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Oct-2025
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Overview
Market Insights Snapshot
Terra Labs has demonstrated notable performance shifts across various categories and regions, with significant progress in British Columbia. In the Concentrates category, the brand improved its ranking from 23rd in September 2025 to 13th in October 2025, marking a positive trend. This improvement is mirrored in their sales figures, which saw a substantial increase to over $84,000 in October. Meanwhile, in the Vapor Pens category, Terra Labs made a remarkable leap from 21st to 2nd place over the same period, underscoring their growing influence in this segment. However, in Ontario, the brand did not maintain a consistent presence in the top 30 for Vapor Pens, appearing only in July and September, which suggests room for strategic improvement in that market.
In the Pre-Roll category, Terra Labs achieved a dramatic ascent in British Columbia, jumping from 36th place in September to 5th in October. This rise is accompanied by a significant surge in sales, indicating a strong consumer response. Conversely, in Saskatchewan, Terra Labs did not rank in the top 30 for Pre-Rolls beyond July, highlighting a potential area for growth. These movements suggest that while Terra Labs is making significant headway in certain markets and categories, there are still opportunities for expansion and increased market penetration in other regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Terra Labs has demonstrated a remarkable surge in its market position, particularly in October 2025. After not ranking in the top 20 for several months, Terra Labs catapulted to the 5th position, indicating a significant increase in market traction and consumer interest. This leap is noteworthy when compared to established competitors like General Admission, which, despite a drop from 1st to 3rd place, remains a dominant force. Meanwhile, Shred and All Nations maintained relatively stable positions, with Shred fluctuating between 5th and 7th, and All Nations moving from 35th to 6th. BC Doobies also saw a rise, reaching 4th place in October. Terra Labs' ascent suggests a strategic shift or successful marketing efforts that have resonated with consumers, allowing it to close the gap with these competitors and potentially challenge their market share in the coming months.
Notable Products
In October 2025, the top-performing product from Terra Labs was the Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g), which ascended to the number one rank with an impressive sales figure of 4539 units, a significant increase from previous months. Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) maintained a strong position at rank two, showing consistent performance over the months. Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g), which had been leading in the earlier months, dropped to the third position. Blueberry Avalanche Infused Pre-Roll 3-Pack (1.5g) emerged as a new contender, debuting at rank four in October. Meanwhile, Mango Monsoon Infused Pre-Roll 5-Pack (2.5g) rounded out the top five, indicating a growing interest in variety packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
