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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Happy Eddie has shown a consistent presence across several cannabis categories, with notable fluctuations in their rankings. Within the Edible category, Happy Eddie has managed to break into the top 30, moving from 30th in September 2025 to 28th by November 2025. This upward trend indicates a growing acceptance or preference for their edibles among consumers. In the Flower category, however, the brand has experienced a slight decline, dropping from 20th in August to 26th in November. Despite this, they have maintained a presence in the top 30, which suggests a steady consumer base. The Pre-Roll category also reflects an interesting dynamic, as Happy Eddie moved from 29th in August to a notable 23rd in October, before settling at 28th in November. This fluctuation could point to seasonal trends or marketing efforts impacting their ranking.
Looking at Missouri, Happy Eddie's performance in the Flower category has seen a gradual improvement, rising from 64th in August to 59th by November 2025. This incremental climb, though outside the top 30, suggests a positive trend in consumer interest or distribution expansion. In contrast, their presence in New Jersey has been less stable, with Happy Eddie not appearing in the top 30 for Flower in September and October, but re-emerging at 72nd in November. This re-entry into the rankings might hint at strategic changes or new market entries that have yet to fully impact their standing. It's worth noting that the absence from the top 30 in certain months could signal challenges in market penetration or competitive pressures in these regions.
Competitive Landscape
In the Maryland flower category, Happy Eddie has experienced notable fluctuations in its market position and sales performance from August to November 2025. Initially ranked 20th in August, Happy Eddie's rank slipped to 25th in September and 24th in October, before dropping further to 26th in November. This downward trend in ranking coincides with a significant decrease in sales, from a high in August to a much lower figure by November. In contrast, competitors like Redemption maintained a relatively stable rank, hovering around 23rd and 24th, while (the) Essence saw a dramatic decline from 16th in August to 28th in November, indicating a potential opportunity for Happy Eddie to reclaim market share. Meanwhile, In House showed a more consistent performance, suggesting a competitive edge in maintaining customer loyalty. These dynamics highlight the competitive pressures Happy Eddie faces and underscore the importance of strategic marketing and product differentiation to regain and sustain a higher market position.
Notable Products
In November 2025, the top-performing product from Happy Eddie was Velvet Slippers Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from October with sales of 4,145 units. Eddie-bles - Strawberry Lemonade Chews 20-Pack (100mg) rose to the second position in the Edible category, showing an impressive increase from its previous absence in the top ranks in October. Mischief Pre-Roll 2-Pack (1g) held steady at third place, although its sales figures decreased compared to October. Zen Wen (3.5g) entered the rankings for the first time in fourth place within the Flower category. Apple Fritter Pre-Roll 2-Pack (1g) remained consistent at fifth place, reflecting a slight decline in sales but stable ranking from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
