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Apr-2025
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Overview
Market Insights Snapshot
Smokey River Cannabis has shown a mixed performance across various product categories in Missouri. In the Concentrates category, the brand maintained a relatively stable presence, ranking between 18th and 20th over the past four months. However, it's worth noting that sales have seen a downward trend, with April's figures dropping significantly compared to January. Conversely, in the Edible category, Smokey River Cannabis has demonstrated a more positive trajectory, climbing from 18th to 16th place, and achieving its highest sales in March. This suggests a growing consumer preference for their edible products, even as other categories experience fluctuations.
On the other hand, the Pre-Roll category has presented challenges for Smokey River Cannabis, as the brand has not been able to break into the top 30 rankings in Missouri. This indicates a potential area for strategic improvement or innovation. Meanwhile, in the Vapor Pens category, the brand has shown a slight recovery after a dip in February, ending April with a higher rank than when the year began. This rebound may suggest that recent efforts or changes in marketing strategies for vapor pens are beginning to pay off. Overall, while some categories like Edibles show promise, others highlight areas that may benefit from increased focus and adaptation to market demands.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Smokey River Cannabis has shown a consistent performance with a rank of 16th in both March and April 2025, after climbing from 18th in January 2025. This steady improvement in rank is indicative of a positive trend in sales, particularly noticeable in March 2025 when sales peaked. However, Smokey River Cannabis faces stiff competition from brands like Good Taste, which, despite a decline in rank from 7th in January to 15th in April, still maintains significantly higher sales figures. Meanwhile, Greenlight has consistently outperformed Smokey River Cannabis, holding ranks between 13th and 16th, with sales figures notably higher in March and April. The brand also competes closely with Missouri's Own Edibles, which has shown a slight upward trend in rank, maintaining a position just above Smokey River Cannabis. The competitive dynamics in this market suggest that while Smokey River Cannabis is improving, it must continue to innovate and expand its market presence to climb higher in the rankings and close the sales gap with leading competitors.
Notable Products
In April 2025, the Dewberry Super High Dose Gummies 10-Pack (1000mg) maintained its position as the top-performing product for Smokey River Cannabis, with sales reaching 1703 units. Following closely, the Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) climbed from fourth place in March to secure the second spot. The Apple Pie High Dose Gummies 10-Pack (1000mg) consistently held the third position for two consecutive months. The Waiting Game Pre-Roll (1g) re-entered the rankings in fourth place after being absent in March. Finally, the Watermelon High Dose Gummies 10-Pack (1000mg) made a comeback to the top five, securing the fifth position, after not appearing in the rankings for February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
