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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Fig Farms concentrated 79.72% of sales in Flower, where year-over-year sales fell 14.87% and month-over-month slipped 7.80%, while Pre-Roll rose to 20.28% share with year-over-year growth of 20.47% and month-over-month growth of 3.32%. The brand’s average price decreased 8.81% year-over-year to $27.15 as overall brand sales declined 9.50% year-over-year, indicating that mix pressure from a contracting Flower base outweighed gains from Pre-Roll.
The mix shift toward Pre-Roll (+20.47% YoY growth and +3.32% MoM) alongside Flower contraction (-14.87% YoY and -7.80% MoM) implies Fig Farms is migrating demand toward lower-price-point formats, compressing realized price while cushioning volume loss; this positions the brand to defend share in value-sensitive baskets but risks surrendering premium identity where Flower still anchors 79.72% of sales. Holding rank 10 in Flower within California despite category softness suggests that leaning further into Pre-Roll could stabilize overall trends, yet sustaining Flower presence remains critical to avoid rank erosion in a category that defines the brand’s visibility.
Competitive Landscape
Fig Farms ranks #10 in CA Flower in May 2026, improving 1 position YoY from #11 while slipping 1 place since February 2026 from #9; the brand’s peak at #8 in November 2025 contrasts with current positioning, indicating a two-rank slide from peak. Against competitors, CAM climbed from #4 to #1 with a 46.9% YoY sales increase, while CannaBiotix (CBX) fell from #1 to #3 alongside an 8.3% YoY sales decline, suggesting Fig Farms is holding mid-pack as leadership consolidates at the top. The pattern implies Fig Farms’ slight YoY lift but quarter-over-quarter softening points to a stabilization phase rather than a breakout, and sustaining share will likely require recapturing momentum lost since the November 2025 peak.
Notable Products
Whole Fruits (3.5g) posted the steepest move in May 2026 with a -8.36% month-over-month change at rank 8, while Krypto Chronic #1 (3.5g) rose +5.75% to hold rank 1, indicating shoppers consolidated around a flagship even as a mid-pack SKU softened. Rapper Weed (3.5g) advanced +33.60% to rank 3 and Blue Face (3.5g) added +5.79% at rank 4, and four of the top ten are Flower SKUs, implying assortment weight is skewed toward eighths where velocity gains can offset isolated declines. Holy Moly Pre-Roll (1g) climbed +16.20% at rank 2, yet Pre-Roll peers Blue Face Pre-Roll (1g) at rank 5 and Krypto Chronic Pre-Roll (1g) at rank 7 trail the Flower leaders, suggesting Pre-Rolls are secondary traffic drivers rather than primary volume anchors. The mix points to Fig Farms prioritizing Flower-led basket building with Pre-Rolls as attach items, concentrating growth behind a few recognizable Flower strains rather than dispersing share across many formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
