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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Terra Labs concentrated two-thirds of June 2026 sales in Pre-Roll at 65.13% share, while Vapor Pens carried 29.91% and Concentrates 4.96%; within that mix, Pre-Roll declined 47.93% year over year but grew 16.08% month over month, whereas Vapor Pens fell 68.47% year over year and 23.51% month over month, and Concentrates dropped 81.62% year over year and 11.92% month over month. With the brand’s overall sales down 59.66% year over year and average price down 7.32%, the tilt toward Pre-Roll combined with sequential expansion implies Terra Labs is leaning into a lower-priced volume engine to stabilize share against double-digit contraction in the other two categories.
In positioning terms, a 16.08% month-over-month rise in Pre-Roll alongside a 23.51% month-over-month slide in Vapor Pens pushes Terra Labs toward a value-forward, combustion-led profile, reinforced by a 7.32% year-over-year price decrease and a Pre-Roll rank of 50 in Saskatchewan. Given Vapor Pens’ 29.91% share but sharper 68.47% year-over-year decline, the current trajectory suggests near-term gains will rely on defending Pre-Roll velocity while pruning or repositioning non-core formats to avoid further dilution of mix and price architecture in BC and adjacent markets.
Competitive Landscape
Terra Labs ranks #54 in BC Pre-Roll in June 2026, down 17 positions year over year from #37, and down 24 positions versus March 2026 when it was #30; this sits far from the peak at #6 in October 2025. Meanwhile, General Admission held #1 year over year with a -18.9% sales change, and Back Forty / Back 40 Cannabis advanced from #22 to #3 on 263.3% YoY growth, indicating Terra Labs is losing relative share while faster-moving rivals climb the ladder; the implication is a negative momentum cycle where slipping ranks reduce visibility and reinforce further rank losses unless mix or pricing resets reverse the trend.
Notable Products
The steepest decline came from Black D OG Kush Live Resin Cartridge (1g), down 38.5% month over month while sliding to rank 4, as Pre-Rolls filled nine of the top ten positions, including a 47.3% MoM surge for rank-1 Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g). Within Pre-Rolls, Formula 55 Kiwi Berry Infused Pre-Roll 3-Pack (1.5g) fell 28.5% at rank 10, whereas the single Strawberry Tsunami Diamond Infused Pre-Roll (1g) rose 9.4% at rank 9, indicating momentum is concentrated in value-forward multi-packs rather than singles despite mixed signals. With Pre-Rolls occupying ranks 1, 2, 3, 5, 6, 7, 8, 9, and 10 and the lone Vapor Pens SKU retrenching by over a third, the assortment is tilting toward infused Pre-Roll dominance and away from cartridges, implying Terra Labs is consolidating share in a fewer-format portfolio even as it risks under-penetration in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
