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Aug-2025
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Overview
Market Insights Snapshot
In California, Fig Farms has demonstrated a consistent performance in the Flower category, maintaining a position within the top 10 brands from May through August 2025. Despite a slight dip from 9th to 10th place in August, the brand's sales figures have shown a positive trend, with a notable increase in July. In the Pre-Roll category, Fig Farms has gradually improved its ranking, moving from 29th in May and June to 25th by August. This upward movement, coupled with a steady increase in sales, indicates a growing consumer preference for their products in this category.
In contrast, Fig Farms' performance in Illinois has been less prominent, as the brand did not secure a position in the top 30 for the Flower category during the months analyzed. Their rankings fluctuated between 49th and 56th place, suggesting challenges in establishing a strong foothold in this market. Despite these challenges, there was a recovery in sales from July to August, hinting at potential growth opportunities. The brand's ability to improve its presence in Illinois could be crucial for its broader market strategy, but further analysis would be necessary to understand the underlying factors influencing these trends.
Competitive Landscape
In the competitive California flower market, Fig Farms has shown consistent performance, maintaining a stable rank between 9th and 11th place from May to August 2025. This stability contrasts with the fluctuating positions of competitors like Blem, which experienced a notable rise to 4th place in July before dropping to 8th in August. Despite Blem's higher sales figures, Fig Farms' ability to sustain its rank suggests a loyal customer base. Meanwhile, Oakfruitland saw a decline, falling out of the top 10 in June and July, indicating potential challenges in maintaining market share. Gramlin showed an upward trend, climbing to 9th place in August, possibly posing a future threat to Fig Farms' position. The competitive landscape is dynamic, with Fig Farms needing to watch emerging trends and shifts among its rivals to maintain its market presence.
Notable Products
In August 2025, Blue Face (3.5g) emerged as the top-performing product for Fig Farms, maintaining its first-place rank from July with sales reaching 8328 units. Holy Moly (3.5g) saw a significant rise, climbing to the second position from fifth in July. Krypto Chronic Pre-Roll (1g) entered the rankings for the first time, securing the third spot in August. Krypto Chronic #1 (3.5g) experienced a slight drop, moving from third in July to fourth in August. Fig & Cherry (3.5g) maintained its presence in the rankings, albeit dropping from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
