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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, OHJA operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, concentrating exposure entirely in one segment while Pre-Roll sales declined 8.23% year over year and 5.63% month over month. The brand’s average price slipped 1.85% YoY alongside an overall brand sales decline of 8.43% YoY, while Pre-Roll rank in Saskatchewan sat at position 15, indicating a mid-pack stance without offset from other categories. With the top market anchored in ON and no diversification to balance category-specific volatility, the pattern implies OHJA’s revenue is tied to Pre-Roll’s demand curve and price elasticity, making near-term results more sensitive to monthly swings than a multi-category peer set.
The narrowing between the 8.23% YoY category decline and the 8.43% YoY brand decline, combined with a 5.63% MoM pullback concentrated solely in Pre-Roll, implies positioning centered on value-seeking Pre-Roll buyers where minor price moves do not materially lift volume. Holding rank 15 in Saskatchewan while average price fell 1.85% YoY and share remained 100.0% signals a mid-tier placement that relies on incremental mix upgrades within Pre-Roll rather than cross-category expansion. This setup suggests OHJA’s positioning is optimized for depth within Pre-Roll rather than breadth across formats, prioritizing assortment and pack architecture over price-led share capture.
Competitive Landscape
OHJA sits at rank #42 in ON Pre-Roll for August 2026, down 5 positions year over year from #37, and flat versus three months ago at #37 shifting to #42, while still well below its peak of #24 reached in August 2024. In the same period, Back Forty / Back 40 Cannabis moved from #2 to #1 with a 56.6% sales increase as General Admission slid from #1 to #2 alongside a 28.1% decline, and Spinach climbed from #14 to #5 with an 81.6% gain, indicating a competitive reshuffle at the top that widens the rank gap for mid-pack brands. With leaders accelerating and prior leaders contracting, OHJA’s slip from #37 to #42 and distance from its August 2024 peak at #24 imply a drift toward lower visibility unless assortment or velocity changes reverse share leakage into faster-rising rivals.
Notable Products
Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) posted the steepest decline at -23.51% MoM, sliding to rank 3 while Lemon Mintz Pre-Roll 10-Pack (3.5g) fell -18.34% at rank 4, signaling concentrated softness in the mid-top tier. Countering that, Raspberry Diesel Pre-Roll 10-Pack (3.5g) grew +2.53% MoM to hold rank 1 and Amnesia Haze Pre-Roll 10-Pack (3.5g) added +2.97% at rank 5, while Strawguava Pre-Roll 10-Pack (3.5g) advanced +18.47% at rank 7; nine of the top ten SKUs are Pre-Roll 10-Packs, pointing to a format-led hierarchy rather than flavor-led churn. With $127,400 concentrated in the top-ranked Raspberry Diesel Pre-Roll 10-Pack (3.5g) amid double-digit pullbacks among two adjacent leaders, the pattern implies OHJA is leaning into value-pack consistency while rotating flavor bets to manage volatility within the Pre-Roll portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
