Jan-2025
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Overview
Market Insights Snapshot
In examining Terra Labs' performance across various categories and regions, notable movements are observed in the British Columbia market. The brand has shown significant volatility in the Concentrates category, climbing from an unranked position in October 2024 to 10th place by December, before slipping to 17th in January 2025. This suggests a dynamic market presence, possibly driven by seasonal demand or competitive shifts. In the Pre-Roll category, Terra Labs started strong in October 2024, ranked 25th, but dropped out of the top 30 by January 2025, indicating potential challenges in maintaining market share. On a positive note, their Vapor Pens category saw a remarkable rise, jumping from 21st place in October to 11th in December, although it slightly fell to 18th in January, suggesting a potential area of strength for the brand.
Turning to Ontario, Terra Labs has faced more consistent challenges. In the Concentrates category, the brand remained outside the top 30 throughout the period, indicating a struggle to capture significant market share. The Pre-Roll category reflects a similar trend, with rankings consistently below the top 80, underscoring a need for strategic adjustments. However, in Saskatchewan, Terra Labs has shown promise in the Concentrates category, achieving a top 10 ranking in both November and December 2024. Despite being absent from the rankings in October and January, this suggests potential for growth if the brand can stabilize its presence. Notably, the Vapor Pens category also experienced fluctuations, with the brand dropping out of the rankings in November but rebounding to 29th place by January 2025, highlighting a potential area for targeted improvement.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Terra Labs experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 21st in October and November 2024, Terra Labs surged to an impressive 11th place in December, driven by a significant increase in sales. However, by January 2025, the brand's rank slipped to 18th, indicating a potential challenge in maintaining its competitive edge. This volatility contrasts with the more stable performance of competitors like Foray, which consistently held ranks between 16th and 17th, and Kolab, which improved its rank from 22nd to 16th over the same period. Meanwhile, Sherbinskis showed a gradual improvement, ending January at 20th, while Weed Me re-entered the top 20 in January at 19th after being absent in previous months. These dynamics suggest that while Terra Labs has the potential for rapid growth, it faces stiff competition and must strategize to sustain its market position.
Notable Products
In January 2025, Terra Labs' top-performing product was the Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank consistently from October 2024. The Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) secured the second spot, a position it also held in November 2024 after a brief dip in December. The Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) ranked third, showing a slight decline from its second place in December 2024. The Strawberry Tsunami Live Resin Diamond Cartridge (1g) dropped to fourth place from its consistent third-place ranking in the previous months, with notable sales of 1,381 units. The White Widow Pure Live Resin Cartridge (1g) maintained its fifth-place ranking from December 2024, indicating stable performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.