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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fig Farms is stocked at 378 licensed dispensaries across California and Illinois, 334 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, San Diego, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flower held 83.83% share in August 2026 with a 3.03% month-over-month lift, while Pre-Roll sat at 16.17% share with a 1.33% MoM decline; year over year, Flower was down 1.40% and Pre-Roll fell 8.80%. Despite an average price decrease of 2.61% YoY to $28.46, Flower’s average price of 34.74 indicates mix-upweighting into higher-priced units as Pre-Roll’s softer trend constrained total brand sales, which were down 2.95% YoY. In California Flower, Fig Farms ranked 10th, and the combination of rising MoM Flower velocity alongside shrinking Pre-Roll momentum suggests the brand is consolidating around its core rather than diversifying for volume.
With Flower’s MoM gain of 3.03% against Pre-Roll’s 1.33% MoM decline and a 7.40 percentage-point gap in YoY contraction between categories (Flower -1.40% vs. Pre-Roll -8.80%), the portfolio tilt implies intentional emphasis on premiumized Flower to defend rank 10 in California. The -2.61% YoY average price move alongside a category mix dominated by 83.83% Flower indicates pricing elasticity is being used as a tactical lever to sustain share while de-emphasizing lower-priced Pre-Rolls, positioning Fig Farms to trade on differentiation in Flower rather than breadth across formats.
Competitive Landscape
Fig Farms sits at rank #10 in CA Flower in August 2026, unchanged YoY from #10, and holding the same #10 position for three consecutive months, while its peak of #8 in March 2026 indicates a 2-rank slide since that high. In contrast, STIIIZY advanced from #2 to #1 with 50.99% YoY sales growth, and CAM climbed from #3 to #2 alongside 46.07% YoY growth, whereas CannaBiotix (CBX) fell from #1 to #3 with a -15.42% YoY decline and Oakfruitland jumped from #14 to #5 on 80.47% YoY growth. The combination of flat YoY rank at #10 and a 2-position drop from the March 2026 peak implies Fig Farms is stable but losing relative momentum as faster-rising competitors compress the pathway back into the top 8.
Notable Products
Koala Crack (3.5g) posted the standout movement in August 2026 with a +43% month-over-month gain, climbing into rank 5 while Blue Face (3.5g) rose +25% to hold rank 1. Krypto Chronic #1 (3.5g) in rank 2 grew a modest +5%, and the two Pre-Rolls in ranks 6 and 8 advanced by +7% and +5%, respectively, signaling slower velocity outside core Flower. Eight of the top ten are Flower SKUs concentrated in 3.5g formats, and Blue Face (3.5g) alone generated $228,531, indicating that the portfolio’s near-term upside rests on deepening momentum in a few flagship flower strains rather than broad category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
