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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Blotter concentrated 98.43% of sales in Concentrates, with that category up 42.97% month over month and 1.89% year over year, while Flower held 1.45% share with a 7.99% MoM rise and Pre-Roll slipped to 0.11% share with a 99.73% YoY decline. Despite the overall brand sales down 28.69% YoY and average price down 23.24% YoY to $39.88, Concentrates volume likely expanded as its average price of $39.82 sat below Flower at $43.52, and rank in Concentrates reached 11 in New York. The pattern implies a deliberate consolidation around Concentrates to offset category attrition elsewhere, using price depth and MoM momentum in a single category to stabilize share while deprioritizing Pre-Roll and keeping Flower as a low-beta adjunct.
The May 2026 shift suggests Blotter’s positioning is that of a Concentrates specialist aiming to trade price for velocity: a 23.24% YoY price reduction paired with a 42.97% MoM surge in its core category indicates a volume-led strategy to defend rank 11 in New York. With Pre-Roll collapsing 99.73% YoY and Flower only advancing 7.99% MoM at 1.45% share, the mix concentrates risk but also sharpens identity, implying future gains hinge on sustaining low-40s pricing and turning the 1.89% YoY growth in Concentrates into share capture faster than the 28.69% YoY brand decline erodes breadth.
Competitive Landscape
Blotter sits at rank #11 in NY Concentrates in May 2026, down 1 position year over year from #10 and slipping 2 spots since February 2026 from #9, while still trailing its peak rank of #3 from August 2024; meanwhile, Jetpacks advanced from #4 to #2 and UMAMII surged from #30 to #4, indicating that competitors are converting outsized year-over-year gains (128.8% and 3754.8%, respectively) into higher placement as Blotter yields share at the margin, which implies the current downward rank trajectory signals erosion of relative momentum unless Blotter reclaims placement lost since the single-month peak.
Notable Products
Biscotti Cured Live Resin Badder (1g) posted the largest month-over-month gain at 153.3% and rose into rank 4, while Chem Dawg Cured Resin Crumble (1g) advanced 81.5% to rank 1. Tang Punch Live Resin Sugar (1g) declined 40.2% and sat at rank 5, creating a dispersion where winners outpaced losers by more than 120 percentage points. With nine of the top ten coming from Concentrates and two Biscotti SKUs in the top eight, May 2026 favored terpene-forward resin formats over crystallized options, implying Blotter’s mix is consolidating around resin-led subtypes with headroom to trade shoppers into higher-yield variants at roughly $13.8k for Biscotti Live Resin Budder (1g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
