Halo Infusions

Trend
Strong Growth
Jan-2024 Sales
<$50K
Product Count
8
Updated
February 7, 2024
Markets
Halo Infusions Historical Sales by Category

Market Insights Snapshot

In the competitive cannabis market of Arizona, Halo Infusions has shown a notable performance across various categories, with distinct movements that highlight its market dynamics. In the Beverage category, after not ranking in the top 20 for October and November 2023, Halo Infusions made a significant leap to 21st place in December 2023, followed by an impressive jump to 15th place in January 2024. This upward trajectory is underscored by a substantial increase in sales from 632 units in December to 3085 units in January, signaling a growing consumer interest in their beverage offerings. Conversely, in the Edible category, Halo Infusions maintained a consistent presence, albeit in the lower rankings, moving from 63rd in October to 58th in January, which indicates a steady but slow climb in a highly competitive segment.

Furthermore, Halo Infusions has shown exceptional growth in the Tincture & Sublingual category within the Arizona market. Initially absent from the top 20 rankings in October 2023, the brand quickly ascended to 11th place in November, followed by an impressive rise to 8th in December, and achieving 6th place by January 2024. This rapid climb is accompanied by a notable increase in sales, from 1075 units in November to 3030 units in January. Such performance not only highlights Halo Infusions' growing dominance in the Tincture & Sublingual category but also reflects a well-received product line by the consumers. This strategic positioning across different categories demonstrates Halo Infusions' ability to cater to diverse consumer preferences and adapt to market trends effectively, although the brand's performance varies significantly among categories.

Jan-2024 Rank
Beverage
Edible
Tincture & Sublingual
15
58
6

Competitive Landscape

In the competitive landscape of the beverage category in Arizona, Halo Infusions has shown a remarkable trajectory in terms of rank and sales within a short period. Notably absent from the top 20 brands in October and November 2023, Halo Infusions made a significant leap to the 21st rank in December 2023 and further ascended to the 15th position by January 2024. This rapid rise is underscored by a substantial increase in sales, starting from not being in the top ranks to achieving a notable sales figure by January 2024. Competitors like WYLD and Countdown have maintained more consistent rankings within the top 20, with Countdown experiencing a notable increase in sales and improving its rank to 14th by January 2024, slightly ahead of Halo Infusions. Other brands such as Major and CANN Social Tonics have seen fluctuations in both sales and rankings, indicating a highly competitive and dynamic market. Halo Infusions' remarkable growth in both rank and sales highlights its potential to challenge established competitors and redefine its market position in the Arizona beverage category.

Halo Infusions market ranking for AZ Beverage

Notable Products

In January 2024, Halo Infusions saw Mango Flower Pop Candy (10mg) as its top-selling product with impressive sales of 179 units, marking a consistent rise to the top from its third-place position in December 2023. Following closely was the Indica THC Glycerin Tincture (100mg), which dropped to second after being the leading product in November and December 2023. The Watermelon Flower Pop Candy (10mg) secured the third rank, showcasing a notable climb from its second rank in December 2023. The "Orange Juice Drink (100mg, 8oz)" and "Just Apple Juice Drink (100mg, 8oz)" rounded out the top five, indicating a growing interest in cannabis-infused beverages. These shifts highlight changing consumer preferences within Halo Infusions' product range, with edibles and tinctures maintaining strong performance, and beverages gaining traction.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Mango Flower Pop Candy (10mg)
Edible
1
2
3
1
Indica THC Glycerin Tincture (100mg)
Tincture & Sublingual
>5
1
1
2
Watermelon Flower Pop Candy (10mg)
Edible
>5
>5
2
3
Orange Juice Drink (100mg, 8oz)
Beverage
>5
>5
5
4
Just Apple Juice Drink (100mg, 8oz)
Beverage
>5
>5
>5
5
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