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Apr-2025
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Overview
Market Insights Snapshot
In the state of California, Whoa Infused has shown a steady improvement in its performance within the Edible category. Starting the year ranked at 29th in January 2025, the brand moved up to 27th in February and continued to climb to 26th by March and April. This upward trend in rankings is indicative of the brand's growing presence and popularity in the market. Notably, the sales figures also reflect this positive momentum, with a significant increase from $177,171 in January to $240,890 by April. The consistent improvement in both rank and sales suggests that Whoa Infused is effectively capturing consumer interest in California, potentially due to an expanding product line or successful marketing strategies.
While Whoa Infused is making strides in California, it is important to note that the brand's performance in other states or provinces is not highlighted in the top 30 rankings for the Edible category, as no data is available. This absence could be interpreted in several ways: either the brand is not yet operating in those regions, or it has not reached a level of prominence to break into the top 30. The lack of presence outside California may indicate room for growth and expansion potential for Whoa Infused. Observing how the brand leverages its success in California to potentially penetrate other markets could provide insights into its strategic direction in the coming months.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Whoa Infused has shown a steady improvement in its ranking over the first four months of 2025. Starting at 29th place in January, Whoa Infused climbed to 26th by March and maintained this position in April, reflecting a positive trajectory in sales performance. This upward movement is particularly notable when compared to competitors like Kushy Punch, which remained outside the top 20, and Gelato, which improved from 33rd to 28th. Meanwhile, Happy Fruit and Terra consistently ranked higher, with Terra maintaining a solid position in the top 25. Despite these competitors, Whoa Infused's sales growth from February to April suggests a strengthening brand presence, potentially driven by effective marketing strategies or product innovations, positioning it as a rising contender in the market.
Notable Products
In April 2025, the top-performing product for Whoa Infused was the Strawberry Gummy (100mg) in the Edible category, reclaiming its number one spot with impressive sales of 5,440 units. The Pineapple Con chile Gummy (100mg) dropped to second place after leading in February and March, while the Tangerine Gummy (100mg) maintained a strong presence in third. Notably, the Green Apple Gummy (100mg) held steady at fourth place, marking its consistent performance since March. The Strawberry Lemonade Gummy (100mg), which had been absent from the top ranks in February and March, re-emerged in fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
