Market Insights Snapshot
Green Label Cannabis has shown a strong performance in the Colorado market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand maintained a consistent rank within the top three from July to October 2023. Although there was a slight dip in ranking from 2nd place in July to 3rd place in the following three months, this did not reflect a decrease in sales. In fact, sales steadily rose over this period, from 1,764,835 in July to 2,193,565 in October, indicating a positive trend and a solid consumer base in this category.
Similarly, in the Pre-Roll category, Green Label Cannabis has demonstrated its market prowess in Colorado. The brand started strong in July 2023, taking the top spot in the rankings. Though there was a drop to 3rd place in August, Green Label Cannabis quickly rebounded, securing 2nd place in September and regaining its number one position in October. Despite minor ranking fluctuations, the brand's sales in this category remained robust, ending with a notable increase in October to 977,175. Such performance indicates the brand's resilience and popularity among consumers in the Pre-Roll category.
In the Flower category in Colorado, Green Label Cannabis has maintained a steady position in the top three brands from July to October 2023. Despite a slight drop from rank 2 to rank 3 in August, it has consistently outperformed Good Chemistry Nurseries and Cosmos, both of which have seen fluctuations in their ranks and sales. However, Green Label Cannabis has been unable to surpass Maggie's Farm and Seed & Strain Cannabis Co., which have consistently held the top two positions. Interestingly, while Maggie's Farm briefly overtook Seed & Strain Cannabis Co. in August, Seed & Strain Cannabis Co. regained its top position in September and October. This competitive landscape suggests that while Green Label Cannabis has a strong foothold in the market, there is room for growth and improvement to reach the top spot.
In October 2023, the top-performing product from Green Label Cannabis was the 'Blue Dream Pre-Roll (1g)', jumping from the second position in September to the first with a sales figure of 20,592 units. The 'Lavender Jones Pre-Roll (1g)' also saw a rise in ranking from fifth in September to second in October. The 'Lilac Diesel Pre-Roll (1g)' made a notable entry into the top list, securing the third position for the first time. 'Glueball Pre-Roll (1g)' dropped from fifth in August to the fourth position in October. Lastly, 'Pineapple Express Pre-Roll (1g)', despite being the top seller in September, fell to the fifth position in October.