Market Insights Snapshot
North 40 Cannabis has been performing differently across various categories and states. In Ontario, the brand's Edible category has seen a fluctuation in rankings, moving from 69 in June 2023 to 73 in July, 84 in August and then slightly up to 85 in September 2023. This indicates a slight downward trend in the brand's appeal within the Edible category in Ontario. However, the brand's performance in the Saskatchewan market tells a different story, with no ranking information available for the Concentrates category until September 2023, where it debuted at rank 33. This could suggest a recent introduction or improvement in the brand's Concentrates offering in Saskatchewan.
Still in Saskatchewan, North 40 Cannabis' Flower category has seen a consistent decline in rankings, from 29 in August 2023 to 57 in September 2023. This could indicate increased competition or a decrease in consumer preference for this category in Saskatchewan. On a more positive note, the Pre-Roll category has shown significant improvement, moving from rank 34 in June to 14 in September 2023, indicating a growing preference for the brand's Pre-Roll products in Saskatchewan. The Vapor Pens category, however, has been inconsistent, with a drop from 62 in June to 78 in July, a rise to 68 in August, and no ranking information available for September. This could suggest a volatile market for Vapor Pens in Saskatchewan.
In the Pre-Roll category in Saskatchewan, North 40 Cannabis has shown a positive trend, climbing from a rank of 34 in June 2023 to 14 in September 2023. This significant improvement in rank indicates a strong increase in sales, outperforming several competitors. Jonny Chronic, although consistently ranked higher, showed a slight drop in rank from 11 in August to 13 in September. Sticky Greens and Fleur De L'ile also showed improvements in rank, but not as significant as North 40 Cannabis. However, BoxHot demonstrated a consistent upward trend, moving from rank 20 in August to 12 in September, indicating a potential threat to North 40 Cannabis's market position. The absence of Fleur De L'ile in the top 20 in July 2023 suggests a significant sales drop during that period. Overall, North 40 Cannabis's performance is promising, but the competitive landscape in Saskatchewan's Pre-Roll category remains dynamic.
In September 2023, the top-performing product for North 40 Cannabis was the 'Arriba Pre-Roll 3-Pack (1.5g)', maintaining its position as the best-seller from the previous month with sales of 1746 units. The 'Farm Gas Pre-Roll 3-Pack (1.5g)' climbed to the second position from the fourth in July and June, indicating a significant increase in demand. The 'Rainbow Pie Pre-Roll 3-Pack (1.5g)' moved up one spot to third place, while the 'Slurricane Pre-Roll 3-Pack (1.5g)' dropped to fourth place from its fifth position in August. The 'El Gordo Pre-Roll 2-Pack (1.5g)' slipped to fifth place from second in July, highlighting a shift in customer preferences.