Aug-2026
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Market Insights Snapshot
In August 2026, Terra Labs concentrated 70.46% of sales in Pre-Roll while Vapor Pens held 20.97% and Concentrates 8.57%, with Pre-Roll down 58.63% year over year and 29.21% month over month, and Vapor Pens down 80.55% year over year and 27.86% month over month. Against this contraction, Concentrates rose 11.52% month over month despite a 66.14% year-over-year decline, and the brand’s average price fell 8.56% year over year alongside an overall brand sales decline of 67.07% year over year; this mix shift implies Terra Labs is overexposed to shrinking Pre-Roll and Vapor Pens while a small but growing Concentrates pocket is stabilizing monthly volatility.
Terra Labs holds rank 54 in Pre-Roll within Saskatchewan while BC is the top province, indicating a mid-pack placement in a core category against a geographic tilt toward BC; combined with a 29.21% month-over-month Pre-Roll decline and 27.86% month-over-month Vapor Pens decline, this positioning suggests reliance on regions and formats where rank and momentum are under pressure. With Concentrates advancing 11.52% month over month but only 8.57% of mix and average prices at $27.75 versus category-level prices of $25.69 in Pre-Roll and $34.85 in Vapor Pens, the pattern implies Terra Labs can mitigate share erosion by leaning into the improving Concentrates trajectory while reassessing Pre-Roll exposure at rank 54.
Competitive Landscape
Terra Labs ranks #64 in BC Pre-Roll in August 2026, down 27 positions year over year from #37 and 7 positions since May 2026 when it was #57, after previously peaking at #6 in October 2025. In contrast, Back Forty / Back 40 Cannabis advanced from #17 to #1 alongside a 237.7% year-over-year sales increase, while General Admission edged up from #1 to #2 as sales declined 10.7%, indicating that Terra Labs’ downward rank movement coincides with share consolidation among leaders. The pattern implies Terra Labs is ceding rank to faster-migrating competitors and must reverse multi-period slippage to avoid further relegation in the long tail.

Notable Products
Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) led August 2026 with rank 1 despite a -13.3% MoM decline, while Cherry Cyclone Diamond Infused Pre-Roll 5-Pack (2.5g) slid to rank 4 on a steeper -24.0% drop. In contrast, Formula 55 Kiwi Berry Infused Pre-Roll 3-Pack (1.5g) climbed to rank 2 on +31.6% MoM, and six of the top ten SKUs are Pre-Roll formats concentrated in multi-pack or infused variants. The split between a falling bestseller and a rising value-pack 3-Pack suggests Terra Labs is reallocating velocity from higher-weight premium five-packs toward mid-size infused offerings to stabilize share at the top of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







