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Oct-2025
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Overview
Market Insights Snapshot
Missouri's Own Edibles has shown a consistent presence in the Missouri edibles market over the past few months. The brand's ranking has fluctuated slightly, moving from 17th in July to 18th in October, indicating a stable position within the top 20. This stability suggests a strong foothold in the Missouri market, although a slight dip to 21st place in August might have been a minor setback. Despite the fluctuations in rank, sales figures reveal a positive trend, with an increase from $226,051 in August to $255,192 in October, suggesting successful strategies in retaining and possibly expanding their consumer base.
Interestingly, Missouri's Own Edibles does not appear in the top 30 brands in any other states or provinces, which could be seen as a limitation in their market reach. This absence from other markets could either be a strategic focus on their home state or a potential area for expansion. The brand's performance in the Missouri edibles category highlights its competitive edge within the state, but the lack of presence elsewhere might suggest untapped opportunities for growth. Understanding the reasons behind this concentrated market presence could provide insights into their business strategy and potential future directions.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Missouri's Own Edibles has experienced fluctuating rankings over the past few months, reflecting a dynamic and competitive environment. While the brand held a rank of 17th in July 2025, it slipped to 21st in August, indicating a temporary dip in market performance. However, it rebounded to 18th by October, suggesting a recovery in its market position. Competitors like Kosmik Brands and Vibe Cannabis (MO) have shown strong performances, with Kosmik Brands maintaining a higher rank than Missouri's Own Edibles in most months, although it dropped to 19th in October. Meanwhile, Vibe Cannabis (MO) has been on an upward trajectory, surpassing Missouri's Own Edibles by October. Dialed In Gummies and CODES also present notable competition, with Dialed In Gummies improving its rank consistently from 26th in July to 17th in October. These shifts highlight the need for Missouri's Own Edibles to strategize effectively to maintain and improve its market position amidst strong competition in the Missouri edible category.
Notable Products
In October 2025, Missouri's Own Edibles maintained its top product ranking with the CBN/THC 1:1 Indica Blackberry Gummies 10-Pack, which has consistently held the number one spot since July, achieving sales of 2,784 units. The CBD/THC 10:1 Sativa Concord Grape Gummies 10-Pack also held steady at the second position, with a notable increase in sales compared to previous months. The CBG/THC 1:1 Sweet Green Apple Gummies 10-Pack continued its streak at third place, showing consistent performance across the months. The Indica Pawpaw Fruit Gummies 10-Pack improved its ranking to fourth place in October, surpassing the Indica Wild Cherry High Dose Gummies 10-Pack, which dropped to fifth. Overall, the top products demonstrated stability in their rankings, with the only change being the swap between the fourth and fifth positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
