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Jun-2024
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Overview
Market Insights Snapshot
Happy Eddie has shown a notable performance in the Maryland market, particularly in the Flower category. The brand has managed to climb from being ranked 31st in March 2024 to 26th by May and June 2024. This upward movement is indicative of a growing consumer preference and increased market penetration. It's worth noting that Happy Eddie was not in the top 30 brands in March 2024, which highlights their significant progress over subsequent months. Despite a slight dip in sales from May to June, the overall trend suggests a positive trajectory for Happy Eddie in Maryland's Flower category.
In the Pre-Roll category, Happy Eddie has also demonstrated considerable improvement in Maryland. Starting from a 25th rank in March 2024, the brand rose to 16th by May 2024, before experiencing a slight decline to 23rd in June 2024. This fluctuation indicates a competitive landscape in the Pre-Roll segment, where maintaining a top position can be challenging. Nonetheless, the brand's ability to break into the top 30 and then climb into the top 20 within a span of two months is commendable. The data suggests that while there is room for improvement, Happy Eddie is making strides in establishing itself as a notable player in Maryland's Pre-Roll market.
Competitive Landscape
In Maryland's Flower category, Happy Eddie has shown a notable upward trend in rankings over the past few months, moving from 31st in March 2024 to 26th in both May and June 2024. This positive shift indicates a growing market presence and potentially increasing consumer preference. In comparison, gLeaf (Green Leaf Medical) has experienced a decline, dropping out of the top 20 by May 2024, which could signal a shift in consumer loyalty or market dynamics. Meanwhile, Flower by Edie Parker has maintained a consistent rank at 25th from April to June 2024, suggesting stable performance. Nature's Heritage also shows a slight decline, moving from 22nd in March and April to 24th in June 2024. Lastly, Shore Natural Rx has fluctuated slightly but remains close to its initial ranking. These insights highlight Happy Eddie's potential for continued growth in the competitive Maryland Flower market.
Notable Products
In June 2024, Happy Eddie's top-performing product was Zen Wen Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from May 2024 with sales of 3882 units. Mischief (3.5g) in the Flower category saw a significant rise to the second position with 3468 units sold. Holy Ghost Fiyah Pre-Roll 2-Pack (1g) debuted in the rankings at the third spot. Mischief Pre-Roll 2-Pack (1g) dropped to fourth place from its previous fifth position in May 2024. Zen Wen (3.5g) in the Flower category fell to fifth place from its third position in May 2024, indicating a downward trend.
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