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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Fig Farms is stocked at 372 licensed dispensaries across California and Illinois, 326 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, San Francisco, and Costa Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Fig Farms concentrated 88.88% of sales in Flower while Pre-Roll held 11.12%, with Flower up 4.66% year over year and 10.01% month over month versus Pre-Roll down 33.86% YoY and 19.26% MoM; the average price rose 4.48% YoY to $29.46 while Flower’s unit pricing sat higher at $34.00. Within California Flower, the brand ranked 9, indicating that share growth in its core category coincided with a contraction in the smaller Pre-Roll line, implying a deliberate tilt toward higher-price Flower to stabilize topline despite a 1.80% YoY sales dip.
The split—Flower gaining double-digit MoM at 10.01% while Pre-Roll contracted 19.26%—suggests portfolio pruning toward categories where the brand holds a rank of 9 and pricing power rose 4.48% YoY, which can widen mix margin even if volumes shift. With Flower’s 4.66% YoY growth offsetting Pre-Roll’s 33.86% YoY decline, the category mix implies positioning as a Flower-led player prioritizing depth over breadth, using premium Flower price points at $34.00 to counterbalance Pre-Roll volatility and to maintain longer-run momentum consistent with a 7.19% 24‑month sales increase.
Competitive Landscape
Fig Farms sits at rank #9 in CA Flower for October 2026, a 1-spot improvement from #10 year over year, but down 1 position from its three-month rank of #8; the brand’s peak rank of #8 in July 2026 underscores a narrow band of movement rather than a breakout. Meanwhile, STIIIZY advanced from #2 to #1 with 44.5% YoY sales growth and CAM climbed from #3 to #2 with 60.0% YoY growth, while CannaBiotix (CBX) slipped from #1 to #3 alongside a -16.6% YoY decline; Oakfruitland jumped from #11 to #4 with 109.1% YoY growth, contrasting with Fig Farms’ 1-rank YoY uptick. The pattern implies that Fig Farms’ slight rank gain amid aggressive upward mobility from top peers signals a need to convert stability into momentum or risk ceding relative share as leaders consolidate positions.
Notable Products
Fig Farms leans on premium pricing in October 2026, with average prices 49.6% above similar products, and Blue Face (3.5g) alone holding 10.4% of brand sales. That price gap, paired with a lineup where the top 10 items capture 46.6% of sales, means revenue concentrates in higher-priced core Flower SKUs, so most of its sales ride on a relatively tight set of pricier offerings.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
