Market Insights Snapshot
Fig Farms has been showing a relatively consistent performance in the flower category in both California and Arizona. In California, the brand has maintained a top 10 position from August to November 2023, with a slight drop from 4th to 7th rank. Meanwhile, in Arizona, Fig Farms has been hovering around the 25-30 rank range. However, it's worth noting that there's been a decrease in sales in November 2023 compared to August 2023 in Arizona. On the other hand, the brand's performance in the pre-roll category has been improving steadily in California, climbing from the 40th to the 33rd rank over the same period.
In the Illinois market, Fig Farms has shown mixed results. The brand has managed to maintain a steady position in the flower category, although it experienced a slight drop from 22nd to 27th rank from August to November 2023. However, in the pre-roll and concentrates categories, the brand has seen a decline in both sales and rank. Particularly in the pre-roll category, the brand dropped from the 35th to the 43rd rank. It's also important to mention that Fig Farms was not among the top 20 brands in the edibles category in California in October 2023, indicating a potential area for improvement.
In the California Flower category, Fig Farms has seen a slight decline in rank from August to November 2023, moving from 4th to 7th place. This indicates a potential decrease in market share, despite an increase in sales. Their main competitors include Pacific Stone, Alien Labs, Cam Premium Quality Cannabis, and Oakfruitland. Pacific Stone and Oakfruitland have consistently ranked higher than Fig Farms, with Oakfruitland seeing a significant increase in sales. Alien Labs, similar to Fig Farms, has also seen a slight drop in rank. Interestingly, Cam Premium Quality Cannabis has improved its rank significantly, moving from 15th to 8th place, indicating a strong upward trend for this brand. It's important to note that the absence of a rank for any month implies that the brand was not in the top 20 for that month.
In November 2023, Fig Farms' top-selling product was 'Krypto Chronic #1 (3.5g)', rising from the 4th spot in October to the top with sales of 9151 units. 'Blue Face (3.5g)' maintained a strong performance, ranking second, though it dropped one place from its previous position. 'Figment (3.5g)' also improved its ranking, moving from unranked in October to the third spot. 'Animal Face (3.5g)' held steady at the fourth position, while 'Holy Moly (3.5g)', despite being the top performer in October, slipped to the fifth spot. This data indicates a dynamic market with frequent changes in product popularity.