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Oct-2025
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Overview
Market Insights Snapshot
In Maryland, Happy Eddie has shown a notable performance across several product categories. In the Edible category, the brand managed to enter the top 30 in September 2025 and improved its position slightly by October. The Flower category revealed a more dynamic trajectory, where Happy Eddie climbed from 28th in July to 24th by October, indicating a steady increase in popularity. The Pre-Roll category also showed significant improvement, with the brand jumping from 40th place in September to 22nd by October. These movements suggest a growing consumer interest in Happy Eddie's offerings, particularly in the Pre-Roll segment.
In Missouri, Happy Eddie's performance in the Flower category has been relatively stable, maintaining a position in the 60s throughout the observed months. However, the brand did not manage to break into the top 30, which suggests room for improvement in this market. Meanwhile, in New Jersey, Happy Eddie's presence in the Flower category saw a decline, as the brand dropped out of the top 80 by August and did not return to the rankings in subsequent months. This drop indicates potential challenges in maintaining consumer interest or competition from other brands in the state. Nonetheless, the brand's overall performance across these regions highlights varying degrees of success and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Happy Eddie has shown a dynamic performance from July to October 2025. Notably, Happy Eddie improved its rank from 28th in July to 20th in August, indicating a significant surge in market presence, before settling at 24th by October. This upward trajectory in August coincided with a substantial increase in sales, surpassing competitors like Old Pal and Redemption, which maintained relatively stable ranks but did not experience similar sales growth. Meanwhile, Small A$$ Bud experienced a notable rank fluctuation, peaking at 21st in August and September, but dropping to 26th in October, suggesting a volatile market position. Happy Eddie's ability to climb the ranks and increase sales amidst such competition highlights its potential for sustained growth in the Maryland Flower market.
Notable Products
In October 2025, the top-performing product from Happy Eddie was the Velvet Slippers Pre-Roll 2-Pack (1g), which secured the number one rank with sales of 4,465 units. The Mischief Pre-Roll 2-Pack (1g) followed closely, ranking second. Nutty Professor (3.5g) showed an improvement in its ranking, moving up to third place from fourth in September. Velvet Slippers (3.5g) maintained its fourth position, showing consistent performance. The Apple Fritter Pre-Roll 2-Pack (1g) re-entered the top five, ranking fifth, with a notable increase from its previous ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
