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Jul-2025
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Overview
Market Insights Snapshot
OHJA has exhibited varied performance across different Canadian provinces in the Pre-Roll category. In Alberta, the brand has consistently hovered around the mid-40s in rankings, with a slight dip in July 2025, indicating a stable yet unremarkable presence in the market. Despite this, their sales in Alberta showed an upward trajectory from April to June, peaking in June before a minor decline in July. Meanwhile, in Ontario, OHJA's rankings have remained in the mid-30s, suggesting a slightly stronger foothold compared to Alberta. The brand experienced a steady increase in sales throughout the months, culminating in a notable sales figure in July. This upward trend in Ontario could be indicative of growing consumer preference or effective market strategies in this province.
In Saskatchewan, OHJA has shown a more dynamic performance, with its ranking improving significantly from 19th in April to 14th in June, before slightly dropping back to 18th in July. This fluctuation in rankings coincides with a notable increase in sales in June, which suggests a potential peak in consumer interest or a successful promotional effort during that period. The brand's ability to break into the top 20 in Saskatchewan highlights a potential area of strength compared to its performance in Alberta and Ontario. However, the absence of OHJA in the top 30 in other provinces or categories could point to areas needing strategic focus to enhance its market presence further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has shown a consistent presence in the rankings, maintaining a position within the top 40 brands from April to July 2025. Despite facing stiff competition, OHJA's rank fluctuated slightly, moving from 33rd in April to 34th in May, then dropping to 36th in June before climbing back to 34th in July. This stability is notable when compared to competitors like The Loud Plug, which experienced a more volatile ranking, peaking at 25th in June. Meanwhile, Sixty Seven Sins demonstrated a significant upward trend, improving from 61st in April to 31st in July, indicating a potential rising threat. Despite these dynamics, OHJA's sales figures have shown a positive trajectory, particularly in July, where it outperformed brands like Simply Bare and Common Ground, suggesting a strong market presence and customer loyalty in Ontario's Pre-Roll segment.
Notable Products
In July 2025, the Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product from OHJA, leading the sales with a figure of 7499. Amnesia Haze Pre-Roll 10-Pack (3.5g) showed a notable improvement, climbing to the second position from its consistent third-place ranking in previous months. Lemon Mintz Pre-Roll 10-Pack (3.5g) experienced a decline, dropping from second place in June to third in July. El Jefe Pink Pre-Roll 10-Pack (3.5g) and Lime Mjto Pre-Roll 10-Pack (3.5g) held steady at fourth and fifth positions, respectively. This month’s changes highlight a dynamic shift in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
