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Dec-2025
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Overview
Market Insights Snapshot
#Hash has shown varied performance across different states in the Concentrates category over the last few months of 2025. In Illinois, #Hash experienced a notable improvement, breaking into the top 30 by November with a rank of 29, although it slightly slipped to 31 by December. This upward movement is significant, especially considering the brand was ranked 39 in October, indicating a positive trend in consumer reception or strategic shifts in the market. In contrast, New York has been a strong market for #Hash, where it consistently held a top 15 position, peaking at rank 5 in November. The brand's robust presence in New York suggests a strong foothold and possibly a growing consumer base in the state.
In Ohio, #Hash's performance has been slightly more volatile, with rankings fluctuating between 12 and 17 from September to December. Despite this variability, the brand managed to improve its position to 14 by December, signaling a potential stabilization or recovery in the market. It's noteworthy that in some months, #Hash did not make it to the top 30 in certain states, which could be indicative of competitive pressures or market dynamics that are less favorable. However, the brand's ability to regain and maintain higher rankings in key states demonstrates its resilience and the potential for further growth in these markets.
Competitive Landscape
In the competitive landscape of New York's concentrates category, #Hash has demonstrated a remarkable upward trajectory from September to December 2025. Initially ranked 15th in September, #Hash climbed to 6th by December, showcasing a significant improvement in market positioning. This upward movement is indicative of a strong sales growth trend, with December sales figures reflecting a substantial increase compared to earlier months. In contrast, Hudson Cannabis maintained a steady 4th place ranking throughout the same period, suggesting a stable yet less dynamic performance. Meanwhile, Nyce consistently hovered around the 5th position, ultimately surpassing #Hash in December sales, which indicates a competitive edge in terms of revenue despite #Hash's rapid rank ascent. Other competitors like Blotter and New York Honey (NY Honey) remained relatively stable in their rankings, suggesting that while #Hash has made significant gains, the market remains competitive with established brands holding their ground.
Notable Products
In December 2025, the top-performing product for #Hash was Icy Papayas Budder (1g) in the Concentrates category, which climbed to the number one rank with sales reaching 552 units. Kush Cookies Budder (1g) followed closely in second place, showing an improvement from its previous fourth rank in November. Lime Cookies Crumble Wax (1g) secured the third position, ascending from fifth in the prior month. Cherry Mintz Live Rosin (1g) made its debut in the rankings at fourth place, while Strawberry OG Cookies Budder Wax (1g) entered the list at fifth. The notable rise of Icy Papayas Budder (1g) from the second position in November to the top spot in December highlights its increasing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
