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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
RAD (Really Awesome Dope) concentrated its September 2026 revenue in Vapor Pens at 38.69% share and Pre-Roll at 37.06% share, while Concentrates held 24.14% and minor Beverage and Edible entries totaled 0.11%. Vapor Pens fell 26.95% year over year but rose 7.32% month over month, whereas Pre-Roll surged 371.63% year over year but declined 16.36% month over month; Concentrates contracted 13.72% year over year and 24.70% month over month. Even with Beverage up 738.11% year over year and Edible up 851.98% year over year off very small bases, the mix still hinges on two categories, implying RAD (Really Awesome Dope) is actively rebalancing toward Pre-Roll momentum while cushioning volatility with a modest Vapor Pens recovery and retreating Concentrates exposure.
The mix shifts imply a positioning pivot: a Pre-Roll-led customer acquisition engine with Vapor Pens as a stabilizer, evidenced by Pre-Roll’s 371.63% year-over-year lift against a 16.36% month-over-month pullback and Vapor Pens’ 7.32% month-over-month gain countering a 26.95% year-over-year dip. With an average price up 2.39% year over year to $27.26 and a Vapor Pens rank of 44 in Ontario, the brand is trading slight price elevation for breadth in two core inhalable formats while allowing Concentrates, down 13.72% year over year and 24.70% month over month, to shrink. This pattern implies RAD (Really Awesome Dope) is prioritizing share consolidation in scale categories over niche expansion, using month-over-month gains in Vapor Pens to offset Pre-Roll’s short-term deceleration and protect aggregate growth despite a 38.00% sales decline over 24 months.
Competitive Landscape
RAD (Really Awesome Dope) sits at rank 44 in ON Vapor Pens in September 2026, sliding 4 positions year over year from rank 40 while improving 5 spots versus June 2026 when it was rank 49; against the market leaders, Spinach climbed from rank 4 to rank 1 with 172.5% YoY sales growth and BoxHot rose from rank 2 to rank 3 despite a 19.9% YoY lift, indicating that RAD’s mid-pack erosion since its peak at rank 32 in October 2024 is tied to faster top-end consolidation and that the current uptick from 49 to 44 suggests only short-term stabilization rather than a trajectory back toward prior peak.
Notable Products
Skullcrasher Iced Raspberry Melted DMD Distillate Cartridge (0.45g) posted a 216.5% month-over-month surge to rank 1, while Skullcrasher Blue Razz Distillate Cartridge (1g) slid 18.3% to rank 3. Vapor Pens account for four of the top ten, with positions at ranks 1, 3, 5, and 7 and mixed momentum ranging from +216.5% to -21.7%, implying a high-velocity but volatile pen portfolio that can reorder the leaderboard quickly. Pre-Rolls were bifurcated as Skullcrushers 70's - Iced Orange Infused Pre-Roll 3-Pack (1.35g) dipped 6.2% at rank 2 and the Iced Raspberry Infused Pre-Roll 3-Pack fell 46.5% at rank 4, even as the Cherry Watermelon Quad Diamond Infused Pre-Roll 3-Pack grew 10.0% at rank 8. The pattern implies RAD (Really Awesome Dope) is tilting toward Melted Diamonds-led Vapor Pens for headline gains while Pre-Rolls require SKU pruning and tighter activation to avoid drag.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
