.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Missouri, Greenlight's performance across various cannabis categories showcases a brand with notable fluctuations and significant growth in certain areas. Notably, their Vapor Pens category saw a dramatic improvement, moving from a ranking of 47 in January 2024 to 16 by April of the same year. This leap indicates a robust increase in market share and consumer preference within the state, underlined by a substantial rise in sales from $70,785 in January to $631,989 by April. Conversely, the Pre-Roll category experienced a decline, slipping from the 14th position in January to 20th by April, suggesting a potential area of concern or a shift in consumer buying patterns away from this product type.
Meanwhile, the Edibles and Flower categories tell a story of consistency and growth for Greenlight in Missouri. The Edible category improved from an 18th rank in January to 12th by April, accompanied by a significant sales increase, peaking at $465,423 in April. This steady climb in rankings and sales highlights Greenlight's effective market penetration and consumer acceptance in this category. The Flower category maintained a strong presence, hovering around the 10th to 11th rank from January to April, which, considering the competitive nature of the Flower market, speaks volumes about Greenlight's brand strength and product quality in Missouri. However, the absence of Greenlight in the top 30 brands for Concentrates until April, where it debuted at rank 22, suggests a new or expanding venture for the brand within this category, marking an area of potential growth or recent market entry.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Greenlight has experienced fluctuations in its ranking over the first four months of 2024, moving from 11th in January to 10th in February, dropping to 11th in March, and finally climbing to 10th in April. This seesaw pattern reflects a fiercely competitive environment, especially with rivals like Proper Cannabis, which has shown a consistent upward trajectory moving from 10th to 8th place, and Vibe Cannabis (MO), which notably jumped from 14th to 8th in March before slightly dropping to 11th in April. Conversely, Elevate (Elevate Missouri) has seen a decline, moving from 8th to 12th place. Local Cannabis Co. has also experienced fluctuations but managed to reclaim its initial 9th position by April. These movements indicate a volatile market where brand positions can shift significantly within a short period, highlighting the importance of strategic marketing and product quality in maintaining or improving market rank and sales for Greenlight.
Notable Products
For April 2024, Greenlight's top-performing product was Gold - Pipe Dream (3.5g) from the Flower category, securing the first rank with sales figures peaking at 5784 units. Following closely, Sativa Strawberry Gummies 10-Pack (100mg) from the Edible category climbed to the second position, showcasing significant interest in the edibles segment. Silver - Blueberry Pancakes (3.5g), also from the Flower category, took the third spot, demonstrating the consistent popularity of Flower products. Notably, Chem Cake Pre-Roll (1g) from the Pre-Roll category made it to the fourth rank, indicating a diverse consumer preference. The rankings reveal a dynamic shift from previous months, with Sativa Strawberry Gummies making a remarkable leap from being unranked to the second position, highlighting changing consumer trends within Greenlight's product range.
Top Selling Cannabis Brands
