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Jun-2024
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Overview
Market Insights Snapshot
Dymond Concentrates 2.0 has exhibited notable performance variations across different categories and provinces. In British Columbia, the brand has maintained a consistent presence in the Concentrates category, with rankings fluctuating between 14th and 19th from March to June 2024. This indicates a stable, albeit slightly volatile, performance. However, their position in the Vapor Pens category has seen a downward trend, dropping from 31st in March to 45th in June. This decline suggests potential challenges in maintaining market share within this category. Interestingly, their performance in the Pre-Roll category has been less stable, with rankings falling out of the top 30 in May, which could be a cause for concern for the brand's market strategy in this segment.
In Ontario, Dymond Concentrates 2.0's performance has been less impressive, especially in the Concentrates category where they have not broken into the top 30, remaining around the mid-40s. This indicates a struggle to gain significant traction in this market. Their Vapor Pens category also shows a downward trend, with the rank slipping from 55th in March to 60th in June, which may reflect increased competition or shifting consumer preferences. The Pre-Roll category in Ontario has been particularly challenging, with the brand consistently ranking outside the top 30, ending at 94th in June. This underperformance across multiple categories suggests that Dymond Concentrates 2.0 may need to reevaluate its market strategies in Ontario to better compete and capture market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dymond Concentrates 2.0 has experienced notable fluctuations in its rank and sales from March to June 2024. Starting at rank 76 in March, Dymond Concentrates 2.0 saw a decline to rank 94 by June, indicating a downward trend in its market position. This shift is particularly significant when compared to competitors such as Choice Growers, which maintained a relatively stable position around the low 90s, and Coterie, which also experienced a decline but started from a higher rank of 72 in March and ended at 89 in June. Meanwhile, Castle Rock Farms showed a slight improvement, moving from rank 99 in March to 95 in June. Community Cannabis had an inconsistent presence, missing from the top 20 in April and May but reappearing at rank 96 in June. These dynamics suggest that while Dymond Concentrates 2.0 has faced challenges in maintaining its rank, the overall competitive environment remains fluid, with opportunities for strategic adjustments to regain market share.
Notable Products
In June 2024, the top-performing product from Dymond Concentrates 2.0 was the Death Bubba Diamond Infused Pre-Roll 3-Pack (1.5g), maintaining its number one ranking for the fourth consecutive month with sales of 2305 units. The Strawberry Clouds Live Resin Cartridge (1g) also held steady in the second position but saw a decline in sales to 1021 units. The Shatter Tasting 2-Pack (1.2g) continued its streak in third place with consistent sales figures. Notably, the Blueberry OG Shatter (1g) entered the rankings at fourth place for the first time. The Purple Punchsicle THCA Diamond Sauce Cartridge (1g) reappeared in the rankings at fifth place, marking its return to the top five.
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