Mar-2025
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category has shown varied results across different Canadian provinces. In Alberta, the brand experienced a dip in rank from December 2024 to February 2025, falling out of the top 50, but managed to recover slightly by March. This fluctuation could indicate a competitive market or shifting consumer preferences within the province. Meanwhile, in Ontario, OHJA maintained a steady presence, improving its rank to 32 by March 2025, suggesting a stronger foothold in this larger market. The consistent ranking in Ontario points to a potential opportunity for OHJA to capitalize on its existing brand recognition and consumer loyalty.
In Saskatchewan, OHJA's Pre-Roll category ranking also saw some movement, with a notable drop in February 2025 before climbing slightly in March. This volatility in Saskatchewan might be a result of external market conditions or internal brand strategies that could be further explored for optimization. Interestingly, the brand did not make it into the top 30 rankings in Alberta at any point during this period, which could be a cause for concern or an area for strategic growth. The sales trend in Alberta, despite not being in the top ranks, still shows a potential market that could be leveraged with targeted efforts.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has shown a notable upward trajectory in its rankings from December 2024 to March 2025. Starting at the 35th position in December, OHJA climbed to the 32nd position by March, indicating a positive shift in market presence. This improvement is particularly significant when compared to competitors like Shatterizer and The Original Fraser Valley Weed Co., both of which experienced a decline in their rankings during the same period. Happy & Stoned also showed a slight improvement, moving from 36th to 31st, closely paralleling OHJA's trajectory. Meanwhile, Sheeesh! remained relatively stable, with minor fluctuations in rank. OHJA's sales figures, although still trailing behind some competitors, have shown a promising increase in March, suggesting a potential for continued growth and a stronger foothold in the Ontario market.
Notable Products
In March 2025, OHJA's top-performing product was the Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g), reclaiming its position as the top seller with 5328 units sold. This product showed a remarkable recovery from its third position in February. Lemon Mintz Pre-Roll 10-Pack (3.5g) dropped to second place, despite leading sales in January and February. The Amnesia Haze Pre-Roll 10-Pack (3.5g) rose to third place, maintaining a steady climb from its consistent fourth-place ranking in previous months. El Jefe Pink Pre-Roll 10-Pack (3.5g) and Lime Mjto Pre-Roll 10-Pack (3.5g) rounded out the top five, with El Jefe Pink experiencing a slight drop from second place in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.