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Jun-2024
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Overview
Market Insights Snapshot
Smokey River Cannabis has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand experienced some fluctuation in rankings, moving from 24th in March 2024 to 20th in April, then down to 22nd in May, and back to 24th in June. This indicates a relatively stable yet slightly volatile position within the top 30. On the other hand, the Edible category showed consistent performance, maintaining the 20th rank throughout the four-month period, suggesting a steady consumer demand for their edible products.
In contrast, Smokey River Cannabis faced more challenges in the Pre-Roll category. Starting at 23rd place in March, the brand dropped significantly to 27th in April and further down to 41st and 51st in May and June, respectively. This decline indicates a potential issue with market competition or consumer preference. Meanwhile, in the Vapor Pens category, the brand showed an overall positive trend, improving from 41st in March to 33rd in June, despite a slight dip in May. This upward movement in Vapor Pens suggests growing popularity or effective marketing strategies in this segment.
Competitive Landscape
In the Missouri edible cannabis market, Smokey River Cannabis has maintained a consistent rank of 20th from March to June 2024. This stability in ranking suggests a steady performance, but the brand faces stiff competition from other brands. For instance, Tsunami has shown a notable upward trend, moving from 19th to 16th place before slightly dropping back to 18th in June, indicating a stronger market presence. Meanwhile, Ostara Cannabis experienced a decline from 15th to 19th place, which could represent an opportunity for Smokey River Cannabis to capture some of their market share. Additionally, Good Taste and Fireball Cannabis have remained just behind Smokey River Cannabis, consistently ranking 21st and 22nd respectively, indicating close competition. These insights highlight the importance for Smokey River Cannabis to innovate and market effectively to improve its rank and sales in this competitive landscape.
Notable Products
In June 2024, the top-performing product for Smokey River Cannabis was Clementine Pre-Roll 2-Pack (1g), which achieved the number one rank with sales of $4117. Dewberry Super High Dose Gummies 10-Pack (1000mg) maintained its second-place position from May 2024, showing consistent performance. Candyland Kush Distillate Cartridge (1g) secured the third rank, marking its first appearance in the top rankings. Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) improved its position from fifth in May to fourth in June. Watermelon High Dose Gummies 10-Pack (1000mg) saw a slight decline, moving from third in May to fifth in June.
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