.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
OHJA is entirely concentrated in Pre-Roll, with 100.0% category share in July 2026, while brand sales fell 17.39% year over year and rose 2.53% month over month within the category. Average price increased 1.67% year over year to $18.20, alongside Pre-Roll-specific declines of 17.27% year over year and a 2.53% month-over-month lift, indicating pricing held while volume pressure persisted. With Pre-Roll as the sole contributor, this mix isolates performance swings to one format and implies that short-term MoM recovery is contingent on sustaining July 2026 Pre-Roll velocity rather than diversifying into other categories.
Positionally, a Pre-Roll-only footprint ties OHJA’s market standing to a single demand curve, as evidenced by a 24-month sales decline of 43.83% and a current category rank of 17 in Saskatchewan. The 2.53% MoM uptick against a double-digit 17.27% YoY decline suggests recent base stabilization without reversing longer-term share erosion, while a 1.67% YoY price increase implies margin preservation amid contracting unit throughput. The pattern implies OHJA must either gain rank within Pre-Roll or dilute risk through category expansion, because reliance on one format concentrates exposure to further YoY softness despite near-term MoM improvement.
Competitive Landscape
OHJA sits at #42 in ON Pre-Roll in July 2026, sliding 8 positions from #34 year over year, and down 7 spots from #35 in April 2026; the brand is also 20 ranks below its peak of #22 from July 2024. Meanwhile, Back Forty / Back 40 Cannabis climbed from #2 to #1 with 67.4% YoY sales growth, and General Admission slipped from #1 to #2 as sales fell 23.2% YoY, indicating that OHJA’s downward rank drift is occurring amid intensified top-tier churn and suggests its trajectory points toward further share dilution unless it reverses momentum against faster-rising leaders.
Notable Products
Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) posted the steepest movement in July 2026 with a -12.9% month-over-month decline while holding rank 4, contrasting with Raspberry Diesel Pre-Roll 10-Pack (3.5g) at rank 1 with +6.5% and El Jefe Pink Pre-Roll 10-Pack (3.5g) at rank 2 with +8.4%. Four of the top ten are clustered in ranks 1–4, and eight of the top ten are Pre-Rolls, indicating category concentration alongside mixed velocity where mid-pack gains of +12.3% (rank 5) and +11.0% (rank 6) offset the rank-4 contraction. Strawguava Pre-Roll 10-Pack (3.5g) rose to rank 7 with +35.5% and Mango Haze Pre-Roll 10-Pack (3.5g) climbed to rank 8 with +37.5%, together trailing Lemon Mintz Pre-Roll 10-Pack (3.5g) at rank 3 with +15.2% despite the latter’s higher placement and a single-month top-line of $119,977 from rank 1 indicating scale at the peak. The pattern implies OHJA is consolidating around multi-flavor Pre-Roll 10-packs where leadership is stable at the top but growth is migrating to emerging SKUs in the lower half of the top ten, suggesting a pipeline that refreshes demand without displacing the flagship.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
