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Apr-2025
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Overview
Market Insights Snapshot
Encore Supply Co has shown varied performance across different product categories in Saskatchewan. In the Concentrates category, the brand maintained a consistent presence within the top 10, with rankings oscillating between 6th and 8th over the first four months of 2025. This stability suggests a strong foothold in the Concentrates market, despite a gradual decline in sales from January to April. On the other hand, the Flower category exhibited more volatility; starting at 15th in January, Encore Supply Co dropped out of the top 30 in March before climbing back to 29th in April. Such fluctuations could indicate challenges in maintaining a consistent market share in Flower products.
The Pre-Roll category tells a story of resilience and recovery for Encore Supply Co in Saskatchewan. Beginning the year strong at 6th position, the brand experienced a dip to 19th by March but rebounded to 12th in April. This rebound, coupled with a noticeable increase in sales from March to April, highlights a potential turnaround or strategic adjustment that paid off. The ability to regain lost ground in the Pre-Roll segment may reflect adaptive marketing or product strategies that resonated well with consumers. However, the absence of a top 30 ranking in the Flower category during March remains a point of concern, suggesting areas for improvement in product offerings or competitive positioning.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore Supply Co has experienced notable fluctuations in its market position from January to April 2025. Starting strong in January with a rank of 6, Encore Supply Co saw a decline to 19 by March, before recovering slightly to 12 in April. This volatility in rank reflects a dynamic market environment where competitors like Thumbs Up Brand and Rogue Botanicals have shown more consistent upward trends. For instance, Thumbs Up Brand improved from rank 11 in January to 7 in March, while Rogue Botanicals made a significant leap from 49 in January to 11 by March. Meanwhile, Herba Farms and Tasty's (CAN) have also shown varied performance, with Tasty's (CAN) entering the top 20 in February and maintaining a competitive edge over Encore Supply Co by April. These shifts suggest that while Encore Supply Co remains a key player, it faces stiff competition and must strategize to regain and sustain its higher market position amidst these agile competitors.
Notable Products
In April 2025, the top-performing product for Encore Supply Co was the Peanut Butter Cake Pre-Roll 10-Pack (5g), maintaining its first-place position from previous months with sales of 1268 units. The Strawberry Cake Crasher Pre-Roll 10-Pack (5g) held steady in second place, reflecting a consistent demand. The Mint Smash Pre-Roll 10-Pack (5g) improved its ranking from fourth in March to third in April, indicating a rebound in popularity. Meanwhile, the Korean BBQ Pre-Roll 10-Pack (5g) ranked fourth, slightly declining from its third-place position in March. A new entry, Mint Sour Pre-Roll 10-Pack (5g), entered the rankings at fifth place, showcasing potential growth in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
