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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Whoa Infused has shown a consistent upward trajectory in the Edible category rankings over the past few months. Starting from a rank of 25 in April 2025, they have gradually climbed to the 22nd position by July 2025. This steady improvement suggests a growing consumer preference for Whoa Infused's offerings in this category. The sales figures support this trend, with a notable increase from $221,474 in May to $247,097 in July, indicating a positive reception and possibly effective market strategies. However, it's worth noting that Whoa Infused has not yet broken into the top 20, which could be an area of focus for future growth.
Outside of California, the brand's performance in other states and categories is not detailed, which might imply that Whoa Infused is either not present or not performing within the top 30 brands in those markets. This absence could be seen as a potential area for expansion or improvement, especially if the brand aims to diversify its market presence. The lack of ranking in other states could either highlight a strategic focus on California or a gap in their market penetration strategy. Understanding the reasons behind this could be crucial for stakeholders looking to capitalize on Whoa Infused's strengths and address any weaknesses in their market approach.
Competitive Landscape
In the competitive California edibles market, Whoa Infused has shown a promising upward trajectory from April to July 2025. Starting at rank 25 in April, Whoa Infused improved its position to rank 22 by July, indicating a positive trend in market presence and consumer preference. This rise contrasts with brands like Big Pete's Treats, which experienced a decline from rank 18 to 20, and Punch Extracts / Punch Edibles, which dropped out of the top 20 in May and fluctuated around the 23rd position. Meanwhile, Space Gem and Happy Fruit maintained relatively stable rankings, though Space Gem showed a slight improvement. The sales figures reflect these trends, with Whoa Infused's sales rebounding in July, suggesting effective marketing strategies or product offerings that resonate with consumers. This competitive landscape highlights Whoa Infused's potential for continued growth if they can capitalize on their current momentum.
Notable Products
In July 2025, the Pineapple Con chile Gummy (100mg) maintained its top position as the leading product for Whoa Infused, with sales reaching 4,173 units. The Tangerine Gummy (100mg) climbed to the second position, showing a notable improvement from its consistent fourth-place ranking in previous months. The Strawberry Lemonade Gummy 5-Pack (100mg) emerged in third place, marking its first appearance in the rankings since April. Green Apple Gummy (100mg) slipped to fourth place, having previously held the third position in both April and June. Debuting in the rankings, the Mango Con Chile Brick Gummy (100mg) secured the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
