RAD (Really Awesome Dope)

Data Snapshot: Apr 03, 2024
RAD (Really Awesome Dope) Cannabis Brand Logo
$500K+

Mar-2024

Sales

Decline

Trend

6-Month

149

Product Count

SKUs

RAD (Really Awesome Dope)

Overview

Really Awesome Dope (RAD) is a dynamic Canadian cannabis supply company, a subsidiary of Heritage Cannabis, notorious for its unique market positioning of "pricing weed like it's the 80s" to entice a nostalgic customer base. Offering a wide spectrum of strains and consumable forms, including vapes and Radsicles, RAD focuses on ensuring top-tier quality. With a promise of delivering only euphoria-inducing products curated for good vibes, RAD stands out as a vibrant, inventive brand in the burgeoning cannabis industry.
Markets

RAD (Really Awesome Dope) Locations

Product Trends

RAD (Really Awesome Dope) Categories

RAD (Really Awesome Dope) Sales

Market Insights Snapshot

RAD (Really Awesome Dope) Historical Sales by Category

In the evolving landscape of the cannabis market, RAD (Really Awesome Dope) has shown significant performance variations across different categories and states/provinces. Notably, in Alberta, the brand's Concentrates category experienced a fluctuation in rankings, starting strong at 4th in December 2023 but seeing a dip to 8th in January 2024, before partially recovering to 5th in February and settling at 7th in March 2024. This inconsistency indicates a competitive market environment, yet RAD managed to maintain a top 10 presence, underscoring its resilience. Conversely, the Edibles category in Alberta presented a challenge, with RAD not ranking in January 2024 and witnessing a decline from 54th in December 2023 to 59th in February, before slightly improving to 57th in March. This volatility highlights the brand's struggle in the Edible sector within the province, suggesting an area for potential growth or reevaluation.

On the brighter side, RAD's performance in the Vapor Pens category across various regions showcases its stronger foothold. In British Columbia, the brand made a significant leap from 52nd in December 2023 to 16th in January 2024, maintaining a top 20 position through to March. This remarkable improvement is indicative of RAD's effective strategies or offerings in this category. Similarly, in Saskatchewan, Vapor Pens saw a dramatic climb from 46th in December 2023 to 11th in February 2024, further solidifying by March. These achievements reflect RAD's ability to capture and hold market interest in the Vapor Pens category, contrasting with its challenges in Edibles and highlighting the diverse outcomes across its product range and geographical footprint.

Mar-2024 Rank
Concentrates
Edible
Pre-Roll
Vapor Pens
Beverage
7
57
41
15
17
49
64
68
16
57
94
45
4
50
14
RAD (Really Awesome Dope)

Competitive Landscape

In the competitive landscape of the Vapor Pens category in British Columbia, RAD (Really Awesome Dope) has shown a remarkable trajectory, moving from not being in the top 20 in December 2023 to securing the 17th rank by March 2024. This leap is significant, considering its sales jumped from a mere 4293 units to 180351 units in the same period, indicating a substantial increase in market acceptance and consumer demand. Competitors like Glacial Gold and Back Forty / Back 40 Cannabis have experienced fluctuations but remained ahead of RAD in rankings, despite RAD's rapid ascent. Notably, Tribal and Wildcard Extracts have also seen changes in their positions but have been overtaken by RAD in terms of sales growth. This dynamic shift underscores RAD's potential to disrupt the market further and challenge the established ranks, especially if its upward trend continues.

RAD (Really Awesome Dope) market ranking for BC Vapor Pens

RAD (Really Awesome Dope)

Notable Products

In Mar-2024, RAD (Really Awesome Dope) saw the Blue Razz Distillate Cartridge (1g) from the Vapor Pens category take the top spot with sales reaching 3543 units, marking its progression from the third position in Feb-2024. Following closely, the Tropsicle Beast Distillate Cartridge (1g), also from the Vapor Pens category, secured the second rank with a slight increase from its previous second position in Feb-2024. The Fruity Gobbstomper Distillate Cartridge (1g), another product from the Vapor Pens category, which was leading in Feb-2024, dropped to the third rank in Mar-2024. Sour Diesel THCa Live Diamonds (1g) from the Concentrates category maintained a steady climb, ending up in the fourth position in Mar-2024, up from the fourth position in Feb-2024. Lastly, Pink Kush Shatter (1g), also in the Concentrates category, entered the top five in Mar-2024, showing a new entry into the top rankings from the previous month.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blue Razz Distillate Cartridge (1g)
Vapor Pens
>5
4
3
1
Tropsicle Beast Distillate Cartridge (1g)
Vapor Pens
>5
5
2
2
Fruity Gobbstomper Distillate Cartridge (1g)
Vapor Pens
>5
2
1
3
Sour Diesel THCa Live Diamonds (1g)
Concentrates
2
3
4
4
Pink Kush Shatter (1g)
Concentrates
>5
>5
5
5
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