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Aug-2025
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Overview
Market Insights Snapshot
In the state of New York, Blotter has demonstrated a noteworthy performance in the Concentrates category. Starting from a rank of 8 in May 2025, the brand saw a decline to 11 in June, before making a significant comeback to rank 5 in both July and August. This upward trajectory is indicative of a strong market presence and increasing consumer preference. The sales figures mirror this trend, with a substantial jump from $140,179 in June to $230,211 in July, and further to $245,503 in August. This growth suggests that Blotter is effectively capturing market share and solidifying its position in the Concentrates category in New York.
Conversely, Blotter's performance in the Pre-Roll category in New York is less encouraging. The brand was ranked 89 in May 2025, but it did not appear in the top 30 in subsequent months, indicating a struggle to maintain visibility and competitiveness in this segment. The absence from the top rankings could be a sign of intense competition or a need for strategic adjustments to enhance product offerings or marketing efforts. This contrast between categories highlights the varied dynamics at play within different segments of the cannabis market and underscores the importance of targeted strategies for each product line.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Blotter has demonstrated a notable upward trajectory in rankings, particularly from June to July 2025, where it jumped from 11th to 5th place. This improvement is significant, especially when compared to competitors like Olio, which fluctuated between 7th and 9th place, and Nyce, which remained relatively stable around the 7th to 9th positions. Blotter's sales have also seen a substantial increase, particularly from June to August 2025, indicating a strong upward trend in consumer preference. However, Hudson Cannabis remains a formidable competitor, consistently ranking in the top three, which suggests that while Blotter is gaining ground, it still faces stiff competition from established brands. The rise in Blotter's rank and sales suggests a growing market presence, but maintaining this momentum will be crucial as they continue to compete against brands like Jaunty, which also saw a significant rise in rankings during the same period.
Notable Products
In August 2025, Blotter's top-performing product was OG Kush Cured Resin Badder (1g) in the Concentrates category, securing the number one rank with impressive sales of 953 units. Super Lemon Haze Cured Resin Crumble (1g) followed closely, ranking second. Clementine Cured Resin Sap (1g), which was the top product in July, dropped to the third position. Iced Sangria Live Resin Sugar (1g) maintained a strong presence, ranking fourth, while Sticky Buns Live Resin Sugar (1g) rounded out the top five. Notably, OG Kush Cured Resin Badder (1g) made a significant leap from unranked in previous months to the top spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
