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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
North 40 Cannabis concentrated 61.77% of July 2026 sales in Flower and 32.65% in Pre-Roll, with Concentrates at 5.58%, indicating a mix tilted toward inhalables while total brand sales were down 18.97% year over year and up 25.39% month over month in Flower specifically. Flower’s year-over-year change was -0.59% against a 10.90% month-over-month rise in Pre-Roll and a 3.89% month-over-month lift in Concentrates, while Pre-Roll posted a -39.60% year-over-year decline that pulled overall mix away from multi-pack trial. With an average price down 0.87% year over year to $18.43 and Flower’s average price at $35.06, the brand is trading at a premium in its core category while holding or recovering volume; this pattern implies the near-term growth engine is Flower-led while Pre-Roll remains a drag that limits cross-format capture.
Given a rank of 22 in Flower in Saskatchewan and a 25.39% month-over-month gain in that category alongside a -39.60% year-over-year Pre-Roll contraction, the brand’s competitive footing hinges on sustaining Flower velocity rather than relying on value-driven Pre-Rolls. The 5.58% Concentrates share growing 3.89% month over month but declining 22.73% year over year suggests limited halo into higher-potency niches, while the 32.65% Pre-Roll share risks eroding if price-sensitive segments do not convert despite the 0.87% year-over-year price decrease at the brand level. This configuration implies North 40 Cannabis should position around differentiated Flower where rank 22 can improve through mix depth and price-pack architecture, using Pre-Roll recovery tactically to widen entry points without diluting the Flower-led price umbrella.
Competitive Landscape
North 40 Cannabis sits at rank #22 in SK Flower for July 2026, unchanged YoY from #22, while sliding 2 positions from #20 in April 2026 and down 15 spots from its peak at #7 in February 2026; by contrast, Back Forty / Back 40 Cannabis held #1 YoY and remains #1 with sales up 42.98%, and Weed Me surged from #31 YoY to #4 with a 440.68% sales increase, indicating North 40 Cannabis is losing relative rank momentum as faster-rising competitors consolidate top-tier positions and its flat YoY rank implies stalled share recovery.
Notable Products
LSC x North 40 - Sunny Skies Pre-Roll 2-Pack (1g) posted the largest movement in July 2026 with a 108% month-over-month gain to rank 3, while LSC x North 40 - Starry Skies Pre-Roll 2-Pack (1g) plunged 72% to rank 8. LSC x North 40 - Sunny Skies Pre-Roll (1g) also climbed 52% to the number 1 spot, whereas LSC x North 40 - Starry Skies Pre-Roll (1g) slipped 7% to rank 4. With seven of the top ten SKUs in Pre-Roll, the mix points to a pivot toward multi-pack and collaboration-led Pre-Roll formats that can scale velocity even as single-SKU volatility widens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
