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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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RAD (Really Awesome Dope) shifted its category mix in October 2026 toward Pre-Roll, which held 50.34% share with 3.24% month-over-month growth and 900.27% year-over-year expansion, while Vapor Pens accounted for 30.98% share with 13.52% month-over-month growth but a -12.95% year-over-year decline. Concentrates represented 18.65% share with 16.93% month-over-month growth and a -5.49% year-over-year contraction. Despite brand-level sales rising 65.66% year over year, the 24‑month trend is -2.86%, and average price rose 3.65%, implying that October’s mix leaned into volume recovery via Pre-Rolls while offsetting softness in Vapor Pens’ year-over-year comparison.
These shifts suggest RAD (Really Awesome Dope) is using Pre-Rolls’ outsized 900.27% year-over-year surge and 50.34% share as the primary growth engine while rebuilding Vapor Pens through month-over-month gains of 13.52% despite its year-over-year drag of -12.95%. With Concentrates adding a 16.93% month-over-month lift on 18.65% share and the brand ranked 44 in Vapor Pens in Ontario, the portfolio balance implies a positioning that anchors near-term scale in Pre-Rolls while using improving momentum in Vapor Pens and Concentrates to stabilize price and close the 24‑month decline of -2.86%.
Competitive Landscape
RAD (Really Awesome Dope) sits at rank #44 in October 2026, down 3 spots year over year from #41 and unchanged versus July 2026 at #44, while its historical peak was #32 in October 2024, indicating a 12-rank decline from that high. In contrast, Back Forty / Back 40 Cannabis held #1 both this year and last year with sales up 47.9% year over year, and Kolab climbed from #14 to #5 alongside 118.8% sales growth; this divergence signals that category gains are consolidating at the top while mid-pack mobility is tightening. Given the flat 3-month position at #44 and a multi-year slide from #32, the rank trajectory implies RAD (Really Awesome Dope) is ceding visibility to faster-rising leaders and will require mix or distribution shifts to re-enter the top 30.
Notable Products
RAD (Really Awesome Dope) sells through a concentrated lineup in October 2026, with the top 10 products capturing 76.9% of sales and the leading SKU at 20.4%. That concentration sits on two formats that carry the brand, as Connoisseur/Infused Pre-Rolls account for 49.4% and Vapor Pen Cartridges add 31.0%, so most of its sales ride on these two formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
