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Aug-2025
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Overview
Market Insights Snapshot
In Alberta, Sheeesh! has shown a fluctuating performance across different product categories. For instance, in the Flower category, the brand was unable to break into the top 30, with its rankings hovering around the mid-40s to 60s from May to August 2025. This indicates a challenging market presence in this category. Conversely, the Vapor Pens category saw a more stable ranking, maintaining a consistent position at 44 in both July and August, suggesting a steady demand in this segment. The Pre-Roll category experienced a dip from a high of 38 in June to 57 by August, indicating possible competition or shifting consumer preferences in this category.
In British Columbia, Sheeesh! managed to break into the top 30 in the Beverage category by July, maintaining a position of 13, which is a positive indicator of growth in this segment. However, the Flower category saw the brand struggling to enter the top 50, with rankings in the 50s, which might suggest a need for strategic adjustments to capture more market share. Meanwhile, in Ontario, the Beverage category consistently ranked around 13, with a slight improvement to 11 by August, showing a promising upward trend. The Concentrates category, however, saw a decline from 28 in May to 35 in August, indicating potential challenges in maintaining consumer interest or competitive positioning. In Saskatchewan, Sheeesh! debuted in the Vapor Pens category at rank 20, but data for subsequent months is not available, leaving its future performance in this market uncertain.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Sheeesh! has experienced a notable decline in rank over the summer months of 2025, dropping from 31st in May to 45th by August. This downward trend in ranking is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, El Blunto has shown a steady improvement in rank, moving from 48th to 43rd, with a corresponding increase in sales over the same period. Meanwhile, Shatterizer and Woody Nelson have maintained relatively stable positions, although Shatterizer's rank fell slightly from 29th to 44th, with a noticeable drop in sales. DEBUNK has remained in the lower ranks but has shown a slight increase in sales, suggesting potential for growth. These dynamics highlight the competitive pressures Sheeesh! faces, emphasizing the need for strategic adjustments to regain its footing in the Ontario market.
Notable Products
In August 2025, SMURF Infused Pre-Roll (1g) maintained its position as the top-selling product from Sheeesh!, consistently holding the number one rank since May, with sales reaching 12,054 units. Cherry D Live Rosin Cola (10mg THC, 12oz, 355ml) also retained its second-place rank throughout the months, showing stable popularity. Banjorine Dream Fizz Soda (10mg THC, 355ml) held the third position for the second consecutive month, indicating a steady demand. Banjo Berry Rosin Strawberry Lemonade Soda (10mg THC, 355ml) climbed to fourth place in August from fifth in July, suggesting growing consumer interest. Dia De Los Muertos Pre-Roll 7-Pack (3.5g) re-entered the top five in August, highlighting its resurgence in popularity after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
