.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Greenlight's performance in Missouri showcases a mixed bag across different cannabis product categories. In the Edible category, Greenlight has shown a gradual decline in ranking from 14th in April to 18th by July 2025, accompanied by a consistent decrease in sales figures over the same period. This downward trend indicates a potential challenge in maintaining consumer interest or facing increased competition. On the other hand, the brand's presence in the Flower category has also seen a decline, slipping from 16th position to 27th over the months, which suggests a significant drop in market share. Notably, Greenlight did not make it into the top 30 brands for Concentrates and Pre-Roll categories, indicating areas that may require strategic focus for improvement or a shift in market strategy.
In the Vapor Pens category, Greenlight's trajectory mirrors some of the challenges seen in other categories, with a decline in rank from 20th in April to 30th by July. This decline in ranking is also reflected in a decrease in sales, suggesting potential competitive pressure or changing consumer preferences. The absence from the top 30 rankings in Concentrates and Pre-Roll categories in Missouri further highlights areas where the brand might need to reassess its market approach or product offerings. While the sales figures for April in the Pre-Roll category started at a modest level, the subsequent months did not see Greenlight break into the top tier, pointing to a potential area for growth or re-evaluation.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Greenlight has experienced a notable decline in both rank and sales over the period from April to July 2025. Starting at a rank of 16 in April, Greenlight fell to 27 by July, indicating a significant drop in market position. This decline is mirrored in sales trends, with a consistent decrease from April's figures, suggesting potential challenges in maintaining market share. In contrast, Elevate Cannabis Co showed a slight improvement in rank, moving from 28 to 26, while Sublime experienced fluctuations but ended with a similar rank of 28. Buoyant Bob saw a recovery in July, improving its rank to 25, which could indicate successful strategic adjustments. Meanwhile, Sundro Cannabis faced a decline, ending at rank 29, which might suggest similar challenges to Greenlight. The overall dynamics highlight a competitive environment where Greenlight's strategies may need reevaluation to regain its earlier standing and counteract the downward trend in sales.
Notable Products
In July 2025, Sativa Strawberry Gummies 10-Pack (100mg) maintained its position as the top-performing product for Greenlight, with sales reaching 4061 units. Watermelon Gummies 10-Pack (100mg) held steady at the second rank, continuing its strong performance from the previous two months. Cherry Limeade Gummies 10-Pack (500mg) remained in third place, although its sales figures showed a decline. Kush Berry Gummies 10-Pack (200mg) debuted in fourth place, maintaining the same rank since its introduction in June. Notably, Gold - Rainbow Unicorn (3.5g) entered the rankings in fifth place, highlighting a diversification in the top product categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
