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Sep-2025
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Overview
Market Insights Snapshot
In Missouri, Greenlight has shown varying performance across different product categories over the past few months. The brand's ranking in the Edible category has seen a gradual decline from 18th in June 2025 to 21st by September 2025, indicating a downward trend in this segment. This movement is mirrored by a decrease in their sales figures, suggesting potential challenges in maintaining consumer interest or competition from other brands. In contrast, Greenlight's Flower category has demonstrated a more stable performance, maintaining its 19th position in both June and September, despite a temporary dip to 25th in July. This consistency in ranking might reflect a loyal customer base or effective marketing strategies in the Flower segment.
When examining Greenlight's presence in the Pre-Roll and Vapor Pens categories in Missouri, a different picture emerges. The Pre-Roll category has not managed to break into the top 30, with rankings hovering in the 50s and 60s, which could be a concern for the brand's market penetration in this area. Meanwhile, the Vapor Pens category shows a more positive trajectory, with a slight improvement in ranking from 33rd in August to 30th in September. This upward movement, coupled with a modest rise in sales, suggests that Greenlight might be gaining traction in the Vapor Pens market. These insights could be crucial for Greenlight in strategizing their future efforts across these categories and ensuring sustained growth in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Greenlight has shown resilience despite fluctuating ranks over the past few months. Notably, Greenlight maintained its 19th position in June, August, and September 2025, although it dipped to 25th in July, indicating a temporary challenge in sales performance. In contrast, competitors like Elevate (Elevate Missouri) and Pinchy's have consistently ranked higher, with Elevate dropping from 14th to 18th and Pinchy's hovering around the 17th and 18th positions. Meanwhile, Galactic has remained close to Greenlight, ranking 20th in September. These dynamics suggest that while Greenlight faces stiff competition, its ability to rebound in sales and maintain a stable rank in the latter months indicates potential for growth and an opportunity to strategize for improved market positioning against these competitors.
Notable Products
In September 2025, the top-performing product for Greenlight was Sativa Strawberry Gummies 10-Pack (100mg), maintaining its consistent first-place ranking from previous months with sales of 2729. The Watermelon Gummies 10-Pack (100mg) also held its steady position at second place, reflecting its ongoing popularity. Cherry Limeade Gummies 10-Pack (500mg) continued to rank third, although its sales figures showed a slight decline compared to August. Notably, Gold - Bananaconda (3.5g) emerged as a new contender in the rankings, securing the fourth position. Green Crack Distillate Cartridge (1g) followed closely, debuting in fifth place among Greenlight's offerings for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
