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Sep-2025
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Overview
Market Insights Snapshot
Happy Eddie's performance across different states shows a varied landscape, with significant movements in certain categories. In Maryland, the brand has shown resilience in the Flower category, maintaining a presence in the top 30 brands throughout the summer, peaking at rank 19 in August 2025. This upward trajectory was accompanied by a notable increase in sales from June to August, although a slight dip was observed in September. The Edible category, however, tells a different story, as Happy Eddie did not manage to break into the top 30 after June, indicating a potential area for growth or strategic realignment. Meanwhile, in the Pre-Roll category, the brand's ranking slipped to 40 by September, suggesting a need for further analysis and potential strategy adjustments in this segment.
In Missouri, Happy Eddie's presence in the Flower category saw a consistent decline, with rankings hovering in the low 60s throughout the observed months. This stagnation in Missouri contrasts with the brand's performance in New Jersey, where Happy Eddie entered the rankings in July at 72 but then dropped to 79 by August. The absence of a ranking in September suggests that the brand fell out of the top 30, which could indicate challenges in maintaining market share or competition pressures. These trends highlight the importance of regional strategies and the need for Happy Eddie to address differing market dynamics across states to optimize their performance.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Happy Eddie experienced notable fluctuations in rank and sales from June to September 2025. Initially ranked 28th in June and July, Happy Eddie made a significant leap to 19th place in August, coinciding with a substantial increase in sales. This surge positioned Happy Eddie ahead of brands like Old Pal and In House, which remained outside the top 20 during this period. However, by September, Happy Eddie's rank slipped back to 24th, indicating a potential challenge in maintaining its August momentum. Meanwhile, competitors such as JustFLOWR consistently outperformed Happy Eddie, maintaining a rank within the top 25 throughout the period. This dynamic suggests that while Happy Eddie has demonstrated the capacity for rapid growth, sustaining such performance will require strategic efforts to counteract the competitive pressures from consistently strong performers in the market.
Notable Products
In September 2025, the top-performing product from Happy Eddie was Nutty Professor Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one position from August, with sales reaching 2,723 units. Nutty Professor (7g) in the Flower category rose to second place from fifth in August, indicating a significant increase in popularity. Nutty Professor (3.5g) dropped from second to third place, with sales figures showing a decline from the previous month. Apple Fritter (3.5g) held steady in fourth place, despite a decrease in sales numbers. Mischief (3.5g) entered the rankings in fifth place for the first time, suggesting a new interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
