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Sep-2024
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Overview
Market Insights Snapshot
Fig Farms has demonstrated a varied performance across different states and product categories. In California, the brand has shown a strong presence in the Flower category, maintaining a top 20 position throughout the summer months, peaking at 10th in August before slightly dropping to 14th in September. This indicates a robust demand for their flower products in one of the largest cannabis markets. However, their performance in the Pre-Roll category has been less consistent, fluctuating between 40th and 56th place, highlighting a potential area for growth. Meanwhile, in Arizona, Fig Farms did not make it into the top 30 for Flower, suggesting a need for increased market penetration or brand awareness in that state.
In Illinois, Fig Farms has had a mixed performance. Their Flower category ranking varied, with a notable improvement from 34th in July to 29th in August, before settling at 31st in September. This indicates some volatility but also potential traction in the market. Interestingly, Fig Farms appeared in the Concentrates category in June, securing the 26th position, but did not maintain a top 30 presence in subsequent months, which might suggest a need for strategic adjustments or product innovation. These movements across categories and states highlight Fig Farms' strengths and potential areas for strategic focus as they continue to navigate the competitive cannabis landscape.
Competitive Landscape
In the competitive landscape of the California flower category, Fig Farms has shown a notable fluctuation in its ranking over the past few months. Starting from the 18th position in both June and July 2024, Fig Farms made a significant leap to the 10th position in August, before slightly dropping to 14th in September. This upward trend in August aligns with a substantial increase in sales, indicating a strong market response during that period. Meanwhile, competitors such as UpNorth Humboldt and Eighth Brother, Inc. have also experienced shifts, with UpNorth Humboldt rising to 9th in August and Eighth Brother, Inc. maintaining a relatively stable position. Interestingly, Gramlin surpassed Fig Farms in September, climbing to 12th place, suggesting a competitive edge in sustaining sales momentum. These dynamics highlight the competitive pressures Fig Farms faces, emphasizing the need for strategic initiatives to maintain and enhance its market position in California's flower sector.
Notable Products
In September 2024, Blue Face (3.5g) emerged as the top-performing product for Fig Farms, achieving the highest rank with sales figures reaching 5860. Notably, Krypto Chronic #1 (3.5g) climbed to the second position from its previous rank of third in August, indicating an upward trend in its popularity. GMO Sherb (3.5g) maintained a consistent third-place ranking, even though it was not ranked in July and August. Lemon Cherry Gelato (3.5g) improved to fourth place, showing a positive shift from being unranked in the previous months. A new entry, Donut Shop (3.5g), secured the fifth position, marking its debut in the rankings for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
