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Nov-2025
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Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has shown notable movements across various categories and provinces. In the Concentrates category within Alberta, RAD improved its ranking from 24th in September to 17th by November 2025, indicating a positive trend in consumer preference. Meanwhile, in British Columbia, RAD's performance in Concentrates saw a slight fluctuation, dropping out of the top 30 in October before rebounding to 25th in November. This suggests a competitive market environment, yet RAD's ability to climb back up the ranks demonstrates resilience and adaptability in its strategy. In Ontario, the Concentrates category rankings remained relatively stable, with minor shifts, indicating a consistent presence in the market.
In the Vapor Pens category, RAD's performance varied across provinces. In Alberta, RAD experienced a challenging period, with rankings fluctuating from 76th in August to 75th in November, suggesting a competitive landscape with room for growth. Conversely, in Saskatchewan, RAD maintained a strong position, peaking at 18th in October before settling at 20th in November. This stability in Saskatchewan contrasts with the more volatile performance in British Columbia, where RAD's ranking in Vapor Pens dropped out of the top 30 in October but recovered to 47th in November. The Pre-Roll category in Saskatchewan also saw RAD entering the rankings in September and maintaining a presence through November, highlighting a potential growth area for the brand.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, RAD (Really Awesome Dope) has maintained a relatively stable position, ranking 41st in both October and November 2025. Despite this stability, RAD faces notable competition from brands like Boutiq, which improved its rank from 43rd in August to 40th in November, indicating a positive sales trajectory. Meanwhile, Irisa has shown significant upward movement, climbing from 63rd to 46th over the same period, suggesting a strong growth trend. EastCann also improved its position, moving from 51st to 43rd, potentially posing a threat to RAD's market share. Conversely, Palmetto experienced fluctuations, ending November at 39th, which might indicate challenges in maintaining consistent sales. These dynamics suggest that while RAD's sales have been steady, the brand must strategize to enhance its competitive edge against rapidly advancing brands in the Ontario market.
Notable Products
In November 2025, the standout performer from RAD (Really Awesome Dope) was the Blue Razz Distillate Cartridge (1g) in the Vapor Pens category, maintaining its top rank from October with sales of 3350 units. The Fruity Gobbstomper Distillate Cartridge (1g) also held steady at the second position, showcasing consistent demand. Peach Shockwave Distillate Cartridge (1g) secured the third rank, showing a slight decline in sales compared to October. The Blood Honey x Sticky Bananas Shatter (1g) remained consistent in fourth place, reflecting stable performance in the Concentrates category. Notably, Doobies Reserve - Watermelon OG Distillate Infused Blunt (0.5g) entered the rankings in November at the fifth position, indicating a successful launch in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
