Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Neutral

Trend

6-Month

33

Product Count

SKUs

$23.78

Avg Price

-48.6%

YoY Sales Change

0.3%

YoY Price Change

Happy Eddie

Where to Buy

Happy Eddie is stocked at 83 licensed dispensaries across Maryland, Missouri, and New Jersey, 43 of them in Maryland, with the deepest coverage in Baltimore, Annapolis, Bethesda, Cumberland, and Ellicott City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/12084.json?v=20260804
Happy Eddie Sales

Market Insights Snapshot

Happy Eddie Historical Sales by Category

Happy Eddie concentrated 73.22% of July 2026 sales in Flower, where year-over-year sales fell 53.77% and month-over-month declined 55.37%, while Pre-Roll held 15.07% share with a 45.00% YoY drop but a 14.27% MoM gain, and Edible reached 11.71% share with 34.51% YoY growth and a 14.62% MoM lift. With brand-wide sales down 48.61% YoY and average price up 0.30%, the mix shift toward Edible growth and Pre-Roll stabilization contrasts with the sharp Flower contraction, implying a pivot away from a historically Flower-heavy profile despite Flower remaining the top category by share.

In Maryland Flower, Happy Eddie sits at rank 39 while Flower share is still 73.22% and declining 55.37% MoM, indicating weakening competitive pull in its anchor category as Edible grows 34.51% YoY and Pre-Roll rebounds 14.27% MoM. This divergence—Flower under-indexing versus Edible and Pre-Roll—implies the brand’s near-term positioning advantage rests in value-accessible, faster-turn formats rather than premium Flower, with July 2026 mix changes signaling a need to defend Flower distribution while leaning into Edible-led velocity.

Jul-2026 Rank
Edible
Flower
Pre-Roll
31
39
41
59
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
73.2%
$38.65
-53.8%
-55.4%
Pre-Roll
15.1%
$9.99
-45.0%
+14.3%
Edible
11.7%
$14.59
+34.5%
+14.6%
Happy Eddie

Competitive Landscape

Happy Eddie sits at rank #39 in MD Flower in July 2026, down 11 positions year over year from #28 and 6 spots lower than April 2026’s #33, while still trailing its peak of #20 from August 2025; meanwhile, SunMed held #1 with 7.8% YoY sales growth and RYTHM advanced from #3 to #2 alongside 47.9% YoY growth, indicating competitors are converting share as Happy Eddie’s rank softens; with Strane rising from #8 to #5 on 82.3% YoY growth and Fade Co. easing from #2 to #3 despite 12.7% YoY growth, the pattern suggests Happy Eddie’s downward rank trajectory is tied to rivals compounding gains faster than category averages, implying a need to counter accelerating competitor momentum to avoid further share erosion.

Happy Eddie market ranking for MD Flower

Happy Eddie

Notable Products

Zen Wen (3.5g) posted the steepest shift in July 2026 with a -74.1% month-over-month drop and slid to rank 6, while 4 Degrees (3.5g) also contracted by -52.3% and sits at rank 5; together these declines point to a reset in Flower velocity despite Nigerian Silver (3.5g) rising 24.0% to rank 2. Eddie-bles - Strawberry Lemonade Chews 20-Pack (100mg) grew 14.6% and held rank 1, and five of the top ten are Pre-Roll SKUs even as Velvet Slippers Pre-Roll 2-Pack (1g) fell -33.6% to rank 4; this mix implies Happy Eddie is leaning into non-Flower formats to stabilize topline while trimming underperforming Flower variants.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Eddie-bles - Strawberry Lemonade Chews 20-Pack (100mg)
Edible
2
3
2
4
1
+14.6%
Nigerian Silver (3.5g)
Flower
>10
5
6
5
2
+24.0%
4 Degrees Pre-Roll 2-Pack (1g)
Pre-Roll
4
>10
>10
>10
3
Velvet Slippers Pre-Roll 2-Pack (1g)
Pre-Roll
5
2
3
3
4
-33.6%
4 Degrees (3.5g)
Flower
6
6
7
2
5
-52.3%
Zen Wen (3.5g)
Flower
1
1
1
1
6
-74.1%
Zen Wen Pre-Roll 2-Pack (1g)
Pre-Roll
3
8
8
8
7
+5.4%
Beauty & Brains Pre-Roll 2-Pack (1g)
Pre-Roll
>10
4
4
>10
8
4 Degrees Baby Buds (14g)
Flower
>10
>10
>10
10
9
-28.9%
Cookies & Secret Weapon Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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