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Jun-2024
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Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has demonstrated varied performance across different states and categories. In Alberta, the brand has consistently maintained its top 10 ranking in the Concentrates category, showing a slight improvement from 10th to 8th place in May 2024 before returning to 10th in June 2024. However, in the Vapor Pens category, RAD has struggled to break into the top 30, fluctuating between 39th and 45th positions over the same period. This indicates a stronger foothold in the Concentrates market compared to Vapor Pens within the province.
In Saskatchewan, RAD has seen a remarkable rise in the Concentrates category, moving from 5th place in March 2024 to securing the top spot by May and June 2024. This upward trend highlights RAD's growing dominance in the Saskatchewan market. Conversely, in Missouri, the brand's performance in the Pre-Roll category has been inconsistent, with a notable absence from the top 30 in May 2024, though it rebounded to 46th place in June. These movements suggest that while RAD is making significant strides in some regions and categories, it faces challenges in others, indicating areas for potential growth and focus.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, RAD (Really Awesome Dope) has shown a promising upward trend in rank and sales over recent months. Starting from a rank of 43 in March 2024, RAD has steadily climbed to rank 29 by June 2024, indicating a positive reception and growing market presence. This improvement is particularly notable when compared to competitors like Pure Sunfarms and Nugz, who have experienced fluctuations and even declines in their rankings. For instance, Pure Sunfarms dropped out of the top 20 in May and June 2024, while Zest Cannabis fell from rank 19 in March to rank 31 in June 2024. RAD's sales trajectory also reflects this positive trend, with sales peaking in May 2024 before a slight dip in June, yet still maintaining a competitive edge. This consistent improvement in both rank and sales suggests that RAD is effectively capturing market share and could continue to rise if these trends persist.
Notable Products
In June 2024, the top-performing product for RAD (Really Awesome Dope) was the Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position from May with sales of 4494 units. The Blue Razz Distillate Cartridge (1g) also in the Vapor Pens category held steady at second place, although its sales decreased from May. Tropsicle Beast Distillate Cartridge (1g) remained consistent at third place within the same category. Sour Diesel THCa Live Diamonds (1g) in the Concentrates category continued to rank fourth, showing stability in its position over the months. Strawberry Alien OG Shatter (1g) also in the Concentrates category retained its fifth place ranking from May to June.
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