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Jul-2025
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Overview
Market Insights Snapshot
Terra Labs has shown a varied performance across different categories and regions over recent months. In British Columbia, the brand has demonstrated resilience in the Concentrates category, improving its ranking from 26th in June to 16th in July, indicating a positive upward trend in the market. However, the Pre-Roll category tells a different story, with Terra Labs dropping out of the top 30 in May before making a modest recovery to 34th in July. Meanwhile, in the Vapor Pens category, the brand maintained a stable position, ranking 20th in both May and July, despite a dip in June. These movements suggest that while Terra Labs is gaining traction in some areas, it faces challenges in others, particularly in maintaining a consistent presence in the Pre-Roll category.
In Ontario, Terra Labs has struggled to secure a top position across categories. The brand's ranking in Concentrates has gradually declined from 37th in April to 42nd in July, reflecting a downward trend that might be concerning for stakeholders. Similarly, in the Vapor Pens category, Terra Labs has not been able to break into the top 50, with its rank falling from 56th in April to 68th in July. In contrast, Saskatchewan presents a more optimistic picture, where Terra Labs made a significant entrance in the Concentrates category, reaching the 8th position in May. However, the Pre-Roll category remains a challenge, as the brand only entered the top 60 in June, improving slightly to 40th by July. These insights suggest that while Terra Labs is making headway in Saskatchewan's Concentrates market, it may need strategic adjustments to bolster its presence in other categories and regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Terra Labs has experienced notable fluctuations in its rank over the past few months. Starting from April 2025, Terra Labs was ranked 29th but saw a dip to 41st in May, before climbing back to 34th by July. This volatility in rank is mirrored in its sales performance, which saw a significant drop in May but rebounded strongly by July. In comparison, MTL Cannabis maintained a relatively stable rank, hovering around the 30th position, with sales consistently higher than Terra Labs. Meanwhile, Woody Nelson showed a steady improvement in rank, surpassing Terra Labs by July, and also demonstrated a strong sales performance. On the other hand, Happy Hour experienced a decline in both rank and sales, suggesting a potential opportunity for Terra Labs to capture more market share. As Terra Labs continues to navigate this dynamic market, understanding these competitive trends could be crucial for strategic positioning and growth.
Notable Products
In July 2025, Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product from Terra Labs, with sales reaching 3817 units. Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) reclaimed its second-place ranking after a brief dip to third in June. Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) consistently held the third position, despite a previous rise to second in June. The newly introduced Frosted Oranges Infused Pre-Roll (0.5g) debuted at fourth place, showcasing strong entry performance. Lemon Heads Diamond Infused Pre-Roll (1g) entered the rankings in fifth place, indicating growing consumer interest in this product variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
