Market Insights Snapshot
In Alberta, Cali Slimz's performance in the Pre-Roll category has shown some fluctuations over the past few months. In May 2023, the brand held the 18th spot, maintaining the same position in June. However, a significant drop was observed in July, where it fell to the 15th rank, and further plummeted to the 27th spot in August. This downward trend in ranking suggests a decrease in the brand's market position in Alberta. It's worth noting that the absence of a ranking number for August indicates that they didn't make it to the top 20 brands in the province for that month, which could be seen as a concerning development.
On the other hand, in Ontario, the brand has been gradually improving its standing. Starting from a low of 33rd place in May, Cali Slimz climbed to the 22nd spot in June, and further ascended to the 21st position in July. By August, the brand had broken into the top 20, securing the 19th rank. This consistent upward movement in rankings suggests a strengthening presence for Cali Slimz in the Ontario market. The sales data also reflects a similar trend, with a notable increase observed from May to August.
In the Pre-Roll category for Ontario, Cali Slimz has shown a steady improvement in its ranking over the past four months, moving from a position outside the top 20 in May 2023 to 19th place in August 2023. This upward trend suggests a growing market presence and increased sales, although specific numbers are not disclosed. In comparison, Color Cannabis has maintained a relatively stable position in the mid to late teens, while Hiway has seen a significant drop from 10th place in May to falling outside the top 20 in August. Common Ground has also seen a slight decline in rank, while OHJA has experienced some volatility, with its ranking fluctuating between 12th and 18th place. These shifts in the competitive landscape indicate a dynamic market with opportunities for brands like Cali Slimz to continue their upward trajectory.
In August 2023, the top-performing product for Cali Slimz was the Watermelon Zkittlez Pre-Roll 10-Pack (3.5g), selling a total of 15,511 units. This product rose from the second position in the previous two months, overtaking the Tangerine Sunset Pre-Roll 10-Pack (3.5g), which dropped to the third position with 9,761 units sold. The second spot was claimed by the Lemon Runtz Pre-Roll 10-Pack (3.5g), improving its position from the fourth spot in July and third in June with sales of 11,581 units. The fourth and fifth positions were taken by Lion's Breath Pre-Roll 10-Pack (3.5g) and Jungle Cake Pre-Roll 10-Pack (3.5g) respectively. It's worth noting that the Jungle Cake Pre-Roll 10-Pack (3.5g) made it into the top five after being unranked in July, despite selling only 839 units.