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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
North 40 Cannabis concentrated its June 2026 mix in Flower at 58.86% share with 65.25% year-over-year growth but a 38.98% month-over-month decline, while Pre-Roll held 35.08% share with a 5.96% year-over-year contraction and a 42.51% month-over-month drop; Concentrates remained a small 6.06% share with 39.28% year-over-year growth and a 33.61% month-over-month dip. Average price fell 4.14% year over year to $18.14 even as brand sales rose 29.41% year over year, and the brand sat at rank 25 in Flower in Saskatchewan; together these movements imply a volume-led June 2026 anchored by Flower scale despite broad month-over-month pullbacks across all categories.
The mix shift means North 40 Cannabis is leaning into higher-growth but more volatile Flower, where rank 25 in Saskatchewan leaves room for share capture if June’s 38.98% month-over-month decline normalizes and the 65.25% year-over-year rise persists; meanwhile, Pre-Roll’s 35.08% share combined with a 5.96% year-over-year decline and 42.51% month-over-month slide suggests the format is acting as a drag on rank momentum. With Concentrates up 39.28% year over year yet only 6.06% of sales and down 33.61% month over month, the brand’s positioning favors breadth in Flower and selective depth in niche formats, implying that stabilizing Pre-Roll while protecting Flower price architecture after a 4.14% year-over-year price decrease is the most direct path to lifting category rank and sustaining the 29.41% brand sales growth into the back half of 2026.
Competitive Landscape
North 40 Cannabis is ranked #25 in SK Flower in June 2026, improving 4 positions year over year from #29 and sliding 5 positions since March 2026 from #20, while its peak of #7 in February 2026 marks a 18-rank gap from today. Against leaders, Back Forty / Back 40 Cannabis held #1 year over year at #1 and Big Bag O' Buds moved up from #4 to #2 with 55.7% YoY sales growth, indicating competitors are consolidating top positions as North 40 Cannabis drifts mid-pack. With Weed Me jumping from #44 to #5 alongside 1,376.9% YoY sales growth, the widening spread between North 40 Cannabis’s February 2026 peak (#7) and June 2026 position (#25) implies that rank volatility, not sustained share capture, is defining its recent trajectory.
Notable Products
LSC x North 40 - Sunny Skies Pre-Roll 2-Pack (1g) posted the steepest decline at -69.3% MoM while sliding to rank 6, and LSC x North 40 - Starry Skies Pre-Roll 2-Pack (1g) fell -64.5% MoM at rank 1, indicating sharp pullback in multipack pre-roll velocity despite their top-tier placements. Across the lineup, five of the top ten are Pre-Roll SKUs concentrated in the top 6 ranks, yet three of those Pre-Rolls registered declines worse than -48.5%, whereas Rocket Fuel Pre-Roll 3-Pack (1.5g) rose +49.0% MoM at rank 5, implying mix pressure within the format. Flower also compressed with Lemon Haze (3.5g) down -43.8% at rank 4 and Saskatchewan Platinum (7g) down -37.6% at rank 7, even as Lemon Haze still moved $14,527 in June 2026, pointing to volume headwinds rather than a single-SKU issue. Taken together, the product mix signals a pivot is needed from collaborative and multipack Pre-Rolls toward stabilizing core strains and selectively backing the few Pre-Roll formats that are gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
