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Oct-2025
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Overview
Market Insights Snapshot
In Alberta, Sheeesh! shows a varied performance across different cannabis categories. The brand's Vapor Pens category has seen a notable upward trend, moving from the 47th position in July to the 39th position by October, indicating a growing consumer interest. However, their Flower category has not fared as well, consistently ranking outside the top 50, and even dropping to 64th by October. On the other hand, their Pre-Roll category experienced a slight improvement, climbing to the 52nd position in October after a dip in September. This mixed performance suggests that while some categories are gaining traction, others may require strategic adjustments to improve their market standing.
In British Columbia, the brand's Beverage category stands out with a consistent top 20 presence, peaking at 14th in October. This stability contrasts sharply with the Flower category, which saw a significant drop from 53rd in July to 91st by October, indicating potential challenges in maintaining consumer interest. Meanwhile, in Ontario, Sheeesh! has maintained a strong position in the Beverage category, consistently ranking around 12th. However, their Vapor Pens category has struggled, consistently ranking outside the top 60. The performance in Saskatchewan remains largely uncharted as data beyond July is unavailable, suggesting a need for further exploration to understand their market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Sheeesh! has experienced a notable decline in its rank from July to October 2025, dropping from 41st to 48th position. This downward trend is mirrored in its sales, which have consistently decreased over the same period. In contrast, Potluck has shown a positive trajectory, climbing from 50th to 45th place, with a corresponding increase in sales, particularly in September and October. Meanwhile, Jonny Chronic has seen a steady decline in both rank and sales, indicating potential challenges in maintaining market share. DEBUNK and BC Doobies have remained relatively stable in their rankings, although BC Doobies experienced a slight drop in October. These dynamics suggest that while Sheeesh! faces increasing competition, particularly from Potluck, there are opportunities to regain its standing by addressing the factors contributing to its declining sales and rank.
Notable Products
In October 2025, SMURF Infused Pre-Roll (1g) maintained its position as the top-performing product from Sheeesh!, despite a decline in sales to 8,832 units. Cherry D Live Rosin Cola (10mg THC, 12oz, 355ml) consistently held the second rank with a slight increase in sales compared to September. Banjorine Dream Rosin Fizz Soda (10mg THC, 355ml) also remained steady at third place, showing a significant recovery in sales from the previous month. The Banjo Berry Rosin Strawberry Lemonade Soda (10mg THC, 12oz, 355ml) retained its fourth position, continuing its upward trend in sales since July. A new entry, O.G. Hash (2g), debuted in the rankings at fifth place, indicating a strong market entry in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
