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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
RAD (Really Awesome Dope) concentrated 43.18% of May-2026 sales in Pre-Roll with 385.88% year-over-year growth but a -5.84% month-over-month dip, while Vapor Pens fell to 27.50% share with -55.73% year-over-year and -6.46% month-over-month declines. Concentrates held 29.24% share with -36.14% year-over-year and -9.34% month-over-month changes, and small niches shifted at the margins as Edible rose 65.23% month-over-month to 0.03% share despite a -31.77% year-over-year slide, while Flower contracted -66.08% month-over-month to 0.06% share. Average price eased -0.10% year-over-year to $28.04 as Pre-Roll’s ticket sat at $26.76 versus Vapor Pens at $28.84, indicating mix pressure from retreating premium-adjacent formats and an expanding, lower-priced Pre-Roll base.
The shift toward Pre-Roll alongside double-digit contractions in Vapor Pens and Concentrates implies a repositioning toward value-forward inhalables, with category reliance visibly skewed as Pre-Roll gained 15.68 percentage points of mix versus Vapor Pens and Concentrates combined losing 16.63 percentage points year-over-year. With a -5.84% month-over-month pullback in Pre-Roll against steeper declines of -6.46% in Vapor Pens and -9.34% in Concentrates, RAD (Really Awesome Dope) is leaning on the comparatively steadier Pre-Roll corridor to buffer total sales, yet the -14.42% brand sales year-over-year and a Pre-Roll rank of 48 in Alberta signal the need to convert Pre-Roll scale into higher rank positioning and defend against elasticity as mix tilts toward lower price points.
Competitive Landscape
RAD (Really Awesome Dope) sits at rank #48 in AB Pre-Roll for May 2026, improving 100 positions from #148 year over year, and rising 109 places from #157 three months ago; its peak position reached #45 in April 2026, only three spots higher than today, indicating recent gains are stabilizing near the low-40s. In contrast, General Admission held steady at #1 year over year while posting a -29.3% YoY sales change, and Back Forty / Back 40 Cannabis climbed from #7 to #2 alongside a 72.7% YoY sales increase, showing that RAD’s triple-digit rank climb is outpacing category incumbents in position change even as top brands exhibit mixed sales trajectories. The pattern implies RAD’s trajectory is transitionary momentum toward mid-tier relevance, with further share consolidation needed to breach and sustain ranks in the 30s.
Notable Products
Blue Razz Distillate Cartridge (1g) leads the story with a -19.7% month-over-month drop to rank 3, while Doobies Reserve - Watermelon OG Distillate Infused Blunt (0.5g) fell -29.0% at rank 5; by contrast, Grape Ape Honey Oil Dispenser (1g) rose +24.0% to rank 6 with roughly $33,897 in May-2026 sales. The top two ranks are still held by Skullcrushers 70's - Iced Raspberry Infused Pre-Roll 3-Pack (1.35g) at rank 1 (-7.5% MoM) and Skullcrushers 70's - Iced Orange Infused Pre-Roll 3-Pack (1.35g) at rank 2 (-4.8% MoM), and four of the top ten are Pre-Roll SKUs including a -28.5% move for Skullcrushers 70's - Iced Peach Infused Pre-Roll 3-Pack (1.35g) at rank 9. This mix of declining flagship Pre-Rolls and a single Concentrates gainer implies RAD (Really Awesome Dope) is leaning on entrenched Pre-Roll rank to absorb softness in Vapor Pens while testing potency-led Concentrates for incremental lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
