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Aug-2025
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Overview
Market Insights Snapshot
Green Amber's performance in the Concentrates category in British Columbia has shown some notable fluctuations over the summer months. In May 2025, the brand held a respectable 17th position, highlighting its strong presence in the market. However, by June, the ranking slipped to 34th, indicating a significant drop in their market standing. This could be attributed to a decrease in sales during that month, which fell to 14,748 units. Interestingly, Green Amber managed to regain momentum by July, climbing back to the 18th position, only to see a slight decline to 23rd in August. This pattern suggests a volatile market presence, with the brand experiencing both challenges and recoveries within a short time frame.
The absence of Green Amber from the top 30 in June is a critical point to consider, as it underscores a period of struggle for the brand in British Columbia. While the recovery in July is a positive sign, the inability to maintain a stable ranking through August suggests potential underlying issues that could be impacting their consistency. Despite these challenges, the brand's ability to bounce back into the top 30 highlights resilience and potential strategic adjustments that may have been implemented. Observing these movements can provide insights into the competitive dynamics of the Concentrates category within the province and offer a glimpse into the brand's adaptive strategies.
Competitive Landscape
In the British Columbia concentrates market, Green Amber has experienced notable fluctuations in its ranking over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. Starting from a strong position in May 2025 with a rank of 17, Green Amber saw a significant drop to 34 in June, before rebounding to 18 in July and slightly declining again to 23 in August. This volatility contrasts with competitors like Terra Labs, which showed a more stable performance, climbing from rank 25 in May to 16 in July, before settling at 21 in August. Meanwhile, BLAST experienced a similar pattern to Green Amber, with ranks fluctuating between 18 and 24. These dynamics suggest that while Green Amber remains a competitive player, it faces challenges in maintaining consistent market positioning against brands like Terra Labs, which have shown the ability to capitalize on market opportunities more effectively. This competitive landscape highlights the importance for Green Amber to refine its strategies to stabilize its market presence and capitalize on growth opportunities.
Notable Products
In August 2025, Green Amber's top-performing product was Maple Waffles Live Rosin (1g) in the Concentrates category, securing the number one rank with sales of 350 units. This product maintained its leading position from July, where it ranked second, demonstrating consistent high performance. Blueberry Live Rosin Crumble (1g) held the second spot, showing a drop from its previous first-place ranking in July, with sales declining to 123 units. Notably, Cereal Milk Live Rosin (1g) did not appear in the rankings for August, indicating a discontinuation or significant drop in sales. Overall, Maple Waffles Live Rosin (1g) has shown remarkable resilience, maintaining top positions across several months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
