Market Insights Snapshot
Sheeesh! has shown a diverse range of performance across categories and states. In Alberta, the brand has experienced a notable upward trajectory in the Vapor Pens category, moving from not being in the top 20 in July 2023 to ranking 86th by September 2023. However, it's worth noting that Sheeesh! did not rank in the top 20 for the Flower category in this state during the same period. The Pre-Roll category in Alberta has seen a slight downward trend for the brand, with rankings in the low 80s over the last three months.
In contrast, Sheeesh! has demonstrated strong performance in the Ontario market. The brand has consistently ranked in the top 20 for the Beverage category, even improving its position from 14th to 9th between August and October 2023. The Concentrates category has seen a remarkable improvement, moving from not being in the top 20 in July, to the 28th position by October. However, the Pre-Roll category in Ontario has seen a decline, falling from 64th place in July to 79th in October. Overall, Sheeesh!'s performance varies greatly between categories and regions, demonstrating the complexity and dynamism of the cannabis market.
In the Ontario Pre-Roll category, Sheeesh! has been experiencing a downward trend in rank from July to October 2023, moving from 64th to 79th. This suggests a decrease in sales over that period, which is confirmed by the data. Sheeesh!'s competitors have shown mixed performance. Steel City Green has also seen a slight decrease in rank, suggesting a similar trend. In contrast, Truro Cannabis Co. has improved its rank significantly, moving from 97th to 73rd, indicating an increase in sales. Shatterizer and Purple Hills have seen relatively stable ranks, with minor fluctuations. The absence of rank for any month indicates that the brand was not among the top 20 for that month.
In October 2023, Sheeesh! saw the 'Black Cherry Hash Cola (10mg THC, 355ml)' from the Beverage category maintain its top position with an impressive sales figure of 12,635 units. The 'Dia De Los Muertos Pre-Roll 7-Pack (3.5g)' in the Pre-Roll category held onto its second position. However, there was a notable shift in the third rank, with 'O.G. Hash (2g)' from the Concentrates category moving up from unranked to third. The 'Trop Juice Pre-Roll 7-Pack (3.5g)' dropped to fourth place from its previous third position, while the 'BluntZ Pre-Roll 2-Pack (2g)' moved down to fifth place from fourth. This shows a dynamic sales environment, with product rankings fluctuating month-to-month.