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Aug-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Missouri's Own Edibles has shown a consistent presence in the Edible category over the past few months. The brand's ranking fluctuated slightly, moving from 19th in May 2025 to 15th in June, then settling back to 19th by August. This indicates a stable yet competitive position within the top 20 brands in the state. Notably, the brand's sales peaked in July 2025, suggesting a potential seasonal or promotional influence that could have driven consumer demand during that period. However, the brand's rank outside the top 30 in any other state or category highlights the challenges it faces in expanding its reach beyond its home state of Missouri.
Missouri's Own Edibles' performance in the Edible category in Missouri reflects both opportunities and challenges. While the brand has maintained a presence in the rankings, the fluctuation between 15th and 19th place over the months suggests a competitive landscape that requires strategic maneuvers to climb higher. The absence of rankings in other states or categories could be seen as a limitation in the brand's current market penetration. This lack of presence in the top 30 outside of Missouri might indicate a need for broader distribution strategies or product diversification to capture a wider audience. The data points to a brand that is well-established locally but has room for growth in broader markets.
Competitive Landscape
In the Missouri edible market, Missouri's Own Edibles has demonstrated a consistent performance with a rank fluctuating between 15th and 19th from May to August 2025. Despite a slight dip in August, the brand's sales trajectory shows a notable upward trend, peaking in July before a minor decline. This positions Missouri's Own Edibles competitively against brands like Greenlight, which maintained a slightly higher rank but experienced more stable sales figures. Meanwhile, Curio Wellness and CODES have shown more volatility in rankings, with Curio Wellness dropping out of the top 20 in June and July, and CODES climbing to 17th by August. Notably, Dialed In Gummies made a significant leap from outside the top 20 in May to 21st by August, indicating a potential emerging competitor. These dynamics suggest that while Missouri's Own Edibles is holding its ground, the competitive landscape is shifting, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In August 2025, Missouri's Own Edibles saw the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack (100mg CBN, 100mg THC) maintaining its top spot as the best-selling product, with sales reaching 3000 units. This product has consistently held the number one rank since May 2025. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack maintained its second position, although its sales decreased significantly to 1974 units. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack continued to hold the third rank, showing consistent performance over the months. Notably, the Indica Pawpaw Fruit Gummies 10-Pack regained its fifth position in August after not being ranked in June, highlighting a fluctuating performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
