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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fig Farms is stocked at 496 licensed dispensaries across California and Illinois, 454 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Francisco, Santa Ana, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flower held 83.03% share in July 2026 while Pre-Roll accounted for 16.97%, with Flower up 10.77% month over month but down 2.92% year over year, and Pre-Roll down 8.64% month over month and down 6.51% year over year. Despite a 4.75% year-over-year decline in average price to $27.13, overall brand sales were down 3.55% year over year and up 2.47% over 24 months, pointing to mix and price working in opposite directions: Flower’s double-digit MoM lift is offsetting Pre-Roll contraction, implying July 2026 momentum is concentrated in a single, higher-priced category.
Fig Farms ranked 9th in Flower in California, and with Flower averaging $33.76 versus Pre-Roll at $13.83, the heavier 83.03% Flower mix magnifies exposure to rank movements within that category while limiting diversification benefits from Pre-Roll. The divergence between a 10.77% MoM Flower increase and an 8.64% MoM Pre-Roll decline suggests the brand’s positioning is leaning into premiumized Flower rather than breadth, which can defend share in peak Flower months but leaves July 2026 performance sensitive to Flower rank volatility and pricing elasticity rather than cross-category balance.
Competitive Landscape
Fig Farms sits at rank #9 in CA Flower in July 2026, up 1 position from #10 year over year, while its three-month rank held at #9 and its peak of #8 came in March 2026; in contrast, STIIIZY advanced from #2 to #1 as sales grew 59.7% year over year and CannaBiotix (CBX) slipped from #1 to #2 with 7.0% sales growth, indicating a top tier reshuffle that Fig Farms has not penetrated. Further, CAM climbed from #4 to #3 on 52.2% growth while Claybourne Co. fell from #3 to #5 with a 1.4% sales decline, placing Fig Farms’ marginal +1 rank gain against a backdrop of faster-moving rivals; the pattern implies a stable but capped trajectory where holding #9 without breaking past #8 suggests incremental improvement will require outpacing competitors with double-digit growth momentum.
Notable Products
Holy Moly Pre-Roll (1g) posted the steepest movement in July 2026 with a -50.6% month-over-month drop and fell to rank 7, while Blue Face (3.5g) slipped -14.9% to rank 2. Krypto Chronic #1 (3.5g) rose 4.1% and held rank 1, whereas Fig OG (3.5g) gained 16.9% at rank 4, indicating Flower SKUs occupy six of the top ten and are tightening their hold on the leaderboard. Blue Face Pre-Roll (1g) also declined -12.7% at rank 6 and Krypto Chronic Pre-Roll (1g) fell -14.4% at rank 5, concentrating the pullback in Pre-Rolls even as Flower leaders maintained or improved positions. The mix implies Fig Farms is drifting toward a Flower-led portfolio, with Pre-Rolls requiring repositioning to prevent further share loss.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
