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Apr-2025
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Overview
Market Insights Snapshot
Blotter has shown a consistent presence in the New York market, particularly in the Concentrates category. Starting the year in January 2025 at rank 8, Blotter maintained a position within the top 10, showing slight fluctuations but ultimately landing at rank 9 by April. This steadiness suggests a strong foothold in the Concentrates segment, despite a slight dip in sales from February to April. On the other hand, Blotter's performance in the Vapor Pens category was less prominent, as it only appeared in the rankings in January at position 91, indicating a potential area for growth or a need for strategic adjustments.
In the Pre-Roll category within New York, Blotter did not manage to break into the top 30 rankings, maintaining positions in the mid-60s throughout the first four months of 2025. While the sales figures showed a gradual increase from January to April, this category remains competitive and represents an opportunity for Blotter to enhance its market strategy. The lack of top 30 appearances in this category highlights the challenges faced by Blotter in gaining a stronger market presence compared to its performance in Concentrates. The dynamics in these categories suggest a need for targeted efforts to elevate Blotter's standing in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Blotter has experienced a slight decline in its rankings from January to April 2025, moving from 8th to 9th place. This shift is notable as it reflects the brand's challenge in maintaining its position amidst dynamic competitors. Olio consistently outperformed Blotter, maintaining a higher rank and demonstrating stronger sales figures, particularly in February 2025. Meanwhile, Happy Cabbage Farms emerged in March with a 14th place rank, climbing to 10th by April, indicating a rapid growth trajectory that could pose a threat to Blotter if the trend continues. Additionally, Jaunty entered the top rankings in April, directly matching Blotter's rank, which suggests increased competition for consumer attention. Despite these pressures, Blotter's sales figures remain competitive, though slightly lower than some of its top competitors, highlighting the need for strategic adjustments to regain and enhance its market position.
Notable Products
In April 2025, Blotter's top-performing product was Lucys Naked - Super Boof Diamond Infused Pre-Roll 5-Pack (2.5g), maintaining its number one rank from March, with sales reaching 636 units. Papaya Bomb Live Resin Sugar (1g) held steady in the second position, although its sales slightly decreased from March. Peanut Butter Bomb Live Resin Sugar (1g) entered the rankings in March and climbed to third place by April. Biscotti Live Resin Sugar (1g) remained in fourth place, showing a consistent performance over the months. Lucys Naked - No Cap Diamonds Infused Pre-Roll 5-Pack (2.5g) debuted in the rankings in April, securing fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
