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Jul-2025
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Overview
Market Insights Snapshot
Fig Farms has demonstrated consistent performance in the California market, particularly in the Flower category. Over the months from April to July 2025, the brand maintained a steady position, ranking 9th in three of the four months, with a slight dip to 10th in May. This stability in rankings coincides with a notable increase in sales in July, indicating a strong market presence and consumer preference for their Flower products. In contrast, their performance in the Pre-Roll category in California shows a more challenging scenario, where Fig Farms consistently held onto the 29th position from May to July, after dropping from 28th in April. This suggests that while they have a foothold in the Pre-Roll market, there is room for improvement or strategic adjustments to climb higher in the rankings.
In Illinois, Fig Farms' performance in the Flower category paints a different picture. The brand struggled to break into the top 30, with rankings hovering in the lower 50s throughout the observed period. Starting at 48th in April, Fig Farms saw a decline to 55th in June, before slightly recovering to 51st in July. This fluctuating position highlights the competitive nature of the Illinois market and suggests that Fig Farms may need to enhance its strategies or product offerings to strengthen its brand presence. The sales figures reflect this challenge, with a significant drop from April to June, although there was a modest recovery in July. These insights suggest potential areas for Fig Farms to focus on for growth and improvement in the Illinois Flower market.
Competitive Landscape
In the competitive landscape of California's flower category, Fig Farms has maintained a consistent presence, holding a steady rank of 9th in April, June, and July 2025, with a slight dip to 10th in May. This stability in ranking suggests a solid market position, although it faces stiff competition from brands like UpNorth Humboldt, which improved its rank from 11th in April to 9th in May, and Alien Labs, which consistently held the 7th position from May to July. Notably, CAM has shown a downward trend, slipping from 4th in April to 8th by July, which could present an opportunity for Fig Farms to capture more market share. Despite these shifts, Fig Farms experienced a notable increase in sales in July, indicating potential growth momentum that could influence future rankings positively.
Notable Products
In July 2025, Blue Face (3.5g) reclaimed the top spot for Fig Farms with sales of $7,069, maintaining its strong performance from earlier months. Holy Moly Pre-Roll (1g) rose to the second position, showing a notable climb from its third-place rank in April 2025. Krypto Chronic #1 (3.5g) dropped to the third position from its second-place rank in June 2025, indicating a slight decline in sales momentum. Fig & Cherry (3.5g) remained consistent at fourth place, showing stability in its category. Holy Moly (3.5g) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
