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Aug-2024
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Overview
Market Insights Snapshot
Sheeesh! has shown significant fluctuations in its performance across various states and categories over the past few months. In Alberta, the brand's presence in the beverage category has been somewhat volatile, with rankings swinging from 11th in May to 15th in July, and then climbing back to 9th in August. This indicates a strong rebound and growing consumer interest. However, in the pre-roll category, Sheeesh! has struggled to break into the top 30, consistently hovering around the 30s and even dropping to 41st in August. This suggests potential challenges in maintaining a competitive edge in the pre-roll market.
In Ontario, Sheeesh! has experienced notable declines in the beverage category, dropping from 9th place in May to 25th by August. This downward trend could be a cause for concern, indicating a potential loss of market share or shifting consumer preferences. Conversely, the brand has shown a positive trajectory in the concentrates category, moving up from 36th place in May to 30th in August, reflecting a steady improvement. The pre-roll category in Ontario also presents a mixed picture, with Sheeesh! maintaining a position within the top 40 but not showing significant upward momentum. These movements across categories and states highlight the dynamic nature of the cannabis market and the varying levels of success Sheeesh! is experiencing in different segments.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll category, Sheeesh! has shown a fluctuating yet resilient performance from May to August 2024. Despite a dip in June where it ranked 38th, Sheeesh! managed to recover to 31st in July and maintained a stable position at 34th in August. This indicates a strong rebound and consistent demand. In comparison, FIGR demonstrated a more stable trajectory, peaking at 30th in July but slipping to 35th in August. Common Ground consistently outperformed Sheeesh!, maintaining a top 32 position throughout the period. Meanwhile, Simply Bare and Canaca showed gradual improvements, with Canaca making a notable jump to 33rd in August. These shifts highlight the competitive pressure Sheeesh! faces, yet its ability to bounce back suggests a loyal customer base and effective market strategies. For a deeper dive into these trends and to leverage advanced data insights, consider exploring more detailed analytics.
Notable Products
In August 2024, the top-performing product from Sheeesh! was Tangerine Dream Soda (10mg THC, 355ml) in the Beverage category, which rose to the number one spot with notable sales of 12,125 units. Trop Cherry Pre-Roll 2-Pack (2g) secured the second position, climbing up from fifth place in July. SMRF Infused Pre-Roll (1g) entered the rankings for the first time, landing in third place. Dia De Los Muertos Pre-Roll 7-Pack (3.5g) dropped to fourth place from its previous top spot in July. Trop Cherry Pre-Roll 7-Pack (3.5g) remained consistent, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
