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Apr-2025
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Overview
Market Insights Snapshot
OHJA has shown varied performance across different provinces in the Pre-Roll category. In Alberta, OHJA has not broken into the top 30 rankings from January to April 2025, indicating a challenging market for the brand in this region. Despite this, sales in Alberta have shown a positive upward trend from March to April, suggesting potential growth opportunities. In contrast, Ontario has consistently seen OHJA within the top 40, with a notable improvement in March and April as they moved up to rank 32 and 33, respectively. This upward movement in Ontario, coupled with increasing sales figures, highlights a stronger market presence and consumer acceptance.
In Saskatchewan, OHJA has demonstrated a remarkable fluctuation in rankings, peaking at rank 19 in April after a dip in February and March. This indicates a volatile but potentially rewarding market for OHJA, as they managed to climb back into a more favorable position. The sales trend in Saskatchewan also mirrors this volatility, with a significant increase in April, which could imply successful strategic adjustments or increased consumer interest. Overall, while OHJA faces challenges in certain areas, there are promising signs of growth and resilience in others, particularly in Ontario and Saskatchewan.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has demonstrated a notable upward trajectory in terms of rank and sales. Starting from a rank of 36 in January 2025, OHJA improved to 32 by March, before slightly declining to 33 in April. This positive trend is indicative of a strengthening market position, especially when compared to competitors like Color Cannabis and Simply Bare, both of which consistently ranked lower than OHJA during this period. Notably, Tribal maintained a higher rank than OHJA, peaking at 22 in February, yet OHJA's sales growth from March to April suggests a narrowing gap. Meanwhile, Sheeesh! showed a similar rank trajectory but with slightly less sales momentum. OHJA's ability to climb the ranks and increase sales amidst such competition highlights its growing appeal and market penetration in Ontario's Pre-Roll segment.
Notable Products
In April 2025, OHJA's top-performing product was Lemon Mintz Pre-Roll 10-Pack (3.5g), which reclaimed the number one spot with impressive sales of 5,568 units. Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) followed closely in second place, showing a slight decline from its previous top position in March. Amnesia Haze Pre-Roll 10-Pack (3.5g) maintained its third-place ranking, reflecting consistent performance. El Jefe Pink Pre-Roll 10-Pack (3.5g) dropped to fourth place from second in February, indicating a downward trend. Lime Mjto Pre-Roll 10-Pack (3.5g) remained steady in fifth place throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
