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Dec-2025
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category across various Canadian provinces shows a mixed trajectory. In Alberta, the brand has experienced a significant decline, dropping from 47th position in September to 92nd in December. This downward trend is reflected in their sales figures, which have seen a sharp decrease. Conversely, in Ontario, OHJA maintains a relatively stable presence, consistently ranking just outside the top 30, although it did not make it into the top 30 in any of the months. This indicates a steady, albeit modest, performance in the province. Meanwhile, in Saskatchewan, OHJA has shown resilience, with a slight dip in October followed by a rebound to the 12th position by December, suggesting a strong foothold in that market.
The varying performance of OHJA across these provinces highlights the competitive nature of the Pre-Roll category and the challenges brands face in maintaining their market position. The absence of a top 30 ranking in Ontario for any of the months could be seen as a missed opportunity in one of Canada's largest markets. Meanwhile, the brand's ability to rebound in Saskatchewan suggests that there is potential for growth if similar strategies are applied in other regions. These trends underscore the importance of understanding regional market dynamics and adapting strategies accordingly to enhance brand performance across different territories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has experienced fluctuations in its market position over the last few months of 2025. While OHJA's rank shifted from 34th in September to 37th in December, it faced stiff competition from brands like Woody Nelson, which maintained a relatively stable rank, finishing at 35th in December. Despite a dip in sales in November, OHJA managed to recover slightly in December, although it still lagged behind Divvy, which saw a notable drop in rank from 30th in September to 36th in December but maintained higher sales figures throughout. Meanwhile, BLKMKT consistently ranked lower than OHJA but showed a steady sales decline, indicating potential market share opportunities for OHJA. The competitive dynamics suggest that while OHJA is holding its ground, there is room for strategic improvements to enhance its rank and sales performance in the Ontario Pre-Roll market.
Notable Products
In December 2025, the Raspberry Diesel Pre-Roll 10-Pack (3.5g) emerged as the top-performing product for OHJA, climbing to the number one rank with sales of 5364. The Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g), which held the top spot in November, slipped to second place. Both El Jefe Pink Pre-Roll 10-Pack (3.5g) and Lemon Mintz Pre-Roll 10-Pack (3.5g) maintained their positions at third place, indicating consistent performance. Notably, Mango Haze Pre-Roll 10-Pack (3.5g) made its debut in the rankings at fourth place, showcasing strong sales momentum. The shift in rankings highlights the dynamic nature of consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
