.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Greenlight has shown varied performance across different product categories and states. In Missouri, the brand has maintained a consistent presence in the Edible category, holding steady at the 22nd rank for three out of the four months observed, although there was a slight dip in sales over the period. Meanwhile, in the Flower category, Greenlight demonstrated a positive trend by climbing from the 20th to the 15th position, indicating strong growth and increased consumer preference. However, the Pre-Roll category tells a different story, as Greenlight was not in the top 30 brands initially but managed to improve its ranking, reaching the 48th position by November, which suggests a growing interest in this segment despite the initial absence in the top ranks.
In New Jersey, Greenlight's presence in the Flower category has been less pronounced compared to Missouri. The brand's ranking fluctuated slightly, moving from the 75th to the 70th position, which indicates a modest improvement but still far from the top tiers. This suggests that while Greenlight is making some headway in New Jersey, it faces significant competition in the Flower category. The absence of Greenlight in the top 30 for other categories in New Jersey could be seen as a challenge for the brand to expand its footprint and diversify its offerings in this state. Overall, Greenlight's performance highlights the importance of strategic focus on category strengths and market-specific dynamics to enhance its competitive positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Greenlight has shown a notable upward trajectory in rankings from August to November 2025. Initially positioned at rank 20 in August, Greenlight climbed to rank 15 by November, indicating a positive shift in market presence. This improvement in rank is accompanied by a steady increase in sales, suggesting effective market strategies and growing consumer preference. In comparison, Proper Cannabis maintained a relatively stable position, fluctuating slightly between ranks 12 and 14, while TwentyTwenty improved from rank 16 to 14, closely trailing Greenlight. Meanwhile, Pinchy's and Packs Cannabis (MO) also showed competitive movements, with Pinchy's maintaining a consistent presence and Packs Cannabis making a significant leap from rank 25 in August to 17 in November. Greenlight's rise in rank and sales amidst these competitors highlights its growing influence and potential for further market penetration in Missouri's Flower category.
Notable Products
In November 2025, Greenlight's top-performing product was Sativa Strawberry Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place ranking consistently since August 2025, despite a sales decrease to 1624 units. Watermelon Gummies 10-Pack (100mg), also in the Edible category, held steady at second place, mirroring its rank from previous months. Cherry Limeade Gummies 10-Pack (500mg) improved slightly, moving up to third place from fourth in October, with sales figures showing an uptick to 1300 units. The Flower category saw new entrants, with Gold - Block Party (3.5g) and Prom Cream (3.5g) debuting at fourth and fifth places, respectively. These changes indicate a stable preference for Edibles, while the introduction of Flower products suggests a diversification in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
