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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Greenlight's category mix in June 2026 concentrated 71.41% share in Flower with year-over-year growth of 14.21% and month-over-month growth of 20.62%, while Vapor Pens held 18.60% share with a -15.16% year-over-year change but a 13.28% month-over-month lift. Edible contracted to 5.20% share with a -70.85% year-over-year drop despite a 14.18% month-over-month uptick, and Pre-Roll reached 4.77% share with 45.93% year-over-year growth and 19.33% month-over-month growth; Concentrates fell to 0.01% share with a -98.95% year-over-year change. With overall brand sales down 5.87% year over year and average price up 3.65% to $33.97, the mix implies a pivot toward higher-volume inhalables where Flower expansion can offset Edible attrition, positioning Greenlight to lean on momentum categories while de-emphasizing underperforming segments.
The shift toward Flower and Pre-Roll, combined with a 20.62% month-over-month gain in Flower and a 19.33% month-over-month gain in Pre-Roll, suggests a strategy aligned with fast-turn SKUs that can defend share even as Vapor Pens carry a -15.16% year-over-year drag. Given an 18.60% share in Vapor Pens still posting 13.28% month-over-month growth and Flower ranking 18th in Missouri, the pattern indicates Greenlight is trading depth in a core category for broader basket capture, implying that reinforcing Flower leadership while selectively rationalizing Edible (down 70.85% year over year) and near-exited Concentrates (0.01% share) could lift rank and stabilize the 24-month decline of -70.92%.
Competitive Landscape
Greenlight sits at rank #18 in Missouri Flower in June 2026, improving 1 position year over year from #19 while climbing 4 spots since March 2026 from #22; against this, the brand remains 13 places below its peak at #5 from August 2024, indicating a recovery that is partial rather than a return to prior highs. Competitive movement is mixed: Sinse Cannabis advanced from #5 to #2 alongside a 33.2% YoY sales gain, while category leader Flora Farms stayed at #1 despite a 5.1% YoY sales decline, signaling that relative share is shifting upward toward faster-growing challengers. The pattern—modest rank improvement for Greenlight amid pronounced upward moves by rivals and a static leader—implies Greenlight’s trajectory is stabilizing but not closing the competitive distance without a step-change in velocity.
Notable Products
Gold - Rainbow Snowman (3.5g) posted the clearest move in June 2026 with a +111% month-over-month surge to rank 2, while Blockberry (3.5g) slipped 3 positions to rank 3 on a -16.8% decline. Flower accounts for three of the top six ranks, including rank 1 and rank 2, indicating the category is concentrating share even as Vapor Pens hold three positions in ranks 4, 7, and 9. The mix also shows Edibles steadying at rank 10 with +15.4% MoM and only one format under -10%, implying Greenlight is leaning into scalable Flower SKUs while maintaining a balanced presence across inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
