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Mar-2025
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Overview
Market Insights Snapshot
Encore Supply Co has shown varied performance across different cannabis categories in Saskatchewan. In the Concentrates category, the brand maintained a position within the top 10 from December 2024 to March 2025, although there was a downward trend from 3rd to 8th rank over this period. This suggests that while they are a strong player in this category, there is increased competition or perhaps a shift in consumer preferences. In contrast, their performance in the Flower category has seen a more pronounced decline, dropping from 16th to 33rd place, which indicates significant challenges in maintaining market share or possibly issues related to product offerings or pricing strategies.
The Pre-Roll category also reflects a downward trajectory for Encore Supply Co, with rankings slipping from 7th in December 2024 to 18th by March 2025. This movement might indicate a need for strategic adjustments to regain traction in this segment. Notably, Encore Supply Co did not maintain a top 30 position in the Vapor Pens category beyond December 2024, where they were ranked 35th. This absence from the rankings in subsequent months could highlight a potential area for growth or a reconsideration of their product strategy in this category. Overall, while Encore Supply Co remains a potent force in some segments, there are clear opportunities for improvement and adaptation in others within the Saskatchewan market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore Supply Co experienced notable fluctuations in its market position from December 2024 to March 2025. Starting strong at rank 7 in December, Encore Supply Co maintained a competitive edge through January, slightly dipping to rank 6. However, by February, it slipped to rank 9, and further declined to rank 18 by March. This downward trend suggests a significant challenge in maintaining its market share. In contrast, Sticky Greens showed a volatile yet generally stronger performance, peaking at rank 5 in January before descending to rank 15 by March. Meanwhile, Harts and Fleur De L'ile remained outside the top 10 for most months, indicating less competitive pressure on Encore Supply Co from these brands. The data suggests that while Encore Supply Co started as a leading player, it faces increasing competition, particularly from brands like Sticky Greens, and must strategize to reclaim its higher ranking and stabilize sales.
Notable Products
In March 2025, the top-performing product for Encore Supply Co was the Peanut Butter Cake Pre-Roll 10-Pack (5g), maintaining its number one rank from previous months, despite a decrease in sales to 711 units. The Strawberry Cake Crasher Pre-Roll 10-Pack (5g) climbed to the second position, improving from its consistent third-place rank in prior months. Korean BBQ Pre-Roll 10-Pack (5g) rose to third place, showing a notable increase in sales to 637 units from February. Mint Smash Pre-Roll 10-Pack (5g) dropped to fourth place, indicating a decline in sales performance. Mango Kush (7g) re-entered the rankings in fifth place, suggesting a resurgence in popularity or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
