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Dec-2025
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Overview
Market Insights Snapshot
Blotter has shown a steady performance in the New York cannabis market, particularly within the Concentrates category. Over the last few months of 2025, Blotter maintained a consistent ranking, oscillating between the 6th and 7th positions. This consistency suggests a stable consumer base and effective market strategies. Notably, while the brand's rank remained stable, there was a significant uptick in sales from November to December, indicating a strong finish to the year. This increase could be attributed to seasonal demand or successful promotional efforts during the holiday season.
In contrast, Blotter's absence from the top 30 rankings in other states and categories highlights potential areas for growth. The lack of presence outside New York could be seen as a missed opportunity to capture a broader market share. This suggests that while Blotter has carved out a niche within New York's Concentrates category, there is significant room for expansion and brand development in other regions and categories. The challenge will be to translate their success in New York to other markets, potentially through strategic partnerships or localized marketing campaigns.
Competitive Landscape
In the competitive landscape of concentrates in New York, Blotter has maintained a consistent presence, holding the 7th rank in September, November, and December 2025, with a brief improvement to 6th in October. This stability in ranking is noteworthy given the dynamic shifts among competitors. For instance, Nyce has shown a strong upward trajectory, climbing from 6th to 5th place by December, while #Hash made a significant leap from 15th in September to 5th in November, indicating aggressive market penetration. Meanwhile, American Hash Makers and New York Honey (NY Honey) have fluctuated within the top 10, suggesting a more volatile performance. Despite these movements, Blotter's sales have shown a positive trend, particularly in December, where they saw a substantial increase, suggesting a strong finish to the year and potential for future growth amidst a competitive market.
Notable Products
In December 2025, Trop Cherry Cured Resin Sap (1g) emerged as the top-performing product for Blotter, securing the number one rank with sales reaching 605 units. Hybrid THCA Diamond Powder (1g) climbed to the second position, showing a significant increase from its fifth rank in November, with sales of 447 units. Dulce de Uva Live Resin Sugar (1g) maintained a strong performance, holding the third rank after a slight drop from its fourth position in November. Both Lemon Cherry Gelato Cured Resin Wax (1g) and Peanut Butter Bomb Live Resin Sugar (1g) tied for fourth place, entering the rankings for the first time. Notably, the Concentrates category dominated the top product list for Blotter in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
