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Sep-2025
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Overview
Market Insights Snapshot
Fig Farms has demonstrated a consistent presence in the California market, particularly in the Flower category where it maintained its position within the top 10 brands from June to September 2025. Despite a slight dip in sales from July to September, Fig Farms held steady at the 10th position, indicating resilience and a strong consumer base. In the Pre-Roll category, Fig Farms showed a brief improvement in August, climbing to the 26th position before returning to 29th in September. This fluctuation suggests potential volatility or competitive pressure in this segment, which might require strategic adjustments to maintain or improve their rank.
In Illinois, Fig Farms is gradually gaining traction in the Flower category. Starting from the 56th position in June, the brand improved its rank to 47th by September, reflecting a positive growth trend. This upward movement, coupled with increasing sales figures, signifies Fig Farms' expanding footprint in the Illinois market. However, not being in the top 30 in any category indicates that while there is progress, there is still significant ground to cover to achieve a more dominant market presence. This gradual improvement could be an indication of Fig Farms' strategic efforts and growing popularity among consumers in Illinois.
Competitive Landscape
In the competitive landscape of the California flower market, Fig Farms has maintained a steady presence, consistently ranking 9th in June and July 2025, and slightly dropping to 10th in August and September 2025. This stability in ranking is noteworthy given the dynamic shifts seen among its competitors. For instance, Blem experienced significant fluctuations, climbing from 6th to 3rd in July before settling at 8th in August and September, indicating a volatile yet strong market presence. Meanwhile, Oakfruitland showed a positive trend, moving from 11th in June to 9th by September, potentially challenging Fig Farms' position. Gramlin also displayed a competitive edge, peaking at 9th in August before dropping to 11th in September. These movements suggest that while Fig Farms has maintained its rank, it faces increasing competition from brands like Oakfruitland and Gramlin, which are showing upward momentum in sales and rankings.
Notable Products
In September 2025, Blue Face (3.5g) maintained its top position as the leading product from Fig Farms, achieving sales of 9,833 units. Krypto Chronic #1 (3.5g) advanced from its consistent third-place ranking in the previous months to secure the second spot. Holy Moly (3.5g) experienced a slight decline, moving from second place in August to third in September. Rapper Weed (3.5g) re-entered the rankings in fourth place after not being ranked in July and August. Cherry Martinelli (3.5g) made its debut in the rankings, achieving a fifth-place position with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
