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Oct-2025
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Overview
Market Insights Snapshot
Nyce has shown a promising upward trajectory in the New York concentrates market over the past few months. As of October 2025, Nyce climbed to the 5th position, up from 9th in July. This steady ascent in the rankings indicates a growing consumer preference for their concentrates. In contrast, the vapor pens category has seen more modest movement. Despite an increase in sales, Nyce's rank in vapor pens slightly fluctuated, maintaining a position outside the top 50, which suggests room for improvement in capturing a larger market share in this category.
The edibles category in New York presents a different picture. Nyce has made significant strides, moving from a rank of 48 in July to 32 by October 2025. This remarkable progress is underscored by a substantial increase in sales, signaling a positive reception of their edible products among consumers. However, despite these gains, Nyce has not yet cracked the top 30, indicating that while their trajectory is positive, further efforts are needed to compete against the leading brands in this category.
Competitive Landscape
In the New York concentrates market, Nyce has shown a promising upward trajectory in brand ranking over the past few months, moving from 9th place in July 2025 to 5th place by October 2025. This improvement is notable as it surpasses the performance of New York Honey (NY Honey), which climbed from 10th to 7th place in the same period, and Blotter, which remained relatively stable around the 6th and 7th positions. The consistent top-tier performance of Jetpacks and Hudson Cannabis, holding the 2nd and 4th positions respectively, highlights the competitive nature of the market. Nyce's sales have shown a positive trend, particularly in October 2025, indicating a successful strategy in gaining market share against these established brands. This upward movement in rank and sales suggests that Nyce is effectively capturing consumer interest and could be poised for further growth in the coming months.
Notable Products
In October 2025, Ice Cream Zundae Cold Cure Live Hash Rosin (1g) from Nyce emerged as the top-performing product, climbing to the number one spot in the Concentrates category with a notable sales figure of 581 units. Wedding Cake Cold Cure Live Hash Rosin (1g) followed closely in second place, marking its first appearance in the rankings. Pink Lemonade Live Hash Rosin Gummies 10-Pack (100mg) slipped to third place in the Edible category, despite previously holding the top rank in July 2025. Blueberry Live Hash Rosin Gummies 10-Pack (100mg) also experienced a drop, moving from first place in September to fourth in October. New entrant Apple Pie Live Hash Rosin Gummies 10-Pack (100mg) debuted in fifth place, signaling a growing interest in diverse edible options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
