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Aug-2025
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Overview
Market Insights Snapshot
Summus has shown significant improvement in the Concentrates category in Arizona over the summer months of 2025. Notably, the brand was ranked outside the top 30 in May, June, and July, but made a remarkable leap to 21st place by August. This upward movement suggests a strategic shift or successful campaign that effectively boosted their visibility and sales in this category. The substantial increase in August sales compared to previous months underscores this positive trend, indicating that Summus is gaining traction in the Arizona market.
Despite the positive developments in Arizona, Summus's absence from the top 30 rankings in earlier months could indicate challenges in maintaining a consistent presence across other states or categories. It's essential to consider how the brand's performance in Arizona might influence or reflect broader strategies in other regions. The data suggests that while Summus is making strides in certain areas, there may still be untapped potential or areas for improvement in others. This mixed performance highlights the dynamic nature of the cannabis market and the importance of targeted strategies to capitalize on regional opportunities.
Competitive Landscape
In the competitive landscape of the concentrates category in Arizona, Summus has shown a notable upward trajectory in terms of rank and sales. After maintaining a steady position at 35th and 36th place from May to July 2025, Summus made a significant leap to 21st place in August 2025, indicating a strong performance improvement. This rise is particularly impressive when compared to competitors like Hi-Klas, which consistently ranked lower at 23rd place from June to August, and Glorious Extracts, which dropped to 24th place in August. Meanwhile, Earth Extracts and Varz showed fluctuating ranks but remained in the top 20, with Varz achieving 19th place in August. The surge in Summus's rank coincides with a substantial increase in sales, surpassing brands like Glorious Extracts and Hi-Klas, suggesting a growing consumer preference and market presence for Summus in Arizona's concentrates market.
Notable Products
In August 2025, Hash Burger Live Hash Rosin (1g) maintained its top position in the Concentrates category for Summus, achieving a significant sales figure of 392 units. Chocolate Milk Live Hash Rosin (1g) rose to second place, showing a remarkable comeback with 287 units sold, after not being ranked in June and July. Secret Headband Live Hash Rosin (1g) climbed to the third spot, with sales reaching 267 units, improving from an unranked position in July. Gelato Cake Infused Pre-Roll (1g) ranked fourth in the Pre-Roll category, demonstrating consistent performance after entering the rankings in July. Rainbow Cake Live Hash Rosin (1g) secured the fifth position, marking its presence again after a previous ranking in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
