.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Maryland, Happy Eddie has shown a mixed performance across different product categories. The brand's ranking in the Edible category improved slightly from 30th in September to 28th in November, but it slipped out of the top 30 by December. This indicates a volatile performance in this segment. Meanwhile, in the Flower category, Happy Eddie maintained a relatively stable presence, fluctuating between ranks 24 and 29 throughout the last quarter of 2025. The Pre-Roll category saw more dramatic changes, with the brand jumping from 41st in September to 23rd in October, before dropping again by December. Such fluctuations suggest that while there is interest in Happy Eddie's offerings, the brand may need to address some underlying issues to stabilize its performance.
Beyond Maryland, Happy Eddie's performance in other states is varied. In Missouri, the brand has been steadily climbing the ranks in the Flower category, moving from 64th in September to 55th by December. This upward trend indicates growing consumer recognition and acceptance in the state. Conversely, in New Jersey, Happy Eddie only entered the top 100 in the Flower category in November, ranking 80th, and dropped to 86th by December. This suggests that the brand is still in the early stages of establishing its presence in New Jersey. The lack of top 30 rankings in several categories and states highlights areas where Happy Eddie might focus its efforts to enhance its market position.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Happy Eddie has experienced a dynamic shift in its market position from September to December 2025. Initially ranked 26th in September, Happy Eddie improved its standing to 24th in October, but subsequently dropped to 28th in November and 29th in December. This fluctuation in rank is notable against competitors like Cultivar Collection, which showed a significant jump from 35th in October to 23rd in November, before settling at 27th in December. Meanwhile, Phas3 made a remarkable leap from 40th in September to 25th in October, maintaining a higher rank than Happy Eddie in the following months. The sales trends reveal that while Happy Eddie's sales peaked in October, they declined steadily through December, contrasting with Phas3's consistent sales performance. These insights suggest that while Happy Eddie maintains a competitive presence, it faces significant challenges from brands like Cultivar Collection and Phas3, which have demonstrated stronger upward momentum in both rank and sales.
Notable Products
In December 2025, Nigerian Silver 3.5g emerged as the top-performing product for Happy Eddie, achieving the number one rank with sales of 2787 units. Zen Wen 3.5g improved its position from fourth in November to second in December, indicating a steady increase in popularity. Velvet Slippers Pre-Roll 2-Pack 1g, which held the top spot in October and November, slipped to third place in December. Mischief Pre-Roll 2-Pack 1g also saw a decline, moving from second in October to fourth in December. Eddie-bles - Strawberry Lemonade Chews 20-Pack 100mg maintained its presence in the top five, shifting from second in November to fifth in December, suggesting a competitive edible market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
