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Feb-2026
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Overview
Market Insights Snapshot
Fig Farms has consistently maintained a strong presence in the California flower category, ranking 9th for three consecutive months from December 2025 to February 2026. This stability in their ranking suggests a solid consumer base and consistent demand for their flower products, even amidst a slight decline in sales from $2,154,769 in December 2025 to $1,885,583 in February 2026. In the pre-roll category, Fig Farms experienced some fluctuations, moving from 27th in November 2025 to 30th in December, and then improving to 25th in January 2026 before settling at 26th in February. These changes indicate a competitive market environment, but also suggest potential for growth as they managed to climb the ranks in January.
In Illinois, Fig Farms has not yet broken into the top 30 brands in the flower category, with rankings hovering in the mid-50s. Despite this, there is a positive trajectory, as seen in their movement from 58th in November 2025 to 54th by February 2026. This upward trend could point to increasing brand recognition and acceptance in the Illinois market. However, the absence of a top 30 ranking highlights the challenges Fig Farms faces in establishing a stronger foothold outside of their home state. The brand's performance across these two states underscores the varying dynamics and competitive landscapes they navigate in different markets.
Competitive Landscape
In the competitive landscape of the California flower category, Fig Farms has maintained a consistent presence, ranking 9th from December 2025 through February 2026, despite a slight dip from 8th place in November 2025. This stability in ranking contrasts with the dynamic movements of competitors such as UpNorth Humboldt, which has consistently held the 8th position since December 2025, and Oakfruitland, which improved its rank from 10th in December 2025 to 7th by February 2026. Notably, Coastal Sun Cannabis has shown an upward trajectory, climbing from 16th in November 2025 to 10th by February 2026, indicating a potential threat to Fig Farms' market share. Meanwhile, Alien Labs experienced fluctuations, peaking at 7th in December 2025 but dropping to 11th by February 2026. These shifts highlight a competitive environment where Fig Farms' consistent ranking suggests a stable customer base, but the upward trends of certain competitors could signal a need for strategic adjustments to maintain or improve its market position.
Notable Products
In February 2026, Blue Face (3.5g) from Fig Farms maintained its top position in the rankings, continuing its streak as the leading product since November 2025, with sales of 4,239 units. Krypto Chronic #1 (3.5g) held steady at the second rank, showing consistent performance over the months. Cherry Martinelli (3.5g) rose to the third position, improving from its debut rank of second in January 2026. Holy Cow! (3.5g) entered the top rankings for the first time, securing the fourth spot. Rapper Weed (3.5g) remained stable in fifth place, following its introduction to the rankings in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
