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Jul-2025
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Overview
Market Insights Snapshot
Encore Supply Co has shown varied performance across different product categories in Saskatchewan. In the concentrates category, the brand had a notable presence in April 2025, securing the 7th position, but saw a decline by July, slipping to 12th place. This indicates a potential shift in consumer preferences or increased competition within the concentrates market. In the flower category, Encore Supply Co started at the 29th position in April, but by July, it was no longer in the top 30, suggesting a significant drop in either sales or market share. This drop in ranking could be a point of concern for the brand as it might reflect changing consumer trends or the need for product innovation.
In the pre-roll category, Encore Supply Co maintained a relatively stable performance, starting at rank 12 in April and moving slightly to rank 15 by July. Despite the slight drop, the brand managed to increase its sales over the months, peaking in June 2025. This steady performance in pre-rolls suggests a loyal customer base or effective marketing strategies that kept the brand competitive. However, the absence from the top 30 in the flower category might require strategic adjustments to regain its standing. The data hints at the necessity for Encore Supply Co to bolster its efforts in certain categories to maintain a competitive edge across the board.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore Supply Co has experienced some fluctuations in its ranking over the months from April to July 2025. Starting at 12th place in April, Encore Supply Co maintained a similar position in May but saw a slight drop to 15th place by July. This change in rank is notable when compared to competitors like Thumbs Up Brand and Rogue Botanicals, which have consistently stayed within the top 14, with Rogue Botanicals even peaking at 8th place in May and June. Despite these shifts, Encore Supply Co's sales figures have shown a positive trend, especially from April to June, indicating a robust market presence. However, the brand faces stiff competition from others like North 40 Cannabis and Harts, which have been climbing the ranks, with North 40 Cannabis notably improving from 25th to 16th place by July. This competitive environment suggests that while Encore Supply Co is holding its ground, strategic efforts may be needed to enhance its market position amidst dynamic competitors.
Notable Products
In July 2025, Encore Supply Co's top-performing product was the Northern Haze Pre-Roll 10-Pack (5g), maintaining its position as the number one seller from the previous month. The Peanut Butter Cake Pre-Roll 10-Pack (5g) held steady at the second spot, with sales figures reaching 1,182 units. Bison Breath Pre-Roll 10-Pack (5g) continued to rank third, showing consistent performance since its debut in June. Purple Fire Wax (1g) entered the rankings at fourth place, indicating a strong market presence for concentrates. Meanwhile, Mint Sour Pre-Roll 10-Pack (5g) rounded out the top five, dropping from fourth to fifth place compared to June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
