Apr-2026
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Overview
Market Insights Snapshot
North 40 Cannabis has shown a varied performance across different product categories in Saskatchewan. In the Concentrates category, the brand made a notable entry in April 2026, securing the 16th rank, which indicates a strong debut in this segment. This suggests a strategic move or product introduction that has resonated well with consumers. Meanwhile, in the Flower category, North 40 Cannabis experienced a decline in ranking from 9th in January to 18th by April. Despite this drop, the brand maintained its presence in the top 20, indicating a steady demand for their flower products, albeit with some competitive pressures or market dynamics affecting their standing.
The Pre-Roll category presents a different picture, with North 40 Cannabis fluctuating in and out of the top 30 rankings. Starting at the 27th position in January, the brand fell out of the top 30 in February and March, before climbing back to 23rd in April. This volatility could reflect changing consumer preferences or seasonal trends impacting the pre-roll market. It's noteworthy that despite these ups and downs, the brand's sales figures in this category rebounded significantly in April. Such trends highlight the challenges and opportunities within the competitive landscape of the cannabis market in Saskatchewan.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, North 40 Cannabis has experienced notable fluctuations in its ranking and sales over the first quarter of 2026. Starting strong with a rank of 9 in January, North 40 Cannabis saw a decline to 19 by March, before slightly improving to 18 in April. This downward trend in rank is mirrored by a decrease in sales from January to March, with a slight recovery in April. In contrast, Broken Coast has shown a consistent upward trajectory, improving its rank from 32 in January to 17 in April, alongside a steady increase in sales. Meanwhile, FIGR re-entered the top 20 in March and maintained a stable position, while MTL Cannabis and Space Race Cannabis have shown more stability in their rankings, albeit with lower sales figures compared to North 40 Cannabis. These dynamics suggest that North 40 Cannabis faces increasing competition and may need to strategize to regain its earlier momentum in the market.

Notable Products
In April 2026, North 40 Cannabis saw the LSC x North 40 - Starry Skies Pre-Roll (1g) rise to the top of the sales rankings, achieving the number one spot with a notable sales figure of 2101 units. The LSC x North 40 - Sunny Skies Pre-Roll (1g) followed closely in second place, maintaining a strong presence after previously holding the top rank in January and February. Lemon Haze (3.5g) consistently performed well, securing the third position for the month, demonstrating stable demand across the first four months of the year. The Strawberry Miracle Pre-Roll 3-Pack (1.5g) made its debut in the rankings at fourth place, indicating a successful launch. Rocket Fuel Pre-Roll 3-Pack (1.5g) also entered the ranks in April at fifth position, suggesting a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







