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Apr-2025
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Overview
Market Insights Snapshot
Sheeesh! has demonstrated varied performance across different Canadian provinces and product categories. In Alberta, the brand's presence in the Flower category has seen a slight decline, moving from 46th to 50th place from March to April 2025. However, the Pre-Roll category in Alberta tells a more positive story with an improvement in ranking from 46th in March to 40th in April, indicating a growing consumer preference for their pre-roll offerings. Unfortunately, the brand's Vapor Pens did not make it into the top 30 rankings in Alberta for April, which could be a potential area for strategic focus. Meanwhile, in British Columbia, Sheeesh! faced challenges in the Flower category, dropping from 58th in March to 66th in April, suggesting increased competition or shifting consumer preferences.
In Ontario, Sheeesh! has maintained a relatively stable position in the Pre-Roll category, fluctuating slightly but remaining within the top 35. Their Concentrates category showed a positive trend, improving to 30th place in April from 33rd in March, which could suggest an effective market strategy or product appeal in this segment. The Vapor Pens category in Ontario saw a positive shift from 65th to 58th, indicating a potential recovery or increased consumer interest. Interestingly, in Saskatchewan, Sheeesh! entered the Flower category rankings for the first time in April at 32nd place, marking a noteworthy entry into this market. This movement across provinces and categories highlights both opportunities and challenges for Sheeesh!, with room for strategic adjustments to capitalize on emerging trends.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Sheeesh! has shown a steady performance, maintaining a consistent presence in the top 35 brands from January to April 2025. Notably, Sheeesh! improved its rank from 34th in January to 30th in February, although it slightly dipped to 33rd in March before climbing back to 32nd in April. This fluctuation reflects a competitive market where brands like Tribal and 1964 Supply Co have also experienced shifts, with Tribal peaking at 22nd in February and 1964 Supply Co consistently improving from 39th to 30th by April. Meanwhile, Color Cannabis and OHJA have shown variable rankings, indicating a dynamic market environment. These movements suggest that while Sheeesh! is holding its ground, there is potential for growth by leveraging insights from competitors' strategies, especially as it competes closely with brands like OHJA, which showed a notable jump to 32nd in March.
Notable Products
In April 2025, the top-performing product from Sheeesh! was the SMURF Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent rank of 1 since January with sales of 16,004 units. The Trop Juice Pre-Roll 7-Pack (3.5g) showed significant improvement, climbing to the 2nd position from its debut at 4th place in March. The Trop Cherry Pre-Roll 7-Pack (3.5g) entered the rankings strongly in April, securing the 3rd spot. Dia De Los Muertos Pre-Roll 7-Pack (3.5g) experienced a slight decline, moving from 2nd in March to 4th in April. Lastly, the Trop Cherry Pre-Roll 2-Pack (2g) dropped to 5th place, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
