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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, Blotter has demonstrated a notable performance in the Concentrates category, maintaining a strong presence with a consistent ranking of third place from June to August 2024, before dropping slightly to sixth place in September. This indicates a stable demand for their concentrates, although the slight drop in September suggests a possible increase in competition or a shift in consumer preferences. Meanwhile, in the Vapor Pens category, Blotter has struggled to break into the top 50 consistently, hovering around the 52nd to 56th position throughout the four-month period. This suggests that while Blotter has a foothold in the concentrates market, there is room for growth in the vapor pen segment.
The Pre-Roll category in New York presents a more volatile picture for Blotter. The brand experienced a significant drop in ranking from 14th place in June to 52nd place by September, indicating a sharp decline in market share or a possible strategic shift away from this category. This decline in the Pre-Roll category could be a point of concern or an area for strategic reassessment for Blotter. While the brand has maintained a strong position in concentrates, the performance in pre-rolls and vapor pens suggests a need for diversification or innovation to capture a broader market share across different product categories.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Blotter has maintained a strong presence, although it experienced a slight decline in rank from third to sixth place in September 2024. Despite this drop, Blotter's sales performance has been robust, with a notable peak in August 2024, indicating a strong consumer demand. This fluctuation in rank can be attributed to the consistent performance of competitors like Critical Concentrates, which held steady at fourth place throughout the period, and Jetpacks, which improved its position from eighth to seventh by September. Meanwhile, New York Honey (NY Honey) also showed resilience, climbing back to fifth place in September after a dip to seventh in August. The dynamic shifts in rankings highlight the competitive nature of the market, suggesting that Blotter may need to strategize to regain its higher rank amidst these strong contenders.
Notable Products
In September 2024, the top-performing product from Blotter was Mimosa Live Resin Sugar (1g) in the Concentrates category, climbing to the number one rank from its consistent second place in the previous two months. Sativa Lucys with Diamonds Infused Pre-Roll (0.7g) dropped from its long-held first position to second, with notable sales of 619 units. Mimosa Diamonds & Sauce (1g), also in the Concentrates category, improved its standing to third place, having entered the rankings in August at fifth. Lucys - Slurricane Diamond Kief Covered Infused Pre-Roll 3-Pack (2.1g) maintained its presence in the top five, albeit dropping one spot to fourth. Lastly, the Candy Jack Infused Pre-Roll 5-Pack (2.5g) made its debut in the rankings, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
