North 40 Cannabis

Data Snapshot: May 05, 2024
North 40 Cannabis Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

15

Product Count

SKUs

North 40 Cannabis

Overview

North 40 Cannabis, a Canadian micro cannabis company, is celebrated for its commitment to transparent and authentic operations as it marks its four years in the legal cannabis industry. Owned by Gord Nichol, North 40 positions itself as the quintessential 'Ma and Pa' cannabis brand, aiming to both educate and entertain the public on its experiences in the cannabis industry. Distinctive for its focus on in-store and curbside customer services, North 40 offers products tailored for the Northwest market, reflecting its boutique cultivation and processing methodologies.
Markets

North 40 Cannabis Locations

Product Trends

North 40 Cannabis Categories

North 40 Cannabis Sales

Market Insights Snapshot

North 40 Cannabis Historical Sales by Category

In the Saskatchewan market, North 40 Cannabis has shown a mixed performance across different categories, with notable fluctuations in rankings over the first four months of 2024. In the Flower category, the brand experienced a downward trend, starting at rank 46 in January and falling to 58 by February, with no ranking in the top 30 for March and April, indicating a significant drop in its market presence in this category. This decline is particularly concerning as it suggests a loss of traction among consumers in Saskatchewan, a key market for cannabis products. On the other hand, their performance in the Pre-Roll category tells a different story. North 40 Cannabis began the year at rank 20 in January, improved to 17 in February, but saw a drop to rank 39 in March before partially recovering to rank 28 in April. This volatility highlights the brand's fluctuating market share in the Pre-Roll category, though it managed to stay within the top 30, suggesting a resilient consumer base despite the challenges.

Financially, North 40 Cannabis's journey through the first quarter of 2024 presents a tale of peaks and valleys. In January, the brand kicked off with sales amounting to $20,335 in the Flower category, which then saw a decrease to $12,825 in February, reflecting the decline in its ranking. This financial dip aligns with its falling position in the market, underscoring the need for strategic adjustments to regain its footing. The Pre-Roll category, however, displayed a more dynamic financial narrative. Starting with sales of $55,560 in January, the brand saw a slight increase to $56,970 in February, despite the rankings' later fluctuations. The sales then took a hit in March, dropping to $18,941, before rebounding to $35,599 in April. This financial rollercoaster in the Pre-Roll category suggests that while North 40 Cannabis faces challenges, it also has opportunities for growth and recovery, especially if it can stabilize its market position and capitalize on its existing consumer interest in Saskatchewan.

Apr-2024 Rank
Flower
Pre-Roll
28
North 40 Cannabis

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Saskatchewan, North 40 Cannabis has experienced a fluctuating performance in terms of rank and sales from January to April 2024. Initially ranked 20th in January, it saw a slight improvement to 17th in February, before a significant drop to 39th in March, and a marginal recovery to 28th in April. This trajectory indicates a challenging period for North 40 Cannabis, especially in March, where its rank and sales notably declined. Competitors such as FIGR and Terra Labs have shown more stability and in some instances, an improvement in their standings, with FIGR maintaining a presence closer to the top 20 throughout the period and Terra Labs moving up to 27th by April, surpassing North 40 Cannabis. Notably, Space Race Cannabis and Fleur De L'ile also present competitive pressures, with Space Race Cannabis entering the rankings at 23rd in March and Fleur De L'ile consistently hovering around the lower twenties to thirties in rank. This competitive analysis underscores the volatile nature of the Pre-Roll market in Saskatchewan and highlights the need for North 40 Cannabis to strategize effectively to improve its market position and sales trajectory amidst stiff competition.

North 40 Cannabis market ranking for SK Pre-Roll

North 40 Cannabis

Notable Products

In April 2024, North 40 Cannabis saw Double Kush Breath Pre-Roll 3-Pack (1.5g) leading the sales with 751 units, marking its position as the top-selling product. Following closely, El Gordo Pre-Roll 3-Pack (1.5g) made an impressive entry directly into the second rank with notable sales figures. Rainbow Pie Pre-Roll 3-Pack (1.5g), previously leading in March, dropped to the third position, indicating a shift in consumer preferences. New entrants Tropical Blast and Farm Gas Pre-Roll 3-Packs secured the fourth and fifth ranks, respectively, diversifying the top product range. This ranking change underscores a dynamic market, with Double Kush Breath Pre-Roll reclaiming its top position from earlier months and introducing new favorites among consumers.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Double Kush Breath Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
3
2
1
El Gordo Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
2
Rainbow Pie Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
2
1
3
Tropical Blast Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
4
Farm Gas Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
5
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