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Apr-2025
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Overview
Market Insights Snapshot
The performance of North 40 Cannabis in the Saskatchewan market has shown some interesting trends over the first few months of 2025. In the Flower category, the brand maintained a steady presence in the top 30 rankings, although there was a notable dip in March where they barely held onto the 30th position. By April, they improved slightly to the 26th position, indicating a potential recovery or strategic adjustment. The sales figures during this period also reflect a fluctuating trajectory, with a significant drop from January to March, followed by a modest rebound in April. This suggests that while the brand faced challenges, there might be efforts underway to regain a stronger foothold in the Flower category.
In contrast, the Pre-Roll category for North 40 Cannabis in Saskatchewan exhibited more stability at the start of the year, with a consistent ranking of 17th in January and March. However, a decline to the 26th position in April indicates potential competitive pressures or shifts in consumer preferences. The sales data mirrors this trend, with a steady decline in revenue from January to April, highlighting a possible area of concern for the brand. The Pre-Roll category's performance could be crucial for North 40 Cannabis, as maintaining a strong ranking is essential for sustaining their market presence in Saskatchewan.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, North 40 Cannabis has experienced notable fluctuations in its rank and sales performance. Starting the year in January 2025 at rank 19, North 40 Cannabis saw a slight improvement to rank 18 in February, but then dropped out of the top 20 by March, landing at rank 30, before recovering slightly to rank 26 in April. This volatility contrasts with competitors like Bold, which maintained a consistent rank of 27 throughout the first four months of 2025, and Western Cannabis, which showed a more stable performance, fluctuating between ranks 22 and 27. Meanwhile, Catch Me Outside demonstrated a positive trajectory, climbing from rank 38 in January to 25 in April. The entry of Red Barn into the rankings at position 28 in April further intensifies the competitive pressure. These dynamics suggest that North 40 Cannabis faces challenges in maintaining its market position amidst a competitive and evolving market, highlighting the need for strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In April 2025, the top-performing product from North 40 Cannabis was the LSC x North 40 - Sunny Skies Pre-Roll (1g) in the Pre-Roll category, climbing to the number one spot with a remarkable sales figure of 1262. The LSC x North 40 - Starry Skies Pre-Roll (1g) dropped to the second position, despite leading in March. The Strawberry Miracle Pre-Roll 3-Pack (1.5g) maintained a steady presence, ranking third, while the Pomelo Skunk Pre-Roll 3-Pack (1.5g) improved its position from fifth in the previous months to fourth in April. Notably, the Rocket Fuel Pre-Roll 3-Pack (1.5g) saw a decline, moving down to the fourth position, sharing the rank with Pomelo Skunk, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
