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Oct-2025
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Overview
Market Insights Snapshot
North 40 Cannabis has shown varied performance across different product categories in Saskatchewan. In the Flower category, the brand maintained a consistent presence within the top 30, showing a slight upward trajectory from 23rd in July to 22nd by October. This steady improvement is indicative of a positive reception and possibly increasing consumer preference in this category. Meanwhile, the Concentrates category did not see North 40 Cannabis in the top 30 rankings past July, which could suggest challenges in gaining traction or facing stiff competition in this segment. The Pre-Roll category demonstrated a more volatile performance, with the brand slipping to 31st in August before climbing back up to 22nd by October, suggesting a recovery or successful strategy implementation.
The sales figures further illustrate North 40 Cannabis's performance dynamics. In the Flower category, sales have steadily increased from July to October, indicating a growing market share or expanded consumer base in Saskatchewan. The Pre-Roll category, despite its initial dip in rank during August, showed a recovery in sales by October, which aligns with its improved ranking. This suggests that the brand might have introduced new products or marketing strategies that resonated well with consumers. However, the absence of ranking data for Concentrates beyond July highlights a potential area for improvement or re-evaluation for North 40 Cannabis to better capture consumer interest in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, North 40 Cannabis has shown a steady presence, maintaining a rank of 22nd in October 2025, slightly improving from 23rd in July and September, and 25th in August. This consistent positioning indicates a stable market presence, despite the competitive pressures from brands like FIGR, which experienced a notable drop from 11th in September to 21st in October, and Space Race Cannabis, which fluctuated between 15th and 20th over the same period. While Bake Sale saw a decline from 19th in August to 25th in October, North 40 Cannabis's sales have shown a positive trend, increasing from July to October, suggesting a strengthening customer base. Meanwhile, Gemstone re-entered the rankings in September at 34th and improved to 24th in October, indicating emerging competition. Overall, North 40 Cannabis's ability to maintain and slightly improve its rank amidst these dynamics highlights its resilience and potential for growth in the Saskatchewan Flower market.
Notable Products
In October 2025, Saskatchewan Platinum (7g) emerged as the top-performing product for North 40 Cannabis, leading the rankings at number 1 with sales of 995 units. El Gordo Pre-Roll 3-Pack (1.5g) maintained its strong position at number 2, showing consistent demand. Rocket Fuel Pre-Roll 3-Pack (1.5g) saw a drop from its previous top rank in September to number 3 in October. LSC x North 40 - Sunny Skies Pre-Roll (1g) entered the rankings at number 4, while Strawberry Miracle Pre-Roll 3-Pack (1.5g) stayed steady in fifth place. Overall, the top products showed stability in their rankings with minor shifts from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
