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Jun-2024
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Overview
Market Insights Snapshot
Sheeesh! has shown varied performance across different categories and states. In Alberta, the brand's Beverage category saw a notable decline from rank 5 in April 2024 to rank 14 by June 2024. This downward trend is concerning, especially when considering that they were not in the top 30 brands in the Pre-Roll category in March 2024 but managed to climb to rank 39 by May and June 2024. In British Columbia, Sheeesh! experienced a similar decline in the Beverage category, dropping from rank 3 in March 2024 to rank 15 in June 2024. However, the Pre-Roll category remained relatively stable, though they did not make it into the top 30, showing ranks in the 60s throughout the period.
The performance in Ontario presents a mixed bag for Sheeesh!. The Beverage category saw some fluctuation, peaking at rank 8 in May 2024 before falling to rank 21 in June 2024. The Pre-Roll category, while not making it into the top 30, showed consistent improvement in sales, with a slight dip in June 2024. Interestingly, the brand's entry into the Vapor Pens category in Ontario did not see them breaking into the top 30, indicating potential areas for growth or reconsideration. In Saskatchewan, Sheeesh!'s Pre-Roll category showed promising upward movement, climbing from rank 27 in April 2024 to rank 16 by June 2024, indicating a growing popularity in that market.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll market, Sheeesh! has shown notable fluctuations in its rank over recent months, impacting its market positioning and sales trajectory. In March 2024, Sheeesh! held the 36th rank, improving slightly to 35th in April, and further to 34th in May, before dropping to 39th in June. This indicates a volatile performance amidst competitive pressures. Brands like Canaca and Fleur De L'ile have seen similar fluctuations but generally trended lower in rank compared to Sheeesh!, suggesting that while Sheeesh! faces competition, it has managed to maintain a relatively stronger position. Meanwhile, Simply Bare and Shatterizer have shown upward trends, with Simply Bare climbing from 46th in April to 37th in June, and Shatterizer moving from 48th in March to 41st in June. These shifts highlight the dynamic nature of the market and suggest that Sheeesh! must strategize to stabilize and improve its rank to capitalize on sales opportunities.
Notable Products
For Jun-2024, the top-performing product from Sheeesh! remains Black Cherry Hash Cola (10mg THC, 355ml) in the Beverage category, although its sales dropped to 8,336 units. Dia De Los Muertos Pre-Roll 7-Pack (3.5g) climbed to the second position with significant sales improvement. Tranquilo Pre-Roll 7-Pack (3.5g) maintained a steady performance, securing the third rank. Tangerine Dream Soda (10mg THC, 355ml) saw a decline, falling to the fourth position. Trop Cherry Pre-Roll 7-Pack (3.5g) held its fifth rank, showing stable but slightly decreasing sales figures.
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