Happy Fruit

Data Snapshot: Apr 04, 2024
Happy Fruit Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

20

Product Count

SKUs

Happy Fruit

Overview

Markets

Happy Fruit Locations

Product Trends

Happy Fruit Categories

Happy Fruit Sales

Market Insights Snapshot

Happy Fruit Historical Sales by Category

In California, Happy Fruit has shown a notable upward trajectory in the edibles category, moving from a rank of 41 in December 2023 to 28 by March 2024. This improvement in ranking is accompanied by a consistent increase in sales, starting from $71,237 in December 2023 and reaching $124,583 by March 2024. The brand's ability to climb up the ranks in a highly competitive market like California is indicative of a positive reception from consumers and an effective strategy in place. However, despite this upward trend, it's important to note that Happy Fruit remained outside the top 25 brands, suggesting there is still room for growth and an opportunity to capture a larger market share within the state.

Conversely, in Colorado, Happy Fruit's performance in the edibles category has been relatively stable but shows less dramatic improvement. The brand maintained its position in the low thirties from December 2023 through March 2024, with a slight improvement moving from 33rd to 31st place. Sales figures in Colorado also reflect a steadier pace, with a slight dip in January 2024 to $28,521 before recovering to $36,730 by March 2024. This stability suggests a consistent demand for Happy Fruit's products in Colorado, though the brand has not experienced the same level of growth as seen in California. The lack of significant movement in rankings could point to a saturated market or a need for refreshed marketing strategies to boost visibility and consumer interest in a competitive landscape.

Mar-2024 Rank
Edible
28
31
Happy Fruit

Competitive Landscape

In the competitive landscape of the edible cannabis market in California, Happy Fruit has shown a notable upward trajectory in terms of rank and sales from December 2023 to March 2024. Initially not ranking in the top 20 in December, Happy Fruit made a significant leap to 28th by February and maintained a similar position in March. This growth is particularly impressive when compared to its competitors. For instance, Flav and Ole'4 Fingers have shown a slight decline or stagnation in their rankings during the same period. On the other hand, Kikoko and Whoa Infused have experienced fluctuations in their rankings but have generally performed better in sales compared to Happy Fruit. Despite these competitive pressures, Happy Fruit's consistent improvement in rank and sales underscores its growing appeal and market presence, suggesting a positive trajectory amidst a dynamic competitive landscape.

Happy Fruit market ranking for CA Edible

Happy Fruit

Notable Products

In Mar-2024, Happy Fruit's top-performing product was THC:CBN 2:1 Moon Berry Indica Gummies 10-Pack (100mg THC, 50mg CBN) in the Edible category, with sales reaching 2134 units. Following closely behind, CBD:CBG:THC 1:1:1 Peaceful Pineapple Gummies (100mg CBD, 100mg CBG, 100mg THC) also in the Edible category, secured the second position with its sales figures slightly trailing at 2096 units. The third spot was claimed by Berry Cool Solventless Rosin Gummies 10-Pack (100mg), which showed a consistent improvement in its ranking over the past months, finally landing a sales figure of 1744 units in March. Watermelon Lifted Lemonade Gummies 10-Pack (100mg) maintained a steady performance, holding onto the fourth rank with 1600 units sold. Notably, Peach Paradise Rosin Gummies 10-Pack (100mg) made a significant jump back into the rankings in March, securing the fifth position with 1216 units sold, highlighting a dynamic shift in consumer preferences within Happy Fruit's product lineup.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
THC:CBN 2:1 Moon Berry Indica Gummies 10-Pack (100mg THC, 50mg CBN)
Edible
1
2
1
1
CBD:CBG:THC 1:1:1 Peaceful Pineapple Gummies (100mg CBD, 100mg CBG, 100mg THC)
Edible
2
1
2
2
Berry Cool Solventless Rosin Gummies 10-Pack (100mg)
Edible
4
4
3
3
Watermelon Lifted Lemonade Gummies 10-Pack (100mg)
Edible
3
3
4
4
Peach Paradise Rosin Gummies 10-Pack (100mg)
Edible
5
>5
>5
5
View product & sales data

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