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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Greenlight is stocked at 112 licensed dispensaries across Missouri, Oregon, and 4 other states, 75 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Springfield, Cape Girardeau, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Greenlight’s mix concentrated in Flower at 68.93% share with year-over-year growth of 23.50% and month-over-month growth of 3.99%, while Vapor Pens held 21.67% share with 16.06% YoY and 21.04% MoM. Edible contracted sharply YoY at -58.80% despite a 12.99% MoM uptick and 4.88% share, and Pre-Roll reached 4.48% share with 41.33% YoY but -16.40% MoM. With overall brand sales up 11.40% YoY and average price up 8.79%, the pattern implies Greenlight is leaning into higher-priced inhalables to drive volume and price mix, while deemphasizing Edible even as it tests a short-term MoM recovery.
Positioning-wise, the 68.93% Flower weight paired with a Missouri Flower rank of 17 and a 21.04% MoM surge in Vapor Pens suggests Greenlight is prioritizing inhalable share capture over breadth, anchoring price at $38.18 while keeping Vapor Pens as the incremental growth engine. The divergence—Pre-Roll up 41.33% YoY but down 16.40% MoM and Edible down 58.80% YoY yet up 12.99% MoM—implies portfolio pruning with targeted seasonal or promotional reactivation, pointing to a strategy that lifts rank via depth in Flower and momentum in Vapor Pens rather than rebuilding lagging Edible.
Competitive Landscape
Greenlight sits at rank #17 in MO Flower in October 2026, improving 1 position year over year from #18 and advancing 5 spots since July 2026 when it was #22; however, this remains 9 places below its peak at #8 in January 2025, indicating a partial recovery rather than a return to prior standing. Among competitors, Flora Farms held at #1 year over year despite a -7.6% sales YoY change, while Vivid (MO) climbed from #6 to #4 alongside a 6.5% YoY sales increase, suggesting the path to regain share is more about sustained month-over-month rank gains than relying on category contraction at the top. The pattern implies Greenlight’s rank trajectory—small YoY improvement and recent quarter momentum—points to incremental share recapture, but closing the gap to single-digit ranks will require outpacing upward movers like Vivid (MO) rather than benchmarking against flat leaders.
Notable Products
Greenlight’s lineup is spread wide, with 207 products but only 24.9% of sales coming from the top 10 in October 2026. With the leading item, Platinum Black Runtz Budlets (28g), at just 3.3%, sales are dispersed across many SKUs, so most of its sales come from a long tail rather than a few blockbusters.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
