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Nov-2025
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Overview
Market Insights Snapshot
Happy Fruit has shown a dynamic performance in the California market, particularly within the Edible category. Over the past few months, the brand's ranking has experienced some fluctuations. In August 2025, Happy Fruit was ranked 23rd, dropping slightly to 24th in both September and October. However, November saw a positive shift as the brand climbed to the 20th position. This improvement in ranking corresponds with a notable increase in sales from October to November, indicating a strengthening market presence and growing consumer interest in their products.
Despite these positive movements in California, it is important to note that Happy Fruit did not appear in the top 30 rankings in other states or provinces across any category during this period. This absence from the top tier in other regions suggests that while Happy Fruit is gaining traction in California, there is still significant room for growth and expansion in other markets. By focusing on enhancing their visibility and appeal in these areas, Happy Fruit could potentially replicate their success in California and improve their overall market performance.
```Competitive Landscape
In the competitive landscape of the California edible cannabis market, Happy Fruit has shown a promising upward trajectory in recent months. Despite starting at a rank of 23 in August 2025, Happy Fruit climbed to 20th place by November 2025, indicating a positive trend in consumer preference and market penetration. This improvement is notable when compared to competitors like Zen Cannabis and Petra, who experienced fluctuations in their rankings, with Zen Cannabis moving from 17th to 19th and Petra from 18th to 21st over the same period. Meanwhile, Big Pete's Treats maintained a stable presence, slightly improving from 19th to 18th rank. Happy Fruit's sales growth from September to November, where it saw a notable increase, reflects its successful strategies in capturing market share, even as Punch Extracts / Punch Edibles dropped out of the top 20 in November. This data suggests that Happy Fruit is effectively navigating the competitive landscape, positioning itself as a rising contender in the California edibles market.
Notable Products
In November 2025, the top-performing product for Happy Fruit was the THC/CBN 2:1 Moon Berry Indica Gummies 10-Pack, maintaining its number one rank consistently since August. The THC/THCV 2:1 Strawberry Lifted Limeade Rosin Gummies rose to second place with a notable sales increase to 3355 units, climbing from fourth place in October. The THC/CBG/CBC 1:1:1 Raspberry Remedy Gummies held the third rank, showing a slight decline from its second position in the previous months. Berry Cool Solventless Rosin Gummies remained in fourth place, with sales slightly decreasing compared to October. The CBD/CBG/THC 1:1:1 Peaceful Pineapple Gummies consistently held the fifth position since September, indicating stable performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
