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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Whoa Infused has shown a consistent presence in the Edible category rankings from May to August 2025. The brand maintained a position within the top 30, starting at rank 25 in May and slightly improving to rank 23 in both June and July, before slipping back to rank 24 in August. This consistency indicates a stable market presence, but the slight dip in August could suggest increasing competition or a need for strategic adjustments. The sales figures reflect this stability, with a noticeable increase from May to July, peaking in July before experiencing a minor decline in August. This trend suggests that while the brand is maintaining its market share, there may be external factors influencing its performance towards the end of the summer.
It is noteworthy that Whoa Infused did not fall out of the top 30 rankings during this period, which is a positive indicator of its resilience in the competitive California market. However, the lack of presence in any other states or provinces within the top 30 rankings could imply limited geographical reach or a strategic focus solely on California. For brands looking to expand, understanding the dynamics of their current market and identifying potential growth areas is crucial. The performance of Whoa Infused in California's Edible category suggests a strong foundation, but the absence of broader state-level rankings may highlight opportunities for expansion or diversification into other regions or product categories.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Whoa Infused has shown a relatively stable performance, maintaining a rank within the top 25 brands from May to August 2025. Despite a slight dip from 23rd to 24th place in August, Whoa Infused has demonstrated resilience with a steady increase in sales from May to July, peaking in July before a slight decline in August. This trend suggests a robust consumer base, although the brand faces stiff competition from brands like Petra, which consistently ranks higher, maintaining a position within the top 22. Meanwhile, Happy Fruit also poses a significant challenge, showing a similar rank fluctuation but with a higher sales volume. Terra and Eighth Brother, Inc. lag behind Whoa Infused in sales, indicating that while Whoa Infused is not leading the market, it is outperforming several competitors, suggesting potential for growth if strategic adjustments are made to capture more market share.
Notable Products
In August 2025, the top-performing product for Whoa Infused was the Pineapple Con chile Gummy (100mg) in the Edible category, maintaining its number one rank since May 2025 with a notable sales figure of 5117 units. The Strawberry Lemonade Gummy 5-Pack (100mg) climbed to the second position, improving from a third-place ranking in July. The Watermelon Gummy 10-Pack (100mg) also saw a rise, moving up from fifth in July to third in August. Meanwhile, the Green Apple Gummy (100mg) held steady at the fourth position, consistent with its July ranking. The Tangerine Gummy (100mg) dropped from second in July to fifth in August, indicating a shift in consumer preference within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
