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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
North 40 Cannabis concentrated nearly all September 2026 volume in two categories, with Pre-Roll at 51.5% share (ranked 17 in Saskatchewan Pre-Roll) and Flower at 48.5% share; the mix tilted toward Pre-Roll despite a 1.7% month-over-month dip while Flower advanced 20.0% month over month. Year over year, Pre-Roll expanded 101.7% compared to just 0.2% for Flower, lifting brand sales by 29.1% even as the average price fell 52.1%; this spread indicates the brand is leaning into lower-priced, higher-velocity formats while using Flower growth as a buffer for monthly volatility. The pattern implies an intentional trade-off: sustaining overall growth by comping Pre-Roll triple digits year over year, while letting Flower carry near-term momentum to stabilize the September mix.
With Pre-Roll pricing at $7.06 versus Flower at $36.11 and a brand-wide average of $11.58, the 52.1% year-over-year price compression pairs with a 101.7% Pre-Roll lift to prioritize unit throughput over ticket size, while the 20.0% month-over-month Flower rise counterbalances Pre-Roll’s 1.7% dip. Holding a 51.5% Pre-Roll share alongside a 48.5% Flower share positions North 40 Cannabis to flex between value-driven Pre-Roll scale and premium-weighted Flower recovery, implying a dual-track strategy that trades margin for rank defense in Saskatchewan while using Flower’s month-over-month acceleration to protect basket economics.
Competitive Landscape
North 40 Cannabis sits at rank #17 in SK Pre-Roll for September 2026, improving 11 positions year over year from #28 and 9 positions since June 2026’s #26, while also trailing its May 2026 peak of #15 by 2 ranks; in contrast, Back Forty / Back 40 Cannabis held #1 year over year with an 82% sales lift and Doobie Snacks climbed from #6 to #2 alongside 180% YoY sales growth. Against a top tier where BOLD improved from #2 to #3 and General Admission advanced from #8 to #4 with 95% YoY growth, North 40 Cannabis’s +11-rank YoY gain but -2 ranks from its May 2026 peak imply recovery momentum that is real but not yet consolidated at the top, pointing to a mid-pack foothold that requires sustained share capture to convert into a stable top-15 presence.
Notable Products
Gasberry Pre-Roll (1g) delivered the standout move in September 2026 with a 243.7% month-over-month surge, vaulting into rank 4 while LSC x North 40 - Starry Skies Pre-Roll (1g) fell 33.7% to rank 5. The top three spots stayed concentrated in Pre-Rolls, led by LSC x North 40 - Sunny Skies Pre-Roll 2-Pack (1g) at rank 1 with +2.4% and LSC x North 40 - Starry Skies Pre-Roll 2-Pack (1g) sliding 21.3% at rank 2, implying consumer trade-up toward fresher or newly noticed SKUs within the same format. This is reinforced by category concentration, with eight of the top ten placements in Pre-Rolls and only two Flower SKUs breaching the top ten, even as Saskatchewan Platinum (7g) jumped 90.2% to rank 7 and Lemon Haze (3.5g) dropped 47.5% to rank 8, suggesting volatility in Flower against steadier Pre-Roll demand. The mix points to a strategy leaning into Pre-Rolls for velocity while selectively nurturing a few Flower bets rather than broad Flower expansion, with one premium-priced pocket like Work's Done Milled (10g) at $19,077 anchoring volume in that category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
