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Oct-2025
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Overview
Market Insights Snapshot
In the realm of concentrates, RAD (Really Awesome Dope) has demonstrated varied performance across different Canadian provinces. In Alberta, the brand experienced a slight dip during the summer months, slipping from the 14th rank in July to the 21st in September, before rebounding to 17th in October. This fluctuation could be indicative of strategic adjustments or market competition impacts. Meanwhile, in British Columbia, RAD's performance in concentrates was relatively stable, though it fell out of the top 30 in October. Interestingly, Saskatchewan consistently saw RAD in the top 10, maintaining a strong presence, which suggests a robust consumer base or effective marketing strategies in that province.
When focusing on vapor pens, RAD's journey appears to be more challenging. In Alberta, the brand did not break into the top 30, with rankings hovering in the 50s to 70s range, and a notable decline in sales by October. In contrast, Ontario presented a more stable market for RAD's vapor pens, consistently ranking in the high 30s to low 40s, indicating a steady consumer demand. However, Saskatchewan showcased a more dynamic scenario, with RAD climbing back to the 18th position in October after a brief dip, highlighting potential growth opportunities or consumer preference shifts in that region. This varied performance across provinces underscores the complexities of market dynamics and consumer preferences in the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, RAD (Really Awesome Dope) has shown a steady presence, maintaining a rank within the top 40 throughout the months of July to October 2025. Despite facing stiff competition, RAD's rank improved from 40th in July to 39th in October, indicating a positive trend in market positioning. Notably, Tweed experienced a decline, dropping from 32nd to 41st, which could indicate a shift in consumer preference that RAD might capitalize on. Meanwhile, Boutiq surged ahead, climbing from 58th to 37th, showcasing a significant upward trajectory in sales and rank. Trippy Sips also presented a competitive challenge, although it slipped from 32nd to 38th by October. These dynamics suggest that while RAD is holding its ground, there is potential for growth by leveraging the decline of some competitors and the overall volatility in the rankings.
Notable Products
In October 2025, the top-performing product from RAD (Really Awesome Dope) was the Blue Razz Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from the previous month with sales reaching 3536 units. The Fruity Gobbstomper Distillate Cartridge (1g) followed closely behind, slipping to the second position after leading in September. The Peach Shockwave Distillate Cartridge (1g) climbed to third place, showcasing a notable increase in sales compared to previous months. Blood Honey x Sticky Bananas Shatter (1g) remained consistently in the fourth position across the months. Doobies Reserve - Blue Skittlez Infused Blunt (0.5g) held steady at fifth place, indicating stable performance in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
