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Aug-2025
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Overview
Market Insights Snapshot
In Maryland, Happy Eddie has shown a promising upward trend in the Flower category, climbing from the 31st position in May 2025 to 19th by August 2025. This progress is underscored by a notable increase in sales, particularly in August. Conversely, the Pre-Roll category in Maryland presents a different narrative, where the brand has slipped from 25th in May to 31st in August, indicating a need to reassess strategies in this segment. The Edible category, however, did not make it into the top 30 rankings, suggesting that Happy Eddie may need to focus on enhancing its presence in this area.
In Missouri, Happy Eddie's performance in the Flower category has been less favorable, with the brand not appearing in the top 30 in May and seeing a decline in rank from 58th in June to 63rd in August. This downward trend might be a cause for concern and could indicate increasing competition or market challenges. Similarly, in New Jersey, the Flower category shows a decline from the 72nd position in July to 77th in August, suggesting that Happy Eddie is struggling to maintain a foothold in this market. These movements highlight the varying challenges the brand faces across different states and categories.
Competitive Landscape
In the Maryland flower category, Happy Eddie has shown a remarkable upward trajectory in its market ranking over the summer of 2025. Starting from a rank of 31 in May, Happy Eddie climbed to 19 by August, indicating a significant improvement in its competitive position. This upward trend is particularly notable when compared to Nature's Heritage, which maintained a relatively stable position around the 17th and 18th ranks, and Garcia Hand Picked, which experienced a decline from 11th to 17th rank over the same period. Meanwhile, 1937 and Small A$$ Bud have shown fluctuating ranks, with Small A$$ Bud making a notable jump to the 20th position in August. Happy Eddie's sales growth, particularly the substantial increase from July to August, suggests a strengthening brand presence and consumer preference, positioning it as a rising competitor in the Maryland market.
Notable Products
In August 2025, the top-performing product for Happy Eddie was the Nutty Professor Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with sales reaching 5421 units. The Nutty Professor (3.5g) maintained its second-place position from July, continuing its strong performance in the Flower category. Apple Fritter (3.5g) also showed consistent performance, holding steady at the third rank for two consecutive months. Velvet Slippers (3.5g) made its debut in the rankings at fourth place, while Nutty Professor (7g) entered the list at fifth. This shift in rankings highlights a growing preference for pre-rolls over larger flower packages among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
