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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Fig Farms has shown a consistent presence in the Flower category, maintaining a top 10 position throughout the last quarter of 2025. Notably, the brand climbed to the 8th position in November before settling back to 10th in December. This stability in ranking is complemented by a steady increase in sales, with December figures reaching approximately $2.3 million. In contrast, their performance in the Pre-Roll category has been less stable, hovering around the 27th to 29th positions. Although sales figures in this category have been fluctuating, they remain consistent with the brand's overall strategy in California.
Outside of California, Fig Farms' presence in the Illinois market for the Flower category has been more challenging. The brand has not broken into the top 30 rankings, maintaining positions in the low 50s throughout the last quarter of 2025. Despite this, there was a slight uptick in December, with sales increasing from November's dip. This indicates a potential for growth if Fig Farms can leverage its brand strengths further in Illinois. The absence from the top 30 could be a point of concern, but it also highlights an opportunity for strategic adjustments to enhance market penetration.
Competitive Landscape
In the competitive landscape of the California flower category, Fig Farms has demonstrated resilience and adaptability, maintaining a consistent presence in the top 10 rankings throughout the last quarter of 2025. Notably, Fig Farms experienced a slight dip from 8th to 10th place in December, despite a steady increase in sales during this period. This shift in rank can be attributed to the aggressive performance of competitors like UpNorth Humboldt and Oakfruitland, both of which saw significant sales growth and improved rankings, with Oakfruitland climbing from 9th to 8th place by December. Meanwhile, Pacific Stone also made notable strides, moving from 17th to 12th place, indicating a dynamic and competitive market environment. These shifts highlight the importance for Fig Farms to innovate and strategize effectively to maintain its competitive edge in the flourishing California market.
Notable Products
In December 2025, Fig Farms' top-performing product was Blue Face (3.5g) in the Flower category, maintaining its consistent top rank since September with sales of 10,051 units. Krypto Chronic #1 (3.5g) also held its second position throughout the months, reflecting stable demand. Rapper Weed (3.5g) showed significant improvement, climbing from fifth place in November to third in December. Holy Moly (3.5g) remained steady in fourth place, while LCG (3.5g) re-entered the rankings in December, securing the fifth spot after a dip in November. Overall, the product rankings for Fig Farms in December highlight a mix of consistency and slight upward movements in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
