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Jun-2024
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Overview
Market Insights Snapshot
Encore has demonstrated a strong performance in the Saskatchewan market across multiple categories. In the Concentrates category, Encore maintained a leading position, ranking first in March and April before dropping slightly to third place in May and June. This consistent top-tier performance suggests a solid consumer base and brand loyalty in this segment. In the Flower category, however, there was a notable decline in rankings from first place in March and April to eighth in May and eleventh in June. This downward trend may indicate increasing competition or shifting consumer preferences within the province.
Encore's performance in the Pre-Roll category in Saskatchewan has been relatively stable, maintaining a top-three position across the observed months. Despite some fluctuations, the brand's ability to hold a consistent rank suggests strong market demand for their pre-roll products. Conversely, the Vapor Pens category saw more volatility, with Encore's ranking ranging from 34th in March to a peak of 19th in May, before falling back to 27th in June. This inconsistency indicates potential challenges in capturing and retaining market share in the Vapor Pens segment. Notably, Encore's absence from the top 30 brands in this category for March highlights an area for potential improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore has demonstrated a strong and consistent performance. Over the past four months, Encore has maintained a top-three position, peaking at rank 2 in both April and May 2024 before slightly dropping to rank 3 in June 2024. This stability in high ranks indicates a robust market presence and customer loyalty. In contrast, Tweed experienced fluctuations, missing the top 20 in April 2024 but rebounding to rank 5 by June 2024. Meanwhile, Sticky Greens showed a significant upward trend, climbing from rank 10 in April to rank 4 in June 2024. These shifts suggest that while Encore remains a dominant player, competitors like Sticky Greens are rapidly gaining ground, potentially affecting Encore's future market share and necessitating strategic adjustments to maintain its leading position.
Notable Products
In June 2024, Encore's top-performing product was the Strawberry Cake Crasher Pre-Roll 10-Pack (5g), maintaining its number one rank for the fourth consecutive month with sales of 2837 units. The Korean BBQ Pre-Roll 10-Pack (5g) held steady at the second position, while the Jealousy Pre-Roll 10-Pack (5g) remained third, showing consistent performance from May 2024. The Mint Smash Pre-Roll 10-Pack (5g) re-entered the rankings at fourth place after being unranked in May. The Peanut Butter Cake Pre-Roll 10-Pack (5g) dropped to fifth place, continuing its decline over the past few months. These shifts highlight the dynamic nature of consumer preferences within the pre-roll category.
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