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Dec-2025
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Overview
Market Insights Snapshot
Greenlight's performance across various categories in Missouri shows a mixed trend. In the Edible category, the brand has maintained a relatively stable presence, fluctuating slightly but remaining within the top 30, with a rank of 22 in September and December 2025. However, there is a noticeable decline in sales from September to November, before a slight recovery in December. In contrast, the Flower category has seen a positive trajectory, with Greenlight improving its rank from 20 in September to 18 in December. This upward movement is supported by a consistent increase in sales figures. The Pre-Roll category, although not yet in the top 30, has shown significant improvement, moving from rank 59 in September to 44 in December. This suggests a growing acceptance and popularity of Greenlight's Pre-Roll products in the state.
In New Jersey, Greenlight's presence in the Flower category has not yet reached the top 30, with rankings of 77 and 73 in September and October 2025, respectively. This indicates that the brand is still striving to establish a foothold in this category within the state. The absence of rankings in November and December suggests that the brand did not make significant headway during those months. Meanwhile, in the Vapor Pens category in Missouri, Greenlight saw a dip in its rankings from 30 in September to 36 in November, before slightly recovering to 34 in December. Despite this fluctuation, the sales figures indicate a resilient demand for their Vapor Pens, albeit with some variability. Overall, these trends highlight areas of both opportunity and challenge for Greenlight as it navigates different markets and product categories.
Competitive Landscape
In the Missouri flower category, Greenlight has demonstrated a steady upward trajectory in rankings, moving from 20th in September 2025 to 18th by December 2025. This consistent improvement in rank is indicative of a positive trend in sales performance, as Greenlight's sales figures have shown a gradual increase over the same period. In contrast, Elevate experienced fluctuations, dropping out of the top 20 in November before recovering to 19th place in December. Meanwhile, Packs Cannabis (MO) and Farmer G have both made significant leaps in their rankings, with Packs Cannabis (MO) climbing from 28th to 16th and Farmer G from 30th to 17th, suggesting aggressive market penetration strategies. Galactic, on the other hand, has seen a decline, moving from 21st to 20th, indicating a potential struggle to maintain market share. Greenlight's steady rise amidst these competitive dynamics highlights its growing influence and potential for further market expansion in Missouri's flower segment.
Notable Products
In December 2025, the top-performing product from Greenlight was the Sativa Strawberry Gummies 10-Pack (100mg), which maintained its first-place ranking consistently from September through December, achieving a sales figure of 1751 units. The Watermelon Gummies 10-Pack (100mg) held steady in the second position throughout the same period, with a notable increase in sales from November. Cherry Limeade Gummies 10-Pack (500mg) remained in third place, showing a slight dip in sales compared to the previous month. A new entry in the top rankings was the Girl Scout Cookie Distillate Cartridge (1g), which debuted in fourth place. Prom Cream (3.5g) maintained its fifth position from November to December, indicating a stable demand for this flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
