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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Terra Labs concentrated 71.18% of sales in Pre-Roll, where sales fell 75.60% year over year and 10.19% month over month, while Vapor Pens accounted for 18.89% with a 93.14% YoY decline and a 24.92% MoM drop; Concentrates held 9.93% and moved counter to the rest with a 65.17% YoY decline but a 40.70% MoM rise. Average price across the brand was down 13.03% YoY to $26.29, with category averages at $24.68 for Pre-Roll, $31.15 for Vapor Pens, and $31.66 for Concentrates; despite Terra Labs ranking 62 in Pre-Roll in Saskatchewan, the month-to-month mix shift favored Concentrates as Pre-Roll and Vapor Pens contracted. The pattern implies Terra Labs is overexposed to Pre-Roll volatility while short-term demand is rotating toward higher-priced Concentrates, creating a near-term hedge against broader category contraction.
The simultaneous 10.19% MoM decline in the 71.18% Pre-Roll base and the 24.92% MoM decline in the 18.89% Vapor Pens slice increase reliance on the 40.70% MoM rebound in the 9.93% Concentrates niche, which cannot fully offset the volume drag but can lift blended revenue per unit given Concentrates’ $31.66 average versus Pre-Roll’s $24.68. With Terra Labs positioned at rank 62 in Pre-Roll in Saskatchewan and facing an 83.22% YoY brand sales decline alongside a 13.03% YoY price reduction, the current mix suggests prioritizing retention in Pre-Roll while reallocating activation to Concentrates to stabilize share and margin. The implication is that Terra Labs should treat Concentrates as the tactical growth pocket to cushion Pre-Roll share erosion, while pricing discipline in Vapor Pens is needed to arrest outsized MoM losses.
Competitive Landscape
Terra Labs sits at rank 69 in BC Pre-Roll in October 2026, sliding 63 positions year over year from rank 6, and falling 13 spots since July 2026 when it was rank 56; the brand’s peak at rank 6 in October 2025 contrasts with a current placement outside the top 60. Meanwhile, Weed Me moved up 14 places to rank 1 and Back Forty / Back 40 Cannabis climbed 38 positions to rank 3, indicating competitor momentum coinciding with Terra Labs’ rank deterioration. The pattern implies Terra Labs’ trajectory has shifted from a prior peak to ongoing share loss, requiring a strategy oriented to regaining mid-tier relevance rather than short-term top-tier recovery.
Notable Products
Terra Labs is tightly concentrated in October 2026: the top 10 items account for 63.3% of sales, led by Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack at 28.8%. With 70.6% of brand sales in Connoisseur / Infused pre-rolls and only 2.8% from new launches, most of its sales ride on a few established infused pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
