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Apr-2026
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category has shown varied trends across different Canadian provinces. In Alberta, OHJA did not make it into the top 30 brands from January to April 2026, indicating a challenging market presence in this region. Despite this, the brand's sales figures in Alberta demonstrate a fluctuating yet promising trend, with a notable increase in March, reaching a peak before slightly declining in April. In contrast, Ontario shows a more positive trajectory with OHJA climbing from the 41st position in January to 34th in April, suggesting an improving brand presence and market strategy in this province. The significant sales boost in April further underscores this upward movement.
In Saskatchewan, OHJA maintained a relatively stable position within the top 20 brands in the Pre-Roll category. Starting at 17th in January, the brand improved to 14th in March before slipping slightly to 18th in April. This consistency in ranking, coupled with a steady increase in sales from January to March, followed by a slight drop in April, indicates a solid foothold in the Saskatchewan market. The variations in ranking and sales across these provinces highlight the brand's differing market dynamics and potential areas for growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has demonstrated a notable upward trend in its rank from January to April 2026. Starting at 41st place in January, OHJA climbed to 34th by April, indicating a positive trajectory in market presence. This improvement in rank is accompanied by a significant increase in sales, particularly in April, where OHJA's sales approached those of Jonny Chronic, which also saw a rise in rank from 45th to 38th. Meanwhile, Woody Nelson maintained a steady lead, consistently ranking in the low 30s, and Simply Bare and SUPER TOAST showed fluctuations but remained outside the top 30. OHJA's ability to enhance its rank and sales amidst such competition suggests a strengthening brand presence and potential for continued growth in the Ontario Pre-Roll market.
Notable Products
In April 2026, OHJA's top-performing product was Raspberry Diesel Pre-Roll 10-Pack (3.5g) which maintained its number one rank for the fourth consecutive month with a sales figure of 5996. Lemon Mintz Pre-Roll 10-Pack (3.5g) held steady at the second position, showing a consistent upward trend in sales. Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) improved its rank to third, recovering from fourth place in March. El Jefe Pink Pre-Roll 10-Pack (3.5g) dropped to fourth after peaking at third in March. Mango Haze Pre-Roll 10-Pack (3.5g) re-entered the rankings in April at fifth, marking its first appearance since January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
