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Sep-2025
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Overview
Market Insights Snapshot
In the state of California, Whoa Infused has maintained a consistent presence within the Edible category rankings over the summer months of 2025. The brand held the 23rd position in both June and July, dropped slightly to 24th in August, and returned to 23rd in September. This steady performance indicates a stable market presence, although the slight dip in August suggests a need for strategic adjustments to regain momentum. Notably, despite fluctuations in sales figures, the brand managed to stay within the top 30, which is a positive indicator of its resilience in a competitive market.
When examining the sales trends, Whoa Infused experienced a notable increase in July with sales peaking at $255,411, before declining in the subsequent months. This peak suggests that there was a successful campaign or product launch during this period that resonated well with consumers. However, the subsequent decline in sales calls for a deeper investigation into consumer preferences and market dynamics to understand how to sustain such peaks. The absence of Whoa Infused from rankings in other states or provinces could imply either a lack of distribution or competitive pressure that limits its presence beyond California.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Whoa Infused has shown a relatively stable presence, maintaining a rank around the 23rd position from June to September 2025. This consistency in rank, despite fluctuations in sales, indicates a steady consumer base. In comparison, Big Pete's Treats and Petra have experienced more volatility, with Petra dropping from 18th to 22nd place by September, while Big Pete's Treats fell out of the top 20 by August. Meanwhile, Happy Fruit consistently ranks lower than Whoa Infused, suggesting that Whoa Infused is outperforming some competitors despite not breaking into the top 20. The data suggests that while Whoa Infused is not yet a top-tier brand, it is holding its ground against competitors who are experiencing more significant rank declines, which could be leveraged as a point of stability in marketing strategies.
Notable Products
In September 2025, the top-performing product for Whoa Infused was Watermelon Gummy 10-Pack (100mg) in the Edible category, which ascended to the number one spot with sales of 3,218 units. The Pineapple Con chile Gummy (100mg) slipped from its consistent first-place ranking in previous months to second place. Strawberry Gummy (100mg) rose to third place, despite not ranking in August. Tangerine Gummy (100mg) maintained a steady presence, ranking fourth, while Green Apple Gummy (100mg) dropped to fifth place from its previous higher rankings. This reshuffling indicates a shift in consumer preferences within the Edible category for Whoa Infused.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
