Market Insights Snapshot
Looking at the performance of Missouri's Own Edibles in the Edible category within the Missouri market, we see some interesting trends. The brand consistently stayed within the top 20 brands from July to October 2023, although there was a slight fluctuation in their ranking. They started at rank 11 in July, moved up to 10 in August, dropped to 13 in September, and then slightly improved to 12 in October. This suggests a competitive environment, with the brand maintaining a strong presence but facing stiff competition.
In terms of sales, Missouri's Own Edibles experienced a slight dip in August 2023, with sales falling from $542,887 in July to $528,695. However, a more substantial decrease was observed in September, when sales dropped to $443,122. This downward trend was somewhat mitigated in October, with sales rebounding to $496,533. While the brand has experienced some volatility, it's important to note that they have managed to maintain robust sales figures despite the fluctuations in their category ranking. Overall, the performance of Missouri's Own Edibles demonstrates resilience and potential for growth in the evolving cannabis edibles market.
In the Missouri Edibles market, Missouri's Own Edibles has seen some fluctuation in its ranking over the period from July to October 2023. The brand started at rank 11 in July, improved to 10th in August, but then slipped back to 13th in September and 12th in October. In comparison, Dixie Elixirs has maintained a more stable position in the top 10 over the same period. WYLD, despite not being in the top 20 in July, has made a significant jump to rank 11 by October. Illicit / Illicit Gardens and Ostara Cannabis have also seen improvements in their rankings, indicating increased competition in the market. While specific sales numbers are not provided, the trends suggest that Missouri's Own Edibles may need to strategize to maintain its market position amidst growing competition.
In October 2023, Missouri's Own Edibles' top-performing product was the Indica Wild Cherry High Dose Gummies 10-Pack (250mg) with sales reaching a notable 3,455 units. This product maintained its leading position from July and August, despite dropping to second place in September. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack (1000mg CBD, 100mg THC) followed closely in second place, having swapped positions with the Wild Cherry Gummies in September. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack (100mg CBG, 100mg THC) and Indica Pawpaw Fruit Gummies 10-Pack (100mg) held steady at third and fourth place respectively. Finally, the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack (100mg CBN, 100mg THC) emerged in the top five for the first time in October.