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Feb-2026
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Overview
Market Insights Snapshot
In the Canadian cannabis market, OHJA has shown varied performance across different provinces and the pre-roll category. In Alberta, OHJA has struggled to make a significant impact, consistently ranking outside the top 30 brands in the pre-roll category, with rankings hovering between 68 and 96 from November 2025 to February 2026. This indicates a need for strategic adjustments to capture a larger market share. On the other hand, in Ontario, OHJA has maintained a steady presence, although it experienced a slight dip from 39th in December 2025 to 42nd by February 2026. Despite this, Ontario continues to be a significant market for OHJA, as evidenced by its relatively high sales figures compared to other provinces.
Conversely, OHJA's performance in Saskatchewan has been more promising, maintaining a top 20 position in the pre-roll category throughout the observed period. The brand ranked 13th in November 2025 and saw only minor fluctuations, ending at 14th in February 2026. This stability suggests a strong foothold in the province, which could be leveraged for further growth. However, it is notable that while OHJA's sales in Saskatchewan have decreased since November 2025, the brand has managed to maintain its ranking, indicating a potential market contraction or increased competition. Understanding these market dynamics and consumer preferences could be key for OHJA to enhance its competitive edge across different regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has experienced notable fluctuations in its rank and sales performance over recent months. Despite a slight dip from 39th to 42nd place between December 2025 and February 2026, OHJA's sales have shown resilience, particularly in December 2025, where sales peaked. Compared to competitors like BLKMKT, which maintained a relatively stable rank around the low 40s, and Jonny Chronic, which improved its rank from 50th to 40th, OHJA's rank changes suggest a need for strategic adjustments to regain momentum. Meanwhile, Potluck and Weed Me have shown varied performance, with Potluck maintaining a consistent rank and Weed Me making a significant leap from 54th to 44th place in February 2026. These dynamics highlight the competitive pressures OHJA faces and the potential opportunities for growth if it can capitalize on its peak sales performance periods.
Notable Products
In February 2026, OHJA's top-performing product was Raspberry Diesel Pre-Roll 10-Pack (3.5g), maintaining its leading position from January with sales of 4508 units. The Lemon Mintz Pre-Roll 10-Pack (3.5g) climbed to the second spot, up from third in January, showcasing a positive sales trend. Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) slipped to third place, continuing its decline from the top rank in November. El Jefe Pink Pre-Roll 10-Pack (3.5g) held steady at fourth, while Mango Haze Pre-Roll 10-Pack (3.5g) consistently remained in fifth place since December. The rankings reveal a dynamic shift in consumer preferences, with Raspberry Diesel consistently outperforming other products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
