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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Greenlight’s category mix in May 2026 concentrated 69.28% of sales in Flower, where year-over-year sales fell 22.10% and month-over-month slipped 0.99%, while Vapor Pens rose 12.09% MoM to 20.26% share despite a 33.93% YoY decline. Edible contracted to 5.44% share with a 76.80% YoY drop and a 27.12% MoM decline, whereas Pre-Roll held 5.03% share with a 17.18% YoY increase but a 12.77% MoM pullback; paired with a 9.68% YoY increase in average price and a brand-level sales decline of 32.71% YoY, the mix suggests price-led revenue pressure concentrated in core segments. In Missouri Flower, a rank of 21 and a 40.11 average price versus Vapor Pens at 31.67 indicates a premium-leaning stance that is not offsetting Flower’s YoY contraction, implying that May 2026 performance hinged on stabilizing the dominant Flower base while leveraging the MoM rebound in Vapor Pens.
The shifts imply a positioning pivot: reliance on Flower at 69.28% share with negative 22.10% YoY and slight 0.99% MoM erosion, alongside a Vapor Pens mix at 20.26% share with 12.09% MoM growth, signals that near-term gains are more likely from accelerating Vape velocity than from pricing Flower higher by 9.68% YoY. With Edible down 76.80% YoY and 27.12% MoM and Pre-Roll split between 17.18% YoY growth and 12.77% MoM decline, SKU rationalization and margin focus should favor Vape and select Pre-Roll while moderating Flower price steps, and the Missouri Flower rank of 21 indicates that share defense requires mix diversification rather than deeper concentration in a shrinking core.
Competitive Landscape
Greenlight is ranked #21 in Missouri Flower in May 2026, down 4 positions year over year from #17, and off 1 place versus February 2026 when it stood at #20; this sits well below its peak of #5 reached in August 2024, indicating a multi-quarter slide. In contrast, Flora Farms holds #1 both this year and last year despite a -17.8% year-over-year sales change, while Illicit / Illicit Gardens climbed from #3 to #2 with +5.8% year-over-year sales growth; meanwhile, Good Day Farm advanced from #9 to #5, a 4-rank improvement. The combination of a 4-rank year-over-year decline and a 1-rank slip since February 2026 implies Greenlight is ceding share to competitors that are either defending top positions amid contraction or gaining ranks through modest growth, signaling that Greenlight’s rank trajectory points to continued pressure without a near-term rebound unless underlying drivers change.
Notable Products
Sativa Strawberry Gummies 10-Pack (100mg) posted the steepest movement in May 2026 with a -26.5% month-over-month decline while slipping to rank 8, signaling a retreat for Edibles as Flower and Vapor Pens held higher ranks at 1, 2, 3, 4, 5, 6, 7, and 9. In contrast, Banana Jelly (14g) rose 37.3% month over month to rank 3, trailing Blockberry (3.5g) at rank 1 and outpacing lower-momentum items near mid-table, which concentrates four Flower SKUs in the top ten and tilts share toward inhalables. With Vapor Pens occupying ranks 2, 4, 6, and 8 alongside Flower at ranks 1, 3, 5, 7, and 9, the mix consolidates around inhalation formats while Edibles lose rank share, implying Greenlight is leaning into faster-turn inhalables over slower Edible recovery.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
