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Apr-2025
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Overview
Market Insights Snapshot
Green Amber has shown a dynamic performance across different categories and states, with notable fluctuations in its rankings. In the Concentrates category in British Columbia, the brand exhibited a commendable recovery after a dip in the rankings. Starting the year at rank 20 in January 2025, Green Amber faced a decline to rank 28 in February and further slipped out of the top 30 in March. However, the brand made a strong comeback in April, climbing back to rank 21. This recovery is mirrored in their sales figures, which showed a significant rebound in April after a decrease in the preceding months. Such trends suggest that Green Amber may have implemented successful strategies to regain its market position in this region.
The absence of Green Amber from the top 30 in March within the Concentrates category in British Columbia could be perceived as a setback, yet their quick resurgence indicates resilience and adaptability in a competitive market. The brand's ability to bounce back to rank 21 by April highlights a positive trajectory and potential for sustained growth. While the specifics of their strategy remain undisclosed, the data suggests that Green Amber is actively working to enhance its market presence. Observers might be keen to see how the brand continues to navigate the competitive landscape in the coming months, particularly in maintaining or improving its standing in the Concentrates category.
Competitive Landscape
In the British Columbia concentrates market, Green Amber has experienced notable fluctuations in its competitive standing from January to April 2025. Initially ranked 20th in January, Green Amber saw a dip to 28th in February and further to 31st in March, before rebounding to 21st in April. This trajectory indicates a volatile performance, potentially influenced by market dynamics and consumer preferences. In comparison, EarthWolf Farms maintained a more stable presence, starting at 10th and ending at 19th, while BLAST showed a positive trend, improving from 19th in January to 17th in March, although it slightly dropped to 20th in April. Meanwhile, Tremblant Cannabis and Happy Hour (BC) remained outside the top 20, with Tremblant Cannabis slipping from 18th to 23rd and Happy Hour (BC) consistently ranking in the mid-20s. These shifts suggest that while Green Amber faces stiff competition, its recent rebound could signal strategic adjustments or increased consumer interest, offering a potential opportunity for growth if sustained.
Notable Products
In April 2025, Maple Waffles Live Rosin (1g) emerged as the top-performing product for Green Amber, securing the number one rank in the Concentrates category with notable sales of 459 units. Blueberry Live Rosin Crumble (1g) followed closely in second place, marking its first appearance in the rankings. Cereal Milk Live Rosin (1g), which had consistently held the top position from January to March, dropped to third place with a significant decrease in sales to 74 units. Cherry Punch Live Rosin (1g) also saw a decline, moving from second place in previous months to fourth in April. GSC Live Rosin (1g), previously ranked third in January and February, was absent from the rankings in March and April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
