RAD (Really Awesome Dope)

Data Snapshot: Jun 11, 2024
RAD (Really Awesome Dope) Cannabis Brand Logo
$1M+

May-2024

Sales

Decline

Trend

6-Month

141

Product Count

SKUs

RAD (Really Awesome Dope)

Overview

Really Awesome Dope (RAD) is a dynamic Canadian cannabis supply company, a subsidiary of Heritage Cannabis, notorious for its unique market positioning of "pricing weed like it's the 80s" to entice a nostalgic customer base. Offering a wide spectrum of strains and consumable forms, including vapes and Radsicles, RAD focuses on ensuring top-tier quality. With a promise of delivering only euphoria-inducing products curated for good vibes, RAD stands out as a vibrant, inventive brand in the burgeoning cannabis industry.
Markets

RAD (Really Awesome Dope) Locations

Product Trends

RAD (Really Awesome Dope) Categories

RAD (Really Awesome Dope) Sales

Market Insights Snapshot

RAD (Really Awesome Dope) Historical Sales by Category

RAD (Really Awesome Dope) has demonstrated varied performance across different states and categories. In Alberta, the brand has consistently ranked within the top 10 for Concentrates, though there was a slight dip in March 2024 to 8th place before rebounding to 8th in May 2024. However, their performance in the Pre-Roll category has not been as strong, with a ranking of 86th in February 2024 and no subsequent top 30 placements. This suggests that while RAD is a strong contender in Concentrates, they face challenges in other categories within Alberta. In British Columbia, RAD's ranking in Concentrates saw a dip from 7th in February 2024 to 16th in May 2024, indicating a decline in market presence. Conversely, their Vapor Pens have shown a more stable performance, maintaining a position within the top 30 but slipping slightly from 18th to 23rd over the same period.

In Ontario, RAD has shown significant improvement in the Vapor Pens category, climbing from 63rd in February 2024 to 31st in May 2024, indicating a growing market share. However, similar to Alberta, their Pre-Roll category struggles, with no top 30 rankings after February 2024. In Saskatchewan, RAD has excelled in the Concentrates category, achieving the top rank in May 2024 after fluctuating between 3rd and 5th in the preceding months. This indicates a strong and growing presence in this category within the province. However, their performance in the Pre-Roll category remains weak, with only one recorded ranking of 44th in February 2024. Overall, RAD's performance varies significantly across states and categories, with notable strengths in Concentrates and Vapor Pens in certain markets, while other categories show room for improvement.

May-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
8
44
16
23
15
31
1
44
16
RAD (Really Awesome Dope)

Competitive Landscape

In the highly competitive Vapor Pens category in Ontario, RAD (Really Awesome Dope) has shown a significant upward trend in its rankings and sales over the past few months. Starting from a rank of 63 in February 2024, RAD climbed to 31 by May 2024, indicating a strong market presence and growing consumer preference. This upward trajectory is particularly notable when compared to competitors like Pure Sunfarms, which fluctuated between ranks 22 and 29 during the same period, and Purple Hills, which saw a decline from rank 23 to 30. Additionally, Phyto Extractions and Potluck remained outside the top 20, with ranks ranging from 32 to 42 and 28 to 34, respectively. RAD's consistent improvement in rank and sales, from 61,157 in February to 230,613 in May, highlights its growing market share and suggests a positive long-term trend, making it a brand to watch in the Ontario Vapor Pens market.

RAD (Really Awesome Dope) market ranking for ON Vapor Pens

RAD (Really Awesome Dope)

Notable Products

In May-2024, the top-performing product for RAD (Really Awesome Dope) was Fruity Gobbstomper Distillate Cartridge (1g) from the Vapor Pens category, maintaining its lead with sales of 4033 units. Tropsicle Beast Distillate Cartridge (1g) also from Vapor Pens, climbed to the second position with notable sales growth. Blue Razz Distillate Cartridge (1g), another Vapor Pens product, dropped to the third position despite strong sales numbers. Sour Diesel THCa Live Diamonds (1g) in the Concentrates category held steady at fourth place for the fourth consecutive month. Notably, Strawberry Alien OG Shatter (1g) entered the rankings in May-2024 at fifth place, showing promising sales performance.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Fruity Gobbstomper Distillate Cartridge (1g)
Vapor Pens
1
3
2
1
Tropsicle Beast Distillate Cartridge (1g)
Vapor Pens
2
2
3
2
Blue Razz Distillate Cartridge (1g)
Vapor Pens
3
1
1
3
Sour Diesel THCa Live Diamonds (1g)
Concentrates
4
4
4
4
Strawberry Alien OG Shatter (1g)
Concentrates
>5
>5
>5
5
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