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Aug-2025
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Overview
Market Insights Snapshot
Good Taste has shown a commendable performance in the Edible category in Missouri. Over the months from May to August 2025, the brand has consistently improved its ranking, moving from 13th position in May and June to 12th in July, and finally breaking into the top 10 by August. This upward trend is indicative of their growing popularity and acceptance among consumers in the state. Despite a slight dip in sales from May to June, Good Taste rebounded strongly, with sales climbing steadily through July and August, culminating in a notable increase by the end of the period.
However, the performance of Good Taste across other states and categories remains an area of curiosity, as their absence from the top 30 rankings in any other state or category suggests either a concentrated market strategy or challenges in expanding their market presence. This lack of visibility outside Missouri could be seen as a limitation in their current market strategy or a reflection of intense competition in other regions. The brand's ability to replicate its success in Missouri across other states and categories will be crucial for its long-term growth and market penetration.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Good Taste has demonstrated a notable upward trajectory in brand ranking over the summer of 2025. Initially positioned at 13th place in May, Good Taste climbed to 10th by August, showcasing a consistent improvement in its market standing. This positive shift in rank is accompanied by a steady increase in sales, contrasting with some of its competitors. For instance, Zen Cannabis maintained a stable rank at 8th but experienced a decline in sales from May to August. Similarly, Ostara Cannabis held its rank around 10th to 11th, with fluctuating sales figures that ultimately decreased by August. Meanwhile, Honeybee improved its rank from 9th to 8th, aligning with an increase in sales, which suggests a competitive edge over Good Taste in terms of sales volume. Nevertheless, Good Taste's consistent rank improvement and sales growth indicate a strengthening brand presence, potentially positioning it for further gains in the Missouri edibles market.
Notable Products
In August 2025, the top-performing product from Good Taste was the Sativa Clementine Gummies 10-Pack (100mg), maintaining its number one rank for four consecutive months with an impressive sales figure of 8,178 units. Following closely, the Indica Strawberry Gummies 10-Pack (100mg) held steady in second place, showing consistent performance with increasing sales each month. The Blue Razzberry Gummies 10-Pack (100mg) also retained its third-place position, although with more modest sales growth. Notably, the CBD/THC 1:1 Watermelon Gummies 10-Pack rose to fourth place from fifth in July, indicating a positive shift in consumer preference. Lastly, the Fruitfetti Crispies 10-Pack debuted in the rankings at fifth place, suggesting a successful product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
