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Jul-2025
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Overview
Market Insights Snapshot
In Alberta, Sheeesh! has demonstrated fluctuations across various categories. Notably, in the Flower category, the brand's ranking dropped from 44th in May 2025 to 59th by July 2025, indicating a challenging period in this segment. However, the Pre-Roll category showcased a more dynamic movement, with the brand climbing to 38th position in June before slipping to 56th in July. Interestingly, Sheeesh! entered the top 30 for the first time in the Vapor Pens category in June, achieving a rank of 43rd, suggesting potential growth in this segment. The sales trajectory in these categories also mirrors these movements, with a notable decrease in sales for Flower and Pre-Roll from June to July, while Vapor Pens saw a positive sales upturn.
In British Columbia, Sheeesh! made a significant entry in the Beverage category, achieving a 15th rank by July 2025, which is a promising development. The Flower category saw a consistent improvement, maintaining a stable position at 52nd in both June and July, after a notable jump from 85th in May. Meanwhile, the Pre-Roll category remained steady at 41st rank through June and July, indicating a stable market presence. In Ontario, the brand's performance in the Beverage category was commendable, holding strong at 12th and 13th positions in June and July respectively. However, in the Pre-Roll category, the brand experienced a decline from 31st in May to 43rd by July, reflecting a potential area for improvement. The Concentrates category in Ontario also showed a slight downward trend, slipping from 28th to 31st over the same period, which could indicate increased competition or changes in consumer preferences.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Sheeesh! has experienced some fluctuations in its rankings over the past few months, which could impact its market positioning and sales strategy. In April 2025, Sheeesh! was ranked 32nd, showing a slight improvement to 31st in May, but then dropping to 41st in June and 43rd in July. This downward trend in rankings coincides with a decrease in sales from May to July. Competitors like Shatterizer and Color Cannabis have shown more stability, with Shatterizer maintaining a higher rank until July when it dropped to 44th, while Color Cannabis consistently ranked lower than Sheeesh! but showed a steady sales increase. Meanwhile, El Blunto and Pistol and Paris have also been fluctuating in rank, with El Blunto showing a recovery in sales by July. These dynamics suggest that Sheeesh! may need to reassess its market strategies to regain its competitive edge and stabilize its sales trajectory in this evolving market.
Notable Products
In July 2025, the top-performing product from Sheeesh! was SMURF Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking for four consecutive months, with sales reaching 12,285 units. The Cherry D Live Rosin Cola (10mg THC, 12oz, 355ml) in the Beverage category held steady at the second position since May, showing a significant sales increase to 7,657 units. Trop Cherry Pre-Roll 7-Pack (3.5g) improved its ranking back to third place after slipping to fourth in June. Banjorine Dream Fizz Soda (10mg THC, 355ml) made its debut in the rankings, securing the fourth spot in July. Tranquilo Rosin Cartridge (1g) also entered the list, achieving fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
