Jan-2025
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Overview
Market Insights Snapshot
In California, Fig Farms has demonstrated a steady performance in the Flower category, consistently ranking within the top 20. Notably, their ranking improved from 16th in October 2024 to 12th in both November and December, before slightly dipping to 13th in January 2025. This suggests a strong presence in the market, with sales peaking in December. The Pre-Roll category also shows a positive trend, with Fig Farms moving up from 38th to 30th over the same period, indicating growing consumer interest. The consistent improvement in rankings across these categories highlights Fig Farms' ability to maintain and slightly enhance its market position in one of the most competitive cannabis markets.
In contrast, Fig Farms' performance in Illinois presents a more challenging picture. In the Concentrates category, Fig Farms was ranked 22nd in October 2024 but dropped to 27th by November, after which it fell out of the top 30 altogether. This indicates potential challenges in maintaining market share in this specific category. Similarly, in the Flower category, Fig Farms experienced a decline, moving from 28th in October to 42nd by January 2025, with a noticeable decrease in sales. This downward trajectory in Illinois highlights potential areas for Fig Farms to address, such as market strategy or product offerings, to regain traction in these categories.
Competitive Landscape
In the competitive landscape of the California flower market, Fig Farms has demonstrated a notable fluctuation in its ranking over the past few months. Starting from October 2024, Fig Farms held the 16th position, climbing to 12th in November and December, before slightly dropping to 13th in January 2025. This upward trend in the latter months of 2024 indicates a positive reception of their products, although the slight dip in January suggests increased competition. Notably, Glass House Farms consistently improved its position, moving from 14th in October to 12th by January, potentially drawing attention away from Fig Farms. Meanwhile, Coastal Sun Cannabis showed a significant jump from 22nd in November to 15th in January, indicating a resurgence that could pose a challenge to Fig Farms' market share. Additionally, Pacific Stone maintained a strong presence, consistently ranking around 11th, which underscores the competitive pressure in the top tier of this market. These dynamics highlight the need for Fig Farms to strategize effectively to maintain and improve its standing amidst fierce competition in California's flower category.
Notable Products
In January 2025, the top-performing product from Fig Farms was Blue Face Pre-Roll (1g) in the Pre-Roll category, which surged to the number one spot with sales of 8,346 units. Krypto Chronic #1 (3.5g) maintained its strong performance in the Flower category, holding steady at the second rank. Blue Face (3.5g), another Flower product, experienced a slight decline, moving from the top position in December 2024 to third place in January 2025. Donut Shop Pre-Roll (1g) showed an improvement, climbing to fourth place from its previous fifth position in December. Notably, Fig & Cherry (3.5g) made its debut in the rankings, securing the fifth spot in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.