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Apr-2025
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a consistent performance in the Missouri market within the edibles category. Starting the year ranked at 19th, the brand improved its position slightly to 18th in February and further to 17th by March, maintaining this rank into April. This steady climb indicates a positive reception and growing consumer preference in their home state. Their sales figures support this upward trend, with a noticeable increase from $278,438 in January to $288,845 by April. This suggests a solid strategy in product offerings and marketing that resonates well with local consumers.
While Missouri's Own Edibles has made strides in Missouri, its absence from the top 30 rankings in other states could be seen as a missed opportunity or an area for potential growth. The brand's focus on its home state might be a strategic decision, but expanding its reach could open up new revenue streams. The absence from rankings in other states might indicate either a lack of distribution or lower brand awareness outside Missouri. This highlights an area for potential expansion and growth, which could be pivotal for the brand's long-term success and market diversification.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Missouri's Own Edibles has shown a steady presence with a consistent improvement in rank from January to April 2025, moving from 19th to 17th place. This upward trend is notable given the competitive pressures from brands like Smokey River Cannabis, which maintained a slightly better rank, consistently holding the 16th position. Meanwhile, ROBHOTS and Curio Wellness have fluctuated in their rankings, with ROBHOTS peaking at 16th in February and Curio Wellness dropping to 20th in February and March. Despite these fluctuations, Missouri's Own Edibles has managed to increase its sales, indicating a positive reception in the market. In contrast, Good Taste experienced a decline in rank from 7th in January to 15th by April, reflecting a potential shift in consumer preferences that Missouri's Own Edibles could capitalize on to further enhance its market position.
Notable Products
In April 2025, the top-performing product from Missouri's Own Edibles was the CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack, maintaining its number one rank for the third consecutive month with sales of 3640 units. The CBN/THC 1:1 Indica Blackberry Gummies 10-Pack held steady at the second position, showing a significant increase in sales compared to previous months. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack made a return to the rankings, securing the third spot after being unranked in March. Indica Pawpaw Fruit Gummies moved up to fourth place, showing an improvement in both rank and sales figures. The Hybrid Raspberry Gummies dropped to fifth place, indicating a decline in popularity compared to earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
