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Aug-2025
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Overview
Market Insights Snapshot
North 40 Cannabis has shown varied performance across different product categories in Saskatchewan. In the Concentrates category, the brand made its entry into the top 30 rankings in July 2025, securing the 13th position, but experienced a slight decline to 16th position by August. This indicates a promising start in the Concentrates market, although sustaining momentum will be crucial. In contrast, the Flower category displayed more consistency, with North 40 Cannabis maintaining a presence within the top 30 throughout the summer months. The brand ranked 23rd in both July and August, showing a steady performance with a significant increase in sales from June to August.
The Pre-Roll category revealed a more turbulent trajectory for North 40 Cannabis in Saskatchewan. The brand climbed to the 16th position in July but fell to 29th in August. Despite the drop, this category experienced a notable sales peak in July, indicating potential consumer interest that could be capitalized on with strategic marketing efforts. The absence of a ranking in May and June for Concentrates suggests that North 40 Cannabis was not among the top 30 brands, highlighting an area for potential growth and market penetration. These movements across categories underscore the dynamic nature of the cannabis market in Saskatchewan and the importance of adaptive strategies for sustained success.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, North 40 Cannabis has shown a dynamic performance over the months from May to August 2025. Despite starting at rank 25 in May, North 40 Cannabis improved its position to 23 by July and maintained this rank into August, indicating a positive trend in market presence. This upward movement is notable given the competitive pressure from brands like Western Cannabis, which consistently held a higher rank, maintaining the 21st position in both July and August with significantly higher sales figures. Meanwhile, Divvy experienced fluctuations, dropping to 27th in July but rebounding to 22nd in August, showcasing a volatile market behavior. The entry of 3Saints in August at rank 25 further intensifies competition, while Pure Laine remained relatively stable but lower in rank compared to North 40 Cannabis. These dynamics suggest that North 40 Cannabis is effectively navigating the competitive landscape, capitalizing on market opportunities to enhance its rank and sales.
Notable Products
In August 2025, Rocket Fuel Pre-Roll 3-Pack (1.5g) emerged as the top-performing product for North 40 Cannabis, rising to the number one rank with an impressive sales figure of 1358. Strawberry Miracle Pre-Roll 3-Pack (1.5g) climbed to the second position, showing a significant improvement from its previous fifth rank in July. After Eighth Pre-Roll 3-Pack (1.5g) maintained a strong presence, securing the third spot despite a slight decline in sales. Crescendo Traditional Hash (2g) and Giraffe Balls (28g) entered the rankings for the first time, at fourth and fifth positions respectively, indicating a growing interest in concentrates and flower categories. Overall, the August data reflects a dynamic shift in consumer preferences towards pre-rolls, with notable gains in sales figures for the top-ranked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
