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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Whoa Infused has maintained a presence in the Edible category, though their rankings have experienced slight fluctuations over the last few months of 2024. Starting in September, the brand was positioned at 27th place, but by October, it had slipped to 30th. However, the brand quickly rebounded to 28th in November before settling at 29th in December. This indicates a relatively stable performance, though the slight drop in December suggests there might be competitive pressures or seasonal factors at play. It's noteworthy that Whoa Infused consistently remained within the top 30, underscoring a steady, if not spectacular, presence in the market.
While the sales figures for Whoa Infused show a promising upward trajectory from September to November, with a peak in sales during November, the slight decline in December sales suggests a potential area for concern or opportunity for strategic adjustments. The brand's ability to stay within the top 30 in California's competitive Edible category is commendable, yet the fluctuations in ranking hint at underlying challenges that could be explored further. Brands that drop out of the top 30 might face significant hurdles in maintaining market relevance, so Whoa Infused's continued presence is a positive sign, albeit with room for growth and improvement.
```Competitive Landscape
In the competitive landscape of the California edible cannabis market, Whoa Infused has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. As of December 2024, Whoa Infused holds the 29th position, a slight decline from its peak at 28th in November. This movement is noteworthy when compared to competitors like Allswell, which consistently maintained a higher rank, ending December in 28th place. Meanwhile, Kushy Punch has shown a downward trend, dropping to 27th from 25th in November, suggesting potential opportunities for Whoa Infused to capitalize on shifting consumer preferences. Despite these rank changes, Whoa Infused's sales have remained relatively stable, with a noticeable peak in November, indicating strong consumer demand. This stability in sales, despite rank fluctuations, positions Whoa Infused as a resilient player in a competitive market, with potential for growth as it navigates the evolving landscape.
Notable Products
In December 2024, Watermelon Gummy 10-Pack (100mg) continued its reign as the top-performing product for Whoa Infused, maintaining its number one rank since September, with a notable sales figure of 2735 units. Strawberry Gummy 10-Pack (100mg) held steady in second place, mirroring its October rank after not being ranked in November. Green Apple Gummies 10-Pack (100mg) climbed from fourth in September to third place in December, showing consistent improvement in sales. The CBN/THC 1:1 Sleep Blueberry Pear Gummy (50mg CBN, 50mg THC) maintained its fourth-place position from November to December, suggesting steady demand. Lastly, the Passionfruit Guava Gummies 10-Pack (100mg) emerged in fifth place for December, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
