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Market Insights Snapshot
In May 2026, Whoa Infused concentrated 91.12% of sales in Edible with a 26.94% year-over-year increase and a 15.28% month-over-month rise, while Vapor Pens held 8.88% share with a -2.09% year-over-year decline and a -31.17% month-over-month drop; combined, brand sales grew 23.68% year over year alongside a 7.81% average price lift. Within California Edible, the brand sat at rank 22, indicating depth in its primary category even as Vapor Pens contracted, and the gap between Edible’s double-digit month-over-month growth and Vapor Pens’ double-digit pullback implies a deliberate pivot toward Edible where price points at $5.51 versus $14.39 in Vapor Pens support unit-led expansion.
With Edible now exceeding nine-tenths of mix at 91.12% and climbing faster month over month by 15.28% versus a -31.17% decline in Vapor Pens, Whoa Infused is consolidating around a lower-price, higher-velocity segment that can sustain share gains. Holding rank 22 in California Edible while lifting average price 7.81% suggests pricing power without immediate rank erosion, and the 26.94% year-over-year growth in Edible versus a -2.09% decline in Vapor Pens points to prioritizing formats where incremental distribution and promotions can translate into volume, implying short-term focus on deepening Edible penetration before reconsidering a repositioning or SKU rationalization in Vapor Pens.
Competitive Landscape
In CA Edible, Whoa Infused sits at rank #22 in May 2026, improving 2 positions from #24 year over year and holding flat versus February 2026 at #22; this contrasts with Wyld holding #1 while its sales fell 12.9% YoY, and Good Tide edging up from #6 to #5 as its sales grew 14.4% YoY. With a peak rank matching the current #22 in May 2026 and no movement since March 2026, the mix of modest rank gain (+2 YoY) alongside competitors either contracting at the top or climbing in the upper tier implies a stable but capped trajectory that requires a step-change to break into the top 20.
Notable Products
Green Apple Gummy (100mg) posted the standout move in May 2026 with a 69% month-over-month gain to rank 3, while Mixed Berry Gummy (100mg) fell 37% yet still held rank 9. Pineapple Con Chile Gummy (100mg) rose 29% at rank 1 and Strawberry Gummy (100mg) advanced 22% at rank 2, whereas Tangerine Gummy (100mg) dipped 3% at rank 5. Eight of the top ten are Edible gummies, indicating concentration in a single form factor that tilts the mix toward flavor-led depth rather than format diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
