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Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has demonstrated varying performance across different categories and regions in recent months. In the Concentrates category, RAD has maintained a strong presence in Saskatchewan, consistently ranking as the top brand from June to September 2024. This dominance contrasts with their performance in Alberta, where they fluctuated between the 13th and 22nd spots during the same period, indicating a more competitive landscape. Meanwhile, in Ontario, RAD's Concentrates ranking dropped slightly from 14th to 19th, suggesting some challenges in maintaining market share. Notably, in Missouri, RAD's Pre-Roll category rankings were absent for August and September, highlighting a potential area for growth or a shift in market dynamics.
In the Vapor Pens category, RAD's performance has been somewhat stable yet varied across regions. In British Columbia, the brand maintained a steady presence with rankings hovering around the mid-20s, indicating consistent demand. However, in Ontario, there was a noticeable decline from 32nd to 39th, which could suggest increasing competition or changing consumer preferences. Interestingly, in Saskatchewan, RAD improved its position from 17th to 14th, reflecting a positive trend in that market. Despite these fluctuations, RAD's sales figures in Alberta's Vapor Pens category saw a decline from July to September, which may warrant strategic adjustments to regain momentum.
Competitive Landscape
In the Saskatchewan concentrates category, RAD (Really Awesome Dope) has consistently maintained its top position from June to September 2024, demonstrating its strong market presence and consumer preference. Despite fluctuations in sales, with a notable peak in August, RAD remains unchallenged in its rank. Competitors like Roilty Concentrates and Encore have consistently trailed behind, holding the second and third positions respectively, though Encore experienced a slight dip in August before recovering in September. This stability in ranking for RAD suggests a loyal customer base and effective market strategies that keep it ahead, even as competitors show varied sales performance. As the market evolves, RAD's ability to sustain its lead amidst these dynamics highlights its competitive edge in Saskatchewan's concentrates market.
Notable Products
In September 2024, the top-performing product for RAD (Really Awesome Dope) was the Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with sales reaching 4762 units. The Blue Razz Distillate Cartridge (1g), also in the Vapor Pens category, held steady in the second position, showing consistent performance throughout the months. The Tropsicle Beast Distillate Cartridge (1g) climbed back to third place after briefly dropping to fourth in August. Sour Diesel Shatter (1g) in the Concentrates category improved its rank from fifth to fourth from August to September, indicating a positive shift in consumer preference. The Cherry Garlic Breath Shatter (1g) made its debut in the rankings in September, securing the fifth position, suggesting a growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
