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Jul-2025
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Overview
Market Insights Snapshot
Green Amber's performance across various categories and regions has shown notable fluctuations, particularly in the Concentrates category within British Columbia. In April 2025, Green Amber held the 24th rank, which improved to the 17th position by May. However, there was a significant drop in June, as they fell out of the top 30, only to rebound strongly to the 18th position by July. This volatility suggests that while Green Amber has the potential to perform well, maintaining a consistent presence in the top rankings remains a challenge. The sales data corroborates this narrative, with a noticeable dip in June, followed by a recovery in July.
Such movements highlight the competitive nature of the cannabis market in British Columbia, where brands must continuously adapt to consumer preferences and market dynamics. The absence of Green Amber from the top 30 in June could be seen as a setback, indicating potential areas for improvement in their market strategy or product offerings. Conversely, their ability to regain a strong position by July demonstrates resilience and a capacity to respond to market demands. These trends offer valuable insights into Green Amber's market behavior and strategic positioning within the Concentrates category.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Green Amber has experienced notable fluctuations in its market rank over the past few months. In April 2025, Green Amber was ranked 24th, but it saw a significant improvement in May, climbing to 17th place. However, June brought challenges as it dropped out of the top 20, indicating a rank of 34th, before recovering to 18th in July. This volatility highlights the competitive pressure from brands like Terra Labs, which, despite a dip in May and June, managed to secure a strong 16th position by July. Meanwhile, Stigma Grow maintained a relatively stable presence, consistently ranking within the top 20, which could suggest a loyal customer base or effective marketing strategies. The sales trends for Green Amber reflect these ranking changes, with a notable dip in June, aligning with its rank drop, but a rebound in July suggests potential recovery strategies or market adjustments. Understanding these dynamics can provide deeper insights into how Green Amber can strategize to stabilize and improve its market position amidst strong competition.
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Notable Products
In July 2025, the top-performing product for Green Amber was Blueberry Live Rosin Crumble (1g) in the Concentrates category, maintaining its number one position from June with notable sales of 504 units. Maple Waffles Live Rosin (1g) dropped to the second position after holding the top spot from April to June. Cereal Milk Live Rosin (1g) and Cherry Punch Live Rosin (1g) did not appear in the rankings for July, indicating a lack of sales or reduced popularity. The shift in rankings highlights Blueberry Live Rosin Crumble's significant growth in sales compared to previous months. Overall, the Concentrates category continues to dominate Green Amber's sales, with Blueberry Live Rosin Crumble taking the lead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
