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Nov-2025
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category presents a varied picture across different Canadian provinces. In Alberta, the brand experienced a significant decline, starting from a rank of 44 in August 2025 and dropping out of the top 30 by November 2025, landing at rank 72. This drop is accompanied by a notable decrease in sales, which suggests challenges in maintaining market presence in this region. Conversely, in Ontario, OHJA has shown more stability, with rankings fluctuating slightly but staying within the top 40. Despite a dip in sales in November, the brand's ability to maintain its rank suggests a resilient position in this competitive market.
In Saskatchewan, OHJA's performance has been relatively strong, with a consistent presence in the top 20 rankings. The brand's rank moved from 14 in August to a peak of 11 by November 2025, indicating a positive trajectory in this province. This improvement in rank is mirrored by an increase in sales, suggesting successful strategies or market conditions favorable to OHJA. The brand's contrasting performance across these provinces highlights the diverse challenges and opportunities present in the Canadian cannabis market, making it crucial for stakeholders to tailor their strategies regionally.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Despite a promising rise in sales from August to October, OHJA's rank dropped from 34th in September to 39th in November, indicating increased competition and possible market challenges. During this period, Shatterizer showed a similar trend, peaking at 37th in October before slipping back to 41st in November. Meanwhile, Sixty Seven Sins consistently outperformed OHJA, although it also saw a decline in rank from 27th in August to 37th in November, suggesting a broader market shift. Interestingly, HighXotic improved its position significantly, jumping from 51st in August to 40th by October, before stabilizing in November, which could indicate a rising threat to OHJA's market share. These dynamics underscore the competitive pressures OHJA faces, highlighting the need for strategic adjustments to maintain and enhance its market position.
Notable Products
In November 2025, the top-performing product for OHJA was the Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g), maintaining its rank from the previous month as number 1 in the Pre-Roll category with sales of 5459. El Jefe Pink Pre-Roll 10-Pack (3.5g) saw a significant rise in its rank, moving up from 5th place in October to 2nd in November. Lemon Mintz Pre-Roll 10-Pack (3.5g) dropped one position to 3rd place, continuing its decline from the top rank it held in August. Amnesia Haze Pre-Roll 10-Pack (3.5g) maintained its 4th position from October, showing a consistent performance despite a decrease in sales figures. Raspberry Diesel Pre-Roll 10-Pack (3.5g) entered the ranks for the first time in November, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
