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Market Insights Snapshot
In May 2026, Missouri's Own Edibles operated as a single-category brand with Edible accounting for 100.0% of mix, while Edible sales declined 1.23% year over year and 2.91% month over month; average price moved down 1.58% YoY to $16.84. Within Missouri Edibles, the brand sat at rank 19, and the 24‑month sales change of -45.06% contrasts with the modest May 2026 YoY drift of -1.23%, implying the acute contraction is behind the brand while near-term momentum remains slightly negative.
The concentration in a single category at 100.0% share, coupled with a rank of 19 and a 2.91% MoM dip, signals reliance on tactical price and distribution rather than portfolio breadth, and the 1.58% YoY price decrease alongside a -1.23% sales change indicates price elasticity is limited at current tiers. The gap between the -45.06% 24‑month trend and May 2026’s -1.23% YoY suggests stabilization, but with a sub‑top‑15 position (rank 19) and no cross-category hedging, the path to share recovery likely depends on mix expansion within Edibles (e.g., format/size variants) and targeted lift in Missouri doors rather than broad price moves.
Competitive Landscape
Missouri's Own Edibles sits at rank #19 in MO Edible for May 2026, improving 3 positions year over year from #22, while slipping 2 spots versus February 2026 from #21 to #19. The brand remains 6 places below its peak rank of #13 from May 2024, even as category leaders shifted: Good Day Farm moved up from #3 to #2 with an 8.7% year-over-year sales increase, whereas Wyld fell from #2 to #3 with an 11.8% decline and Smokiez Edibles dropped from #4 to #5 with a 21.0% decline. Against a top slot held by Gron / Grön at #1 despite a 14.1% sales contraction, Missouri's Own Edibles’ modest rank recovery alongside competitor churn suggests the brand is stabilizing but has not yet re-established the momentum needed to reclaim the #13 peak.
Notable Products
CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack (1000mg CBD, 100mg THC) led the movement with a -25.9% month-over-month decline to rank 2 in May 2026, while CBG/THC 1:2 Sour Watermelon Gummies 10-Pack (50mg CBG, 100mg THC) fell -20.3% at rank 9. Offsetting those drops, CBN/THC 1:2.5 Indica Black Cherry Gummies 10-Pack (100mg CBN, 250mg THC) rose 14.8% at rank 5 and CBN/THC 1:1 Indica Blackberry Gummies 10-Pack (100mg CBN, 100mg THC) gained 9.4% at rank 1. Six of the top ten are cannabinoid-ratio gummies that mix CBD, CBN, or CBG with THC, and that concentration alongside a -13.6% slide for CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack (100mg CBG, 100mg THC) and a -13.8% dip for Hybrid Raspberry Gummies 10-Pack (100mg) suggests the brand’s mix is tilting toward CBN-led SKUs where rank momentum is holding. The pattern implies Missouri's Own Edibles is migrating share toward sleep/relief-leaning CBN formulations while higher-CBD and some CBG SKUs cede rank and dollars, with May 2026 revenue anchored by a $41,682 result for Indica Wild Cherry High Dose Gummies 10-Pack (250mg).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
