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Aug-2025
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Overview
Market Insights Snapshot
Greenlight has shown varying performance across different product categories in Missouri. In the Edible category, the brand maintained a steady presence, ranking 18th in both July and August 2025. However, there was a noticeable decline in sales from May to August, suggesting a potential challenge in maintaining consumer interest or facing increased competition. In the Flower category, Greenlight experienced a dip in ranking to 26th in July but rebounded to 20th in August. This fluctuation highlights a competitive landscape, yet the brand's ability to regain its position suggests resilience and effective strategies to counteract mid-year challenges.
The performance in the Pre-Roll category presents a different picture, as Greenlight did not make it into the top 30 brands in July 2025, indicating a significant struggle in this segment. By August, the brand ranked 60th, reflecting ongoing difficulties in capturing market share. Meanwhile, in the Vapor Pens category, Greenlight has consistently stayed within the top 30, albeit with a slight decline from 25th in May to 29th in August. This consistency, despite a downward trend, suggests a stable consumer base for Vapor Pens, although it also signals a need for strategies to boost rankings and sales. Overall, Greenlight's performance varies significantly across categories, with some areas showing potential for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Greenlight has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Starting at rank 17 in May, Greenlight saw a decline to rank 26 in July, before recovering slightly to rank 20 in August. This volatility contrasts with the more stable performance of competitors like Pinchy's, which maintained a consistent rank around 17-18, and Nuthera, which, despite a drop, remained within the top 20 throughout the period. Notably, Galactic showed an upward trend, improving its rank from 24 in May to 19 in June, though it later settled at 21 in August. Greenlight's sales mirrored its ranking challenges, with a peak in May followed by a decline in June and July, before a slight recovery in August. These dynamics suggest that while Greenlight remains a significant player, it faces competitive pressures that could impact its market positioning if not addressed strategically.
Notable Products
In August 2025, the top-performing product for Greenlight was the Sativa Strawberry Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank for four consecutive months with a sales figure of 3259 units. Watermelon Gummies 10-Pack (100mg) also held steady at second place, continuing its consistent performance across the same period. Cherry Limeade Gummies 10-Pack (500mg) remained in third place, showing a slight recovery in sales compared to July 2025. Kush Berry Gummies 10-Pack (200mg) retained its fourth-place rank, indicating stable demand since its introduction in June 2025. Notably, Gold - Rainbow Snowman (3.5g) entered the rankings at fifth place in August, highlighting a new interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
