Market Insights Snapshot
In Alberta, RAD (Really Awesome Dope) has consistently performed well in the Concentrates category, maintaining a top-five rank from July to October 2023. However, their ranking in the Edibles category has seen a gradual decline, moving from rank 42 in July to rank 48 in October. Additionally, the brand's Vapor Pens category has seen a slight dip in rankings, moving from rank 31 in July to 37 in October. The Pre-Rolls category has seen a more significant drop, moving from rank 31 in July to rank 39 in October.
Shifting focus to British Columbia, the brand's performance has varied across categories. In the Concentrates category, RAD has managed to maintain a top-ten ranking from July to October. However, the ranking in the Edibles category has seen a slight increase, moving from rank 28 in July to rank 32 in October. The brand's performance in the Pre-Rolls category has been less consistent, with the ranking dropping significantly from 62 in July to 97 in October. In the Vapor Pens category, RAD's ranking moved from 36 in July to 47 in October. Notably, the brand's performance in the Beverage category shows missing rankings for August and October, which indicates the brand did not make the top 20 in these months.
In the Vapor Pens category in Missouri, RAD (Really Awesome Dope) has shown a significant improvement in its ranking, moving from 42nd place in September 2023 to 25th in October 2023. This leap forward suggests a positive trend in sales, despite facing stiff competition from brands like Amaze Cannabis, Proper Cannabis, CODES, and Bison. Notably, Amaze Cannabis has maintained a steady rank around 30th, while Proper Cannabis, despite having a higher rank in the past, has seen a drop to 24th place in October 2023. The brand CODES, which did not rank in the top 20 in July 2023, has made a significant jump to 27th place by October. Bison, on the other hand, has remained relatively stable in its ranking. The competitive landscape is dynamic, and RAD's recent rise suggests a potential shift in consumer preferences.
In October 2023, the top-performing product from RAD (Really Awesome Dope) was the 'Doobies Reserve - Blue Skittlez Infused Pre-Roll 3-Pack (1.5g)', maintaining its top position from the previous three months with sales of 6034 units. The 'Sour Diesel THCa Live Diamonds (1g)' in the Concentrates category showed a significant rise in rank, moving from fifth in September to second in October. The 'Doobies Reserve - Watermelon OG Distillate Infused Blunt (0.5g)' held steady at third place, while the 'Doobies Reserve - Frosted Fuji Berry Infused Blunt (0.5g)' dropped from third to fourth. The 'Doobies Reserve - Blue Skittlez Infused Blunt (0.5g)' also saw a drop in rank, moving from second to fifth place. These shifts highlight the dynamic nature of product performance within the RAD lineup.