Market Insights Snapshot
Looking at the performance of Happy Eddie in the Maryland market, there are some interesting trends to note. In the Flower category, Happy Eddie wasn't among the top 20 brands in August 2023, but they made a significant leap to the 40th spot in September 2023. They continued to climb the rankings, reaching 30th in October 2023, but slipped slightly to 31st in November 2023. This indicates a positive upward movement for Happy Eddie in this category, despite the slight dip in November.
In the Pre-Roll category, Happy Eddie's performance in Maryland is noteworthy. They were not ranked in the top 20 brands in August and September 2023, but they made a strong entry at 16th place in October and maintained the same position in November. This suggests that Happy Eddie has managed to quickly establish a strong foothold in the Pre-Roll category, demonstrating their potential for growth and the acceptance of their product in the market. However, it's worth noting that maintaining this position and improving on it could be a challenge for Happy Eddie.
In the Flower category in Maryland, Happy Eddie has shown a significant upward trend in rankings and sales. Despite not making it into the top 20 brands in August 2023, Happy Eddie quickly climbed the ranks to 30th in October and maintained a similar position in November. This is a remarkable achievement when compared to competitors like Classix and 1937, who have seen a consistent drop in their rankings over the same period. Meanwhile, &Shine has managed to maintain a steady rank, but their sales have seen a significant dip in November. Another competitor, In House, despite a lower rank, has seen a slight increase in sales in November. However, the overall trend indicates that Happy Eddie is outperforming these competitors, suggesting a promising future for the brand in the Maryland Flower market.
In November 2023, Happy Eddie's top-performing product was the Mischief Pre-Roll 2-Pack (1g), jumping from the third position in October to the first. The second best-seller was the Amherst Sour Diesel Pre-Roll 2-Pack (1g), maintaining its position from the previous month. Interestingly, the Mischief (3.5g), which was the top product in both September and October, fell to the third spot in November. The fourth and fifth positions were held by the Amherst Sour Diesel (3.5g) and Mischief Pre-Roll (1g) respectively. It's worth noting that the Mischief Pre-Roll 2-Pack (1g) had an impressive sales figure of 3979 units in November.