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Mar-2026
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Overview
Market Insights Snapshot
In the California market, Fig Farms has maintained a stable presence in the Flower category, consistently ranking 9th from December 2025 through March 2026. This stability is noteworthy in a competitive market, though it is accompanied by a slight fluctuation in sales, with a noticeable dip in February 2026. Meanwhile, in the Pre-Roll category, Fig Farms shows a gradual improvement in ranking, moving from 27th in December 2025 to 24th in February 2026, before slightly dropping back to 26th in March 2026. Despite this slight setback, the overall trend suggests a positive trajectory in consumer preference within the Pre-Roll segment.
In contrast, the performance of Fig Farms in Illinois presents a different story. The brand has struggled to break into the top 30 in the Flower category, with rankings fluctuating between 56th and 61st over the same period. This indicates a challenging market environment or possibly a need for strategic adjustments to enhance brand visibility and consumer engagement in Illinois. The absence from the top rankings in this state highlights a potential area for growth and improvement, especially when compared to their more robust performance in California.
Competitive Landscape
In the competitive landscape of the California flower market, Fig Farms has maintained a consistent rank of 9th place from December 2025 to March 2026. This stability in ranking is notable, especially in comparison to competitors such as UpNorth Humboldt, which experienced a decline from 8th to 11th place, and Alien Labs, which fluctuated between 7th and 10th place before climbing back to 8th. Despite a dip in sales in February 2026, Fig Farms managed to recover in March, indicating resilience in its market position. Meanwhile, Coastal Sun Cannabis showed an upward trend, moving from 14th to 10th place, suggesting increasing competition. Oakfruitland consistently outperformed Fig Farms, holding a steady 7th place, which underscores the competitive pressure Fig Farms faces to climb higher in rankings and boost sales.
Notable Products
In March 2026, the top-performing product from Fig Farms was Krypto Chronic #1 (3.5g) in the Flower category, rising to the number 1 rank with sales of 4387 units. Holy Cow! (3.5g), also in the Flower category, climbed to the second position, showing a notable increase from its third-place ranking in February. Fig & Cherry (3.5g), another Flower product, entered the rankings at third place, indicating strong consumer interest. Blue Face (3.5g), which had consistently held the top spot from December 2025 through February 2026, dropped to fourth place. Lastly, Fig & Cherry Pre-Roll (1g) maintained its presence in the top five, although it slipped from fourth to fifth rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
