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Sep-2025
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown varied performance across different states and categories in recent months. In their home state of Missouri, the brand has maintained a presence in the top 30 edibles brands, though their rankings have fluctuated. Starting at 15th place in June 2025, they slipped to 17th in July, further down to 21st in August, before recovering slightly to 19th in September. This movement suggests a dynamic competitive landscape in the Missouri edibles market, with Missouri's Own Edibles experiencing both challenges and opportunities to regain higher rankings.
It's noteworthy that Missouri's Own Edibles did not appear in the top 30 rankings in any other states or provinces during this period, which could indicate a limited geographical reach or competitive pressures in other markets. While their sales figures in Missouri show some resilience with a recovery in September, the absence from other markets' top rankings might be a signal for potential areas of growth or a need for strategic adjustments. The brand's performance in Missouri, with sales peaking at $288,125 in July, provides a glimpse into their local market strength, but the lack of presence elsewhere highlights a potential area for expansion or increased marketing efforts.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Missouri's Own Edibles has experienced notable fluctuations in its ranking over the past few months. Despite a strong start in June 2025 with a rank of 15, the brand saw a dip to 21 in August, before recovering slightly to 19 by September. This trend indicates a competitive pressure from brands like Dialed In Gummies, which improved its position from 35 in June to 20 in September, showcasing a significant upward trajectory in sales. Meanwhile, Greenlight and CODES have also been active competitors, with CODES consistently improving its rank, reaching 18 by September. Vibe Cannabis (MO) has shown resilience, ending September at rank 17, slightly ahead of Missouri's Own Edibles. These dynamics suggest that while Missouri's Own Edibles maintains a strong presence, it faces increasing competition, necessitating strategic initiatives to bolster its market position in Missouri's edible category.
Notable Products
In September 2025, Missouri's Own Edibles maintained consistent rankings for their top products, with the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack leading as the top-selling item, recording sales of 2570 units. Following closely, the CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack held the second position, showing a sales increase from August. CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack remained steady in third place, with sales figures slightly declining from previous months. Indica Wild Cherry High Dose Gummies 10-Pack and Indica Pawpaw Fruit Gummies 10-Pack also retained their fourth and fifth positions respectively, with both experiencing a gradual decrease in sales over the months. Overall, the rankings for these products have remained stable from June through September, with only minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
