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Jul-2025
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Overview
Market Insights Snapshot
Happy Eddie's performance across categories and states reveals some interesting trends. In Maryland, the brand has shown a consistent presence in the Flower category, maintaining a ranking within the top 30 from April to July 2025. Notably, they improved from the 31st position in May to 27th by June and July, indicating positive momentum. However, in the Edible category, Happy Eddie did not make it into the top 30, which suggests a potential area for growth. The Pre-Roll category in Maryland demonstrates a stable performance, with the brand holding steady between 24th and 25th place, albeit with a slight dip in sales from June to July.
In Missouri and New Jersey, Happy Eddie's presence is more fluctuating. In Missouri, the Flower category saw the brand enter the rankings in June at 58th, but by July, they had slipped to 62nd, indicating a need to bolster their market position. Meanwhile, in New Jersey, Happy Eddie made a noticeable leap from not being ranked in April and May to 75th in June and further improved to 68th in July within the Flower category. This upward trajectory in New Jersey suggests that the brand is gaining traction and could potentially climb higher if the trend continues.
Competitive Landscape
In the Maryland flower category, Happy Eddie has shown a notable improvement in its ranking from April to July 2025, moving from 30th to 27th place. This upward trend is significant, especially when compared to competitors like Verano and Find., both of which have fluctuated in rank and sales. Old Pal maintained a relatively stable position, consistently ranking around 25th, while 1937 experienced a decline, dropping from 23rd to 28th. Despite Happy Eddie's lower sales figures compared to these brands, its consistent climb in rank suggests a growing market presence and potential for increased sales. This positive trajectory indicates that Happy Eddie is gaining traction among consumers, potentially due to strategic marketing efforts or product improvements, making it a brand to watch in the Maryland flower market.
Notable Products
In July 2025, the top-performing product for Happy Eddie was Nigerian Silver Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its position as the best-seller for four consecutive months with sales of 3,270 units. Nutty Professor (3.5g) in the Flower category climbed to the second spot, showing a significant improvement from its fifth rank in June. Apple Fritter (3.5g) also improved its standing, moving from fourth to third place. The Nutty Professor Pre-Roll 2-Pack (1g) entered the rankings for the first time, securing the fourth position. Meanwhile, Apple Fritter Pre-Roll 2-Pack (1g) debuted at fifth place, rounding out the top five for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
