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Sep-2025
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category across Canadian provinces presents a mixed picture. In Alberta, OHJA struggled to break into the top 30, ranking 40th in September 2025, a slight improvement from 46th in July. The brand's sales figures also reflect this challenge, with a noticeable dip in September compared to June. In contrast, OHJA's presence in Ontario is more stable, maintaining a consistent position around the mid-30s in the rankings. Despite a minor fluctuation, the brand managed to increase its sales in September, suggesting a potential uptrend in this key market.
In Saskatchewan, OHJA made significant strides, peaking at 14th in June before experiencing a drop to 23rd in August. However, the brand rebounded to 16th by September, indicating a recovery in market share. This volatility in rankings is mirrored in their sales figures, which saw a dip in August but recovered by September. The disparate performance across these provinces highlights the varying levels of market penetration and consumer acceptance that OHJA is experiencing, with Saskatchewan showing promising potential for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, OHJA has shown a dynamic performance in recent months. While OHJA experienced fluctuations in its rank, moving from 36th in June 2025 to 35th by September 2025, its sales trajectory has been positive, culminating in a notable increase in September. This upward trend in sales is particularly significant when compared to competitors like BLKMKT and Common Ground, which maintained relatively stable ranks but did not exhibit the same sales growth momentum. Meanwhile, The Original Fraser Valley Weed Co. showed a decline in rank from 27th to 33rd, despite having higher sales figures than OHJA. This suggests that OHJA's strategic initiatives may be effectively capturing market share and enhancing brand visibility, positioning it as a promising contender in the Ontario Pre-Roll market.
Notable Products
In September 2025, Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) reclaimed its top position among OHJA products with sales of 6,926 units, maintaining its strong performance from earlier months. Amnesia Haze Pre-Roll 10-Pack (3.5g) rose to second place, showing consistent improvement from its third-place ranking in August. Lemon Mintz Pre-Roll 10-Pack (3.5g) dropped to third place after leading in August, indicating a slight decline in sales momentum. Lime Mjto Pre-Roll 10-Pack (3.5g) and El Jefe Pink Pre-Roll 10-Pack (3.5g) held steady at fourth and fifth positions, respectively, mirroring their rankings from August. Overall, the top three products showed dynamic shifts, while the latter two maintained their standings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
