stronger sales figures.
Notable Products
In December 2025, Good Taste's Blackberry Yuzu Gummies 20-Pack (1000mg) maintained its top position in the edible category, continuing its streak as the number one product since September, with sales reaching 7074 units. The Sativa Clementine Gummies 10-Pack (100mg) also held steady at the second rank, showing consistent performance across the months. Notably, Blue Razzberry Gummies 10-Pack (100mg) improved its ranking from fourth to third, despite a decrease in sales. The Indica Strawberry Gummies 10-Pack (100mg) slipped to fourth place, reflecting a decline in sales figures. A new entry, CBD/THC 1:1 Watermelon Gummies 10-Pack, debuted at fifth place, marking its presence in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
