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Apr-2025
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Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has shown notable performance in the Concentrates category across different Canadian provinces, with significant movements particularly in Alberta and Saskatchewan. In Alberta, RAD improved its ranking from 13th in January 2025 to 9th by April, indicating a positive trajectory in market presence. Meanwhile, in Saskatchewan, RAD has consistently maintained a strong position, holding the 2nd rank from February through April. Conversely, in British Columbia, RAD's entry into the top 30 in February followed by a leap to 9th place in March suggests a rapid gain in consumer favor, although a subsequent drop to 17th in April highlights some volatility in this market.
In the Vapor Pens category, RAD's performance has been more varied. In Alberta, the brand has struggled to break into the top 30, with rankings hovering in the 40s, indicating challenges in gaining a foothold in this category. In contrast, Saskatchewan has seen a steadier performance, with RAD consistently ranking around 17th place from March to April. In Ontario, RAD's rankings have fluctuated, starting at 39th in January, dropping to 56th in February, and then climbing back to 41st by April, suggesting a recovery phase in this competitive market. This mixed performance across categories and provinces underscores the dynamic nature of RAD's market positioning in the Canadian cannabis industry.
Competitive Landscape
In the Alberta concentrates market, RAD (Really Awesome Dope) has shown a promising upward trajectory in its rankings over the first four months of 2025. Starting at the 13th position in January, RAD climbed to 9th place by April, indicating a positive shift in consumer preference and market penetration. This improvement is particularly notable when compared to competitors like Pura Vida, which saw a decline from 7th to 10th place over the same period, and Adults Only, which dropped from 9th to 11th. While Western Cannabis maintained a strong presence, advancing from 11th to 7th, RAD's sales growth trajectory suggests it is effectively capturing market share, with sales figures nearly doubling from January to April. This competitive landscape highlights RAD's potential to further ascend the ranks if it continues its current growth momentum.
Notable Products
In April 2025, the top-performing product for RAD (Really Awesome Dope) was Blood Honey x Sticky Bananas Shatter (1g) in the Concentrates category, maintaining its number one rank from March with impressive sales of 4763 units. Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category held steady in second place, showing a consistent performance across the months. Blue Razz Distillate Cartridge (1g) climbed to third place from fourth in March, indicating a positive trend in its sales. Sour Diesel THCa Live Diamonds (1g) remained stable in the fourth position, while Peach Shockwave Distillate Cartridge (1g) continued to hold the fifth spot. Overall, the rankings in April reflect a strong consistency in product performance from previous months, with minimal changes in top positions.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
