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Jun-2024
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Overview
Market Insights Snapshot
OHJA's performance in the Pre-Roll category across various provinces has shown mixed results over the past few months. In Alberta, the brand has struggled to break into the top 30, fluctuating between ranks 31 and 36. This indicates a consistent challenge in gaining a stronger foothold in the Alberta market. Conversely, in Ontario, OHJA has demonstrated impressive upward mobility, improving from rank 25 in March 2024 to rank 19 by June 2024, reflecting a steady increase in sales from $449,680 to $606,617. This positive trend in Ontario suggests a growing acceptance and preference for OHJA's Pre-Roll products among consumers in the province.
In British Columbia, OHJA's ranking has been more volatile, peaking at rank 70 in May 2024 before dropping back to rank 90 in June 2024. This instability might be indicative of inconsistent market penetration or fluctuating consumer preferences. Meanwhile, in Saskatchewan, OHJA has maintained a relatively stable presence within the top 30, although it saw a slight dip from rank 21 in April 2024 to rank 26 in June 2024. Despite these fluctuations, the brand's ability to remain within the top 30 in Saskatchewan suggests a solid, if slightly variable, market presence.
Competitive Landscape
In the Ontario Pre-Roll category, OHJA has shown a notable upward trend in rankings over the past few months, moving from 25th place in March 2024 to 19th place by June 2024. This steady climb indicates a positive reception and growing market presence. In comparison, Color Cannabis has experienced fluctuations, being out of the top 20 in March and May but regaining its position in April and June. Meanwhile, Station House has maintained a relatively stable rank, hovering around the mid-teens, which suggests consistent performance. The Original Fraser Valley Weed Co. has also seen some variability but remains competitive, just behind OHJA in June. Double J's has shown strong performance, peaking at 14th place in April before slightly declining. OHJA's ability to surpass some competitors and close the gap with others highlights its potential for continued growth in the Ontario Pre-Roll market.
Notable Products
In June 2024, the top-performing product for OHJA was Lemon Mintz Pre-Roll 10-Pack (3.5g) which maintained its first-place ranking from previous months and achieved sales of $11,806. Lemon Cherry Gelato Pre-Roll 10-Pack (3.5g) consistently held the second position with notable sales figures. El Jefe Pink Pre-Roll 10-Pack (3.5g) remained third, showing steady performance. Amnesia Haze Pre-Roll 10-Pack (3.5g) kept its fourth-place ranking since April 2024. BlueFin Tuna Pre-Roll 10-Pack (3.5g) climbed to fifth place in May 2024 and sustained this position in June 2024, indicating a stable rise in popularity.
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