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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Whoa Infused has demonstrated a commendable performance within the Edible category. Over the past few months, the brand has consistently maintained a position within the top 30, demonstrating resilience and a slight upward trajectory. Notably, Whoa Infused improved its ranking from 24th in August 2025 to 20th by October 2025. This suggests a positive reception to their products, potentially driven by strategic adjustments or successful marketing campaigns. The brand's sales figures also reflect a positive trend, with a notable increase in October compared to the preceding months, indicating a recovery and growth in consumer demand.
While Whoa Infused's presence in California's Edible category is significant, their absence from the top 30 rankings in other states or categories might imply room for expansion or adjustment in strategy. The absence of rankings in other regions could be seen as a missed opportunity or a strategic focus on consolidating their position within California. This focus might suggest a deliberate approach to strengthen their market share in a key market before venturing into other territories. Observing the brand's future movements could provide insights into their strategic priorities and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California edible market, Whoa Infused has shown a notable upward trajectory in recent months. After starting at rank 23 in July 2025, Whoa Infused improved its position to rank 20 by October 2025, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors like Big Pete's Treats and Zen Cannabis, which have maintained relatively stable rankings within the top 20. Meanwhile, Punch Extracts / Punch Edibles and Space Gem have fluctuated around the 18th to 22nd positions, with Punch Extracts briefly dropping out of the top 20 in October. Despite a dip in sales during August and September, Whoa Infused's October sales surge suggests a strategic rebound that could further enhance its competitive standing in the coming months.
Notable Products
In October 2025, the top-performing product for Whoa Infused was the Sour Blue Raspberry Gummy (100mg), ranking first with sales reaching 4216 units. The Strawberry Gummy (100mg) maintained its strong position, holding steady at second place with sales of 4198 units, after climbing from fifth place in August. The Pineapple Con chile Gummy (100mg), which had consistently held the top spot from July through September, slipped to third place in October. The Tangerine Gummy (100mg) remained in fourth place, showing a modest increase in sales compared to September. Lastly, the Watermelon Gummy 10-Pack (100mg) rounded out the top five, maintaining its rank from September with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
