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Dec-2025
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Overview
Market Insights Snapshot
Green Amber's performance in the concentrates category within British Columbia has experienced notable fluctuations over the last few months. In September 2025, the brand was ranked 27th, but it saw a significant climb to 14th place in October and further improved to 13th place in November. However, December saw a downturn as Green Amber fell back to 28th place. This volatility suggests a competitive market environment where Green Amber has both opportunities and challenges to maintain a stable position. The brand's sales in November were particularly strong, indicating a peak in consumer demand during that period.
It is important to note that Green Amber's absence from the top 30 rankings in December could be a concerning signal for the brand's long-term strategy in British Columbia. This drop might imply increased competition or a shift in consumer preferences towards other brands or products. Evaluating market dynamics and consumer feedback could be crucial for Green Amber to regain its standing and achieve consistent growth. The brand's ability to temporarily improve its rank in October and November, however, showcases its potential to capture market share when aligned with consumer trends.
Competitive Landscape
In the competitive landscape of the Concentrates category in British Columbia, Green Amber has experienced notable fluctuations in its market position from September to December 2025. Initially ranked 27th in September, Green Amber improved significantly to 14th in October and maintained a strong position at 13th in November. However, by December, the brand's rank dropped back to 28th, indicating a potential challenge in sustaining its upward momentum. This fluctuation in rank is contrasted by the performance of competitors such as Dymond Concentrates 2.0, which showed a remarkable rise to 5th place in October before settling at 29th in December, and RAD (Really Awesome Dope), which consistently improved its rank, ending at 26th in December. Meanwhile, Apothecary Botanicals showed a steady climb from 39th in September to 30th by December. These shifts suggest that while Green Amber has demonstrated the ability to climb the ranks, maintaining its position amidst dynamic competitors remains a challenge, highlighting the need for strategic initiatives to bolster its market presence.
Notable Products
In December 2025, Tally Man Live Rosin (1g) maintained its position as the top-performing product in the Concentrates category for Green Amber, with notable sales of 269 units. Strawberry Shortcake Live Rosin (1g) emerged as the second leading product, marking its entry into the rankings. Cosmic Punch Live Rosin (1g) followed closely in third place, showing a strong debut. Cereal Milk Live Rosin (1g) experienced a slight drop to fourth place, despite consistent ranking in the previous months. Maple Waffles Live Rosin (1g) saw a significant decline, falling from the top spot in September and October to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
