.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, RAD (Really Awesome Dope) has shown notable fluctuations across various product categories and provinces. In Alberta, the brand's performance in the Concentrates category has seen a gradual decline from 16th place in September to 20th place by December 2024. This downward trend is mirrored in their sales figures, which decreased from $53,558 in September to $48,302 by December. Meanwhile, in Saskatchewan, RAD's presence in the Concentrates category remains strong, holding a top 5 position throughout the last quarter of 2024, although it slipped to 4th place in December. This solid performance in Saskatchewan is contrasted by their Pre-Roll category, where they failed to maintain a top 30 ranking in November, but managed to re-enter the list at 54th in December.
In British Columbia, RAD's ranking in the Concentrates category dropped significantly to 30th place in December, a stark contrast to their 14th place position in October. This decline is accompanied by a decrease in sales, suggesting a challenging market environment. The Vapor Pens category shows a similar pattern, with RAD slipping from 24th place in September to 38th by December. In Ontario, RAD's performance in the Vapor Pens category has remained relatively stable, though slightly declining from 32nd to 40th place over the four-month period. This stability in Ontario's Vapor Pens market might provide a strategic opportunity for RAD to consolidate its position and potentially regain higher rankings in the upcoming months.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, RAD (Really Awesome Dope) has shown a dynamic performance from September to December 2024. Despite not breaking into the top 20, RAD's rank has fluctuated, starting at 32nd in September and ending at 40th in December. This suggests a competitive market environment where brands like Lord Jones and Phyto Extractions have maintained relatively stable positions, with Lord Jones experiencing a decline from 26th to 43rd, and Phyto Extractions holding steady around the mid-30s. Interestingly, Frootyhooty showed a positive trend, improving its rank from 39th to 37th by December. These shifts highlight the volatility and competitive nature of the market, where RAD's sales performance, despite some fluctuations, indicates potential for growth amidst a challenging competitive set. Brands like Community Cannabis c/o Purple Hills have remained relatively consistent, suggesting that RAD may need to strategize to capture more market share and improve its ranking in the coming months.
Notable Products
In December 2024, the top-performing product for RAD (Really Awesome Dope) was the Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of first place from previous months with a sales figure of 3481 units. The Blue Razz Distillate Cartridge (1g), also in the Vapor Pens category, secured the second position, showing an improvement from the third position in November, with a notable increase in sales. Sour Diesel THCa Live Diamonds (1g) in the Concentrates category climbed from fifth to third place, indicating a rising popularity. Pink Kush Shatter (1g), another Concentrate, experienced a drop from second to fourth place, reflecting a decrease in sales performance. Lastly, Peach Shockwave Distillate Cartridge (1g) entered the top five, ranking fifth, showcasing its re-entry into the competitive sales arena.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
