May-2026
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Market Insights Snapshot
Nyce concentrated its May 2026 mix in Concentrates at 55.68% share with 5.56% month-over-month growth and 163.43% year-over-year expansion, while Vapor Pens held 24.15% share with 16.36% MoM and 354.40% YoY. Edible accounted for 20.16% share but declined 14.96% MoM despite a 398.98% YoY jump, coinciding with a 20.82% YoY drop in average price and a brand-level 227.93% YoY sales increase. In New York Concentrates, Nyce sits at rank 5, indicating category traction even as the overall average price at $37.56 suggests a down-mix toward lower-priced units; the mix shift implies the brand is using Vapor Pens’ faster MoM momentum to offset Edible’s pullback while leaning on Concentrates as the anchor.
The combination of a rank 5 position in New York Concentrates and Vapor Pens’ 16.36% MoM rise versus Edible’s 14.96% MoM decline signals a portfolio tilt toward inhalables to capture repeat purchase frequency, while leveraging Edible’s 398.98% YoY surge for incremental reach. With Concentrates’ 55.68% share and 5.56% MoM growth aligning with a 163.43% YoY climb, the brand can prioritize premium potency segments even as the overall average price fell 20.82% YoY, implying a barbell strategy: protect Concentrates’ rank position and margin while scaling Vapor Pens’ faster velocity to stabilize month-over-month variability.
Competitive Landscape
Nyce sits at rank #5 in NY Concentrates for May 2026, improving 6 positions year over year from #11, but slipping 1 spot quarter-to-date from a #4 placement in February 2026 when it reached its peak; meanwhile, Mfny (Marijuana Farms New York) held at #1 with a 0-rank change YoY and 55.1% YoY sales growth, and UMAMII surged from #30 to #4 alongside a 3754.8% YoY sales increase, outpacing Nyce’s rank momentum despite Nyce’s 6-rank YoY climb. With Jetpacks rising from #4 to #2 and RYTHM moving from #5 to #3, two rivals advanced 2 positions each while Nyce fell 1 place since February 2026, implying that Nyce’s mid-pack ascent is being capped by faster-moving competitors and that maintaining a top-5 position will require recapturing share from the #2–#4 tier.

Notable Products
Blueberry Sugar Free Live Hash Rosin Gummies 10-Pack (100mg) posted the steepest decline in May 2026 at -21.9% while dropping to rank 3, as Pink Lemonade Live Hash Rosin Gummies 10-Pack (100mg) also fell -14.7% at rank 8, indicating sugar-free and classic fruit variants lost velocity relative to the pack. Garlic Cocktail Live Hash Rosin (1g) held rank 1 despite a -5.2% dip, while Peach Live Hash Rosin Gummies 10-Pack (100mg) inched up +2.1% at rank 4, suggesting the top SKU’s pull offset only modest edible momentum. Four of the top ten are Edible SKUs, but two of those carry double-digit declines and the single biggest drop sits in sugar-free, pointing to a mix tilt back toward premium rosin formats even as edibles still contribute breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







