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Aug-2024
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a varied performance across different categories and states over recent months. In Missouri, the brand's ranking in the Edible category fluctuated between 14th and 19th place from May to August 2024. While the brand experienced a significant drop in sales from May to June, it was able to regain some ground in July before experiencing another decline in August. This pattern suggests that while the brand has a presence in the market, it faces challenges in maintaining a consistent ranking and sales volume.
Interestingly, Missouri's Own Edibles did not make it into the top 30 brands in any other state or category during this period. This could be seen as a negative aspect, indicating that the brand has limited reach beyond its home state of Missouri. However, this also highlights an opportunity for expansion and growth into new markets. The fluctuating rankings and sales within Missouri suggest that there is room for improvement in marketing strategies and product offerings to stabilize and enhance their position in the Edible category.
Competitive Landscape
In the competitive landscape of the Missouri edibles market, Missouri's Own Edibles has experienced notable fluctuations in rank and sales over the past few months. Despite a strong start in May 2024 with a rank of 14, the brand saw a dip to 19 in June, a slight recovery to 16 in July, and then a drop to 18 in August. This volatility contrasts with the steady rise of Fireball Cannabis, which climbed from a rank of 26 in July to 19 in August, and Curio Wellness, which improved from 22 in July to 17 in August. Additionally, Smokey River Cannabis demonstrated consistent performance, moving from 19 in July to 16 in August. The fluctuations in Missouri's Own Edibles' ranking and sales suggest a need for strategic adjustments to maintain competitiveness against these rising brands in the Missouri edibles market.
Notable Products
In August 2024, the top-performing product from Missouri's Own Edibles was the Sativa Sour Watermelon Gummies 10-Pack (100mg), achieving the number one rank with sales of 2068 units. The CBN/THC 1:1 Indica Blackberry Gummies 10-Pack (100mg CBN, 100mg THC), which had consistently held the top spot from May through July, dropped to the second position with 1908 units sold. The Indica Sour Watermelon Gummies 10-Pack (100mg) secured the third rank, marking its debut in the top rankings. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack (1000mg CBD, 100mg THC) fell to fourth place from a steady second position in the previous three months. Indica Raspberry Gummies 10-Pack (100mg) maintained its presence in the top five, albeit dropping to fifth place from its earlier fourth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
