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Jun-2024
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a dynamic performance in the Missouri edibles market over the past few months. In March 2024, the brand held a respectable 13th place, but experienced a slight dip to 14th in April. However, in May, they rebounded to 12th place, indicating a positive trend before slipping to 17th in June. This fluctuation in rankings suggests a competitive market landscape and a need for the brand to maintain consistent growth and innovation to stay ahead. Notably, the sales figures reflect this movement, with a peak in May followed by a decrease in June, highlighting the volatility in consumer demand.
It's important to observe that Missouri's Own Edibles did not make it to the top 30 brands in any other states or categories, which can be seen as a limitation in their market reach and influence. This absence from other rankings could be an area of concern, suggesting that the brand's impact is currently limited to Missouri. To improve their market presence, expanding into new states and diversifying their product offerings could be beneficial strategies. The brand's fluctuating performance within Missouri also indicates potential areas for improvement in marketing, product quality, or distribution channels to achieve more stable and upward trends in the future.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Missouri's Own Edibles has experienced notable fluctuations in rank and sales over the past few months. Despite a strong performance in May 2024, where it achieved a rank of 12, the brand saw a decline to rank 17 in June 2024. This drop in rank coincides with a decrease in sales from $488,624 in May to $331,404 in June. Comparatively, Dixie Elixirs and Camino have shown more stability, with Camino even improving its rank from 19 in April to 15 in June. Meanwhile, Ostara Cannabis and Tsunami have also faced rank volatility, but their sales figures have not dropped as sharply as Missouri's Own Edibles. These dynamics suggest that while Missouri's Own Edibles has potential for high sales, it faces stiff competition and market volatility, highlighting the need for strategic adjustments to regain and maintain a higher rank in the Missouri edible cannabis market.
Notable Products
In June 2024, the top-performing product for Missouri's Own Edibles was CBN/THC 1:1 Indica Blackberry Gummies 10-Pack (100mg CBN, 100mg THC), maintaining its first-place ranking from May 2024 with sales of 2765 units. Following closely, the CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack (1000mg CBD, 100mg THC) held the second position, consistent with its ranking in May 2024. The Indica Raspberry Gummies 10-Pack (100mg) rose to third place from fifth in the previous two months, showing a positive trend. New to the rankings, Indica Wild Cherry High Dose Gummies 10-Pack (250mg) debuted in fourth position. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack (100mg CBG, 100mg THC) dropped to fifth place from fourth in May 2024, indicating a decline in popularity.
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