Encore

Data Snapshot: May 04, 2024
Encore Cannabis Brand Logo
$500K+

Apr-2024

Sales

Neutral

Trend

6-Month

66

Product Count

SKUs

Encore

Overview

Encore is a distinguished brand within the cannabis industry, specializing in the production of high-quality edibles offering a myriad of options including gummies, hard candies, mints, and chocolates. Regarded for both its focus on cannabis education and comprehensive testing procedures, Encore aims to provide safe, reliable products by partnering with premiere facilities like Encore Labs. The brand, resonating with a dedicated commitment to accountability, also highlights transparency in its operations through open engagement with regulatory bodies.
Markets

Encore Locations

Product Trends

Encore Categories

Encore Sales

Market Insights Snapshot

Encore Historical Sales by Category

In Saskatchewan, Encore has shown a remarkable performance across several cannabis categories, with notable standings in Concentrates, Flower, and Pre-Roll categories. Specifically, in the Concentrates category, Encore maintained the top position from January to March 2024, before slightly dropping to the second rank in April. This slight dip, while noteworthy, does not overshadow their strong performance in the earlier months. The Flower category saw Encore holding the number one rank consistently from January to April, despite a noticeable decline in sales from March to April. This trend suggests a dominant position in the Flower market, though the declining sales could indicate a need for strategic adjustments. The Pre-Roll category also saw a positive trajectory, with Encore moving up from the fourth position in January and February to the third in March and April, indicating growing consumer preference for their Pre-Roll products.

However, the performance of Encore in the Vapor Pens category tells a different story. Starting at the eleventh rank in January, there was a decline to the fourteenth in February, followed by a significant drop to the thirty-fourth position in March, with no rank in April 2024, indicating they were not in the top 30 brands for that category and month in Saskatchewan. This drastic fall highlights a significant challenge for Encore in the Vapor Pens market, suggesting either a competitive disadvantage or a shift in consumer preferences away from their product offerings in this category. The absence of a rank in April could point to a need for Encore to revisit their strategy in the Vapor Pens category to regain market share and consumer interest. Overall, while Encore exhibits strong performance in several key categories, the stark contrast in their Vapor Pens category performance underscores the complexity of consumer preferences and market dynamics in the cannabis industry.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
2
1
3
Encore

Competitive Landscape

In the competitive landscape of the cannabis flower category in Saskatchewan, Encore has maintained its position as the leading brand from January to April 2024, consistently ranking 1st among its competitors. Despite this dominant position, Encore has experienced a notable decline in sales over these months, suggesting a potential challenge in maintaining its market share. Its closest competitors, Elevator and Twd., have shown significant upward movements in rankings and sales during the same period. Elevator, in particular, has made a remarkable leap from the 16th position in January to the 2nd by April, coupled with a substantial increase in sales that could threaten Encore's market dominance if the trend continues. Twd. has also seen a dramatic rise, moving from not being in the top 20 to securing the 4th rank by April, indicating a rapidly growing consumer preference for these brands. This shifting dynamic underscores the importance for Encore to strategize effectively to retain its leading position amidst the growing competition and changing consumer preferences in the Saskatchewan cannabis flower market.

Encore market ranking for SK Flower

Encore

Notable Products

In April 2024, Encore's top product was Strawberry Cake Crasher Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one rank from March with sales of 3241 units. The Peanut Butter Cake Pre-Roll 10-Pack (5g) followed closely, climbing from third to second place, showcasing significant growth in popularity. Mint Smash Pre-Roll 10-Pack (5g), previously leading in January and February, dropped to third place, indicating a shift in consumer preferences. Notably, the Peanut Butter Cake Pre-Roll 3-Pack (1.5g) entered the rankings at fourth place, suggesting a demand for smaller pack sizes. Finally, the Korean BBQ (3.5g) from the Flower category made its debut in the top five, underlining the diversity in Encore's top-selling products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Strawberry Cake Crasher Pre-Roll 10-Pack (5g)
Pre-Roll
2
3
1
1
Peanut Butter Cake Pre-Roll 10-Pack (5g)
Pre-Roll
>5
4
3
2
Mint Smash Pre-Roll 10-Pack (5g)
Pre-Roll
1
1
2
3
Peanut Butter Cake Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
4
Korean BBQ (3.5g)
Flower
>5
>5
>5
5
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