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Aug-2024
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category shows a mixed picture across different Canadian provinces. In Ontario, the brand has maintained a relatively strong presence, consistently ranking within the top 30 brands from May to August 2024. However, there was a slight dip in August, dropping to the 24th position from a peak of 20th in June. This indicates a competitive market where maintaining a top position requires continuous effort. Conversely, in Alberta, OHJA has struggled to break into the top 30, consistently hovering around the 36th position for four consecutive months. This suggests that the brand may need to re-evaluate its strategies in Alberta to improve its market share.
In Saskatchewan, OHJA has shown a promising upward trend, moving from the 14th position in June to the 10th in July, before slightly dipping to 11th in August. This upward movement indicates a growing acceptance and popularity of OHJA's Pre-Roll products in the province. On the other hand, British Columbia presents a more concerning scenario, where OHJA failed to rank within the top 30 brands in July and August after being 74th and 100th in May and June, respectively. This sharp decline suggests significant challenges in this market, possibly due to strong competition or a mismatch in consumer preferences.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has shown a dynamic performance over the past few months. OHJA's rank fluctuated from 22nd in May 2024 to 24th in August 2024, indicating a slight decline despite a consistent increase in sales from May to August. Notably, Tweed and Buddy Blooms have shown significant improvements in their rankings, with Buddy Blooms climbing from 32nd in May to 22nd in August, surpassing OHJA. Meanwhile, Tribal and Dab Bods have maintained relatively stable positions, with Tribal consistently ranking around the same level as OHJA. These shifts suggest that while OHJA is experiencing growth in sales, the competitive pressure from brands like Buddy Blooms and Tweed is intensifying, potentially impacting OHJA's market share and necessitating strategic adjustments to maintain or improve its ranking.
Notable Products
In August 2024, OHJA's top-performing product was Lemon Mintz Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking for the fourth consecutive month with sales of 10,322 units. Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) secured the second spot, climbing back up after dropping to third place in July. El Jefe Pink Pre-Roll 10-Pack (3.5g) dropped to third place from its second-place position in July. Amnesia Haze Pre-Roll 10-Pack (3.5g) remained consistently in fourth place since May. BlueFin Tuna Pre-Roll 10-Pack (3.5g) re-entered the rankings in fifth place, showing a recovery from its absence in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
