Market Insights Snapshot
OHJA has shown a varied performance across different states and categories. In the Pre-Roll category, OHJA had a somewhat inconsistent performance in Alberta, ranking 82nd in July 2023, missing a rank in August, then jumping to 60th in September, and falling to 78th in October. This fluctuation indicates a level of volatility in the Alberta market for OHJA's Pre-Roll products. On the sales front, there was a significant increase in sales from July to September 2023, although the exact numbers are withheld.
In contrast, OHJA demonstrated a more stable performance in Ontario and Saskatchewan. In Ontario, OHJA maintained a position within the top 20 brands in the Pre-Roll category from July to October 2023, despite a slight downward trend. In Saskatchewan, OHJA consistently ranked in the top 13 over the same period, although there was a noticeable drop from 9th to 13th place between September and October. These trends suggest that while OHJA has a strong presence in these markets, there are potential challenges that may be impacting their rankings.
In the Ontario Pre-Roll category, OHJA has seen a slight decline in rank over the past few months, moving from 13th in July 2023 to 19th in October 2023. This indicates a decrease in sales, though the brand remains in the top 20. Competing brands have shown varied performance. Hiway, for instance, has also seen a drop in rank, indicating lower sales. 1Spliff has been climbing the ranks, moving from 34th to 20th, suggesting an increase in sales. Divvy has remained relatively stable, with a slight drop in rank, while Wagners has improved its rank, indicating higher sales. These trends provide a competitive landscape for OHJA, with some brands improving their position while others, like OHJA, have seen a decrease.
In October 2023, the top-performing product from OHJA was the Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g), climbing from the second position in previous months to first with sales reaching 11,425 units. Following closely, the Lemon Mintz Pre-Roll 10-Pack (3.5g) dropped to second place after consistently holding the top position in prior months. The Truffle Breath Pre-Roll 10-Pack (3.5g) maintained a steady rise in its ranking, claiming the third spot in October. However, the El Jefe Pink Pre-Roll 10-Pack (3.5g) and the BlueFin Tuna Pre-Roll 10-Pack (3.5g) experienced a drop in their rankings, landing at fourth and fifth positions respectively. This shift in rankings demonstrates a change in consumer preference towards different products within the Pre-Roll category.