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Oct-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market, Fig Farms has maintained a steady presence in the California flower category, consistently holding the 9th position from July to October 2025. This consistency suggests a strong brand loyalty and market presence in California's flower category, despite a slight dip in sales during September. Conversely, Fig Farms' performance in the pre-roll category in California has seen fluctuations, with rankings oscillating between 25th and 29th. The brand's ability to climb back to 27th place in October after a dip in September indicates a resilience and potential for growth in this category.
In the Illinois market, Fig Farms has not yet reached the top 30 in the flower category, with rankings ranging from 48th to 53rd over the four-month period. This performance highlights a challenging market environment or potential growth opportunities that Fig Farms might explore to enhance its market position. Despite not breaking into the top tier, the brand's gradual sales increase from July to September suggests a growing acceptance or market penetration, although a slight decline in October could indicate the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the California flower market, Fig Farms has maintained a consistent presence, ranking 9th in July, September, and October 2025, with a slight dip to 10th in August. This stability is noteworthy given the dynamic shifts observed among competitors. For instance, Coastal Sun Cannabis fluctuated between 6th and 8th place, indicating a volatile performance. Meanwhile, Blem demonstrated a more erratic pattern, dropping from 6th to 8th before recovering to 7th in October. Interestingly, Oakfruitland showed a positive trajectory, climbing from 14th in July and August to 10th in September and October, suggesting a growing market presence. Despite these fluctuations, Fig Farms' sales figures reveal a slight decline from July to September, followed by a rebound in October, reflecting resilience amidst competitive pressures. This consistent ranking amidst varying competitor performances highlights Fig Farms' stable market position, though it underscores the need for strategic initiatives to enhance sales growth and potentially climb higher in the rankings.
Notable Products
In October 2025, Blue Face (3.5g) maintained its position as the top-performing product for Fig Farms, achieving a sales figure of 11,751. Krypto Chronic #1 (3.5g) held steady in second place, showing a significant increase in sales from previous months. LCG (3.5g) rose to third place, climbing from fifth in September, indicating a growing popularity. Holy Moly (3.5g) experienced a slight drop to fourth position, while Holy Moly Pre-Roll (1g) re-entered the top five at fifth place. This ranking shift highlights the dynamic changes within Fig Farms' product lineup over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
