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Aug-2024
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Overview
Market Insights Snapshot
Happy Eddie has shown a mixed performance across different categories and states, with notable movements in Maryland. In the Flower category, Happy Eddie maintained a stable position at rank 26 in both May and June 2024, but saw a significant improvement to rank 21 in July and August 2024. This upward trend suggests a growing consumer preference for their Flower products. However, despite this improvement, their sales figures saw a dip in August compared to July, indicating potential market volatility. The brand was not ranked in the top 30 for the Vapor Pens category until August 2024, where they debuted at rank 41, reflecting a recent but modest entry into this segment.
In the Pre-Roll category, Happy Eddie experienced fluctuations in their rankings within Maryland. They started at rank 16 in May 2024 but dropped to rank 22 in June, only to climb back up to rank 19 in July and August 2024. This indicates a resilient performance despite the mid-year dip. The sales numbers for Pre-Rolls also reflect this rollercoaster trend, with a significant drop in June but a recovery in the subsequent months. The absence of Happy Eddie in the top 30 for the Vapor Pens category until August 2024 could be seen as a challenge, highlighting areas where the brand may need to strategize better to improve market presence.
Competitive Landscape
In the competitive landscape of the Maryland Flower category, Happy Eddie has shown a notable fluctuation in its rank and sales over the past few months. Starting from a rank of 26 in May 2024, Happy Eddie maintained its position in June, improved to 21 in July, and held steady in August. This upward trend in rank is significant when compared to competitors like Cookies, which hovered around the 20th position but dropped out of the top 20 in July, and Khalifa Kush, which remained outside the top 20 for most of the period. Meanwhile, CULTA and 1937 also experienced fluctuations, with CULTA dropping from 12th to 19th and 1937 making a significant jump from 33rd to 23rd in August. These shifts indicate a dynamic market where Happy Eddie's consistent improvement in rank and relatively stable sales position it as a resilient player amidst varying performances by its competitors.
Notable Products
In August 2024, the top-performing product for Happy Eddie was Zen Wen Pre-Roll 2-Pack (1g), maintaining its first-place ranking with sales of 8331 units. The CEO (3.5g) held steady in second place, while Mischief (3.5g) climbed back to third place after dropping to fifth in July. The CEO Pre-Roll 2-Pack (1g) remained in fourth place, consistent with its July ranking. Mischief Pre-Roll 2-Pack (1g) re-entered the top five, securing the fifth position. Notably, Zen Wen Pre-Roll 2-Pack (1g) has consistently been the top seller since May 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
