Market Insights Snapshot
The cannabis brand Encore has shown a steady performance in the Saskatchewan market, particularly in the Concentrates and Flower categories. In Concentrates, Encore has consistently held the number 1 position from August to November 2023. This dominance in the Concentrates category is a testament to the brand's quality and popularity among consumers. On the other hand, in the Flower category, Encore started strong in August 2023, ranking first, but slipped to the second position in the following months. Despite the slight drop in rankings, the brand's sales in the Flower category have remained robust, indicating a strong demand for their products.
However, Encore's performance in the Pre-Roll and Vapor Pens categories in Saskatchewan needs improvement. The brand was not even in the top 20 in the Pre-Roll category in September 2023, which is a significant concern. The rankings in the Pre-Roll category have fluctuated greatly, from 45th in August to not being in the top 20 in September, then to 89th in October, and finally 79th in November. On a positive note, Encore's performance in the Vapor Pens category has shown a significant upward trend, improving from 89th in August to 15th in November 2023. This improvement suggests that the brand is gaining traction in this category, which could be an area of focus for future growth.
In the Flower category in Saskatchewan, Encore has maintained a strong position among the top 2 brands from August to November 2023. However, it's worth noting that Encore has seen a slight drop in rank from 1st place in August to 2nd place in the following months. This shift coincides with the rise of Good Supply and Spinach, which have both held the 1st rank position during this period. Interestingly, Hiway has shown significant improvement, moving up from 8th to 3rd rank. While Encore's sales have been relatively stable, both Good Supply and Spinach have seen periods of higher sales, and Hiway's sales have been trending upwards. This suggests that while Encore remains a strong contender, it faces increasing competition in the Saskatchewan Flower market.
In November 2023, the top-performing product from Encore was the Pink Gelato Shatter (1g) from the Concentrates category, with sales peaking at 1698 units. This product climbed from the 4th position in August to the top spot in November. The second best-selling product was the Frosted Cake Shatter (1g), also a Concentrate, which fell from the first position in October to second in November. The third rank was held by Pure THCa Diamonds (1g), maintaining its position from the previous month. The Sunshine Punch Distillate Cartridges (1g) from the Vapor Pens category and Peanut Butter Cake (7g) from the Flower category entered the top 5 in November, ranking fourth and fifth respectively.