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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sheeesh!'s May 2026 mix leans on Pre-Roll at 53.56% share, yet that anchor is under pressure with year-over-year Pre-Roll sales down 44.37% even as month-over-month rose 16.09%, while Beverage climbed year-over-year 55.24% but slipped month-over-month 3.87%. Flower expanded month-over-month 78.32% despite a 21.83% year-over-year decline, and Concentrates added both a 36.07% year-over-year gain and a 15.57% month-over-month lift; by contrast, Vapor Pens fell 45.52% year-over-year and 15.43% month-over-month, and Edible sits at 0.29% share with a 77.09% year-over-year drop alongside a 6.43% month-over-month uptick. With overall brand sales down 30.72% year-over-year and the average price down 17.88%, the pattern implies Sheeesh! is overexposed to a contracting Pre-Roll base and underweight in the categories generating incremental momentum, creating a portfolio drag despite selective rebounds.
Mix shifts point to a repositioning opportunity: the tandem of month-over-month growth in Pre-Roll at 16.09% and Concentrates at 15.57% suggests near-term demand pockets, but the 44.37% year-over-year Pre-Roll decline and 45.52% Vapor Pens decline indicate legacy dependence that suppresses rank potential, as seen in a Pre-Roll rank of 57 in British Columbia. Beverage’s 55.24% year-over-year rise and Flower’s 78.32% month-over-month surge, combined with a 17.88% average price reduction and a 6.02% share in Vapor Pens, imply the brand’s pricing shift is attracting volume outside its historical core and that reallocating assortment toward Beverage, Flower, and Concentrates could offset the 30.72% brand-level year-over-year decline by migrating share from shrinking segments to categories with demonstrable velocity.
Competitive Landscape
Sheeesh! sits at rank #61 in ON Pre-Roll in May 2026, down 30 positions year over year from #31, and 6 places lower than February 2026’s #55, indicating a persistent slide from a peak at #24 in September 2024. In contrast, Back Forty / Back 40 Cannabis rose from #3 to #1 while growing sales by 66.8%, and Jeeter moved from #2 to #3 alongside a 48.4% YoY sales decline, showing that leadership is concentrating even as some top players contract. The combination of Sheeesh!’s 30-rank YoY drop and its 6-rank slide since February 2026 implies loss of shelf relevance against a bifurcating competitive set where leaders consolidate share and mid-tier brands cede positions.
Notable Products
Cherry D Live Rosin Cola (10mg THC, 12oz, 355ml) posted the steepest movement in May 2026 with a -17.0% month-over-month decline while holding rank 2, indicating vulnerability at the top even as SMURF Infused Pre-Roll (1g) rose 29.6% at rank 1. SMRF Infused Pre-Roll 5-Pack (2.5g) fell -21.7% to rank 8, and Banjorine Dream Rosin Fizz Soda (10mg THC, 355ml) climbed 21.8% to rank 3, showing a split between single-SKU winners and multipack or legacy beverage laggards. With three Beverage SKUs in the top six and three Pre-Roll SKUs in the top ten, concentration in ready-to-consume formats suggests Sheeesh! is pivoting toward high-velocity impulse options even as volatility in formats like 5-packs tempers repeatability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
