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Oct-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Green Amber has shown notable fluctuations in its performance within the Concentrates category. Starting at rank 19 in July 2025, the brand experienced a dip to rank 25 in August and September before making a significant leap to rank 12 in October. This upward movement in October is particularly impressive, considering the brand's sales more than doubled from the previous month. Such a rise indicates a strong recovery and potential growth trajectory within this category.
Interestingly, while Green Amber's performance in British Columbia's Concentrates category improved, the absence of rankings in other categories or regions suggests areas for potential growth or market entry. The lack of top 30 rankings in other states or categories could imply either a strategic focus on British Columbia or a need to expand their market presence elsewhere. This selective performance may prompt stakeholders to consider whether Green Amber is leveraging its strengths effectively or if there are untapped opportunities in other markets.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Green Amber has shown a remarkable improvement in its market position over the past few months. Starting from a rank of 19 in July 2025, Green Amber experienced a dip in August and September, ranking 25th in both months, before making a significant leap to 12th position in October 2025. This upward trajectory in October is noteworthy, especially when compared to competitors like Phant, which also saw a significant rise from 27th to 9th place in the same month. Meanwhile, Nugz (Canada) maintained a strong presence, consistently ranking within the top 10, although they experienced a slight drop from 7th to 10th place in October. Terra Labs and Western Cannabis also saw fluctuations, with Terra Labs climbing from 23rd to 13th place, while Western Cannabis entered the top 20 at 14th place in October. These shifts highlight Green Amber's potential to capitalize on its recent momentum and further solidify its position in the competitive British Columbia concentrates market.
Notable Products
In October 2025, Maple Waffles Live Rosin (1g) from Green Amber maintained its position as the top-performing product, leading the Concentrates category with impressive sales of 941 units. Blueberry Live Rosin Crumble (1g) remained in the second spot, consistent with its ranking since August. Cereal Milk Live Rosin (1g) held steady at third place, showing a notable increase from an initial debut in September. Blueberry Crumble Rosin (1g) entered the rankings in October at fourth place, indicating growing interest in this product. Overall, the rankings for Green Amber's top products have shown stability, with Maple Waffles Live Rosin consistently outperforming its peers over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
