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Dec-2025
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a steady performance in the Missouri market, maintaining a presence in the top 20 edible brands throughout the last four months of 2025. Starting with a rank of 20 in September, the brand improved its position slightly to 18 in both October and November, before slipping back to 20 in December. This fluctuation in rankings, while modest, indicates a competitive market environment where Missouri's Own Edibles is holding its ground. The brand's sales figures reflect a positive trend, with a noticeable increase from $233,674 in September to $275,302 by December, suggesting a growing consumer base or increased market penetration.
Despite its consistent presence in Missouri, Missouri's Own Edibles does not appear in the top 30 brands in other states or provinces, which could be a point of concern or an opportunity for expansion. The absence of rankings in other regions highlights the brand's current focus on its home state, where it seems to be optimizing its strategies to maintain and slightly improve its market position. This localized success could serve as a springboard for future growth into neighboring states or broader markets, provided the brand can leverage its strengths and address any challenges that prevent it from breaking into the top tiers elsewhere.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Missouri's Own Edibles has shown consistent performance, maintaining a steady position within the top 20 brands from September to December 2025. Despite a slight dip in December, where it returned to the 20th rank, the brand has demonstrated resilience with a gradual increase in sales over the months. This steady performance is noteworthy when compared to Dialed In Gummies, which fluctuated but generally improved its rank, peaking at 15th in November. Meanwhile, CODES showed a decline in rank, dropping to 20th in October and November before slightly recovering in December. Yum-eez and Hermit's Delight have been climbing the ranks, with Yum-eez making a notable jump to 21st in December, indicating a potential threat if this trend continues. Overall, Missouri's Own Edibles remains a strong contender in the Missouri edibles category, but the competitive pressure from brands like Dialed In Gummies and the upward trajectory of Yum-eez and Hermit's Delight suggest a dynamic market landscape that requires strategic attention.
Notable Products
In December 2025, Missouri's Own Edibles maintained a consistent ranking for its top products, with CBN/THC 1:1 Indica Blackberry Gummies 10-Pack leading the sales, despite a decrease to 2301 units sold. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack remained in the second position, showing a slight decline from the previous month's sales. CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack held its third-place ranking throughout the last four months, indicating stable consumer preference. Indica Pawpaw Fruit Gummies 10-Pack improved its sales performance in December, continuing its fourth-place streak from November. Notably, CBG/THC 1:2 Sour Watermelon Gummies 10-Pack entered the rankings at fifth place, signaling a promising new addition to the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
