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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Greenlight has shown varied performance across different product categories over the past few months. In the Edible category, Greenlight has seen a decline in its ranking, moving from 21st in July 2025 to 24th by October 2025, alongside a decrease in sales. This downward trend in Edibles contrasts with their Flower category, where Greenlight improved its position from 24th to 19th over the same period, reflecting a strong sales growth trajectory. The Pre-Roll category, however, did not make it into the top 30, indicating a potential area for improvement. Meanwhile, in Vapor Pens, Greenlight maintained a relatively stable position, showing slight improvements from 33rd to 31st, suggesting steady demand in this segment.
Looking at New Jersey, Greenlight's performance in the Flower category has been less consistent. Starting at the 69th position in July 2025, the brand experienced fluctuations, eventually rising to the 67th position by October 2025. This indicates some positive movement, albeit outside the top 30, which suggests that while there is some traction, the brand still faces significant competition in this market. The data reveals that while Greenlight is making strides in certain categories and states, there are clear opportunities for growth and areas where their market presence could be strengthened.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Greenlight has shown a promising upward trajectory in recent months. Starting from a rank of 24 in July 2025, Greenlight improved its position to 19 by October 2025, indicating a positive trend in market presence. This contrasts with Elevate (Elevate Missouri), which saw a decline from rank 15 to 20 over the same period, and Robust, which slipped from 14 to 17. Meanwhile, Pinchy's maintained a relatively stable position, fluctuating slightly but ending at rank 18. Notably, Greenlight's sales have steadily increased, contrasting with the declining sales of its competitors, suggesting that Greenlight is effectively capturing market share. This consistent growth positions Greenlight as a rising contender in the Missouri flower market, potentially appealing to consumers seeking a brand on the rise.
Notable Products
In October 2025, Greenlight's top product was the Sativa Strawberry Gummies 10-Pack (100mg) in the Edible category, maintaining its number one position since July, despite a decrease in sales to 1732 units. The Watermelon Gummies 10-Pack (100mg) also held steady at the second rank with sales of 1585 units. The Acapulco Gold Distillate Cartridge (1g) emerged in October as a new entry at the third position in the Vapor Pens category. Cherry Limeade Gummies 10-Pack (500mg) dropped to fourth place, continuing its presence in the top ranks but with a decline in sales. Blackberry Kush Distillate Disposable (0.5g) entered the rankings at fifth place, highlighting a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
