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Aug-2024
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Overview
Market Insights Snapshot
Encore has shown a mixed performance across different categories in Saskatchewan. In the Concentrates category, Encore maintained a strong position, consistently ranking within the top 4 from May to August 2024. However, the brand experienced a slight dip in August, moving from 3rd to 4th place. This indicates a minor decline but still reflects a solid presence in the market. In contrast, the Flower category showed a more significant drop, with Encore falling from 8th place in May to 28th place by August, suggesting a notable decrease in market share and consumer preference over the summer months.
In the Pre-Roll category, Encore maintained a steady rank of 3rd place throughout the four months, indicating strong and consistent consumer demand. This stability is a positive sign for the brand's performance in this segment. On the other hand, the Vapor Pens category saw more fluctuation, with Encore's ranking varying from 19th in May to 27th in August. This indicates some volatility and potential challenges in maintaining a stable market position in this category. The brand's absence from the top 30 in certain months highlights areas for potential improvement and strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore has maintained a consistent rank of 3rd place from May to August 2024. This stability suggests a strong and loyal customer base, but it also indicates that growth in rank has been stagnant. Notably, MTL Cannabis has shown significant upward momentum, climbing from 7th place in May to 4th place in August, which could pose a threat to Encore's market position if this trend continues. Similarly, Space Race Cannabis has demonstrated impressive growth, moving from 12th place in May to 7th place by August. While Encore's sales figures have been robust, increasing from $174,637 in May to $202,802 in August, the rapid gains by competitors highlight the need for strategic marketing and product innovation to maintain and potentially improve its rank in this competitive market.
Notable Products
In August 2024, Encore's top-performing product was the Strawberry Cake Crasher Pre-Roll 10-Pack (5g), maintaining its number one rank for four consecutive months with sales of 2,198 units. The Korean BBQ Pre-Roll 10-Pack (5g) held the second spot, showing a significant increase from 1,630 units in July to 2,007 units in August. The Peanut Butter Cake Pre-Roll 10-Pack (5g) climbed to third place, continuing its upward trend from fifth in June and fourth in July. Mint Smash Pre-Roll 10-Pack (5g) dropped to fourth place but still showed strong sales at 1,373 units. The Butter Cookie Distillate Cartridge (1g) remained in fifth place, with a notable decline in sales from 783 units in July to 516 units in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
