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Apr-2025
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Overview
Market Insights Snapshot
In British Columbia, Terra Labs has shown a consistent presence in the concentrates category, with rankings fluctuating between 11th and 18th place from January to April 2025. Notably, their sales in this category surged in February, which could indicate a successful promotional campaign or favorable market conditions during that month. In the pre-roll category, Terra Labs made a significant breakthrough in April, jumping to the 28th position after not being in the top 30 for the previous three months. This suggests a strategic shift or product improvement that resonated well with consumers. Meanwhile, their performance in the vapor pens category remained stable, maintaining a steady ranking around 19th, which might indicate a loyal customer base or consistent product quality.
In Ontario, Terra Labs faced challenges in maintaining a strong foothold in the concentrates and pre-roll categories, with rankings slipping or not appearing in the top 30 for certain months. This could suggest increased competition or a need for product differentiation in these segments. However, their vapor pen category showed a relatively stable performance, hovering around the mid-50s in rankings, which could be seen as a stable yet unremarkable position in a competitive market. In Saskatchewan, Terra Labs had a promising start in January with a 13th place ranking in concentrates, but subsequent months did not maintain this momentum, indicating potential supply chain or market penetration issues. The absence of rankings in March and April across several categories highlights areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Terra Labs has shown a notable improvement in its ranking from 36th in February and March 2025 to 28th by April 2025. This upward trajectory indicates a positive shift in market presence, potentially driven by strategic marketing or product enhancements. In contrast, Spinach has been consistently ranked higher, maintaining its position within the top 30, despite a slight decline from 24th to 26th place. Meanwhile, The Original Fraser Valley Weed Co. remains a strong competitor, consistently holding a rank around 27th, which suggests stable sales performance. Choklit Park and Happy Hour (BC) also present competitive pressures, with Choklit Park improving its rank to 30th by April, and Happy Hour maintaining a steady position at 29th. Terra Labs' sales increase in April 2025, compared to previous months, highlights its potential to further climb the ranks amidst these competitors.
Notable Products
In April 2025, Terra Labs' top-performing product was Lemon Heads Live Resin Infused Pre-Roll 3-Pack, maintaining its first-place rank from previous months with sales of 2713 units. Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack rose to the second position, showing a significant increase in sales compared to March. Frosted Oranges Infused Pre-Roll 3-Pack dropped to third place, while Strawberry Tsunami Live Resin Diamond Cartridge remained steady at fourth. Notably, Blueberry Avalanche Infused Pre-Roll made its debut in fifth place. These shifts highlight the growing popularity of infused pre-rolls in Terra Labs' product lineup for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
