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Aug-2025
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Overview
Market Insights Snapshot
In British Columbia, Terra Labs has shown varied performance across different categories. Notably, in the Concentrates category, the brand experienced a significant jump in July 2025, moving from the 26th position in June to the 16th position, before settling at 21st in August. This improvement in ranking aligns with a notable increase in sales during July, suggesting a successful strategy or product launch during that period. In the Vapor Pens category, Terra Labs maintained a fairly stable position, hovering around the 20th rank, with a slight dip in June followed by a recovery in subsequent months. However, in the Pre-Roll category, the brand did not make it into the top 30 in May, but showed consistent improvement over the summer, reaching the 33rd position by August.
Conversely, in Ontario, Terra Labs faced challenges, particularly in the Vapor Pens category, where its rank fell dramatically from 56th in May to 96th in August, indicating potential difficulties in maintaining market share or consumer interest. This downward trend is mirrored in the sales figures, which show a significant decline over the months. In the Concentrates category, the brand's performance also declined, moving from 39th in May to 49th in August, suggesting a need for strategic reassessment in this market. Meanwhile, in Saskatchewan, Terra Labs had a strong start in the Concentrates category, ranking 8th in May, though it did not maintain this position in subsequent months. The Pre-Roll category saw Terra Labs entering the top 60 in June and improving to 40th in July, before dropping to 56th in August, indicating a volatile but potentially promising market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Terra Labs has shown a promising upward trajectory in its rankings over the summer of 2025. Starting from a rank of 41 in May, Terra Labs improved significantly, reaching the 33rd position by August. This positive trend in rank is mirrored by a substantial increase in sales, particularly noticeable between June and July, where sales surged. Compared to competitors like MTL Cannabis and All Nations, Terra Labs has outperformed in terms of rank improvement, as both brands experienced either a decline or stagnation in their positions. Meanwhile, Woody Nelson and The Original Fraser Valley Weed Co. maintained stronger sales figures, yet Terra Labs' consistent climb in rank suggests a growing market presence and potential for further sales growth in the near future.
Notable Products
In August 2025, Terra Labs' top-performing product was Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent rank of 1 since May 2025 with sales reaching 3762 units. Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) held the second position, showing an improvement from its previous third place in July with a notable increase in sales. Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) came in third, experiencing a slight drop from its second-place rank in July. The Strawberry Tsunami Live Resin Diamond Cartridge (1g) ranked fourth, consistent with its position in previous months, while Trainwreck Pure Live Resin Cartridge (1g) entered the rankings at fifth place. Overall, the Pre-Roll category dominated the top ranks with consistent performance, while the Vapor Pens category saw new entries and stable positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
