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Aug-2024
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Overview
Market Insights Snapshot
Harts has shown a mixed performance across various states and categories over the past few months. In Ontario, the brand did not make it into the top 30 rankings for the Pre-Roll category from May to August 2024, indicating a challenging market presence in this region. This absence from the top ranks could signal the need for strategic adjustments to capture more market share. On the other hand, Saskatchewan tells a different story, where Harts has been steadily climbing the ranks in the same category. Starting from a rank of 35 in May, the brand improved to 26 by August, showing a consistent upward trend that suggests growing consumer acceptance and effective market strategies in this province.
While specific sales figures were not provided for August in Ontario, the available data from Saskatchewan reveals a significant sales increase from $26,803 in May to $38,049 in August. This growth in sales aligns with their improving rank, underscoring the brand's strengthening foothold in the Saskatchewan market. The contrasting performances between these two regions highlight the varying dynamics and competitive landscapes that Harts faces. Such insights are crucial for understanding where the brand excels and where it may need to allocate more resources or rethink its approach to achieve better market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Harts has shown a notable improvement in its rank from May to August 2024, moving from 35th to 26th place. This upward trend is significant given that other brands such as 5 Points Cannabis and Fleur De L'ile have experienced more fluctuating ranks, with 5 Points Cannabis peaking at 20th in July but dropping to 29th in August, and Fleur De L'ile moving from 32nd in May to 31st in August after reaching 20th in June. Meanwhile, Elevator and Rizzlers have maintained relatively stable positions, with Elevator's rank varying between 13th and 23rd, and Rizzlers consistently staying within the top 30. Harts' sales have also seen a significant increase, particularly in August, suggesting a growing consumer preference and market penetration. This positive trajectory for Harts indicates a strengthening brand presence amidst a competitive market, making it a brand to watch in the coming months.
Notable Products
In August 2024, the top-performing product from Harts was Screwface OG Pre-Roll 10-Pack (3.5g), maintaining its number one rank for the fourth consecutive month with sales of 1,315 units. Pink Gas Pre-Roll 10-Pack (3.5g) also held steady at the second position, showing a notable increase in sales to 868 units. Watermelon Zkittlez Pre-Roll 10-Pack (3.5g) climbed to the third spot, up from fourth place in previous months. Blue Breath Pre-Roll 10-Pack (3.5g) dropped to fourth place, despite consistent sales figures. Tangie Sunset Pre-Roll 10-Pack (3.5g) remained at the fifth position but saw a significant sales boost to 469 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
