Oct-2025
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Overview
Market Insights Snapshot
Smokey River Cannabis has shown varied performance across different product categories in Missouri. In the concentrates category, the brand maintained a steady presence at the 28th position from July to September 2025 but dropped out of the top 30 in October, indicating a potential loss in competitive edge. In contrast, their performance in the edible category has been more consistent, holding the 15th position in both September and October, suggesting a strong foothold in this segment. This stability in edibles is noteworthy, especially when compared to the more volatile rankings seen in other categories.
The vapor pens category saw Smokey River Cannabis fluctuating between the 41st and 48th positions over the four-month period, suggesting some challenges in maintaining a steady rank. Notably, their sales figures for vapor pens showed an upward trend from August to October, which might indicate improving consumer interest despite the ranking instability. In the pre-roll category, the brand's rank dropped from 67th in July to 74th in September and October, further highlighting the competitive pressure in this segment. The absence of a top 30 rank in October for concentrates could be a point of concern, as it suggests declining market presence in that category.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Smokey River Cannabis has maintained a consistent presence, ranking 15th in both September and October 2025. This stability contrasts with the fluctuating ranks of competitors such as Honeybee, which saw a drop from 9th in August to 13th in October, and Dixie Elixirs, which experienced a slight rebound to 14th in October after slipping to 16th in September. Meanwhile, Vibe Cannabis (MO) has shown upward momentum, climbing from 19th in July to 16th by October. Despite these shifts, Smokey River Cannabis has managed to sustain its sales figures, suggesting a loyal customer base and effective market strategies. However, with Dialed In Gummies also improving their rank from 26th in July to 17th in October, Smokey River Cannabis may need to innovate to maintain its position amidst the dynamic competition.

Notable Products
In October 2025, Smokey River Cannabis's top-performing product was the Strawberry Lemonade High Dose Gummies 10-Pack (1000mg), maintaining its number one rank from September with sales reaching 1686 units. The Dewberry Super High Dose Gummies 10-Pack (1000mg) climbed to the second position, showing a significant improvement from its fourth-place rank in September, with sales figures of 1555 units. Apple Pie High Dose Gummies 10-Pack (1000mg) held steady in the third spot, demonstrating consistent performance over the months. Watermelon High Dose Gummies 10-Pack (1000mg) slipped to fourth place, a drop from its consistent third-place ranking in previous months, with a noticeable decline in sales. Green Apple Gummies 10-Pack (1000mg) remained in fifth place, showing stability despite being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







