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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, #Hash operated as a single-category brand with Concentrates at 100.0% of sales, while Concentrates sales contracted 54.46% year over year and 9.41% month over month. This concentrated mix coincided with a 17.14% average price increase to $28.04 and a broader brand-level sales decline of 54.75% YoY, positioning #Hash at rank 6 within Concentrates in New York. The pattern implies reliance on one category is amplifying downside volatility: with no offset from other categories, any subcategory or price-driven softness flows directly into total performance.
The shift to a pricier, single-category stance indicates #Hash is trading share for price in Concentrates, as a higher average price alongside a 9.41% MoM sales dip suggests elasticity pressure rather than mix uplift. Holding rank 6 while posting a 54.46% YoY category decline and a 54.75% brand-level YoY decline implies positioning is mid-pack but exposed, and the 24-month sales drop of 75.89% signals that concentration risk has compounded across cycles. The implication is that stabilization requires either price recalibration within Concentrates or diversification that decouples total sales from month-to-month category swings.
Competitive Landscape
#Hash sits at rank #6 in NY Concentrates in May 2026, down 4 positions from rank #2 year over year, and off 1 spot from rank #5 three months ago; the brand’s trajectory from a peak at #1 in April 2025 to #6 now indicates a multi-quarter slide. In contrast, Mfny (Marijuana Farms New York) is holding #1 with a 55.12% YoY sales increase, while Jetpacks climbed from #4 to #2 on 128.78% YoY growth, and RYTHM moved from #5 to #3 with 90.98% YoY growth; meanwhile, UMAMII jumped from #30 to #4 on 3754.77% YoY growth and Nyce improved from #11 to #5 with 163.43% YoY growth, collectively crowding the top 5. The pattern implies #Hash’s declining rank is driven more by rapid competitor ascents than absolute collapse, and without a reversal of the 1-rank drop since February 2026 and the 4-rank YoY decline, the brand risks cementing a second-tier position.
Notable Products
Orange Cookies Sugar Wax (1g) marks the most consequential move with a -18.97% month-over-month change and a slide to rank 9, while Larry Burger Budder Wax (1g) rises 28.02% to hold rank 1. Strawberry OG Cookies Budder (1g) adds 41.11% MoM at rank 2, and three Larry Burger SKUs sit inside the top ten, indicating brand gravity is consolidating around the Larry Burger lineage. With all ten top SKUs in Concentrates and a single-week vacuum under -10% concentrated in one Orange Cookies format, the mix implies #Hash is prioritizing high-velocity budder and Larry Burger extensions over breadth in other categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
