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Jun-2024
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Overview
Market Insights Snapshot
Blotter has shown a strong performance in the New York market, particularly in the Concentrates category. Over the past few months, Blotter has maintained a high ranking, starting at 3rd place in March 2024 and fluctuating slightly to 4th place by June 2024. This consistency indicates a solid consumer base and effective market strategies. However, their performance in the Vapor Pens category has been less impressive, with rankings consistently outside the top 30, indicating potential areas for improvement or increased competition in that segment.
The Pre-Roll category in New York has seen significant upward movement for Blotter. Starting from a rank of 36 in March 2024, they have climbed to 14th place by June 2024. This substantial rise suggests an increasing popularity and possibly effective marketing campaigns or product innovations. Despite the positive trends in Concentrates and Pre-Rolls, the Vapor Pens category remains a challenge, as Blotter has not been able to break into the top 30 rankings. This mixed performance across categories highlights both their strengths and areas where more focus might be needed.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Blotter has shown a remarkable upward trajectory over the past few months. Starting from a rank of 36 in March 2024, Blotter has climbed to rank 14 by June 2024, indicating a significant improvement in market presence and consumer preference. This rise is particularly notable when compared to competitors like PUFF and Lobo, who have experienced more fluctuating ranks, with PUFF moving from 16 to 15 and Lobo from 17 to 12 in the same period. Additionally, Flamer has also shown a strong performance, jumping from 23 to 13, closely paralleling Blotter's ascent. Meanwhile, Heady Tree has seen a slight decline, moving from 12 to 16. These shifts suggest that Blotter's strategic initiatives are paying off, positioning them as a rising star in the market. For a more detailed analysis and deeper insights into these trends, advanced data can provide a comprehensive understanding of the competitive dynamics at play.
Notable Products
In June 2024, the top-performing product for Blotter was Lucys - Double Durban Infused Pre-Roll 5-Pack (2.5g), which secured the number one spot with notable sales of $1029. Lucys - Sativa Infused Pre-Roll (0.7g) dropped to third place, a decline from its previous first and second positions in March, April, and May. White Widow Shatter (1g) emerged as the fourth-ranked product, making its debut in the rankings. Mimosa Live Resin Sugar (1g) maintained a consistent presence, ranking fifth in June, slightly down from its third position in May. Lucys - Slurricane Diamond Infused Pre-Roll 5-Pack (2.5g), which had previously topped the charts in April and May, did not appear in the June rankings.
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