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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Smokey River Cannabis concentrated 60.86% of May 2026 sales in Edible, where year-over-year sales rose 3.75% while month-over-month slipped 0.74%, and the brand sits at rank 18 in Missouri Edible. Vapor Pens held 20.57% share with a 47.61% month-over-month rebound against a 44.67% year-over-year decline, while Concentrates at 10.07% fell 31.30% month-over-month and 8.72% year-over-year; Pre-Roll grew 181.87% month-over-month and 24.66% year-over-year to 7.31% share, and Flower, just 1.19% share, plunged 74.72% month-over-month despite a 111.43% year-over-year rise. With brand-level sales down 11.74% year-over-year and average price down 7.01% to $28.50, the mix points to a stabilization anchored in Edible and a tactical pivot toward Pre-Roll and Vapor Pens to counter long-run declines in inhalables.
The surge in Pre-Roll share and the month-over-month rebound in Vapor Pens indicate short-cycle trial and promotional responsiveness, while Edible’s 60.86% share and rank 18 position in Missouri signal a defensible core that can fund experimentation. The sharp 31.30% month-over-month pullback in Concentrates alongside a 0.74% month-over-month dip in Edible implies capacity or merchandising reallocation toward faster-moving inhalable formats, and the 7.01% average price decline suggests price elasticity is being used to regain velocity. The pattern implies Smokey River Cannabis is trading margin for penetration in inhalables while leaning on Edible scale, a positioning that can lift overall rank only if the 47.61% month-over-month Vapor Pens lift converts into sustained share without repeating the 44.67% year-over-year erosion.
Competitive Landscape
In May 2026, Smokey River Cannabis sits at rank #18 in MO Edible, down 2 positions from #16 year over year, and 2 positions below its three-month mark of #16, while also trailing its peak of #14 from December 2025; meanwhile, Gron / Grön holds #1 despite a -14.1% YoY sales change and Good Day Farm moved up from #3 to #2 with +8.7% YoY sales growth, indicating that Smokey River Cannabis’s slide from #16 to #18 amid top-tier reshuffling signals a gradual loss of competitive position rather than a short-term fluctuation.
Notable Products
Strawberry Lemonade Gummies 10-Pack (100mg) posted the largest month-over-month movement in May 2026 with a 68.8% gain and rose into rank 7, while Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) fell 18.8% yet held rank 3. Two infused pre-rolls landed at rank 1 and rank 4, and at least six of the top ten were Edibles, indicating a portfolio leaning on gummies despite volatility across THC tiers.
Dewberry Super High Dose Gummies 10-Pack (1000mg) slipped 5.8% at rank 2 as Watermelon High Dose Gummies 10-Pack (1000mg) advanced 16.9% at rank 5, and Apple Pie Gummies10-Pack (100mg) declined 7.2% at rank 9 alongside a Vapor Pens entry at rank 10. With high-dose SKUs occupying ranks 2, 3, 5, and 8 and a single non-edible at rank 10 booking $13,730, the mix signals emphasis on high-potency edibles with selective pushes into infused pre-rolls and a test footprint in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
