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Aug-2025
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Overview
Market Insights Snapshot
The performance of RAD (Really Awesome Dope) across various Canadian provinces reveals intriguing trends, particularly in the Concentrates category. In Alberta, RAD maintained a presence within the top 20, though it experienced a gradual decline from 9th in May to 17th by August 2025. This downward trend in Alberta is mirrored by a decrease in sales over the months. Meanwhile, in Saskatchewan, RAD's Concentrates category showed strong performance, consistently ranking within the top 6 from May through August, although sales figures indicated a downward trajectory. In Ontario, the brand maintained a stable rank, hovering around the 26th to 28th positions, but saw a resurgence in August, suggesting potential market recovery or strategic adjustments.
In the Vapor Pens category, RAD's performance varied significantly across provinces. In Alberta, RAD did not manage to break into the top 30 by August, indicating challenges in this competitive segment. Conversely, in British Columbia, RAD showed a notable improvement, climbing from 41st in July to 32nd in August, accompanied by a significant increase in sales. In Ontario, RAD's Vapor Pens consistently ranked in the 30s, with an upward trajectory observed in August, suggesting growing consumer interest. In Saskatchewan, RAD maintained a steady presence within the top 20, although there was a slight dip in rank from 18th to 20th by August, reflecting a stable yet competitive market environment.
Competitive Landscape
In the Ontario vapor pens market, RAD (Really Awesome Dope) has experienced a notable shift in its competitive positioning over the summer of 2025. While starting at a rank of 40 in May, RAD improved its standing to 35 by August, indicating a positive trend in market presence. This upward movement is particularly significant when compared to competitors like Papa's Herb, which saw a decline from rank 32 to 37 over the same period, and Vortex Cannabis Inc., which also slipped from 29 to 34. Meanwhile, Tasty's (CAN) improved its rank from 38 to 33, suggesting a competitive push in the market. Despite these fluctuations, RAD's sales have shown a consistent upward trajectory, culminating in a significant increase in August, which positions it favorably against brands like Trippy Sips, whose rank remained relatively stable but with less dynamic sales growth. This data suggests that RAD's strategic initiatives are effectively enhancing its market share and consumer appeal in Ontario's vapor pens category.
Notable Products
In August 2025, the top-performing product from RAD (Really Awesome Dope) was the Blue Razz Distillate Cartridge (1g) from the Vapor Pens category, which climbed to the number one rank with sales of 3913 units. This product showed a consistent upward trend, moving from third place in May and June to second in July before securing the top spot. The Fruity Gobbstomper Distillate Cartridge (1g) maintained a strong presence, holding the second rank, despite being the top seller in July. Blood Honey x Sticky Bananas Shatter (1g) in the Concentrates category, which started as the leader in May and June, settled into the third position by August. Sour Diesel THCa Live Diamonds (1g) improved its ranking slightly from fifth in June to fourth in August, indicating steady demand in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
