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Nov-2025
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Overview
Market Insights Snapshot
Smokey River Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced a decline in rankings, dropping from 27th in August to 33rd by November, indicating a potential challenge in maintaining market share. This downward trend is further reflected in their sales figures, which show a consistent decrease over the months. On the other hand, the Edible category tells a different story, where Smokey River Cannabis maintained a stable position, consistently ranking 14th in October and November, with sales showing an upward trend towards the end of the period. This suggests a strong foothold in the Edible market, possibly due to consumer preference or effective product offerings in this category.
The Pre-Roll category presents a more concerning picture for Smokey River Cannabis, as their ranking fell significantly from 54th in August to 80th in November, indicating a struggle to compete in this segment. This drop out of the top 30 brands could be a result of increased competition or shifting consumer preferences. Meanwhile, in the Vapor Pens category, the brand maintained a relatively stable position, hovering around the mid-40s in ranking throughout the months. Despite a slight dip in sales in November, this stability could suggest a loyal customer base or consistent product quality. These insights highlight the brand's strengths and weaknesses across different categories, providing a glimpse into their strategic positioning in the Missouri cannabis market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Smokey River Cannabis has maintained a consistent rank, holding the 14th position from October to November 2025. This stability is noteworthy given the dynamic shifts among competitors. For instance, Dialed In Gummies improved their rank from 17th to 15th during the same period, indicating a positive sales trajectory. Meanwhile, Ostara Cannabis has consistently held the 12th position, showcasing steady performance. Honeybee, despite a dip to 14th in September, rebounded to 13th by October and maintained this rank in November, suggesting a recovery in sales. Vibe Cannabis (MO) also showed improvement, moving from 17th to 16th. Smokey River Cannabis's stable rank amidst these shifts suggests a solid market presence, though the brand may need to strategize for growth to surpass competitors who are showing upward momentum.
Notable Products
In November 2025, Dewberry Super High Dose Gummies 10-Pack (1000mg) emerged as the top-performing product for Smokey River Cannabis, moving up from the second position in October with sales reaching 1583 units. Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) slipped to the second rank after leading in both September and October. Watermelon High Dose Gummies 10-Pack (1000mg) maintained a steady third position, showing a recovery from its dip in sales in October. Apple Pie High Dose Gummies 10-Pack (1000mg) remained consistent at fourth place, while Green Apple Gummies 10-Pack (1000mg) held the fifth spot for the second consecutive month since its entry. This ranking shift highlights the dynamic nature of consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
