.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, OHJA operated as a single-category brand with Pre-Roll at 100.0% of mix, posting a 7.55% month-over-month lift alongside a -3.40% year-over-year decline; this combination outpaced the brand’s total sales year-over-year change of -3.79% while aligning with a 1.33% year-over-year increase in average price. The category concentration coincided with a rank position of 15 in Pre-Roll within Saskatchewan and a top-state footprint centered in Ontario, implying that short-term velocity gains are occurring within a narrow format focus even as longer-horizon trends remain negative.
The shift toward a single-format strategy with Pre-Roll at 100.0% and a 7.55% month-over-month rise indicates tactical pricing tolerance at a 1.33% year-over-year price increase while still producing a -3.40% category-level year-over-year sales decline, signaling elasticity constraints at current mix. Holding rank at 15 in Saskatchewan while total brand sales sit -24.76% versus 24 months suggests the present mix offers near-term defensibility but limits diversification-driven upside, implying OHJA’s positioning leans on incremental share capture within Pre-Rolls rather than cross-category expansion.
Competitive Landscape
OHJA ranks #36 in ON Pre-Roll in May 2026, down 2 positions year over year from #34 and up 8 positions versus February 2026 when it sat at #44; against a longer backdrop, the brand is 15 spots below its peak of #21 from June 2024, indicating a retreat from prior visibility while avoiding a deeper slide in early 2026. In contrast, Back Forty / Back 40 Cannabis climbed from #3 to #1 with 66.8% year-over-year sales growth, while Jeeter dipped from #2 to #3 alongside a 48.4% sales decline; General Admission slipped from #1 to #2 with a 13.6% sales contraction, and Thumbs Up Brand moved from #7 to #4 on 40.6% growth, which collectively signals that OHJA’s modest YoY rank loss alongside a recent 8-position recovery points to mid-pack volatility where momentum is accruing to brands with sharper YoY shifts, implying OHJA must convert the near-term stabilizing uptick into sustained share capture or risk further share displacement.
Notable Products
Mango Haze Pre-Roll 10-Pack (3.5g) posted the steepest movement in May 2026 with a -22.2% month-over-month change and sat at rank 8, while Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) declined -10.7% at rank 4, indicating mid-tier softness even as the top ranks held. At the top, Raspberry Diesel Pre-Roll 10-Pack (3.5g) gained 21.4% month over month at rank 1 and generated $125,378, outpacing Lemon Mintz Pre-Roll 10-Pack (3.5g) at rank 2 with an 8.4% lift, signaling momentum concentrated in the leader rather than broad-based across the top three. Nine of the top ten are Pre-Roll SKUs, and within that set Strawguava Pre-Roll 10-Pack (3.5g) rose 25.3% to rank 7 while Frost Berry OG Pre-Roll 10-Pack (3.5g) jumped 34.8% to rank 9, contrasting with the two double-digit decliners and pointing to flavor-driven volatility rather than category-level drift. The pattern implies OHJA’s commercial direction in May 2026 is anchored by a single flagship while cycling experiments in secondary flavors create rotating pockets of demand that can redistribute share within the pre-roll lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
