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Apr-2025
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Overview
Market Insights Snapshot
Greenlight's performance across various categories in Missouri shows interesting dynamics over the first four months of 2025. In the Edible category, the brand has demonstrated a steady improvement, moving from the 16th position in January to 13th in March, before slightly dropping to 14th in April. This indicates a positive trend despite the minor setback towards the end of the period. Conversely, in the Flower category, Greenlight has experienced a decline, falling from the 10th rank in January to 15th by April. This downward trajectory suggests a need for strategic adjustments to regain their foothold in this competitive segment.
In the Vapor Pens category, Greenlight has shown a consistent upward movement, improving from 23rd position in January to 19th in March, although there was a slight drop to 20th in April. This suggests a growing consumer interest in their vapor products, which could be capitalized on with targeted marketing efforts. However, the brand's presence in the Pre-Roll category has been less impactful, as it has not ranked within the top 30 during any of these months, indicating a potential area for development. Such insights into category-specific performances can guide Greenlight's strategic decisions moving forward.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Greenlight has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting the year strong at the 10th position, Greenlight's rank slipped to 15th by April, indicating a downward trend amidst increasing competition. This decline is mirrored in its sales, which saw a significant drop from January's peak. Meanwhile, competitors like Elevate (Elevate Missouri) showed resilience, bouncing back to the 13th spot in March after a dip, and Buoyant Bob maintained a relatively stable performance, consistently ranking around 12th to 14th. Interestingly, Nuthera Labs made a significant leap from being out of the top 20 in February to securing the 16th position by April, suggesting a potential rise in market presence. These dynamics highlight the competitive pressures Greenlight faces and underscore the importance of strategic adjustments to regain its footing in the Missouri Flower market.
Notable Products
In April 2025, Greenlight's top-performing product was the Sativa Strawberry Gummies 10-Pack (100mg) from the Edible category, maintaining its number one rank from March with sales of 5976 units. The Cherry Limeade Gummies 10-Pack (500mg) saw a significant rise, moving to the second position with 3061 units sold, despite not being ranked in February or March. Silver - Cookies n Cream (3.5g) in the Flower category dropped to the third rank, experiencing a decrease in sales compared to previous months. Watermelon Gummies 10-Pack (100mg) entered the rankings for the first time in April, securing the fourth position. The Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category fell to fifth place from its previous third position in March, indicating a decline in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
