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Nov-2025
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Overview
Market Insights Snapshot
Green Amber has shown significant movement in the Concentrates category within British Columbia over recent months. The brand maintained a steady rank of 26th in both August and September of 2025, before making a notable leap to 13th place in October and maintaining this position in November. This upward trajectory is indicative of a strong performance that suggests increased consumer interest or successful strategic initiatives. The sales figures corroborate this trend, with a substantial increase from September to October, although a slight dip was observed in November.
The absence of Green Amber from the top 30 brands in other states or provinces across the Concentrates category could be seen as a potential area for growth or concern, depending on the company's strategic objectives. Their performance in British Columbia highlights a promising opportunity to replicate this success in other markets. Given their recent achievements, it would be interesting to monitor whether Green Amber can leverage their British Columbia success to gain a foothold in other regions and categories. The data suggests a concentrated success in one area, which could be both a strength and a limitation depending on future market dynamics and expansion strategies.
Competitive Landscape
In the British Columbia concentrates market, Green Amber has shown a significant improvement in its competitive standing over the past few months. Starting from a rank of 26th in both August and September 2025, Green Amber surged to the 13th position by October and maintained this rank in November. This upward trajectory is indicative of a strong performance, especially when compared to competitors like Terra Labs, which also improved but only reached the 14th position in October. Meanwhile, Dymond Concentrates 2.0 made a notable leap from 33rd in September to 5th in October, although it slipped to 9th in November. Sauce Rosin Labs consistently outperformed Green Amber, maintaining a top 10 position throughout the period. Despite this, Green Amber's consistent climb in rank suggests a positive trend in sales performance, positioning it as a formidable contender in the market.
Notable Products
In November 2025, Tally Man Live Rosin (1g) emerged as the top-performing product for Green Amber, achieving the number one rank in the Concentrates category with notable sales of 578 units. Previously, Maple Waffles Live Rosin (1g) held the top rank consistently from August to October but slipped to second place in November. Cereal Milk Live Rosin (1g) maintained a steady position at third rank for three consecutive months. Blueberry Crumble Rosin (1g) showed consistency by holding the fourth position since October. Meanwhile, Blueberry Live Rosin Crumble (1g) experienced a decline in rank from second in previous months to fifth in November, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
