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Jun-2024
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Overview
Market Insights Snapshot
Summus has shown notable performance in the Concentrates category in Arizona. Over the past few months, the brand has managed to climb from the 34th rank in March 2024 to the 25th rank in May 2024, before slightly dipping to the 27th rank in June 2024. This upward trend, despite the recent slight decline, indicates a growing acceptance and popularity of Summus' concentrates in the Arizona market. The brand's sales figures also reflect this trend, with a peak in April 2024, suggesting a period of strong consumer demand.
In contrast, Summus' performance in the Flower category in Arizona has been less consistent. The brand has not broken into the top 30 ranks over the past four months, with its highest position being 59th in April 2024. This inconsistency is further highlighted by the fluctuating sales numbers, which saw a significant drop from April to June 2024. The data suggests that while Summus is making strides in concentrates, it faces challenges in gaining a foothold in the highly competitive flower market in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona concentrates market, Summus has shown notable fluctuations in rank and sales over the past few months. Summus improved its rank from 34th in March 2024 to 25th in May 2024, before slightly dropping to 27th in June 2024. This indicates a generally positive trend, although the recent dip suggests potential volatility. In comparison, Abundant Organics and Varz have consistently ranked lower, with Abundant Organics peaking at 26th in June 2024 and Varz at 28th in the same month. Interestingly, Pressd has shown a dramatic rise, jumping from 48th in April 2024 to 25th in May 2024, surpassing Summus. Meanwhile, The Giving Tree re-entered the top 20 in May 2024, ranking 27th, and maintained a close competition with Summus. These dynamics suggest that while Summus has been performing well, it faces stiff competition from both established and emerging brands, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Summus was Now N Creme (3.5g) in the Flower category, taking the first rank with sales of $480. SuperBoof Live Hash Rosin (1g) in the Concentrates category followed closely in second place, showing a significant improvement from its fifth rank in April 2024. Kush Mints Live Hash Rosin (1g) secured the third position in the Concentrates category. Grape Cream Cake (3.5g) in the Flower category dropped to fourth place from its previous first rank in March 2024. Garlic Cocktail Live Hash Rosin (1g) maintained a consistent performance, holding the fifth rank in the Concentrates category for June 2024.
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