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Nov-2025
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Overview
Market Insights Snapshot
Fig Farms has demonstrated a consistent presence in the California market, particularly in the Flower category. Over the past few months, Fig Farms maintained a steady position, ranking 10th from August to October 2025, before improving to 9th place in November. This upward movement in the rankings suggests a positive reception and growing demand for their Flower products in California. In contrast, their performance in the Pre-Roll category has been less stable, with rankings fluctuating between 25th and 30th place, indicating a more competitive landscape or potential areas for growth within this segment.
In Illinois, Fig Farms has yet to secure a top 30 position in the Flower category, with rankings consistently hovering in the 50s. This suggests that while they have a presence, there is significant room for improvement or increased market penetration in the state. The sales figures in Illinois show some volatility, with a notable decrease in November, which could be indicative of seasonal trends or competitive pressures. This performance highlights the challenges Fig Farms faces outside their stronghold in California, where they need to strategize effectively to enhance their brand visibility and consumer adoption in other states.
Competitive Landscape
In the competitive landscape of the California flower market, Fig Farms has demonstrated resilience and a slight upward trajectory in recent months. As of November 2025, Fig Farms improved its rank to 9th place, up from 10th in the preceding months, indicating a positive shift in market position. This improvement contrasts with Coastal Sun Cannabis, which saw a decline from 6th to 11th place, and Alien Labs, which dropped from 6th to 10th place. Meanwhile, Oakfruitland experienced a notable rise, moving from 14th to 7th place, suggesting a surge in consumer preference. Despite the competitive pressures, Fig Farms' sales have shown a steady recovery, with November 2025 sales surpassing those in October, highlighting its ability to maintain consumer interest and adapt to market dynamics. This performance positions Fig Farms as a stable contender amidst fluctuating ranks and sales of its competitors.
Notable Products
In November 2025, Fig Farms' Blue Face 3.5g maintained its position as the top-performing product, continuing its streak as the number one ranked product since August 2025, with sales reaching 9,795. Krypto Chronic #1 3.5g solidified its second-place status with consistent upward sales momentum, climbing from a fourth-place rank in August. Chems & Cherry 3.5g made a notable debut in the rankings at third place, demonstrating a strong market entry. Holy Moly 3.5g, despite a slight decline in sales, held steady in fourth place, showing resilience over the months. Rapper Weed 3.5g entered the rankings in November at fifth place, marking its first appearance since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
