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Nov-2025
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a consistent upward trend in the edible category within the state of Missouri. Starting from a rank of 21 in August 2025, the brand improved its position to 18 by October and maintained this rank into November. This positive movement is indicative of the brand's growing popularity and market presence in Missouri's competitive edibles market. The brand's sales figures have also seen a steady increase, with November sales reaching $277,117, highlighting a robust growth trajectory over the months.
However, it's important to note that Missouri's Own Edibles has not made it into the top 30 rankings in any other states or provinces, which suggests that their current market focus is heavily concentrated within Missouri. This could be seen as a limitation in terms of geographic market expansion. The absence from rankings in other regions might imply either a strategic choice to dominate the local market before expanding or potential challenges in scaling their operations beyond Missouri. Understanding these dynamics can provide insights into the brand's strategic direction and potential areas for growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Missouri's Own Edibles has shown a promising upward trajectory in rankings from August to November 2025. Starting at the 21st position in August, the brand climbed to the 18th spot by October and maintained this rank in November. This upward movement is noteworthy, especially when compared to competitors like Dixie Elixirs, which fluctuated between 15th and 17th place, and Curio Wellness, which struggled to stay in the top 20, only re-entering in November at the 20th position. Meanwhile, Vibe Cannabis (MO) consistently outperformed Missouri's Own Edibles, holding steady in the 16th position by November. Although CODES experienced a slight dip from 18th to 19th, their sales remained competitive. Missouri's Own Edibles' consistent sales growth, coupled with its improved ranking, highlights its strengthening position in the Missouri edible market, suggesting a positive trend that could attract more consumer interest and potentially drive further sales increases.
Notable Products
In November 2025, Missouri's Own Edibles continued to see strong sales with the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack leading the pack, maintaining its top rank for the fourth consecutive month with sales reaching 3,163 units. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack remained in second place, showing a slight decrease in sales compared to October. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack held steady at the third spot, experiencing a notable increase in sales. Indica Pawpaw Fruit Gummies rose to fourth place in October and maintained this position in November, while the Indica Wild Cherry High Dose Gummies consistently ranked fifth. Overall, the rankings have shown stability with minor shifts in sales figures, indicating strong consumer loyalty for top-performing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
