.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, Fig Farms has shown a consistent presence in the Flower category, maintaining a top 15 position throughout the first four months of 2025. The brand saw an upward movement from 12th in January to 9th in February, before slightly dropping to 11th in March and then improving to 10th in April. This indicates a stable and competitive position in California's Flower market, with sales showing a positive trend, reaching over $2 million by April. However, in the Pre-Roll category, Fig Farms has struggled to break into the top 30 consistently, only reaching the 29th spot in March, suggesting room for growth in this segment.
In contrast, Illinois presents a different scenario for Fig Farms. The brand made a brief appearance in the Concentrates category in January, ranking 28th, but has since fallen out of the top 30, which could indicate challenges in maintaining a foothold in this category. Similarly, in the Flower category, Fig Farms has not managed to secure a top 30 position, with rankings fluctuating between 44th and 50th from January to April. This downward trend in the Flower category, coupled with a decline in sales, highlights the competitive nature of the Illinois market and suggests that Fig Farms may need to reassess its strategies to improve performance in this state.
Competitive Landscape
In the competitive landscape of the California flower category, Fig Farms has shown a notable upward trajectory in its rankings and sales figures from January to April 2025. Starting at 12th place in January, Fig Farms climbed to 9th in February, briefly dipped to 11th in March, and then improved to 10th in April. This positive trend is underscored by a consistent increase in sales, culminating in a significant boost by April. In comparison, UpNorth Humboldt experienced fluctuations, maintaining a rank between 9th and 11th, while Pacific Stone consistently outperformed Fig Farms, holding steady around the 9th position. Meanwhile, Alien Labs faced challenges, dropping out of the top 10 in February and March, before recovering to 12th in April. Allswell maintained a strong presence, though it showed a slight decline from 5th to 8th over the same period. These dynamics highlight Fig Farms' competitive resilience and potential for further growth in the California flower market.
Notable Products
In April 2025, Blue Face 3.5g maintained its top position as the leading product from Fig Farms, achieving a sales figure of 8735. Krypto Chronic #1 3.5g followed closely as the second best-seller, consistent with its February rank. Holy Moly Pre-Roll 1g moved up to third place, though it had a slight decline in sales compared to March. Donut Shop 3.5g secured the fourth spot, showing a steady increase from its March position. Fig & Cherry 3.5g re-entered the rankings at fifth place, marking a return to the top five after dropping out in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
