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Jun-2024
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Overview
Market Insights Snapshot
Fourtwenty's performance across various categories in Arizona shows a mix of upward and downward trends over recent months. In the Edible category, Fourtwenty did not make it into the top 30 brands for March and April, but saw a slight improvement, ranking 47th in May and 45th in June. This indicates a gradual but consistent upward trend in sales and brand recognition. On the other hand, the Flower category presented a more volatile pattern. Fourtwenty was absent from the top 30 in March, climbed to 56th in April, improved to 42nd in May, but then fell back to 57th in June. This fluctuation suggests that while there was a significant boost in sales in May, sustaining that momentum has proven challenging.
In the Pre-Roll category, Fourtwenty has shown a more promising trajectory in Arizona. The brand did not rank in the top 30 in March, but then moved up to 43rd in April, 35th in May, and finally reached 29th in June. This consistent improvement highlights a growing consumer preference for Fourtwenty's Pre-Roll products. Notably, the sales figures align with this positive trend, showing a significant increase from April to June. The data suggests that while Fourtwenty faces some challenges in maintaining its position in the Flower category, its strategic focus on Pre-Rolls might be paying off, potentially offering a roadmap for bolstering performance in other categories.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Fourtwenty has shown a notable improvement in its rank over the past few months, moving from a non-top 20 position in March 2024 to 29th place by May 2024. This upward trend indicates a positive reception and growing market presence. However, competitors such as TRYKE and Riggs Family Farms have also demonstrated significant rank fluctuations, with TRYKE moving from 31st to 28th and Riggs Family Farms climbing from 37th to 27th over the same period. Meanwhile, Grow Sciences experienced a decline, dropping from 23rd in March to 30th in June. These shifts suggest a dynamic market where Fourtwenty's consistent improvement in rank could be a strategic advantage, but it must continue to innovate and adapt to maintain and enhance its position against these agile competitors.
Notable Products
In June 2024, the top-performing product from Fourtwenty is Kush Mints Pre-Roll (0.9g), maintaining its first-place ranking from March and April with sales of 2381 units. Singapore Sling Pre-Roll (0.9g) climbed to the second position, showing a significant increase from its fourth place in April and May. Lemon Cherry Sherbert Pre-Roll (0.9g) dropped to third place from its top position in May. Headhunter Pre-Roll (0.9g) also saw a decline, moving from second in May to fourth in June. Supernatural Pre-Roll (0.9g) entered the rankings for the first time in fifth place.
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